Anatomy of a Leader with Maria Hvorostovsky

Have you ever thought about your ideal role and approached the company to create it for you? Well, that’s what Valentina Kaledina - Director of Business Development at Castbox did. Having had a career spanning journalism and headhunting, Valentina found her true passion in podcasting, and is now a prominent figure in the industry. She runs key markets for Castbox - a podcast platform which has revolutionised the way we discover new podcasts. Valentina and I share some similarities, both having grown up in the former Soviet Union and having experienced running executive search businesses. We talk about taking professional risks and challenges, like building a new career from scratch and creating your own role. As a podcaster, I (of course) had to ask Valentina for some tips! We talk about: - What makes an excellent podcast - Starting your podcasting journey - Understanding your audience - Monetising your podcast - The future of the industry What I admired most about Valentina was her entrepreneurial spirit. She is a woman who recognised her skills and interests, and wasn’t afraid to create her own role that aligned with them. Whether you're a seasoned podcaster or just starting out, if you’re keen to find your niche, or whether you’re inclined towards entrepreneurship, this episode is for you! Timestamps: 00:00 - Trailer 01:52 - Who is Valentina Kaledina? 10:15 - Executive Search in Business Management 12:50 - Headhunting: Keeping Secrets, & Building Trust 16:06 - Growing Up in the Soviet Union 23:13 - What Makes an Excellent Podcast? 25:20 - Embracing the Visual Dimension in Podcasting 27:50 - How to Make Listeners Listen for Longer 29:09 - Monetising Your Podcast 35:00 - Getting Your Audience Involved 45:17 - Future of Podcasting 52:51 - Risks, Rewards, and Reflection Valentina Kaledina: LinkedIn: https://www.linkedin.com/in/valentinakaledina/ Instagram: https://www.instagram.com/tinakaledina/  Castbox: https://castbox.fm/  Follow Maria Hvorostovsky: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.... Need help HIRING – http://www.hirewithmaria.com If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Why is becoming a mother and, *gasp*, choosing to have a successful career so controversial? What is it about wanting to have both that people simply don’t get? And who is out there finding solutions? In this episode, I talk to someone who is out there trying to do just that. Monique Hodgson is the founder of Mumble Forum, a global networking platform which aims to build a supportive community of sisterhood, where women can network and celebrate each other’s success, as well as redefine the perception of motherhood. Monique and I explore the challenges faced by working mothers, reflecting on biases, labelling, and limitations placed on women as they enter the season of motherhood. We talk about expectations and preparations for motherhood, planning and prioritising for a balanced life, and discover practical strategies for avoiding burnout and finding fulfilment. We also discuss the importance of women advocating for each other, how more women in senior leadership positions can affect systematic change, how men (clearly) need women, and how women have a power of influence in raising the next generation. Monique’s positive and nurturing mindset, drawing inspiration from nature’s seasons for balance, and her belief in the importance of a supportive network, left me truly inspired. Don’t miss out on experiencing her wisdom firsthand in this episode! Let’s shift the narrative together, and create a supportive community where success is celebrated, diversity is embraced, and every woman is empowered to pursue her dreams. Tune in now to be inspired! Timestamps: 00:00 - Trailer 01:59 - Introduction 03:16 - Motherhood as a Transition Phase 04:44 - The Birth of Mumble Forum: Creating Your Own Tribe 07:24 - Wanting to Be a Perfect Mother 10:11 - Building Support Systems Around You 15:03 - Expectations and Preparation for Motherhood: Embracing the Seasons of Life 18:29 - The Rewards of Motherhood: Finding Fulfilment in the Journey 20:30 - Building Connections for Support and Empowerment 26:43 - Empowering Women in Leadership 30:03 - Advocating for Each Other: Supporting the Sisterhood 32:49 - Celebrating Success Monique Hodgson: LinkedIn: https://www.linkedin.com/in/monique-hodgson-45274057/ Instagram: https://www.instagram.com/monique_vega/ TikTok: monique_vegah Mumble: Website: https://www.mumbleforum.com/bios Instagram: https://www.instagram.com/mumbleforum/ Follow Maria Hvorostovsky: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ Need help HIRING – http://www.hirewithmaria.com LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

