The Art Biz

Art Biz Success has been around since 2002, but we have probably undergone more changes in our business in the last two years than in the previous ten years combined. In this episode I'm joined by team member Kristen O'Neill as we walk you through the biggest changes. They're all based on three major insights I had during a self-reflective process. I enjoy working live and in person. I like to travel and hold the energy of a large group throughout a workshop. This can be exhausting, but it also feeds me. And I think I’m good at creating an excellent experience for workshop participants. I learn more when I’m there in person. However, I don’t enjoy launching ads, emails, and promotions to try to fill a room and being on the hook for thousands of dollars to a venue. To satisfy this part of me, I'm organizing half-day marketing plan workshops throughout the country in 2020. You can find out how to invite me to your city here: https://artbizsuccess.com/art-marketing-workshops. And see where my scheduled workshops are taking place here: https://artbizsuccess.com/marketing-workshop-registration. I enjoy helping ambitious artists who have a solid studio practice. I enjoy helping them shore up their foundation or review everything they have in place as they prepare for growth and are ready for a new phase in their artist journey. My super power is helping artists create sustainable business systems that can support long-term growth. I do not enjoy working with wishy-washy artists who kinda sorta maybe think they might want to do something with their art. There are creativity coaches and therapists to help with that. It’s not my gift. I've spent the better part of 2 decades perfecting the Art Career Success System and believe strongly that it can give you a strong business foundation. See http://artcareersuccesssystem.com. I most enjoy working with artists who are more advanced in their careers. They have their foundation in place and are thinking beyond entry forms and juried shows. They’re carefully crafting their career course, and I’m good at helping them develop creative business strategies that can support their growth. I also know that artists get further faster when they are part of a community of like-minded artists. For this reason, I have created small group virtual masterminds for artists who are focused on sales, teaching, or community projects. See https://artbizsuccess.com/artist-masterminds. Thank you for letting me share this news with you. It means a lot that you're here and stick with me through the changes. Find Kristen O'Neill at https://kristenoneillart.com/ and @kristenoneillart on Instagram. *** Music for the podcast is by Wildermiss: http://Wildermiss.com. Read the show extensive notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 42). *** Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Alison Nicholls leads Art Safaris in South Africa for National Geographic. The two back-to-back sessions sell out every year, and she loves teaching in this environment. Alison gives equal weight to her field sketches and studio work, and has begun to believe that the field sketches are almost more important. She is a Signature member of Artists For Conservation and the Society of Animal Artists, a member of the Explorers Club, and an artist member of the Salmagundi Club. In this episode of the Art Biz Podcast, Alyson talks with Alison about how the Art Safaris came about and how she uses social media, video, blogging, and her newsletter to attract students months in advance. See Alison's art: https://artinspiredbyafrica.com/ Find out about the Art Safaris: https://artinspiredbyafrica.com/art-safaris/ Follow her on Instagram: https://www.instagram.com/artinspiredbyafrica/ **** This episode is sponsored by my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists. All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving. Join us now and get your business in shape. See http://artcareersuccesssystem.com. *** Music for the podcast is by Wildermiss: http://Wildermiss.com. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 41). *** Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Suzanne Gibbs is an artist and author based in Portland, Oregon. Two years ago, she entered my Art Biz Inner Circle and began taking full advantage of everything that was offered. As an aside, although we no longer offer the Inner Circle, we do continue to support artists through the Art Career Success System and our new artist masterminds. But, no matter how hard we try, we can’t make you do the work, whether it's business or studio based. What Suzanne wanted to share in this episode is critical to every artists' success. We started talking about the idea of doing less (not more) in order to accomplish your goals, but it turned into a conversation about focusing more. Focusing on what matters, and nothing is more important to your professionalism as an artist than a consistent studio practice. Nothing! Suzanne creates contemporary abstract portraits exploring the roles of women, in particular homemakers, in society. In 2013 she graduated from Claremont Graduate University’s MFA program. She received her MS in Communication from the University of Portland and a BFA in Design from Carnegie-Mellon University. She also studied drawing and painting at Napa Valley Community College and Academy of Art University in San Francisco. Throughout her career, Suzanne has taught art and creativity workshops to students of all ages in schools, museums, private homes, and from her studio. Her work has been exhibited and collected nationally and internationally. See Suzanne's art: https://suzannegibbs.com Follow her on Instagram: https://www.instagram.com/suzannegibbsart ~~~ This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected after more than 17 years working with artists. Why take time away from your work in the studio to create your own business systems when I have done it for you? Become part of a community of artists who are forward-thinking and forward-moving while streamlining your business and marketing. See http://artcareersuccesssystem.com ~~~ Music for the podcast is by Wildermiss: http://Wildermiss.com. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 40). ~~~ Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Megan Auman is a designer and metalsmith who creates bold, wearable jewelry made from steel and recycled sterling silver sold in stores across the U.S. She is also a focused businesswoman who has helped many artists grow their businesses through her blog, courses, e-books, and consulting at Designing an MBA. That makes her a writer/author, instructor, and entrepreneur as well. In this episode of the Art Biz Podcast, you’ll hear Megan and I talk about a manifesto she wrote back in 2012 titled Stuff Does Matter. Megan has some insight that will make you feel better about making more art. You are not contributing to the landfills. What you do is critically important—it's the antidote to mass consumerism. See Megan's work: http://meganauman.com Read about her consulting: http://designinganmba.com Follow her on Instagram: https://www.instagram.com/meganauman In this episode, you'll hear a conversation about pricing and why it's critical to get your pricing right—especially not to undervalue your art. If you're confused about pricing or if you'd just like to validate your price points, see my new pricing guide for artists, How to Price Your Art, at http://howtopriceyourart.com. Music for the podcast is by Wildermiss: Wildermiss.com Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 39). Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Fiona Valentine, a Melbourne-based artist and teacher known for her vibrant landscapes and storytelling through art, shares her insights on keeping a studio organized. She discusses the importance of organization in enhancing creativity and introduces the 5S Methodology, which transformed her workspace. Fiona reflects on her late-blooming artistic journey and the role of organization in overcoming challenges. She also emphasizes practical strategies like decluttering and labeling, essential for fostering a productive creative environment.

