The DigitalMarketer Podcast

There’s a reason why every enterprise seems to have a podcast these days. Actually, there are a lot of reasons. In today’s bite-size episode, host Mark De Grasse sits down with Lindsay Tjepkema, CEO and co-founder of Casted, to talk about using podcasting as a b2b marketing strategy. “People are made for connection,” Lindsay says. “It’s a basic human need which makes it a business need, because we’re trying to be more human. When you have an interesting conversation and invite people to listen in on it, people enjoy that.” And the great thing about podcasting from a content marketing standpoint is that it’s easy to splinter it and repurpose it across all your platforms in all kinds of ways, aka, amplified marketing. Listen in for some valuable tips on using podcasts to help your brand become less siloed, more creative, and more connected to your audience. IN THIS EPISODE YOU’LL LEARN:How Casted makes it possible to own your audienceCreative ways to repurpose your podcast across other mediaWhat type of podcast works best for splintering content and whyHow to add value for your customers over a long period of time LINKS AND RESOURCES MENTIONED IN THIS EPISODE:casted.usConnect with Lindsay on LinkedIn OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you run an agency and you’re ready to take on more clients, this bite-sized episode is for you.  In today’s show, host Mandy McEwen breaks down how a free audit funnel can generate pre-qualified leads for your agency on autopilot. Depending on how many clients you want, you can use a 100% automated version or a more manual version. An audit funnel is simply offering potential customers an audit of whatever service you’re hoping to sell—like their website SEO or their Google Ads campaign. Drawing from 12 years’ experience of running an agency, Mandy knows that keeping things simple is the best way to go. Listen in for a strategic step-by-step guide to getting more clients in the coming weeks and months. IN THIS EPISODE YOU’LL LEARN:Pros and cons of the manual/automated versions of the audit funnelWhy your funnel needs to be specific (and how to pick the right specific)How to create a customizable audit templateHow to make your pitch sound less like a pitch and more like a recommendation  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get a Free LinkedIn Marketing Checklist from Many McEwen and Mod Girl Marketing OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How do you successfully transition from athlete to entrepreneur after your sports career ends? And what principles can non-sporty entrepreneurs learn from these athletes? In today’s episode, host Mark de Grasse sits down with Cletus Coffey, founder of Recovering Athlete, about his programs that help former athletes expand their business potential after they retire. Cletus was a successful athlete himself, and his work exemplifies finding your niche and being passionate about what you’re selling. Even those of us who aren’t athletes have fallen victim to defining our self-worth by a proverbial scoreboard. Cletus helps people set goals, live their purpose, and find the courage to share their story. Listen in for some valuable tools any entrepreneur can use, whether or not they have a background in sports. IN THIS EPISODE YOU’LL LEARN:How to cure athlete identity addictionTips for focusing on the process and effort, not just resultsHow to find your niche and align your business with your passionHow to let go of what you can’t control and capitalize on what you can LINKS AND RESOURCES MENTIONED IN THIS EPISODE:cletuscoffey.com Get your FREE playbook OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

She started her agency in the middle of a pandemic and got 20 clients in her first month. How? In today’s episode, host Mark de Grasse sits down with Aimee Montgomery, founder and CEO of A Call to Thrive, a digital marketing agency that achieved instant success when it launched last year. Aimee is an expert at combining old school digital marketing knowledge with what’s new and hot today to create something that absolutely works for both herself and her clients. She’s got tips for podcasting, TikTok and YouTube videos, email marketing, membership programs, and more.Listen in to find out how you can replicate some of Aimee’s strategies in your business. IN THIS EPISODE YOU’LL LEARN:How Aimee got a 90% open rate on LinkedIn An email subject line guaranteed to turn cold clients warmTips for someone just getting started in digital marketingHow to leverage TikTok to grow your IG and YouTube channel LINKS AND RESOURCES MENTIONED IN THIS EPISODE:aimeemontgomery.comFollow Aimee on TikTok Thrive Radio (Aimee’s podcast)Connect with Aimee on LinkedIn OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at Ready to Lead. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you knew the three biggest mistakes entrepreneurs make when starting their own businesses, you could avoid them.  In today’s episode, host Mandy McEwen sits down with Adam Lyons, founder and CEO of The Smart Blueprint. Adam loves acquiring new companies, but he quickly realized he was reinventing the wheel with every new acquisition. So he sat down and developed a program of SOPs, an easy-to-follow blueprint that works every time, no matter what kind of business you want to buy. Since he came up with The Smart Blueprint, he’s helped almost 2000 business owners apply them with great success. Adam believes most businesses fail because they’re making one or more of three huge mistakes. Listen in as he walks us through those mistakes, shares practical tips for avoiding them, and tells us what to do instead. IN THIS EPISODE YOU’LL LEARN:How to use 3-star Amazon reviews as market researchWhat to do with your company’s profits (that most entrepreneurs aren’t doing)Four key components to hiring the right person for your teamWhy you shouldn’t call your company a “family” (and what to call it instead) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:The Smart Blueprint Connect with Adam on FacebookConnect with Adam on IG OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at Ready to Lead. