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The Art Biz

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Dec 16, 2021 • 48min

Leaning Into Creativity in Times of Pain with Rich Simmons (#112)

We need art. Some of us need it more than others, and for some of us, it's as necessary as the air we breathe. My guest on this episode of The Art Biz is Rich Simmons, a London-based artist who insists that art saved his life. Rich is not an art therapist, but he is an advocate for the therapy of an art practice. He knows from first-hand experience that art heals. Rich has struggled with depression and was eventually diagnosed with Aspergers. The realization that making art could make him feel better was life-changing, and he wanted other people to know about this. In 2008 he started Art Is The Cure to inspire people to turn to creativity in times of pain. Art has given his life purpose. In our conversation, you’ll hear that Rich has many balls up in the air. He makes murals, gives workshops, sells prints, has recently entered the NFT market, and is starting a podcast. And that is just scratching the surface of his inspiring ambitions. Highlights “I was thrown into the deep end.” Rich’s unusual entry into the art world. (2:51) Rich started on his artistic path at a very young age by trading art with his grandfather. (7:57) Discovering art as a form of creative therapy amidst personal turmoil. (11:49) The act of creative release has expanded Rich’s spectrum and allows him to make better art. (17:44) Art Is The Cure gave Rich the purpose he needed to move forward. (24:50) How to channel your negative energy in a way that affects change. (33:48) Finding inspiration, community and movement, and what to do when art is the source of your stress. (36:50) Rich’s income stream and his approach to creating a continual stream of potential clients. (41:50) Mentioned Rich Simmons Rich on Instagram Art Is The Cure Art Is The Cure on Instagram Resources Show notes, images, and listener comments Artist Planning Sessions Free e-course: The Artist’s Annual Review Create Opportunities for Your Art Quotes “I want to give back to art because art saved my life.” — Rich Simmons “I like to say yes to opportunities no matter what it is and try to figure out how to do it.” — Rich Simmons “I realized I had found my own version of art therapy, and I needed to help other people discover their own version of art therapy.” — Rich Simmons “An artist’s job is not only to be a storyteller but to evoke emotions.” — Rich Simmons “I couldn't be an inspiration for people if I wasn’t looking after myself.” — Rich Simmons “You can be the messenger about how powerful art can be.” — Rich Simmons   Guest Bio   Rich Simmons is an Urban Pop artist who has exhibited all over the world. Simmons' work explores the intersections of visual culture, spanning pop art, comic books, the Renaissance, contemporary fashion, sexuality and beyond.   Simmons' bold use of color, intricately detailed hand-cut stencils, sense of humor and thought-provoking narratives running through his work are proving Rich is both an innovator and highly collectible artist.   Simmons is also the creator and founder of Art Is The Cure, a vInspired award-winning organization promoting art therapy and has run workshops and talks around the world. First posted: artbizsuccess.com/cure-simmons-podcast
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Dec 9, 2021 • 51min

Focusing on Self-Care to Increase Productivity with Maria Coryell Martin (#111)