Early in her painting career, Carol A. McIntyre was surprised by the lack of easy-to-understand color theory classes. This motivated her to develop a simpler way to mix color which, in turn, would empower artists. Her full-color book, I Just Want to Paint: Mixing the Colors You Want, walks you through her color-mixing methodology. Carol has helped over 3,500 painters see and mix color differently. She is an award-winning artist who is a signature member of the Transparent Watercolor Society of America and holds associate memberships with the Oil Painters of America and the American Women Artists. In this episode of the Art Biz Podcast, Alyson talks with Carol about the long process of publishing her book and the expenses, many of which were surprises.  See Carol’s art.  Find her book, I Just Want to Paint. Follow her on Instagram. This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.  All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.  Join us now and get your business in shape. See http://artcareersuccesssystem.com. **** Music for the podcast is by Wildermiss. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 36) Instagram @AlysonStanfield  Facebook @ArtBizSuccess  #ArtBizSuccess  

Adele Sypesteyn is a New Orleans-born artist whose architecturally influenced abstract work is distinguished by multiple layers of texture, color and pattern. She draws inspiration from her surroundings, particularly the weathered walls of New Orleans and elements of nature. Her abstract art combines warm textures with aged patinas and writings, and utilizes her unique technique developed over three decades as a practicing artist. Adele has been making a living from her art for 4 decades. But she never got too comfortable with income coming from a particular source. She paid attention to changes in the marketplace and economy. And she educated herself.  In this episode of the Art Biz Podcast, Alyson talks with Adele about the trail she blazed, including her decision to pull out of her galleries and focus on expanding her teaching practice into a major source of income. See Adele’s art at https://AdeleSypesteynStudio.com  and watch her instructional videos on her YouTube channel, https://www.youtube.com/channel/UCJoxxdEPmXegvzMSywE-L2Q **** This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.  All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.  Join us now and get your business in shape. See http://artcareersuccesssystem.com  **** Music for the podcast is by Wildermiss: http://wildermiss.com   Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 36) Instagram @AlysonStanfield  Facebook @ArtBizSuccess  #ArtBizSuccess  

