The Art Biz

Julie deBoer, founder of the mentorship platform Mastrius, shares her artistic journey marked by challenges in finding her unique style and transitioning from galleries to solo sales. She emphasizes the transformative power of mentorship and community for artists. Dive into her insights on redefining artistic success, how personalized mentorship fosters growth, and the balance between mentoring others while pursuing her own art. The importance of meaningful connections in the artistic journey is a central theme, enhancing collaboration and personal fulfillment.

In a milestone discussion, the host dives into the heart of what it means to be fulfilled as an artist. Emphasizing the pursuit of genuine happiness over external validation, the conversation reveals how misaligned goals can hinder joy. Personal experiences are shared, illustrating the importance of creating meaningful art and connecting with audiences. Gallery representation, public exhibitions, and positive feedback are explored as key elements of fulfillment. Ultimately, it's a celebration of the artistic journey and the quest for true contentment.

In this episode of The Art Biz, host Alyson Stanfield talks with author and artist Alyson Sheldrake. Every month for ten years, Alyson Sheldrake has published Snapshot!, an extensive digital magazine that promotes her work, her husband’s photography, and local businesses. The most recent edition was 128 pages! In her words, Snapshot! covers art, photography, books, reviews, events, interviews, rescue dogs, authors, and news about the beautiful Algarve in Portugal. That’s a lot of territory, and, as you’ll see, she has plenty of story ideas for future content. Writing, designing, and publishing the magazine is not a grind for Alyson. She loves doing it, referring to it as “The newsletter that thinks it’s a magazine.” It’s a comfortable way to market for her that just so happens to reach about 17,000 people with each edition. Key takeaway: through the magazine, Alyson promotes others who, in turn, help promote the magazine and her art. 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/sheldrake-magazine ⭐️ Connect with Alyson and subscribe to her free Snapshot! magazine: https://alysonsheldrake.com 🎧 RELATED EPISODES Other artist-authors who have been my guests: Secrets from Copying a Masterpiece with Lilianne Milgrom (ep. 87) Publishing a How To Book for Artists with Carol McIntyre (ep. 37) How Two Artists Self-Published and Are Promoting a Successful Book Together (ep. 9) Beyond Comparison and Jealousy with Jason Kotecki (ep. 191) 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Explore how deadlines and accountability are essential for artists seeking to break free from procrastination. Discover the host's personal experiences and practical strategies for creating structured plans. Learn the benefits of setting attainable milestones and forming accountability networks, including coaches and community groups. Embrace actionable steps to maintain momentum in your creative journey and rise above obstacles with external support.

host: Alyson Stanfield In order for the art ecosystem to work, many rejections must be handed out. That means to have a successful art business and career, you must learn to deal with rejection. More to the point, in order to be successful in life, you have to learn to deal with rejection, regardless of your vocation. In this episode of The Art Biz, host Alyson Stanfield talks with Megan Wimberley, who wants to help you move past rejection. As both an artist and a founder of the Cowgirl Artists of America organization, she has experienced both sides of the process. The good news about rejection is that you are not alone. Every artist who wants to attain a higher level of accomplishment must deal with rejection. The bad news is … well … You’ve been rejected. And that feels awful. But you can’t let it stop you. Megan outlines a framework for dealing with rejection, including the importance of emotional intelligence, mindfulness, and professionalism—all in the service of elevating and protecting your reputation. 📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/wimberley-rejection. ⭐️ Connect with Megan and see more of her art: meganwimberley.com 🤠 Check out Cowgirl Artists of America. 📆 Our planning workshop for shows and sales is coming up. I’m going to lead you through the steps that will help you make an action plan for improving your shows and venues and make more sales. Don’t leave it to fate. Don’t wait for things to happen to you. Make a plan that will give you control over your future. Depending on when you listen to this, you can either get on the wait list or sign up and prepare to make that success plan. Either way, find all of the details at artbizsuccess.com/makeaplan 🎧 RELATED EPISODES Risk, Rejection, and Resilience with Christine Aaron (ep. 114) What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95) Are You Playing It Too Safe in Your Art Business? (ep. 92) Overcoming Imposter Syndrome with Christa Forrest (ep. 91) ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

What do we do about all of the art materials that are harming you and the planet? Kelly O’Brien has taken this concern to heart and completely changed how she makes work. She grows and uses biomaterials for her sculpture. Host Alyson Stanfield talks with Kelly about: 🔸 What biomaterials are and how they show up in Kelly’s new work. 🔸 The aesthetics of biomaterials. 🔸 Why Kelly isn’t concerned about the work lasting forever. 🔸 What you can do to incorporate more sustainable sources in your work. Kelly also discusses her recent solo exhibition and why community interaction is a key piece of her process, and how she funds her non-commercial practice. [ For some background, listen to this interview with Kelly: Returning to Grad School for an MFA — episode 85. ]   🎧 RELATED EPISODES These conversations center around the artists’ studio practices. Creative Placemaking and Public Art with Lynn Basa (ep. 26) Focusing on the Art, Not the Art Business with Rebecca Welz (ep. 134) Play Tops Work, Connection Tops Solitude, and Confidence Tops Fear with Willie Cole (ep. 126) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/biomaterials-obrien ⭐️ Connect with Kelly and see more of her art: KellyOBrien.art 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Host Alyson Stanfield is joined by Jeff Schaller, who started an open studio tour in Pennsylvania at the height of the recession. It is still growing and supporting the participating artists. As he’ll tell you, Jeff is an artist first and foremost. Somehow he has created this other job for himself because he believes that artists can do well by connecting directly with collectors who visit them in their studios. Jeff and Alyson talk about: What it takes to put on a studio tour Which artists do well in studio tours Why it’s important to do plenty of marketing yourself and not rely solely on the organizer of a studio tour His marketing strategies, costs, and lots more. There are, of course, ramifications around opening your studio to visitors, supporters, and strangers, but that’s for another episode. 🎧 RELATED EPISODES Increasing Self-Sales by 400% with Sarah Becktel (ep. 157) Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (ep. 171) Reaching the Other 99% for Your Art Business with Adele Sypesteyn (ep. 163) Increasing Art Sales with Online Events with Patricia Griffin (ep. 97) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ArtBizSuccess.com/schaller-countytour ⭐️ Connect with Jeff and see more of his art: https://jeffschaller.com ⭐️ Connect with the County Studio Tour: https://www.countystudiotour.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Learn valuable tips on pitching your story to be a guest on a podcast like The Art Biz. Discover the importance of preparation, highlighting unique business lessons, and showcasing your speaking skills with previous podcast appearances. Alyson Stanfield provides a fill-in-the-blanks form for easy pitching. Share your successes, struggles, or unique connections to attract more fans, followers, and collectors.

Artist Monique Carr shares insights on doubling her income with art biz strategies. Topics incl. email list growth, Black Friday sale success, and embracing online teaching. She balances passion with financial success, time management tips, and promoting evergreen courses.

Artist Tracey Hewitt from the Australian bush talks about embracing creativity, navigating rural life, and balancing obligations. She discusses claiming the identity of an artist, utilizing Instagram for sales, and overcoming imposter syndrome. Tracey's journey includes teaching art, life coaching, and managing various income streams while staying true to herself creatively.