There is an urgency to making the work and getting it out there so that you can find the people who respond to it, but it becomes much harder to accomplish much of anything if your body aches from the physically demanding work you do, or your shoulders are tense from hunkering over the computer all afternoon, or you're living on caffeine and wine, or especially if you aren’t sleeping. If you want to improve your productivity, and your health, then it’s time to focus on your self-care. What are you doing to take care of yourself? To keep up your energy, maintain a positive mindset, balance out the hours in the studio and on the computer? Is balance even necessary when you’re doing what you love? In this episode of The Art Biz, I talk with Maria Coryell-Martin, a busy mom with a thriving art career and companion business that supports her family. With all that she has going on, Maria makes time for almost daily swims and cold, open water, healthy eating, and plenty of sleep. Listen to hear how she does it. Highlights Maria’s expeditionary art combines her passions for science, art and education. (2:20) The motivation behind splitting Maria’s two artist endeavors. (4:57) An income breakdown from Art Toolkit and Expeditionary Art. (7:44) Maria’s art takes her all over the world. (10:31) “I want to be a capable, useful person in the field.” (14:39) How Maria successfully solicits funds for her expeditions. (17:17) Self-care is the rock for Maria’s sanity. (19:25) The physical aspect of making art requires taking care of your body. (24:06) A typical day for Maria starts with getting enough sleep and swimming in the ocean. (28:21) Monitoring energy levels, controlling what you’re eating, responding to stress. (35:15) Setting boundaries around your time and energy. (40:57) Getting the help you need so you can do your best work. (42:45) The simple first steps for starting self-care today. (46:00) Mentioned Bon Appetit Lentil Burgers Cooper Island Black Guillemot Research Maria Coryell Martin’s Expeditionary Art Art Toolkit @ExpeditionaryArt @ArtToolkit Resources Show notes, images, and listener comments Artist Planning Sessions Free e-course: The Artist’s Annual Review Quotes “Ask for what you need. You may not get it, but at least you’ll learn something.” — Maria Coryell Martin “I’ve developed tools and habits over my life that are my rock for my sanity.” — Maria Coryell Martin “Work is like a river. You dip your toes in and do what you can and then you take your toes out and it keeps flowing.” — Maria Coryell Martin “Mistakes are part of everything you do, but you’ve just got to move forward and let mistakes happen.” — Maria Coryell Martin Guest Bio Maria Coryell-Martin is an expeditionary artist following the tradition of traveling artists as naturalists and educators. She graduated from Carleton College in 2004 and received a Thomas J. Watson fellowship to explore remote regions through art from 2004-2005. Since then Maria has worked with scientists, local communities, and travelers in Alaska, Canada, Greenland, and the Antarctic Peninsula. In the field, Coryell-Martin sketches with ink and watercolor, and collects multimedia recordings to build her palette of place, a record of experience, climate, and color. This led her to create the wildly popular Art Toolkit.   This work became the basis for exhibits of large-scale studio and field paintings, as well as multimedia presentations and hands-on workshops for audiences of all ages to promote observation, scientific inquiry, and environmental awareness. First posted: artbizsuccess.com/self-care-martin-podcast 
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Nov 18, 2021 • 57min

An Unusual Path to Landing Art Commissions with Leisa Collins (#110)

Lots of artists make a good living, or at least a significant part of their income, from commissions. The standard commission process is something we don’t question, but what would happen if you turned the whole commission process on its head? In this episode I talk with Leisa Collins, who started her art business by targeting people whose homes she wanted to paint. After a few failed attempts at marketing her work, her career as a house portraitist took off. To date she has painted more than 2,500 house portraits and has a waiting list for commissions. She no longer has to send direct mail, which you’ll hear about, but maintains that the personal relationships with clients are paramount. Leisa shares her quest across the country to paint a house in all 50 states, that following up with prospects results in 85% more sales for her, and how she has partnered with realtors to provide closing gifts for their clients. First posted: artbizsuccess.com/commissions-collins-podcast Highlights “I exchanged my art for everything.” Leisa’s adventurous art journey. (2:17) Combining a love of art with architecture and advertising it in effective ways. (4:36) The details of direct mailings that lead to collectors. (9:45) Hand selecting the demographic you want to work with. (13:05) The business process and price range of Leisa’s non-traditional approach to commissioned art. (16:10) Selecting, photographing and painting houses in all 50 states. (22:26) Creating 250 pieces a year means Leisa gets two or three new clients a week—and has to keep careful track of them all. (30:50) Selecting images, marketing and selling a book. (36:50) The importance of following up with prospective clientes—without being too pushy. (39:31) The details of Leisa’s spreadsheets help her maintain a personal relationship with her clients. (45:10) Creating relationships with clients through realtor closing gifts and phone calls. (48:51) A look at what is coming up next in Leisa’s very busy holiday schedule. (53:25) Mentioned Episode 68: Procedures for Art Commissions with Sema Martin Leisa Collins Leisa on Instagram Resources Show notes, images, and listener comments Artist Planning Sessions Free e-course: 31 People Who Can Help Sell Your Art Quotes “I could choose my demographic very carefully by looking at the house.” — Leisa Collins “I now get tons of commissions every week because they told their neighbor… by now it's just word of mouth.” — Leisa Collins “I get quite a few commissions coming in every single week. I get two or three new clients a week.” — Leisa Collins “If you love what you’re doing, it’s not so much like work.” — Leisa Collins Guest Bio Leisa Collins, a native of New Zealand, has carved a niche for herself as an acclaimed architectural artist.Eventually settling in the United States, Leisa became interested in the people and cultures that defined architecture throughout the country’s history. She was inspired to drive from coast to coast, creating original paintings of homes in every state. She selected 650 of these works of art—as well as the fascinating stories behind many of them—to share with readers in her new book, Hand-Painted Homes: An Architectural Artist’s Pen and Watercolor Journey Across America (May 2021). This coffee table book explores architectural styles in all fifty states, plus the nation’s capital. In 2013, Leisa established the Leisa Collins Historic Preservation Award to pay tribute to exceptional individuals committed to saving and restoring old buildings across the country. Her work has been featured in publications such as The New York Times, Huffington Post and Los Angeles Times.
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Nov 11, 2021 • 55min

