Maximize Your Influence

This episode explores the Law of Dissonance, a key strategy in persuasion that helps individuals convince themselves. Kurt introduces the concept by explaining cognitive dissonance, a psychological conflict between beliefs and actions that causes discomfort and leads individuals to change their attitudes or behaviors. Immortality in the afterlife as cognitive default He shares personal anecdotes and studies demonstrating this phenomenon, such as people hesitating to sign a contract selling their soul. Mortensen also offers practical tips on how to employ dissonance in persuasion, how it assists in commitment building, and the importance of aligning with people's beliefs to facilitate easier decision-making and increase influence.   Deal of the week

In this episode Kurt discusses the impact of humor on persuasion, motivation, and influence. He explains how humor can build rapport, capture attention, and create positive emotional connections. Kurt also talks about the benefits of using humor in the workplace, including increased creativity, job satisfaction, and team performance. He shares tips on how to effectively incorporate humor into sales and presentations, and addresses the importance of being relevant and appropriate to avoid offending your audience. Finally, he highlights the professional advantages of having a sense of humor and encourages listeners to practice and strategically use humor to enhance their persuasive abilities. Understanding Trust Issues: What They Are and How to Overcome Them Deal of the week

In this episode, Kurt Mortensen delves into the intricacies of motivation, brain function, and making buying decisions. Key topics include goal setting, minimizing risk, maximizing reward, and effective follow-up strategies in marketing and sales. The episode also covers the latest in psychological science on self-awareness and behavior change.  Understanding Trust Issues: What They Are and How to Overcome Them   Offer of the week  

This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a dentist's poor follow-up, to highlight the importance of persistence. He discusses human motivation, emphasizing the balance between minimizing risk and maximizing reward in decision-making. Listening to audience feedback and personal motivation techniques are explored, including intrinsic versus extrinsic incentives. The episode also features a listener question on effective sales tactics, reinforcing the importance of understanding individual motivations in persuasion. Mortensen encourages continuous learning and provides an offer of the week for personal and professional growth. Self-awareness can drive behavior change, reprogram the brain’s reward system GOALS OFFER OF THE WEEK

This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He highlights the importance of mindset, motivation, and self-persuasion in maintaining goal pursuit. The podcast also covers practical steps for setting and achieving goals, such as writing them down, creating an action plan, and having accountability. Kurt illustrates these points with examples and studies, offering actionable advice for listeners to increase their influence, motivation, and overall success. The Psychology of the Sour Grape Effect   Claim your Millionaire Psychology Offer of the week HERE

This episode explores techniques to understand and influence people by decoding their thoughts, emotions, and behaviors. Kurt Mortensen delves into methods like hot and cold reading used by psychics, explaining how these techniques can be applied in everyday persuasion.  Going up against a rival makes us take more risks This episode also covers various studies on rivalry and risk-taking, body language cues, and the psychological principles behind effective communication and influence. Kurt also gives practical advice on boosting one's persuasive skills through better observation and understanding of others.    What is your Persuasion IQ? Click HERE for FREE assessment 

In this episode, Kurt delves into the power of mindset and its critical role in success. Starting with insights from his recent four-day event on Millionaire Psychology, Kurt explains the fundamental differences between learned optimism and learned helplessness, concepts introduced by Dr. Martin Seligman. Listeners will learn the significance of adopting a millionaire mindset, improving persuasion and negotiation skills, and the importance of continuous self-improvement. The Power of Small Wins The episode also covers strategies for overcoming learned helplessness, implementing small daily victories, and fostering a more positive and optimistic outlook in both personal and professional life. Packed with practical tips, listener emails, and references to influential research, this episode provides valuable guidance to anyone looking to enhance their mindset and achieve their goals.  

In this episode, Kurt Mortensen explores the effectiveness of Neuro-Linguistic Programming (NLP) and its techniques for persuasion, motivation, and influence. Kurt discusses handling emotions like fear, shares insights from recent studies on the brain's role in fear inhibition, and answers a listener's questions about NLP. He also introduces methods like mirroring, framing, future pacing, embedded commands, and anchoring, explaining how these tools can enhance personal and professional communication. Additionally, Kurt talks about public speaking anxiety and compares NLP anchoring with exposure therapy.  New Brain Region That Suppresses Fear Don't forget to take advantage of this weeks OFFER OF THE WEEK HERE.

As a salesperson, you know how crucial communication is.  But have you ever stopped to think about common mistakes that could sabotage your presentations and cost you deals?  These aren’t just minor missteps - they’re the ones that can lose you a sale before you even realize it. Michael Bay Fails (Meltdown) CES - Walks Off Stage - heckled by technology The bottom line: Be intentional with your communication, and don’t just rely on your product to do the talking. Your presentation is the first step in building trust - and that’s the foundation for every successful sale.  Join me for this week’s podcast on Communication Habits Of Successful Speakers - Michael Hoeppner Interview. Discover how to deliver an engaging presentation instead of a dull data dump. For more info about Michael Hoeppner and his work visit his website here and here    

Sales isn’t about an excellent presentation - it’s also about how you read your potential customers.  Body language is one of the most powerful tools in your persuasion toolkit, and understanding it can be the difference between closing a deal and getting a NO.  People are constantly sending signals with their bodies, even when their mouths are silent.  So, how can you harness the art of reading body language to increase your sales and influence?  Let’s find out!  How Hope Beats Mindfulness When Times Are Tough Join me for this week’s podcast on Mimic, Mirror or Merge: The Science Of Rapport.  Discover the techniques to connect with anyone in the first 2 minutes.  How do you read the person, read the room, and know how to adapt to each situation?  We know with a first impression that the cement dries fast.  Find out how to instantly adapt and persuade. CLICK HERE FOR DEAL OF THE WEEK Lifetime membership to Gold Influence University Save 65%