How does chronic stress affect the health of your heart? What does anger do to your arteries? These are the questions I asked Jonathan Fisher, MD, a Harvard-trained cardiologist with 20 years of clinical experience, who is in the process of writing his first book: “Just One Heart”. In this episode, we delve into the anatomy of society (capitalism, how we were raised as children, workplace culture) and its impact on our wellbeing, something Jonathan has seen first-hand. We talk about how the pressure of contemporary life has negatively impacted many people’s mental wellbeing and physical health, particularly their hearts. We also explore the connection between mind, body, and heart, burnout in high-stress professions, and the importance of valuing qualities like empathy and compassion in our workplaces. Jonathan introduces the concept of conscious capitalism and learning how to operate from a higher consciousness. I was particularly surprised by the often-misunderstood topic of anger and the concept of “broken heart syndrome”. I hope this conversation will inspire you to be kind to yourself, especially if you are running yourself a bit too thin and offer you compassion, healing and a moment of introspection. Subscribe / follow Anatomy of a Leader podcast for more episodes that encourage positive change and self-acceptance. WATCH on YouTube - https://bit.ly/3rrKxPy Timestamps: 00:00 – Trailer 02:10 – Jonathan Fischer - the Cardiologist 18:49 – The Healthcare Industry, Money, and Happiness 19:34 – Preventing Burnout and Promoting Healing 23:17 – Conscious Capitalism: What is it? 27:01 – Operating from Fear vs. Higher Consciousness 31:17 – Social Connection, Trust, and Empathy 39:49 – Understanding Just One Heart: Emotional and Physical Health Connection 41:46 – Identifying Broken Heart Syndrome: Symptoms and Diagnosis 45:01 – What is the Impact of Chronic Stress on your Heart? 50:59 – Impact of Anger on your Heart 55:16 – Addressing, Expressing, and Healing from Anger 59: 25 – How Can We Protect our Hearts? Jonathan Fisher: LinkedIn: https://www.linkedin.com/in/happyheartmd/ Instagram: https://www.instagram.com/happyheartmd/ Website: https://www.drjonathanfisher.com/ Follow Maria Hvorostovsky: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ Need help HIRING – http://www.hirewithmaria.com LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Eliza Batten – is not just the IT girl from E4's Made in Chelsea – but a force to be reckoned with. Making a transition from TV to entrepreneurship – Eliza co-founded The Cirkel - a hassle-free platform revolutionising the way we shop and sell quality, new-to-you fashion. Join us as we dive deep into Eliza Batten's journey, from reality TV fame to making an impact in the world of sustainable fashion. She spills the secrets of life behind the camera, reveals shocking statistics about fashion's environmental impact, and shares her personal growth and triumphs as an entrepreneur. Whether you're passionate about the environment, eager to overcome obstacles as a founder, or seeking personal growth, this episode is a must-listen. WATCH on YouTube - https://bit.ly/3NYBlLt Timestamps: 00:00 – Trailer 02:12 – Lessons from Made in Chelsea Experience 05:50 – Confidence in Being on Camera 06:44 – Impact of Television Experience 09:50 – Visibility as a Founder 10:53 – The Cirkel 13:26 – Meeting Co-founder Through “Secondhand Saturdays” 15:13 – Making Your Own Luck 27:56 – Surprises of Being an Entrepreneur 30:34 – Importance of Difficult Conversations 36:17 – Challenges Faced by Startups 43:01 – Making Sustainable Fashion Accessible and Easy 50:43 – No 1 item we should we buy secondhand Eliza Batten: LinkedIn: https://www.linkedin.com/in/eliza-batten-916178200 Instagram: https://www.instagram.com/elizabatten/ TikTok: https://www.tiktok.com/@elizabatten Cirkel: Instagram: https://www.instagram.com/the.cirkel/ Website: https://www.thecirkel.com/ TikTok: https://www.tiktok.com/@the_cirkel Follow Maria Hvorostovsky: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ Need help HIRING – http://www.hirewithmaria.com LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Do you know how All Saints came into being? Neither did I – that’s why I was so excited to speak with the iconic brand’s creator – Stuart Trevor. Growing up in a council estate in Dundee, Stuart couldn’t afford brand new clothes so he had to make do with hand-me-downs and vintage clothing. Inspired by David Bowie and Kate Bush, Stuart boldly experimented with audacious hairstyles and honed his craft in customising his school uniforms and aging threads, transforming his appearance into that of an indie rock star. A mix of his bold