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Who hasn’t thought about writing a book someday? So what’s stopping you? In today’s episode, host Mark de Grasse sits down with Chandler Bolt, CEO of Self Publishing School, to talk about how self-publishing a book can help you strategically grow your business. Chandler’s team has helped people write, publish, launch, and sell over 6000 books (in as little as 90 days) since 2015. Chandler says there will never be this “magical someday” when you’ll have time to write a book. The time is now. There are eight milestones to writing/launching a book, and he walks through each of them with Mark (who has decided he’s going to write a book as well). “Publishing a book will change your life,” Chandler says. “It changed mine.” Listen in for some expert advice on self-publishing that might just be the nudge you need to get started.  IN THIS EPISODE YOU’LL LEARN:How publishing a book can get you more sales, leads, and referrals in your businessWhat the 90-day book writing/publishing process entailsWhat mindmapping and the MORE method are (and why they’re so important)How to implement a launch triangle and sell more copies of your book LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get your FREE copy of Published here! self-publishingschool.comSelf Publishing School on Facebook OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at Ready to Lead. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’ve only ever used the free version of LinkedIn, you’re missing out on a really powerful way to get in front of your target audience. In today’s episode, host Mandy McEwen talks up (and breaks down) Sales Navigator, LinkedIn’s sales prospecting tool. Everybody’s got a LinkedIn profile, but not everyone realizes how limiting it is when it comes to sales prospecting. Sales Navigator allows you to get very specific and build targeted lists of individuals and companies you want to connect with. You can also set up alerts to get notified when things are happening with those people. You can actually control your feed. On the free version, you have to sift through to get to the good stuff. Sales Navigator is a whole new experience. Listen in for some of Mandy’s biggest tips on Sales Navigator and why she firmly believes it’s a must-have, especially if you’re in B2B.  IN THIS EPISODE YOU’LL LEARN:How to leverage industry-specific polls with first degree search lists How to keep your sales prospecting separate from general connectionsTips for building out highly-targeted lists of second/third degree connectionsMandy’s secret formula for getting in front of people and getting a response LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get a 60 Day Trial of LinkedIn Sales NavigatorConnect with Mandy on LinkedIn  OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at Ready to Lead. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Who hasn’t dreamed of going viral? Did you know it’s an easier feat on TikTok than it is on any other social media platform? In today’s episode, host Mark de Grasse sits down with Jeff Hunter, founder and CEO of VA Staffer (and rising TikTok star) to talk about the 3 things that will get you a successful following on TikTok. Jeff says it’s super easy to go viral on TikTok once (and tells us how he did it). But it’s very challenging to keep going viral without a system in place. The good news: he’s figured out that system and he’s generously sharing it with us. Listen in for some great tips for getting off to a great start on TikTok and keeping that momentum going. IN THIS EPISODE YOU’LL LEARN:How to figure out your niche, your target market, and how to reach themThe #1 marketing tool in the TikTok gameTips for creating content that’s captivating, intriguing, and keeps people coming backWays to get people off your social media channel and into your community LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Follow Jeff on TikTokFollow Jeff on IGConnect with Jeff on LinkedInVA StafferEp. 177: TikTok for Business: How & Why? with Rachel Pedersen OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at Ready to Lead. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV.  Today’s episode is a fun one. Host Mark de Grasse, DigitalMarketer President-turned TV critic analyzes Netflix’s Emily in Paris from the perspective of a real-life marketer. In the show, Emily is a Chicago-based marketing junior executive who gets sent to Paris to work with a luxury marketing firm. She’s there to help the firm relate to Americans. If you’re an aspiring marketer, Mark warns, don’t expect things to work out as quickly and easily as they do for Emily. Which you won’t, since you know the difference between TV and real life, right? Listen in to hear Mark’s fun take on 5 core marketing basics the show gets wrong. IN THIS EPISODE YOU’LL LEARN:Why your business development pitches won’t get adopted overnight What would really happen if you overstepped the senior marketing teamWhy your IG following won’t grow exponentially without a strategyWhy you can’t count on running into celebrities on the street LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Emily in Paris on Netflix OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at Ready to Lead. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel. In today’s episode, host Mark de Grasse sits down with Sean Cannell, founder of Think Media and author of YouTube Secrets, the #1 YouTube strategy book in the world, whose killer channels boast over 2.5 million subscribers. Video is the most consumed content online, yet marketers resist creating it. You’ve got to get over it, or your business won’t survive, Sean warns. Don’t be afraid to suck at first. Plant seeds that you’ll reap months, even years, down the road. “YouTube is like a fine wine,” Sean says. “It gets better with age.” And, unlike on other platforms, your content lasts forever. Listen in for some tips from the world’s leading YouTube expert on how to get started, what to post, and how to get subscribers fast.  IN THIS EPISODE YOU’LL LEARN:Tips for understanding your audience’s problems and ambitions  Why the acronyms ASQ, RSP, TSS are the key to success on YouTubeSean’s favorite YouTube strategy (and why it works so well)How to get 1000 YouTube subscribers in just 10 days LINKS AND RESOURCES MENTIONED IN THIS EPISODE:YouTube Secrets (Sean’s best-selling book)seancannell.comThink Media on YouTubeFollow Sean on TwitterFollow Sean on IGStreamYardvMix OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at Ready to Lead. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack