

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be!
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques.
You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques.
You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.
Episodes
Mentioned books

Mar 10, 2022 • 14min
The Business Development Story That Changed Everything for Mark Harris
Mo asks Mark Harris: Tell me of a business development story that you are particularly proud of. Mark typically works with brokers or consultants, and they typically shop the market as part of their offer. One of Mark’s work friends went out on his own to start his own business and reached out to him to talk about what Mark could do to help. When Mark sat down with him, he started off by asking questions about the future of the business and where the other person saw things going. Mark ended the initial conversation by actually recommending he talk to Mark’s competitors! By starting the conversation off from a teaching and helping perspective, Mark helped him create an efficient business that now sells only Guardian insurance. You can always help someone accomplish their goals, and if that’s your framework you will always be able to help someone. If you truly understand how to help someone and approach them from that aspect, you’re not selling them. When you help them, they want to buy. Mark is most proud of having the integrity and courage to recommend the other person look elsewhere. Turning down a possible sale is hard, but being willing to make that decision when it was right for the client showed them that Mark cared and ultimately created the foundation for a genuine relationship. People who make more relationships are also generally happier, and that’s one of the best aspects of business development. Mentioned in this Episode: GrowBIGPlaybook.com Mark_C_Harris@glic.com linkedin.com/in/mark-harris-9ba1b53

Mar 9, 2022 • 18min
Mark Harris' Favorite Business Development Strategy
Mo asks Mark Harris: What is your favorite science, step, or story when it comes to the GrowBIG Training or the Snowball System? Without a doubt, the four brain quadrants are the key to connecting to almost anyone. Mark taught his daughter how to pinpoint the four quadrants within the family and use it immediately to connect with each person. Out in the marketplace, you’re going to encounter all four different colors. When Mark speaks to a broker that’s in the yellow quadrant, it’s easy to tailor the conversation to speak their language. Putting the framework into practice makes getting the next step easy and natural. Asking people how to help them simply elicits a better response. Any decision maker you speak to has goals so get comfortable asking people those questions. Being open-ended and flexible gets people thinking about where they want to be, and that often leads to the other person starting to sell you on helping them. If you can follow up on a personal level, you are creating a friend and a relationship for the long-term. When you win on the emotional side, it pays dividends on the work side for eternity. Once you put yourself out there and see the success of the emotional wins, it makes it much easier to keep doing it in the future. Mentioned in this Episode: GrowBIGPlaybook.com Mark_C_Harris@glic.com linkedin.com/in/mark-harris-9ba1b53

Mar 8, 2022 • 14min
What Business Development REALLY Means, According to Mark Harris
Mo asks Mark Harris: What is your personal definition of business development? Business development means something different to everybody. For Mark, it’s all about helping people understand what their needs are (teaching) and then once you find that out it’s helping them find the solution they need. Mark focuses on one phrase when going into the first meeting with someone, specifically being “humbly curious”. He’s simply looking to understand what motivates someone and where they are coming from, and what’s going to help them. Nobody wants to be sold, but everybody likes to buy, especially from people they like. Focusing on the sale is a short-term strategy. Sometimes the right thing is to not sell something. If things aren’t a good fit now but might be later, being upfront and telling the prospect the truth is how you can build trust and empathy and secure a valuable long-term relationship. Ask as many questions as you can. When you can train your mind to ask questions and be humbly curious, the world is your oyster and you can bring value to that organization at all times. Mentioned in this Episode: GrowBIGPlaybook.com Mark_C_Harris@glic.com linkedin.com/in/mark-harris-9ba1b53

