

The CEO Mindset
Andrea Patrick
Put the "B-U" in your BUSINESS with clarity, consistency, and authenticity. Learn how to leverage your personal brand with tips and techniques that educate, encourage, and empower you to be authentic with your marketing and leadership strategies. Use what you learn to attract, engage, convert and lead THE RIGHT audience.
Episodes
Mentioned books

Oct 25, 2023 • 0sec
Reformulating Your Elevator Pitch
Reformulating Your Elevator Pitch
3 Areas To Consider Making Changes
Before I dive into the podcast today, I want to tell you about the series I'm going to be doing here AND over on my YouTube channel. The new year is quickly approaching and this is the perfect time to start preparing for the updates, changes, and edits you want to make so you can get different/BETTER results next year.
The series is called: Personal Branding Tips for Positive & Proactive Practices The 4P New Year Push for short. I want to help you prepare for the level up you want to experience in the coming year.
Last week I touched on lead generation tips that DON’T leave you frustrated like those “10X Your Sales” claims. Granted, those things may have worked for the person sharing them, but if you know like I know, what’s good for the goose isn’t always good for the gander.
This week, I’m helping you freshen up your elevator pitch. Now I’ve already shared my elevator pitch formula over on my YouTube channel, so go check it out. Make sure you’re subscribed too because I’ll be doing another version soon.
In this episode you’ll learn about 3 areas I believe you should consider when you reformulate your elevator pitch.
Here’s my current formula (The 3-2-1 Formula) for developing your elevator pitch.
Now…let’s dig in
Are You the BOSS You Think You are?
Take my quiz
Get your BOSS merch TODAY!!
Now Open!!!
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
Also, JOIN THE WAITLIST for Project CEO!!!
Be the first to know when the doors will be opening again, get all the discounts and benefits being a VIP affords you!!
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
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Oct 18, 2023 • 37min
How Personal Leadership Changed Everything
How Personal Leadership Changed Everything
A Path To Greatness w/ Cynthia Thompson
When you achieve personal leadership status, EVERYTHING changes for you. Don't believe me? Listen to this week's podcast for all the proof you'll need to change your mind.
With a health and wellness product in her toolbox and her own personal experiences filling her bag of tricks, my guest this week is armed with everything she could possibly need to make her dreams come true.
Cynthia Thompson has become a dear friend, but it didn't start out that way. As a member of our local chamber of commerce, Cynthia took me up on my offer to have a discovery call to flush out her marketing challenges. During our time together, I noticed her passion for what she was doing but more importantly, I noticed her desire to serve over sell (you know I talk about this ALL THE TIME!!!). The meeting ended with me sharing some of my tips and tricks and Cynthia, according to her, feeling lighter and having more clarity.
Our relationship grew as Cynthia started supporting my group coaching services, the BETA testing of just about EVERY iteration of my NOW LAUNCHED program, Project CEO. She and I have become fast friends and I've been present for her amazing transformation. She is a testament to the positive effects of achieving PERSONAL LEADERSHIP!
In this episode:
You'll learn more about Cynthia and her journey
We'll talk about what she does and why she does it
Cynthia reveals a few UNKNOWN facts about herself
And more
In addition to THIS podcast episode, Cynthia and I recorded a video. We talked about her experience with my program and she gave her testimonial. Be sure to watch that as well: HERE!
Get your BOSS merch TODAY!!
Now Open!!!
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
Also, JOIN THE WAITLIST for Project CEO!!!
Be the first to know when the doors will be opening again, get all the discounts and benefits being a VIP affords you!!
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post How Personal Leadership Changed Everything appeared first on .

Sep 27, 2023 • 23min
Personal Leadership & The Power It Gives You
Personal Leadership
and The Power It Gives You
One of the best examples of the personal leadership and its powers is in Dorothy from the Wizard of Oz or The Wiz, whichever you identify with the most. Unlike Dorothy though, I don’t want you to go through any more trying times before you realize your internal powers. Personal leadership isn’t a destination, it’s a process. This process starts with you knowing what it truly means to be the Chief Executive Officer of YOURSELF!
In this episode, I want to open your eyes to the powers that come with establishing personal leadership.
As promised, here are the links:
4 Personal Branding Tips To Navigate Difficult Times
My Lessons In Resilience
Join My LIVES (Oct. 2nd – 6th)
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post Personal Leadership & The Power It Gives You appeared first on .