Lessons from a Wildly Successful Pop-up Art Gallery Event with Mai Wyn Schantz (#109)

So many art venues shut down during the pandemic, and I'm sure many of the people that ran those venues mourn for not only what might have been, but also the fact that there wasn't an opportunity for closure. My guest for this episode of The Art Biz is Mai Wyn Schantz, an artist who was also a gallerist when she closed her space at the beginning of COVID. She hated to lose the relationships she had built over the years as the gallerist. She needed closure and she was determined to do right by her artists. As soon as she felt it was safe, Mai Win organized a pop-up farewell exhibition with her artists. Her goal was to break even, which as you'll hear was far too conservative of a goal because she hit it out of the park, mostly because of the relationships she had nurtured throughout the years. Together we discuss the timing of the pop-up, the details for pulling it off, including the space she worked with, and what she learned from the experience. She reveals at least three things that she will do differently next time, and will inspire you to consider a pop-up gallery for your next art sales event. Highlights Mai Wyn’s journey to finding her space in galleries. (1:42) Acting as a gallerist when you feel like an imposter. (6:11) The impact of an artist's experience on Mai Wyn’s gallery experience. (8:58) Reflections on the decision to close her gallery. (11:55) Celebrating the closure the proper way with a pop-up gallery. (16:16) Artist requirements for participation in the event. (25:42) How to promote a pop-up event across your network. (27:08) Handling inventory and sales in a pop-up gallery. (30:10) Playing the part of the hostess means hiring the right kind of help. (32:50) Lessons learned from this hugely successful pop-up. (42:51) Exceeding sales expectations by 1000%. (49:00) The relationships that make artists and gallerists succeed. (50:26) Mai Wyn gets real about what’s up next for her as a reborn artist. (52:22) Mentioned Mai Wyn Fine Art Mai Wyn on Instagram Space Gallery in Denver O’Sullivan Gallery at Regis University Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bio Landscape and wildlife painter Mai Wyn Schantz developed a love of nature at an early age canoeing the lake country of the upper Midwest with her father. Since her introduction to the art world in 1999, Schantz has exhibited steadily, including solo and group exhibitions at commercial galleries, art centers and museums notably the Museum of Wisconsin Art, Yellowstone Art Museum and Arvada Center for the Arts & Humanities in Colorado. Beyond the studio, she remains an avid hiker spending her down time exploring trails along the Front Range of the Colorado Rockies with her husband and young daughter. First posted: https://artbizsuccess/pop-up-schantz-podcast
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Nov 4, 2021 • 38min

Boldly Reaching Out to Art World Influencers with Laurence de Valmy (#108)

People. You need them. You need people to buy your art, people to show your art, people to attend your shows, people to write about your work and let's face it. You need people to support you emotionally along the way. You need other artists around who get you. It's in these friendships that you will find understanding as well as ideas that challenge you to be a better artist. The relationships you nurture can sustain you, but you'll never know to what extent until you start taking them seriously, until you believe with all of your soul that you can't do this on your own. But what do you do if you move to a new place and don't know anyone, or if you're just getting started? Where do you begin? In this episode of The Art Biz, I talk with Laurence de Valmy about how she has used her bonus talent as a writer to make connections in all areas of the art world. It started with the thought that there were people out there who knew more about how to be an artist than she did. She trusted that she could learn from them. Even if you aren't a writer, you'll be inspired by her boldness and creativity. Here's my conversation with Laurence de Valmy. Highlights “This is the place to take the leap.” Laurence reflects on her artist journey. (2:32) Have you ever Googled ‘how to be an artist’? The birth of The Curious Frenchy blog. (5:42) Laurence’s publishing schedule is shaped by the artists she meets. (8:14) How to more effectively learn from others while promoting their work. (9:52) What was it like interviewing Henry Matisse’s granddaughter? (13:40) Embracing the value of personal relationships with people. (15:30) Opportunities that have come to Laurence as a result of her blog connections. (17:05) How Laurence leverages and promotes blog content on social media. (21:17) The difference that one-on-one relationships can make in your business. (23:29) Tools for organizing your connections and contacts. (25:58) A look at Laurence’s typical workday and schedule. (27:57) How to meet people when you move to a new location. (31:32) Simplifying the sharing of content on social media (32:29) Laurence’s advice for artists who are intimidated about reaching out to form new connections. (34:08) A look at what’s coming up next for Laurence. (36:16) Mentioned Sophie Matisse Dominique Lévy of Lévy-Gorvy Gallery Allan Gorman French Quarter Magazine Femmes d'Art Unik Magazine Laurence de Valmy Laurence on Instagram The Curious Frenchy The Curious Frenchy on Instagram Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art Quotes “All I knew was that I didn’t know. And so I had to learn a new job and in order to do so, I started to connect with other artists.” — Laurence de Valmy “I quickly realized that’s how things happen. It’s through the people you know.” — Laurence de Valmy “People work with people that they like.” — Laurence de Valmy “The worst that can happen is that nothing happened. It’s as simple as that.” — Laurence de Valmy “If you are prepared, you will know what to say.” — Laurence de Valmy   Guest Bio Laurence de Valmy invites us to reflect on the links between artists through times and the relationship between art and social media today. In her POST paintings, she revisits art history through imagined Instagram feeds of the past. Her recent work explores the place of hashtags in our communication. Laurence is French American and lives in the U.S. She writes about art on her blog The Curious Frenchy and for art publications. First posted: artbizsuccess.com/reaching-out-devalmy-podcast
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Oct 28, 2021 • 12min