look, his talent for sewing and a serendipitous meeting led him to discover that fashion degrees existed and the rest, as they say, is history. Prepare for stories about how he bedazzled David Reiss founder of the namesake brand, the meteoric rise of All Saints, and dressing the once-unknown Kings of Leon. Stuart's story is a testament to the power of creativity, understanding culture, and defying odds. Follow the Anatomy of a Leader podcast to explore more incredible stories of leadership and find inspiration for your own journey. WATCH on YouTube - https://bit.ly/3PxM1Ca Timestamps: 00:00 – Trailer 02:16 – Stuart Early Years: David Bowie & Kate Bush Influence 06:20 – Discovering Fashion 12:04 – Impressing Paul Smith & David Reiss 20:07 – Working for David Reiss: Freedom in Design 27:38 – Birth of All Saints 30:08 – Building a Global Brand 35:24 – All Saints’ First Collection 38:22 – Dressing ‘Small’ Bands like Kings of Leon 47:57 – Opening All Saints on Carnaby Street 55:01 – Making Leather Jackets Soft 01:03:31 – Selling All Saints 01:13:09 – Less Stress, More Fun: Stuart's Approach to Life & Work 01:14:33 – Helping Others: Impact Accelerator Program Stuart Trevor: LinkedIn: https://www.linkedin.com/in/stuart-trevor-b201b912/ IG: https://www.instagram.com/stuart_trevor/ Facebook: https://www.facebook.com/stuart.trevor/ Follow Maria Hvorostovsky: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Need help HIRING – http://www.hirewithmaria.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Aaron Chatterley, is the trailblazer who co-founded and built the largest online retailer of premium beauty products in Europe – Feelunique. In this episode we talk about how Aaron pivoted his career as an aspiring musician to becoming a pioneering entrepreneur. Building a Global Brand: Discover the secrets behind creating a global powerhouse in the beauty e-commerce landscape. Learn about the trials and triumphs that come with building a brand that resonates worldwide. Identifying Market Gaps & Engagement: Tune in to Aaron's invaluable insights on identifying market gaps and leveraging opportunities for success. Learn about his strategies for engaging with beauty experts and cultivating strong relationships with suppliers and customers. The Magic of Co-Founders: Understand why cultural fit and complementary skills are pivotal for co-founders. Hear about how these factors contributed to Aaron's entrepreneurial triumph and the birth of Feel Unique. Work-life Balance & Well-being: Explore the often overlooked importance of work-life balance, mental health, and physical well-being in entrepreneurship. Gain inspiration from Aaron's experience and dedication to these crucial aspects of life. The Relentless Pursuit of Innovation: Witness Aaron's unwavering spirit and constant chase for innovation in the beauty industry. Learn how his innovative approach led Feelunique to stand out and flourish in a competitive market. Listen now to delve deeper into Aaron Chatterley's extraordinary path to success and gain insights that could be the key to your own entrepreneurial brilliance. Join us for this inspiring story of a remarkable entrepreneur who transformed the beauty industry. WATCH on YouTube - https://bit.ly/3JkfXgW Timestamps: 00:00 - Trailer 01:55 - Unexpected Career Path: From Music to Marketing 05:32 - Seizing an Opportunity: Starting a Web Design Company 08:55 - Entrepreneurial Ventures: Starting an E-commerce Business 13:24 - The Birth of an Idea: Founding Feelunique 17:18 - Identifying Market Gaps: Researching Existing Players 25:25 - The Importance of Beauty Expertise and Physical Stores 29:24 - Cultural Fit in Recruitment 33:21 - Balancing Qualifications and Cultural Fit in Hiring 35:07 - Building Strong Relationships for Business Success 37:34 - The Benefits of Having a Complementary Co-Founder 43:38 - The Role of Complementary Skills in Founders' Relationship 49:17 - Conflict Resolution: Key to Business Success 53:12 - The Link Between Physical Health and Mental Health 55:55 - Therapy and Finding the Right Therapist 01:01:06 - Physical Well-Being for Mental Health Aaron Chatterley: LinkedIn: https://www.linkedin.com/in/aaron-chatterley IG: https://www.instagram.com/aaronchatterley Indu: IG: https://www.instagram.com/indu.beauty/ Website: https://www.indu.me/ Follow Maria Hvorostovsky: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram:  https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Aaron Chatterley, is the trailblazer who co-founded and built the largest online retailer of premium beauty products in Europe – Feelunique. In this episode we talk about how Aaron pivoted his career as an aspiring musician to becoming a pioneering entrepreneur. Building