Mar 7, 2022 • 18min
Mark Harris on Helping and Teaching – Time To Get Great At Business Development
Mo asks Mark Harris: Tell me a story of when you realized that you needed to focus on business development. Mark takes us back to the summer of 1994 when he took on a job selling books door-to-door, a path that some of the most successful rainmakers have followed. It started off as a way to make more money than working at the local McDonald’s but it became a skill that Mark learned he could get better at. All skills are both learned and earned. Mark was initially not good at sales at all and after 12 hours of hearing no, he decided to flip his approach and try to make a connection with the person first. He also learned that he needed to create little wins throughout the day to manage his energy and motivation. The steps to a purchase are the same no matter what you’re selling. Connect with the person first and find out if you can solve their needs. Mark also learned how to deal with his emotions at that time, and when he figured out how to do that he became a lot more relatable and fun to be around. That whole first summer was all about being more relatable to people immediately after meeting them. After a couple sales, Mark figured out what he was really providing people with, and it wasn’t a book. When he took the focus off the money and made it about helping the other person, the sale became much easier. By breaking the process into each individual piece, Mark created a series of small wins that were under his control. Even a rejection can be a learning experience. When you put yourself outside your comfort zone, you become more capable emotionally of handling the experience and more likely to overcome the next hurdle, and every hurdle you jump builds your confidence. Think about what you can do every single day to get you closer to your ultimate win. You don’t know when your next sale is going to happen, but if you can focus on what you can control it will happen. Mentioned in this Episode: GrowBIGPlaybook.com Mark_C_Harris@glic.com linkedin.com/in/mark-harris-9ba1b53

Mar 5, 2022 • 1h 18min
Kim Davenport Expands on Being Curious and the Steps to Diversity and Inclusion
Kim Davenport shares the role relationship building has played for her and why BD is much more than just selling. Learn more about the three steps to D&I, how you would want to be seen when it comes to BD, and Kim’s advice to a younger self. Mo asks Kim Davenport: Tell me the moment when you decided that business development is something that you wanted to focus on, as well as how to connect with prospects and create wins for clients. There isn’t a particular point in time in which Kim said to herself, ‘This is development, I need to focus on clients’ – it’s just something that has always been part of her. Focusing on helping people and building relationships with people has been with her pretty much since day one. For Kim, inclusion, diversity and having a passion for helping clients are all components of the same equation. She’s always seeking ways to help others, to build relationships with different people. This is part of diversity and inclusion, and you can’t do one without the other. Being seen as someone who’s helping somebody make their way and get better, and as someone who creates opportunities for clients that allow them to be better, is the golden crown of business development. Understanding how to get a prospect from a meeting to needing her help and wanting to hire her has been the hardest thing Kim had to learn. The answer lies in connecting, being curious and having conversations that bring prospects on a journey. Becoming someone they can lean on, someone who listens to them, and who just lets them get it all out, can be transformational. It’s about asking questions and taking prospects on the journey first. Kim has a current client, who has been her friend for years. After having a long conversation, Kim realized that what her friend was struggling with in her business was something that Kim could help her with. The key is to engage in actively listening to who you’re having a conversation with. Mo asks Kim Davenport: What is your personal development of business development? And he asks Kim how she goes about addressing D&I. Kim looks at business development as a three-part concept. There’s helping the client, then there’s building a relationship with them. And, lastly, there’s helping a client or an organization get better. Kim goes beyond the dollar sign. She focuses not only on how a potential opportunity might impact an organization or a client in general terms, but individual people too. It’s important to understand the impact of different projects and how they could impact the individual person or contributor. Being proactive and staying on top of things isn’t easy, as Kim admits, but you need to carve out time. Kim, for instance, blocks out time in her calendar from time to time, and spends that time sitting down, thinking about the conversations she has been having and where everything is headed toward. When it comes to getting things done in D&I, Kim uses a three-step approach. First, it’s about truly making that a passion and a priority. Step two is about doing whatever is needed – surveys, focus groups, etc. to talk to people and try to figure out where things are at. And, thirdly, try to close the gap. Focusing on D&I makes people feel as if they’re operating in an environment where they can be successful, feel valued, and where they want to give it all to the organization they’re part of. Mo asks Kim Davenport: What is your favorite science, step, or story from GrowBIG or the Snowball System? Kim’s favorite science is the four-color quadrant – green (the one Kim identifies with the most), blue, red, and yellow. She keeps it at the back of her mind whenever she’s about to have an interaction, with the purpose of trying to approach and connect with the person in the way that best suits their personality and where they’re “positioned” in the color quadrant. Different people require you to connect with them in different ways, so it’s important to always be listening and be attentive to that. Despite her engineering background and being someone who is process-driven, Kim understands the importance of realizing that, even when it comes to work that includes processes, there are emotions involved there. As she puts it, you open up a person when you’re able to also relate to them and don’t simply come in with a “black and white” approach. Mo asks Kim Davenport: What is one moment around business development that you are really proud of? Kim’s most proud moment was the first real significant opportunity she brought into her firm – the friend, who’s a vice president at an energy company, who she had a conversation with and who realized Kim and the firm she’s part of could help her business. Kim is proud of what she did, of having the courage to go outside of her comfort zone a little bit to bring business into a conversation among friends. This was her first success story, and it happened before Kim was a partner at her firm. That’s one of the moments that made her realize that BD isn’t about going around knocking on doors trying to sell something, but it’s about helping people, about leveraging and building relationships… and, yes, it’s fun! Even though she’s process-driven, Kim recommends not to overthink things too much. Her advice is to just be a little courageous, and give it a try. Just ask the first question, make it natural. Don’t worry about what comes after that, just take the first step and see where it takes you. Mo asks Kim Davenport: If you could record a business development tip and send it to your younger self, what would it be? In a video she would record for a younger self, Kim would tell her to toss doubts aside and to believe in herself. To prepare her prior self, Kim would want her to get smart, be curious, and to be intentional. BD is more than just selling business, it’s about trying to be a guide, an advisor, and about trying to be someone that somebody would like to partner with when they need help or counseling. Kim recommends to focus less on titles and positions, but to focus more on skills and what you’re getting out of wherever you are now, instead. Mentioned in this Episode: GrowBIGPlaybook.com linkedin.com/in/kim-davenport-7732751 kimberlydavenport@scottmadden.com