Personalizing Your Marketing to Improve Results (#107)

We’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expected likes or comments, you are unfulfilled. It’s not fair that the social media algorithms have so much control over who sees your art. But are we really so subject to social media giants? I believe we are taking huge risks by relying on mass communication to complete the circle of communication. We know for a fact that art must be experienced in person in order to be fully appreciated. So why do we insist on online validation? In this solo episode of The Art Biz I want to talk about what really works for moving the needle with your art. It’s a secret shared by my highest level clients, only it’s not really such a secret. But I can guarantee that it will help you stand out in an over-saturated digital space. Highlights The not-so-secret secret that moved the needle with your art. (2:18) The most important information you can share is whispered one-on-one. (3:12) Examining the anatomy of a whisper. (5:14) 4 ways to effectively connect on a more personal level. (6:19) Where should you begin when your time is so limited? (9:58) What you can expect to gain from one-on-one interactions. (10:55) Resources Complete transcript, images, and listener comments Program: Grow Your List Workshop: Designing a 5-Star Customer Experience   Mentioned Art Biz Episode #47- Using Real Mail to Delight Quotes “We are taking huge risks by relying on mass communication to complete the circle of communication.” — Alyson Stanfield “The most important information you can share is whispered one-on-one.” — Steve Cranford “Personalizing the relationship you have with buyers, students, and collectors will make you feel better because it feels more authentic.” — Alyson Stanfield “Stop relying on broadcasting for all of your marketing.” — Alyson Stanfield “You’ll feel better about your marketing when you value individual relationships.” — Alyson Stanfield First posted: artbizsuccess.com/whisper Grow your mailing list: https://artbizsuccess.com/growyourlist
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Oct 21, 2021 • 44min

Learning How to Be a Boss with Ali Manning (#106)

It takes a great deal of effort to find the right person to help with your art business, so you want to get it right. That means you need to find a way to retain good team members. You want them to take ownership in your business and pride in the work they do on your behalf. You may not be thinking about this from the beginning of the relationship with a new team member because you're so focused on getting the help you need fast. But you absolutely should be thinking about it: How do I keep good people on my team? In this episode of The Art Biz, I talk with Ali Manning about the responsibilities she feels as the person in charge of her business, including the responsibilities she has to team members. We discuss her membership-based business model, the dynamics between team members, how she hires, when and why she hires employees instead of contractors, and how she keeps team members happy. We also get into the hiring mistakes that both of us have made in the past—freely admitting that it was our fault, not the employees. Highlights The ah-ha moment in Ali’s art journey. (2:45) How does Ali make money in her art business? (6:25) Running a business with 1,500 members requires the help of several assistants. (10:15) The key difference between employees and contracted help. (12:27) Bringing your team together regularly starts with a weekly meeting and the right technology. (15:09) You might be surprised at where you can find the right help. (19:07) Hiring mistakes and how to correct them quickly. (24:15) Tests and onboarding processes that can smooth out the new hire process. (28:56) Clearly defined business processes and procedures will help your team members succeed. (31:35) Your assistant can’t actually read your mind, but taking these steps can help them out. (34:06) Keeping your employees—and keeping them happy. (38:46) A peek at Ali’s upcoming launch. (42:41) Mentioned Kolbe A Index Loom Asana Upwork The 5 Languages of Appreciation in the Workplace Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art Quotes “From a business standpoint, I want to be able to offer my help a secure job. It’s important to me that they’re invested.” — Ali Manning “With as many moving parts as I keep in my brain, it’s no wonder that I needed some help with this stuff.” — Ali Manning “It’s important to slow down, take a step back and really think about what you want and how you would like your assistant to do it.” — Ali Manning   Guest Bio Ali Manning creates bindings that showcase the stitching and the handcrafted nature of books. Her mixed media books are inspired by the forests of New England and the gardens of her home country England. Working from her studio in a converted textile mill in Massachusetts, Ali has taught thousands of students via her blog, Vintage Page Designs, in person and with her latest online adventure, The Handmade Book Club. Teaching others to express their creativity through handmade books is her greatest joy. She believes that anyone can create a handmade book and it shouldn’t require expensive tools or equipment. Ali's work has been featured in Somerset Studio, Take Ten, Paper Crafts Magazine and Cloth, Paper, Scissors. First posted: https://artbizsuccess.com/being-boss-podcast
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Oct 14, 2021 • 39min