a Global Brand: Discover the secrets behind creating a global powerhouse in the beauty e-commerce landscape. Learn about the trials and triumphs that come with building a brand that resonates worldwide. Identifying Market Gaps & Engagement: Tune in to Aaron's invaluable insights on identifying market gaps and leveraging opportunities for success. Learn about his strategies for engaging with beauty experts and cultivating strong relationships with suppliers and customers. The Magic of Co-Founders: Understand why cultural fit and complementary skills are pivotal for co-founders. Hear about how these factors contributed to Aaron's entrepreneurial triumph and the birth of Feel Unique. Work-life Balance & Well-being: Explore the often overlooked importance of work-life balance, mental health, and physical well-being in entrepreneurship. Gain inspiration from Aaron's experience and dedication to these crucial aspects of life. The Relentless Pursuit of Innovation: Witness Aaron's unwavering spirit and constant chase for innovation in the beauty industry. Learn how his innovative approach led Feelunique to stand out and flourish in a competitive market. Listen now to delve deeper into Aaron Chatterley's extraordinary path to success and gain insights that could be the key to your own entrepreneurial brilliance. Join us for this inspiring story of a remarkable entrepreneur who transformed the beauty industry. Aaron Chatterley: LinkedIn: ⁠https://www.linkedin.com/in/aaron-chatterley⁠ IG: ⁠https://www.instagram.com/aaronchatterley⁠ Indu: IG: ⁠https://www.instagram.com/indu.beauty/⁠ Website: ⁠https://www.indu.me/⁠ Follow Maria Hvorostovsky: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram:  https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Silvana Bonello is CEO of Oceansapart and former COO of Superdry, having come up through the ranks at Nike and Vans (VF Corporation). Join us as we talk about empowering teams, finding work-life harmony, and fostering inclusive work environments. Silvana's expertise lies in leadership development, team building, and cultivating inclusive cultures. Her experiences highlight the transformative power of empowering teams, blurring boundaries between personal and professional lives, and embracing abundance over fear for enduring business success. We talk about: 1. Redefining Leadership: Silvana's definition of leadership transcends conventional notions, emphasising the creation of environments that inspire team excellence. Discover the transformative impact of holistic leadership, where personal growth and professional success intertwine. 2. Team Success as a Catalyst: Silvana unveils the pivotal role of team success in driving sustainable business outcomes. Explore her passionate approach to harnessing the unique strengths of both feminine and masculine energies, fostering an empowering culture that nurtures creativity and celebrates diversity. 3. Navigating Power Structures: Through her own heartfelt experiences, Silvana sheds light on overcoming challenges from male peers and managers. Learn empowering strategies for women to navigate power structures, stay true to their authentic selves, and cultivate networks of support and inspiration. Silvana's journey serves as a testament to the transformative power of inclusive leadership and harmonising work and personal life. Unleash your leadership potential by embracing transparency, empowering teams, and challenging biases. Let Silvana's personal and emotional insights inspire you to create an environment where everyone thrives, and unlock the extraordinary leader within. Timestamps: 00:00 - Trailer 02:03 - Leadership Insights 05:55 - Gender Energy in Business 10:09 - Nike Leadership Evolution 11:23 - Mentorship & Authentic Leadership 16:38 - Empowerment & Accountability in Leadership 18:15 - Women's Challenges in Team Settings 21:01 - Women's Career Progression Tips 24:02 - Work-Life Balance Strategies 31:14 - Parenting Tips for Working Moms 38:05 - Flexibility & Accountability at Work 44:03 - Career Advancement Strategies 53:01 - Career Barriers for Women & Overcoming Bias 58:58 - Hiring for Potential not Qualifications 60:02 - High Performing Teams & EQ 01:09:52 - Empowering Women in Careers Silvana Bonello: LinkedIn: https://www.linkedin.com/in/silvanabonello1/ Follow me: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram:  https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: [https://www.hvosearch.com](https://www.hvosearch.com/) Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Silvana Bonello is CEO of Oceansapart and former COO of Superdry, having come up through the ranks at Nike and Vans (VF Corporation). Join us as we talk about empowering teams, finding work-life harmony, and fostering inclusive work environments. Silvana's expertise lies in leadership development, team building, and cultivating inclusive cultures. Her experiences highlight the transformative power of empowering teams, blurring boundaries between personal and professional lives, and embracing abundance over fear for enduring business success. We talk about: 1. Redefining Leadership: Silvana's definition of leadership transcends conventional notions, emphasising the creation of environments that inspire team excellence. Discover the transformative impact of holistic leadership, where personal growth and professional success intertwine. 