Lorraine Glessner’s love of surface, pattern, mark-making, imagem and landscape has led her to combine disparate materials and processes such as silk, wood, wax, pyrography, rust, paper, and more in her work. Lorraine is a former Assistant Professor at Tyler School of Art, Temple University, artist mentor, workshop instructor and an award-winning artist.  She holds an MFA from Tyler School of Art, Temple University, a BS from Philadelphia University, and an AAS in Computer Graphics from Moore College of Art & Design. She has a diverse art background with skills that include painting, sculpture, graphic design, interior design, textile design, photography, digital imaging and much more. Since 2016, Lorraine has evolved from an assistant professor of art to running her own workshops and retreats.  Through the process, she has learned a great deal about teaching as a significant source of her income.  In this episode, you’ll hear Lorraine and Alyson talk about how she has set up her workshops and retreats, how she finds venues, the pros and cons of doing for-hire workshops, the tools she uses to stay organized, and how she balances teaching with her studio practice.  See Lorraine’s art at https://LorraineGlessner.net  and find her on Instagram https://instagram.com/LorraineGlessner1  **** This episode is sponsored my signature business-building program, the year-long Art Career Success System. Whether your goal is to increase your income, expand your venues, become more articulate about your work, enhance your online reputation, or nurture your audience, the Art Career Success System gives you what you need. I purposely called it a System because the actions you take in the course are things that you will do repeatedly throughout your career. Your approach this year will be different from the approach you take next year or the year after. But when you follow the Art Career Success System, you can easily update it to reflect your changing needs.  Join us and get your business in shape. See ArtCareerSuccessSystem.com. **** Music for the podcast is by Wildermiss: Wildermiss.com  Read the show notes, see photos, and leave a comment at ArtBizSuccess.com/podcasts (episode 35) Instagram @AlysonStanfieldFacebook @ArtBizSuccess  #ArtBizSuccess

*~* This episode is sponsored by the Art Career Success System, a 1-year training program that gives you the time and space to build a strong and reliable business foundation for your art.  See ArtCareerSuccessSystem.com *~*  Living the artist’s life doesn’t necessarily flow with owning a business—with gaining valuable business skills that help you earn income from your creativity. But every so often I come across artists who are just as interested in learning about business as they are in being an artist. And I feature them in my interviews on the podcast and blog. Miriam Schulman is one of those artists. She discovered a gift secondary to her art—a curiosity about how the art business works. Combined with the fact that she loves to talk and ask questions, Miriam found her calling in her weekly podcast, The Inspiration Place. But it was a lot of work to start, and it’s a lot of work to keep up. If you have ever considered starting a podcast or sharing your story on a podcast, this episode of the Art Biz Podcast is for you. In this interview you’ll hear about:  Miriam’s background in engineering and corporate finance and how she found the courage to transition to a full-time artist.  How she promoted her work early on and why she still believes in using a brag book.  The teaching spot she created called The Inspiration Place to collaborate with other artist teachers. What gave Miriam the idea to start a weekly podcast under The Inspiration Place umbrella and how she committed to making it happen a few months later. The production team and systems Miriam has behind her now and the coaches and mentors that have helped her along the way.  Why she feels that podcasting is the perfect platform for her to share her voice and build her influence.  Miriam’s decision to focus on business lessons and translating them as they pertain to artists specifically.  Her automated process for inviting and booking guests and her advice for artists who pitch to be on her show.  Why Miriam plans to keep podcasting every week and how it serves her in her business.  See Miriam's work: SchulmanArt.com Follow her on Instagram: Instagram.com/schulmanart Listen to the latest episode of The Inspiration Place Podcast: https://www.schulmanart.com/category/podcast/ You can leave a comment for Miriam or me along with this post at https://artbizsuccess.com/produce-podcast-schulman (episode 34). Music is by Wildermiss.

In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with new work. What a great problem to have, right? But something wasn’t sitting right with Ali. So she asked each of the 11 galleries to return her work. One by one they sent back what few paintings remained in their inventories. She had begun to reconsider not just what her business model looked like, but the art itself.  She decided to take control and be very deliberate about her next moves.  In episode 33, you’ll hear about: Ali’s first steps as an artist and initial gallery representation. Why galleries weren’t interested in work behind glass. How Ali took 6 months to teach herself a new watercolor technique and why it was important to do this. How Ali used her blog to attract press coverage and interest from galleries. How Ali has expanded her audience using social media. Ali’s philosophy of the artist’s journey and micro-evolution. Why it’s critical to challenge yourself as an artist. Why Instagram is the perfect platform for getting affirmation for your work. The reason Ali pulled her art from galleries and what happened to those 25 pieces. How Ali began raising her prices and why art fairs were the best venue for the new prices. Ali’s monograph that was published by Unicorn Publishing in 2019. Details of Ali’s intention to renovate a property in the small town of St. Genevieve, Missouri. Ali’s upcoming plans for Patreon. To be inspired by her work, visit AliCavanaugh.com and find her on Instagram @_alicavanaugh_  You can leave a comment for Ali or me along with this post at https://artbizsuccess.com/reinventing-cavanaugh-podcast (episode 33).   ~+~+~ This episode is sponsored by the Art Career Success System, a year-long program and community that gives you a strong foundation for a sustainable art business. See https://artbizsuccess.com/acss ~+~+~