How to Work Successfully (and Sanely) with a Relative with Trudy Rice (#105)

In order to have a successful working relationship with anyone, you need guiding ground rules. You need employee policies and agreements, and boundaries have to be established, especially when you’re working with family. It can feel unnecessary to enact these formal arrangements with those close to us, and yet it's even more important to have them when you’re navigating the relationships that mean the most. In this episode of The Art Biz, I talk with Trudy Rice about her working relationship with a family member. Trudy reflects on what her business was like before her sister Jenny started helping her, the specific tasks that Jenny is responsible for, and how they structure their business partnership to make sure each is happy and fulfilled. Highlights The point at which Trudy realized she needed help in her art business. (2:20) Why hiring her sister was a perfect fit for Trudy. (6:17) Writing a job description for a relative—or any employee—is an essential first step. (9:00) Establishing an appropriate pay rate to compensate for the skills your new hire brings to your business. (11:48) Structuring a typical week when you’re scheduling more than just yourself. (15:20) Maintaining your voice when someone else is writing your social media posts. (21:24) Communicating effectively in between weekly meetings. (24:01) What Trudy wishes she had known before hiring her sister as her assistant. (28:25) Identifying the areas that would allow you to accomplish more if you turned them over to someone else. (32:24) Trudy’s advice to anyone that is considering hiring help. (34:54) A look at what is coming up next in Trudy’s studio. (37:18) Mentioned Loomly Asana Creative Market Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bio Artist and entrepreneur Trudy Rice has been a professional artist for more than 10 years. Based in Melbourne, Australia, Trudy has a diverse business consisting of original artworks on paper, paintings, commissions, large projects, wallpaper, and linen homewares. Her artworks are inspired by our natural world, particularly flora and fauna. Her works on paper and paintings are created with mindful observation, the initial drawings are etched in the very sun and water from which the original specimens are found. First posted: https://artbizsuccess.com/working-with-relatives-podcast
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Oct 7, 2021 • 53min

Trusting Another Artist to Help You Run Your Art Business with Angela Fehr and Robin Edmundson (#104)