Mar 4, 2022 • 16min
Going Back In Time, What Kim Davenport Would Say To Her Younger Self
Mo asks Kim Davenport: If you could record a business development tip and send it to your younger self, what would it be? In a video she would record for a younger self, Kim would tell her to toss doubts aside and to believe in herself. To prepare her prior self, Kim would want her to get smart, be curious, and to be intentional. BD is more than just selling business, it’s about trying to be a guide, an advisor, and about trying to be someone that somebody would like to partner with when they need help or counseling. Kim recommends to focus less on titles and positions, but to focus more on skills and what you’re getting out of wherever you are now, instead. Mentioned in this Episode: GrowBIGPlaybook.com linkedin.com/in/kim-davenport-7732751 kimberlydavenport@scottmadden.com

Mar 3, 2022 • 14min
The Business Development Story That Changed Everything for Kim Davenport
Mo asks Kim Davenport: What is one moment around business development that you are really proud of? Kim’s most proud moment was the first real significant opportunity she brought into her firm – the friend, who’s a vice president at an energy company, who she had a conversation with and who realized Kim and the firm she’s part of could help her business. Kim is proud of what she did, of having the courage to go outside of her comfort zone a little bit to bring business into a conversation among friends. This was her first success story, and it happened before Kim was a partner at her firm. That’s one of the moments that made her realize that BD isn’t about going around knocking on doors trying to sell something, but it’s about helping people, about leveraging and building relationships… and, yes, it’s fun! Even though she’s process-driven, Kim recommends not to overthink things too much. Her advice is to just be a little courageous, and give it a try. Just ask the first question, make it natural. Don’t worry about what comes after that, just take the first step and see where it takes you. Mentioned in this Episode: GrowBIGPlaybook.com linkedin.com/in/kim-davenport-7732751 kimberlydavenport@scottmadden.com

