Context & Clarity for Small Firm Architects

Do you use email marketing? Do you have an email newsletter? Just like any digital or social effort, email marketing takes creativity, and persistence. You need to be consistent and that’s not easy. In the spirit of full transparency, I spent a few weeks recently burning down my email list. Now, I have a small list of people that are interested enough that they said, please keep sending me emails. The thing I have to do now is think differently about how to create interesting, engaging, maybe even moving messages for that dedicated list. What are you doing with your emails?Mentioned in this episode:All AccessAll Access

Are you confident? Are you authentically confident? You might say, of course I'm confident. Don’t all professionals need confidence? The answer is probably yes, but think about what's necessary to become authentically confident. It starts with courage and taking the first step forward.Mentioned in this episode:All AccessAll Access

Do you suffer from perfectionism? I know it’s hard, especially in a profession so vulnerable to disputes. Of course you want things to be perfect. What’s that perfection costing you? What are you missing out on? The bottom line is that perfect is an excuse. Perfectionism is the opposite of courage. What are you going to do today to move forward? What’s your next step?Mentioned in this episode:All AccessAll Access

Do you have impostor syndrome? Have you ever felt you’re not good enough, not qualified enough? I think there are plenty of times in an architect’s career that they may experience imposter syndrome. What qualifies you to work on that new project type? or that project that’s bigger than you’ve done before? You realize that’s a ridiculous fear right? I know we have these fears, but if we really think about it, we’d never become anything if we didn’t step out, and step up, if we didn’t grow into a new situation. Have the courage to take the first step forward and grow into your new opportunity.Mentioned in this episode:All AccessAll Access

How do you speak human in a technology world?That's the question we'll start with Thursday on Context & Clarity LIVE.Jeff Echols and Katharine White MacPhail will welcome Bryan Kramer, who's best know for sparking the "Human 2 Human" movement. He's the author of, "There Is No B2B or B2C: It’s Human to Human H2H” and "Shareology: How Sharing is Powering the Human Economy".The question for Bryan is, how do we retain our humanity, human connections, human communication, in the face of expanding technology?As technology (whether BIM, AR, or VR, or Zoom, Slack, or SMS) makes it easier for us to communicate, does it make it harder for us to connect?Share your experience and advice, and ask your questions, Thursday at 4:00 pm ET.Context & Clarity LIVE is live-streamed on Facebook, LinkedIn, Twitch, and YouTube.Mentioned in this episode:All AccessAll Access

What are you afraid of? As I think back across my career, I realize that many of the worst stories I have to tell, start with fear. Maybe you’ve experienced similar things. I've suffered from fear of not having work, a scarcity mindset, fear of making phone calls, I guess fear of rejection, and fear of having difficult, honest conversations. What are you afraid of? What fear is holding you back right now?Mentioned in this episode:All AccessAll Access

You're probably posting something online right now, but is it what you should be posting? If you want to connect with clients online, what should you be posting? What does what you post say about you and what do you become known for? Let's talk about what architects should post on social media and why.Mentioned in this episode:All AccessAll Access

The more technology creeps into our lives and our worlds, the easier it is to connect and work, but what are we losing? Are we making better, more meaningful connections? At the same time that technology is making it easier to communicate, it is making it harder to connect on a human level?Mentioned in this episode:All AccessAll Access

There’s so much incredible technology at your disposal right now. At a minimum, you may be using some BIM software right now. Maybe the least you’re doing in presentations is spinning the BIM model around or showing photorealistic renderings. You may even be using some form of virtual reality or even augmented reality program. How do you feel about AI in architecture? When’s that going to creep into your work? But the real question I have is, how are you using all of these tools to help your clients connect with your work? With their project?Mentioned in this episode:All AccessAll Access

If you're busy and overwhelmed by inquiries, how do you respond? You may use automation or other technology in to help you weed through and qualify leads, schedule conversations, and onboard new clients, but how do you keep the personal touch in technology driven processes? Afterall, your clients want an architect that feels like the right fit. They don't want to buy architecture from Amazon.comMentioned in this episode:All AccessAll Access