Sep 20, 2023 • 22min
A Lesson In Resilience
A Lesson In Resilience
My method for getting back on the horse
Are you ready for a lesson in resilience? You may be looking back at the year and feeling a little discouraged. Don’t worry! I’ve dealt with that feeling a time or two, myself. In fact, I have a process for getting myself out of the slump and I’m going to share my secrets with you this week. Before you start listening, share this episode with friends because odds are, if you’re going through something they are too.
There is something I couldn’t let go unsaid so be sure to listen out for that in the first minute of the episode. I REALLY want you to hear it, receive it, and believe it.
Additionally, I have added some affirmations at the end of the episode. Jot them down and use them when you feel life is life-ing. It happens to the best of us, sis. Unfortunately, negativity seems to be easiest to express. Somehow complaining feels like you’re just “getting things off your chest”, but gratitude seems a little too hard to share. If you have this mindset, it’s time to EVOLVE!
My program, Project CEO is such a great accompaniment to the method I’m sharing today so consider joining the waitlist for it HERE!
A quality lesson in resilience is not always an easy pill to swallow, but in this episode I’m offering one up with a healthy dose of ease. Listen, subscribe, comment, and share because this is one to use as an annual reminder..
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post A Lesson In Resilience appeared first on .

Sep 13, 2023 • 29min
Marketing 101 | Back To The Basics
Marketing 101
Back to the basics
I’m taking you back to marketing 101. It’s clear that more and more people are looking at marketing with unwarranted expectations. The pressure being put on this business system is unrealistic, in my opinion. I’m putting a stop to it.
What are your thoughts on marketing? Do you believe it's an important component to your overall business goals OR is it something that is expected but not effective, in your opinion? If it’s the latter, odds are you’re not adding YOU to the equation.
Before you write marketing off altogether, give me an opportunity to correct the mistakes of others. I’ll take you back to the basics with a little marketing 101.
Watch these videos too!
I mention them during the episode:
Understanding the 4 Pillars of your PERSONAL FRAMEWORK
My 5 Stages of Entrepreneurship
Join the waitlist for my program, Project CEO!
It’s better to be on the list and not need it than need it and NOT be on the list!!
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post Marketing 101 | Back To The Basics appeared first on .

Sep 6, 2023 • 20min
My Leadership & Personal Development Program Is Launching
My Leadership & Personal Development Program Is Launching
“Project CEO”
My leadership & personal development program, “Project CEO”, is launching and I think you should check it out.
That’s why I’ve devoted an entire episode of the podcast to sharing it with you. Undeniably, there are many digital programs out there for leadership, personal development, marketing, and personal branding. The issue, as I see it, is they give you great lessons, worksheets, and a promised outcome based on WHAT THEY GIVE YOU. My program is different. Firstly, it gives you the benefit of my journey.
Secondly, my “BU” Method is based on my personal experiences and the strategy I used to create a work/life harmony. Balance is a pipe dream, in my opinion. Obviously, as a wife and mother, I want my family to feel they are my priority. Lastly, that’s why I put systems and processes in place that align with who I am and what I know I need to do and be my best. Believe it or not, personal branding and my personal framework were the foundation I created to make this possible.
Listen as I go through the six phases of this program. I’m giving you a sneak peak into the personal discovery, mindset shifts and personal adjustments that will happen. Furthermore, it’s worth mentioning my philosophy on the stages of entrepreneurship. Above all, accessing the CEO in you unlocks the unapologetic authenticity that makes that work/life harmony I talked about earlier possible.
In this episode, you’ll learn about the six phases of Project CEO:
ONE: An introspective journey
TWO: Discover what drives you
THREE: Exploration of the vital elements of success
FOUR: Communicate clearly & teach others how to treat you
FIVE: Create a cohesive identity
SIX: Accepting Your CEO Status
I APOLOGIZE IN ADVANCE FOR THE AUDIO… THIS WAS A “DONE IS BETTER THAN PERFECT” MOMENT:-)
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post My Leadership & Personal Development Program Is Launching appeared first on .