Mar 2, 2022 • 20min
Kim Davenport’s Favorite Business Development Strategy
Mo asks Kim Davenport: What is your favorite science, step, or story from GrowBIG or the Snowball System? Kim’s favorite science is the four-color quadrant – green (the one Kim identifies with the most), blue, red, and yellow. She keeps it at the back of her mind whenever she’s about to have an interaction, with the purpose of trying to approach and connect with the person in the way that best suits their personality and where they’re “positioned” in the color quadrant. Different people require you to connect with them in different ways, so it’s important to always be listening and be attentive to that. Despite her engineering background and being someone who is process-driven, Kim understands the importance of realizing that, even when it comes to work that includes processes, there are emotions involved there. As she puts it, you open up a person when you’re able to also relate to them and don’t simply come in with a “black and white” approach. Mentioned in this Episode: GrowBIGPlaybook.com linkedin.com/in/kim-davenport-7732751 kimberlydavenport@scottmadden.com

Mar 1, 2022 • 18min
What Business Development REALLY Means, According to Kim Davenport
Mo asks Kim Davenport: What is your personal development of business development? And he asks Kim how she goes about addressing D&I. Kim looks at business development as a three-part concept. There’s helping the client, then there’s building a relationship with them. And, lastly, there’s helping a client or an organization get better. Kim goes beyond the dollar sign. She focuses not only on how a potential opportunity might impact an organization or a client in general terms, but individual people too. It’s important to understand the impact of different projects and how they could impact the individual person or contributor. Being proactive and staying on top of things isn’t easy, as Kim admits, but you need to carve out time. Kim, for instance, blocks out time in her calendar from time to time, and spends that time sitting down, thinking about the conversations she has been having and where everything is headed toward. When it comes to getting things done in D&I, Kim uses a three-step approach. First, it’s about truly making that a passion and a priority. Step two is about doing whatever is needed – surveys, focus groups, etc. to talk to people and try to figure out where things are at. And, thirdly, try to close the gap. Focusing on D&I makes people feel as if they’re operating in an environment where they can be successful, feel valued, and where they want to give it all to the organization they’re part of. Mentioned in this Episode: GrowBIGPlaybook.com linkedin.com/in/kim-davenport-7732751 kimberlydavenport@scottmadden.com

Feb 28, 2022 • 16min
Kim Davenport on Curiosity – Time To Get Great At Business Development
Mo asks Kim Davenport: Tell me the moment when you decided that business development is something that you wanted to focus on, as well as how to connect with prospects and create wins for clients. There isn’t a particular point in time in which Kim said to herself, ‘This is development, I need to focus on clients’ – it’s just something that has always been part of her. Focusing on helping people and building relationships with people has been with her pretty much since day one. For Kim, inclusion, diversity and having a passion for helping clients are all components of the same equation. She’s always seeking ways to help others, to build relationships with different people. This is part of diversity and inclusion, and you can’t do one without the other. Being seen as someone who’s helping somebody make their way and get better, and as someone who creates opportunities for clients that allow them to be better, is the golden crown of business development. Understanding how to get a prospect from a meeting to needing her help and wanting to hire her has been the hardest thing Kim had to learn. The answer lies in connecting, being curious and having conversations that bring prospects on a journey. Becoming someone they can lean on, someone who listens to them, and who just lets them get it all out, can be transformational. It’s about asking questions and taking prospects on the journey first. Kim has a current client, who has been her friend for years. After having a long conversation, Kim realized that what her friend was struggling with in her business was something that Kim could help her with. The key is to engage in actively listening to who you’re having a conversation with. Mentioned in this Episode: GrowBIGPlaybook.com linkedin.com/in/kim-davenport-7732751 kimberlydavenport@scottmadden.com