Context & Clarity for Small Firm Architects

Julie Taylor is not an architect, but a design evangelist. She's the Founder and Principal of Taylor & Company, a PR firm for the built environment, meaning her team only works with architects, landscape architects, developers, product manufacturers, only people designing and building. We'll talk with Julie today about the best way for small firm architects to approach public relations.Mentioned in this episode:All AccessAll Access

Would you have thought about submitting for design awards as public relations? That thought really didn't cross my mind until I realized that there are as many awards programs as there are publications, probably more, and identifying the right awards, submitting for and winning the award is a lot like getting published. The question is, what's the value of those awards once you win?Mentioned in this episode:All AccessAll Access

A few weeks ago, I was in a conversation about public relations and someone insisted that no one reads or even looks at print magazines any more. They may be right or they may be wrong, but I think a more important discussion is about what does being published mean anymore? Does it mean traditional print publications like magazines and news papers, or is it also the online edition of those publications and also social media, and also video shows and podcasts? Mentioned in this episode:All AccessAll Access

What's the future of the Architect?That's where we'll start our conversation on today’s Context & Clarity LIVE.Katharine White MacPhail and I will welcome Robert Ivy, CEO of The American Institute of Architects to Context & Clarity LIVE.Join the conversation today as we talk about Robert’s career in publishing and as the leader of The American Institute of Architects and we get his thoughts on how the profession of architecture will change in the near future.NOTE: This is not an invitation for AIA bashing, but it is an invitation to thoughtfully engage in a constructive conversation about the best way into the future for architects.Share your experience, and advice, and bring your questions to the conversation THURSDAY at 4:00 pm ET on Facebook in the EntreArchitect Community Facebook Group, on Jeff’s LinkedIn profile, the EntreArchitect YouTube channel, or the EntreArchitect Twitch stream.We’ll also preview the conversation in our 30-Minute Coffee Talk inside the Context & Clarity Club on the Clubhouse App this morning at 9am ET.Context & Clarity LIVE is live-streamed on Facebook, LinkedIn, Twitch, and YouTube.Mentioned in this episode:All AccessAll Access

Public Relations is an interesting niche in the marketing realm. I guess it falls somewhere between what we usually think of as marketing and what we consider business development. In a way, it’s promotional like marketing and relationship based like business development. The question is, what do you do to promote your business?Mentioned in this episode:All AccessAll Access

I feel like I’ve gotten to know a number of people over the past 15 months that I’d call friends and that I could count on, even though for some of you, I’ve never seen your face, and for most of you, we’ve never met in person. So we've started a new regular Context & Clarity feature that we're calling Member Spotlight, and this week, Leslie Divoll will join Katharine and me. Join us for a loose and lively conversation as we see our friends and get to know them a little bit better.Mentioned in this episode:All AccessAll Access

Robert Ivy is an architect, but he left his practice to spend 15 years promoting the profession through publications, and now 10 years at the healm of the American Institute of Architects. He's seen a lot of change in the profession and, I imagine even as he prepares to leave the AIA later this year, he probably has some opinions about the future of the profession and where it's going.Mentioned in this episode:All AccessAll Access

No matter what you think any professional organization should be doing to further the profession, no matter what you think should be lobbied for or legislated, you can’t sit back and watch from the sidelines and wonder why more isn’t happening. You have some responsibility to take up the cause. What is the individual architect's responsibility when it comes to furthering the profession?Mentioned in this episode:All AccessAll Access

Much of the built environment isn’t designed by architects and the majority of work that is designed by architects is commissioned by the so-called 1%. That means that we’re not really engaging with a very large portion of the population. Should we be? If so, the question is, how do you serve the other 99%? How do we make architects more accessible to a greater percentage of the population?Mentioned in this episode:All AccessAll Access

Cash flow for architects.That's where we'll start our conversation on today’s Context & Clarity LIVE.Katharine White MacPhail and I will welcome Bolanle Williams-Olley, CFO of Mancini Duffy to Context & Clarity LIVE. Join the conversation today as we talk about Bolanle’s love of math, how she ended up in architecture firms, and the best ways to generate and protect cash flow. Share your perspective, and bring your questions to the conversation today at 4:00 pm ET on Facebook in the EntreArchitect Community Facebook Group, on Jeff’s LinkedIn profile, the EntreArchitect YouTube channel, or the EntreArchitect Twitch stream.We’ll also preview the conversation in our 30-Minute Coffee Talk inside the Context & Clarity Club on the Clubhouse App Thursday morning at 9am ET.Context & Clarity LIVE is live-streamed on Facebook, LinkedIn, Twitch, and YouTube.Mentioned in this episode:All AccessAll Access