Aug 30, 2023 • 28min
Leadership Done with Intention & Purpose
Leadership
Done with Intention & Purpose
Leadership is the ability of an individual or a group of people to influence and guide followers or members of an organization, society or team.
Leaders, however, don't have the luxury of making EVERYBODY happy.
As a matter of fact, they're tasked with getting a certain outcome and doing it as efficiently as possible. If you haven't watched last week's video, head over there, after listening to this episode of course, and watch it. I'm talking about 5 Standard Operating Practices All Leaders Have In Common. In my opinion, having standard operating practices for your life is the key to minimizing the stress and overwhelm life causes. It's definitely how I was able to navigate my fathers illness and subsequent funeral arrangements.
In this episode, I’m sharing 3 tips about leadership and how to lead with intention and purpose.
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post Leadership Done with Intention & Purpose appeared first on .

Aug 23, 2023 • 20min
Effectiveness, Efficiency and Evolution
Effectiveness, Efficiency and Evolution…
I’ve Got A Question For You
Effectiveness, efficiency and personal evolution, which came first for you?
Welcome to another thought-provoking episode of The CEO Mindset Podcast! In this episode, we dive deep into a topic that has puzzled thinkers and innovators across various fields for ages – the relationship between effectiveness, efficiency, and personal evolution. Just like the classic dilemma of the chicken and the egg, we’ll explore whether one of these factors precedes the others or if they are interconnected in a more intricate way than we might have thought.
Join me for this intriguing episode as I explore the captivating dynamics between effectiveness, efficiency, and personal evolution. Just like the enigmatic chicken and egg debate, the answer might be more complex and intertwined than I ever imagined. Tune in to gain insights that could revolutionize the way you approach your goals and personal development journey.
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post Effectiveness, Efficiency and Evolution appeared first on .

Aug 16, 2023 • 25min
6 Personal Branding Steps To Work Smarter Not Harder
Work Smarter Not Harder
With these 6 Personal Branding Steps
Working smarter not harder means being efficient with your time and making your efforts more effective. There are several ways to do this unfortunately, with all the distractions we're all faced with everyday, it's no wonder we don't feel like we're as productive as we need to be. Technology, social media, inflation, and everything else has us all frantically trying to make it through each day without incident.
The idea to work smarter not harder stems is about being more efficient and effective with time. Experts will give you advice on the right tools to use or tips for getting up earlier and working less. My approach is different. I believe change needs to start with you. Anything less and you’re just adding to your struggle.
In this episode, I’m sharing 6 personal branding steps derived from my BU Method. This personal mode of operation yields a personal framework from which you make the best decisions for YOU, standard operating practices to live by and manage expectations with, and create a lesson plan for teaching people how to treat you.
I’m excited for you to dig in so let’s go ahead and get started.
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file (available AFTER the confirmation email):
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post 6 Personal Branding Steps To Work Smarter Not Harder appeared first on .

Aug 9, 2023 • 15min
4 “Set” Attitudes of Successful Entrepreneurs
4 “Set” Attitudes of Successful Entrepreneurs
& My “BU” Method
I got the idea for the 4 set attitudes of successful entrepreneurs from a book I’ve been reading called, The 5am Club. Basically, the authors 4 interior empires concept directly correlated with the BU Method I teach inside my program.
As a matter of fact, over the next 4 weeks, I’ll be doing a series to highlight each of the SETS (or interior empires) and how they relate to my BU Method.
Buckle up buttercup!
It starts NOW with a successful entrepreneurs Mindset. Turn up the volume and let’s get started!
Are You Looking For A Community of Like-Minded People?
Firstly, join us inside my community, The BTB Boss Talk. It's a community of BOSSES, just like you. Accordingly, I am confident the BTB Boss Talk family will be a place where you are encouraged, motivated, inspired, and held accountable. Join us so you can achieve things you never thought possible.
Wanna Go Over Your Personal Brand Plan?
Secondly, Book a Discovery Call TODAY!! Learn more about my community and/or the Done For You services I provide through my marketing agency, Marketing Matrix Agency, LLC.
Also, listen to my audio file:
My 8 Step Strategy To Fortify Your Business & Eliminate the Competition
FINALLY, LET'S GET SOCIAL!!!
LinkedIn: @afpatrick
Instagram: @afpatrick
YouTube: www.youtube.com/andreapatrickofficial
TikTok: @afpatrick_official
SUBSCRIBE TO THIS PODCAST
& leave a review!
The post 4 “Set” Attitudes of Successful Entrepreneurs appeared first on .