It can be very difficult to hire someone to help with your business, but if you want your business to grow, there comes a point at which you must hire to support that growth. And the wisdom is to hire before you think you can afford it. In this episode I talk with Angela Fehr and Robin Edmundson. Angela has been building a thriving business teaching heart-led watercolor, along with a community of artists to support one another on that journey. She knew she needed help, but she wasn't prepared to struggle to find that help. She was content in setting her intention and being open. Enter Robin—Angela’s student as well as a member of my former Inner Circle program for artists. In our conversation you'll hear how Angela has handled building a team and how Robin has been able to support her in this process. We talk about the technology they use, how they communicate with one another, and how they work with other team members who have since come on board. First posted: https://artbizsuccess.com/fehr-edmundson-podcast Highlights Angela and Robin both focus on watercolor and Angela’s teaching offers regular lightbulb moments. (1:43) How has Angela’s approach to watercolor grown her art teaching business? (4:45) Building a thriving business while raising families and connecting in the artist community. (9:09) At what point do you know it’s time to get help? (11:15) Finding the best fit—from both Robin and Angela’s perspective. (13:25) Learning how to hire correctly while trusting and protecting your values. (16:22) Finding assistants that have the skill set you might be lacking. (19:35) Building a support staff as your art business needs expand. (24:13) A typical week in this thriving art business. (29:32) The first step of a journey might be a boring one, but it can lead to a great adventure. (32:18) Email support, tech support, and everything you might want to hire an assistant to do for you. (34:54) The policies and procedures that keep a sustainable business running smoothly. (39:18) What are the rewards and challenges of supporting another artist? (43:32) Mentioned Angela Fehr Angela on YouTube Angela on Instagram Robin Edmundson Robin on Instagram Resources   Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bios Angela Fehr first picked up a watercolor brush as a shy teenager newly returned to Canada. During her teen years she’d lived in a remote village in Papua New Guinea, and the solitude had cemented a passion for art that she was excited to pursue. She quickly realized that watercolor was a perfect fit, and along the way, realized that she wanted something more for her paintings than simply to copy what she could see with her eyes. Angela aims to show her heart in her paintings, to pair the beauty of the world with a loose, intuitive, heart-led style. She launched her first online course in November of 2013, with the goal of teaching technique and empowerment to help painters become their own favorite artist. Angela shares her home in northern British Columbia with her husband and three teens. The beauty of the Peace River and northern Rocky Mountain region serves as the main source of inspiration for her paintings. Robin Edmundson paints everyday rural things in new ways with bold and unusual colors, using simplified shapes and lines to emphasize the patterns and rhythms of rural life. Robin grew up in northern Indiana in an old farmhouse on a property full of old farm buildings. Her early goal was to learn as many languages as she could. In college, she quickly found Linguistics and earned a Ph.D. in that field. She taught in various capacities at Indiana University for twenty-seven years. Always looking for creative outlets to balance her academic life, she learned to dye and weave and became an award winning fiber artist.   In 2011 she began blogging about rural life in southern Indiana. It took her a while to realize that she was still searching for a language that could express some things she wanted to say about life in rural southern Indiana. Imagine her surprise when she finally figured out that the language she was looking for was one of paint, color and line instead of words. Nothing makes her happier than to communicate through her paintings her deep love and respect for the unruly places and people of rural Indiana.
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Sep 30, 2021 • 55min

Juggling Multiple Art Styles and Audiences with Robin Maria Pedrero (#103)

Whenever you have multiple styles or subjects, you probably also have multiple audiences. This can also mean that you're essentially running multiple businesses. I'd never tell you not to do this, though I'd be tempted, because experimentation and play are such important parts of your life as an artist. But I will always caution you about the extra work involved. Today we're examining the work and reward that comes with working in multiple styles. In my conversation with Robin Maria Pedrero you’ll hear about the three different styles and subjects she paints. Robin has a very full art business, and she has joined the podcast to share her story about how she juggles her various styles of art and diverse audiences for her work. Highlights Robin’s evolution into the artist she is today. (1:30) Trying new things, making mistakes and moving forward. (7:05) More styles means more audiences and more effort. How does Robin juggle it all? (13:34) Track your inventory with tools that work. (16:49) Robin’s approach to marketing on social media. (18:23) Managing multiple Facebook groups and social media sites means creating more content, but Robin has a system for all of it. (26:36) Robin’s tools for staying so productive with such a long to-do list. (31:09) Lessons learned for successful print on demand. (35:45) Robin’s simple approach to bookkeeping and connecting with buyers. (39:11) The tools, assistance and move that are keeping Robin moving forward. (43:04) A snapshot of Robin’s typical day. (45:39) Providing excellent customer service is a major part of what the best artists do. (48:12) Paper planner or electronic task list, and all Robin uses Artwork Archive for. (50:38) What’s coming next in Robin’s very full art business. (52:45) Mentioned Robin Maria Pedrero Robin’s Instagram Robert Brackman Café Tu Tu Tangos HGTV and DIY Networks star Tamara Day Mary Mirabel Resources Complete transcript, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bio Robin Maria Pedrero is an award-winning artist with work in museum permanent collections in Florida, Greece, public, corporate and private collections. Her abstract paintings are defined by layers of translucent color and overlapping forms, while her whimsical nature work, the paintings she calls “Joy Bringers,” is characterized by bold color and texture. Robin has had solo exhibitions at the Orlando Museum of Art and Lake County Museum of Art. More recently, Tamara Day of HGTV’s Bargain Mansion, has selected Pedrero’s artwork for that show. Pedrero creates from her studios in Frisco and McKinney Texas. First posted: artbizsuccess.com/multiple-styles-pedrero-podcast

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