2. Team Success as a Catalyst: Silvana unveils the pivotal role of team success in driving sustainable business outcomes. Explore her passionate approach to harnessing the unique strengths of both feminine and masculine energies, fostering an empowering culture that nurtures creativity and celebrates diversity. 3. Navigating Power Structures: Through her own heartfelt experiences, Silvana sheds light on overcoming challenges from male peers and managers. Learn empowering strategies for women to navigate power structures, stay true to their authentic selves, and cultivate networks of support and inspiration. Silvana's journey serves as a testament to the transformative power of inclusive leadership and harmonising work and personal life. Unleash your leadership potential by embracing transparency, empowering teams, and challenging biases. Let Silvana's personal and emotional insights inspire you to create an environment where everyone thrives, and unlock the extraordinary leader within. Silvana Bonello: LinkedIn: https://www.linkedin.com/in/silvanabonello1/ Follow me: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram:  https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: [https://www.hvosearch.com](https://www.hvosearch.com/) Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

In this episode, founders of Ocean Bottle, Nick Doman and Will Pearson dive deep into their mission of combating ocean plastic pollution, and their dream of creating a consumer brand devoted to ocean preservation. With their sustainable business model, they emphasise the reduction of plastic waste through the creation of reusable water bottles. They advocate for consumer, corporate, and governmental responsibility towards environmental sustainability, positioning themselves at the forefront of this crusade. We talk about the intricate challenge of managing plastic waste and the critical need for alternatives to single-use plastics. Nick and Will call out for stringent regulations, endorsing the need for intensified governmental action. Beyond the realm of environmentalism, Nick and Will talk about how they met each other and what makes their business partnership successful. They also share their tips on how to find balance in work and life. This podcast is a must-listen for anyone interested in sustainability, environmental conservation, and social entrepreneurship. Join the fight against ocean plastic pollution with Ocean Bottle - ⁠https://oceanbottle.co/⁠⁠ Buy the Books: Four Thousand Weeks by Oliver Burkeman: https://amzn.to/3oGeb2P Four Futures by Peter Frase: https://amzn.to/3qtEERB We Discuss: 00:00 – Trailer 02:06 – Ocean Bottle Mission 06:01 – Motivating People to Reduce Plastic Consumption 08:16 – Leveraging Business for Good 11:58 – Addressing Plastic Pollution & Closing the Collection Gap 15:56 – Partnership with Local Organisations and Plastic Collection Programs 17:53 – Importance of Government Action & Regulation 19:23 – Launch and Design Process 21:37 – Misconceptions About Starting an Impact Business 29:20 – Taking Action Against Plastic Pollution 32:16 – Finding the Right Business Partner 34:56 – Benefits of Having a Co-Founder 38:06 – Celebrating Wins 40:30 – Dealing with Disagreements 44:19 – Peer Learning and Mentorship in Entrepreneurship 52:06 – Balancing Work & Personal Life for Energy and Productivity 56:30 – Prioritising Personal Life & Well-Being 01:09:54 – Business Advice for Starting a Business Ocean Bottle: Will Pearson: https://www.linkedin.com/in/wppearson/ Nick Doman: https://www.linkedin.com/in/nick-doman/ Twitter: https://twitter.com/theoceanbottle TikTok: https://www.tiktok.com/@oceanbottle Ocean Bottle: https://oceanbottle.co/ Follow me: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram:  https://www.instagram.com/mariahvo/ TikTok: https://www.tiktok.com/@maria_hvo Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com Podcast filmed, edited and produced by: https://www.londonbeautyphotographer.com/ LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.