The CEO Mindset Archives -

Your brand should be consistent for 3 very good reasons, recognition, relationship, and rapport.  Simply put, your customer base will feel most comfortable doing business with you when they KNOW, LIKE, AND TRUST YOU.  I found this quote while preparing for this podcast. It’s a quote that really speaks to the points I want to make.  It says, “If you persist you will get it. If you’re consistent, you will keep it.” I WANT TO KEEP IT.. It being the business.  This week my content is all about consistency and this podcast is tackling it too.  In this week’s PODCAST, it’s all about how to create a brand consistency in 3 organic steps. BECOME A VIP MEMBER The post How to Create Brand Consistency in 3 Organic Steps appeared first on .

If your efforts have proven ineffective and you are being swallowed with overwhelm, if you seem to have the inability to be productive and you have a lack of focus… this episode of P. B. & Style is definitely for you.  You’ll hear me doing a live case study with clothing boutique owner Tiffany Evans.  Together we walk through an abbreviated version of my brand identity coaching to help you, the listener, with your own AUTHENTIC “Re-Branding” efforts. As always, be sure to comment below with any of your own AUTHENTIC rebranding stories. I want to hear all about them.  Everyone has an entrepreneurial burden to bare.  Don’t feel alone! Remember, all the awesome tools are shared with my VIP Members, so if you’re not already one… this is the perfect time to join.  Use the form below and get in NOW!   The post Prepping for an Authentic “Re-Brand” appeared first on .

Welcome to P. B. & Style…This week the topic is PERSEVERANCE!  How to do business despite difficulty or delay in achieving success.  As a special needs mom, I am intimately acquainted with perseverance and feel uniquely qualified to approach the subject from both and entrepreneurial and parental point of view.  There are 5 tips I want to share with you that result from my experiences and the lessons in perseverance I’ve learned from my daughter, Jessica.   The post PERSEVERANCE: 5 Tips I Learned from My Daughter Jessica appeared first on .

Your REACH is a measure of your influence. It’s the legacy you leave the world, and it’s your efforts to be and do better.  In this episode of P. B. & Style I’m talking to my husband, Joseph Patrick.  He’s an IT professional who, in the nearly 20+ years of our marriage, has been a mentor to many and mentored by amazing individuals who’ve helped him achieve professional success and the respect of everyone with whom he’s worked. If you’ve ever considered mentoring, this is the podcast episode for you.  I’ve even got a great gift this week for those who join my VIP LIST.  You’ll receive it in our weekly round up email. BECOME A VIP TODAY! The post Reach: A Discussion About Mentoring appeared first on .

As you may know, I am the founder of The Unique Friends Foundation.  It’s a nonprofit with the mission to ENCOURAGE and EMPOWER individuals with intellectual & developmental disabilities to compete for their place in society through employment or volunteering.  It is also to EXPOSE the local communities to the challenges of our Unique Friends & EDUCATE  employers to their untapped potential. Our VISION is to start a movement to conquer the prejudices that plague the special needs community, as well as, to start conversations that encourage acceptance and empowerment of these individuals on a global level. This task requires leadership abilities and in this podcast episode, I’m sharing some of my leadership lessons and how they’ve helped me face challenges in my business and subsequently the running of my nonprofit. The post Leadership Island appeared first on .

Okay, every leader has to be accountable, right? But what does that look like in the real world? Leadership starts with that old saying “…it’s just me, myself, and I”.  I’ve shared my story many times on P. B. & Style and I don’t want to bore you again so suffice it to say… my leadership journey started when I acknowledged a need to do something different to get a different result.   The post 7 Lessons to Learn on Your Leadership Journey appeared first on .

In the last episode, I told you I was taking you on a leadership journey and the first stop was VALUE.  This week we are making a stop along Hwy 3.  Here I’m sharing 3 Characteristics of a Successful Leader. You’ll find these characteristics easy enough to TALK ABOUT, but a little more difficult to master. Don’t worry thought…this brief stop on the podcast may not take us long to absorb, but it packs a powerful punch. Let it sit and marinate, and it will hit you when you need it most. Join the VIP List for all the insider scoop only dished there. The post 3 Characteristics of a Successful Leader appeared first on .

The leadership journey doesn’t start how you might think.  It’s a windy road of influence, confidence, value and more.  This podcast is one in a series of three. I’m taking you down that windy road and sharing a few of my favorite stops along the way. Our first stop is VALUE.   The post The Leadership Journey: First Stop – VALUE appeared first on .

In today’s episode, I’m sharing stories of money-less returns ultimately paid The moral of each story is this… YOUR ROI is as valuable as you make it.  There is no such thing as “doing something for FREE”. Make a point of entering into deals that are mutually beneficial, then leverage the value to make you money on the back end. I want to hear from you.  Share your mutually beneficial stories in the comment section below. Lead with intention. Join me in the VIP area and gain access to content my guests and I only share there, then be sure to share this podcast with your circle. The more knowledge given, the more knowledge returned. The post ROI: 3 Money-less Returns that Made Me Money appeared first on .

  Hanging out your business shingle doesn’t mean “THEY” will come.  In this episode of P. B. & Style my guest, Melissa Alexander, has a lot to share about the value of content marketing has in your business goals for 2018.  You’ll want to hear her advice regarding Facebook ads, creating narratives, and being authentic in your content marketing strategy.  Melissa is a writer and Google & Hubspot certified marketer. She has experience in not only content marketing, but also social media and campaign management.  She has a blog where she talks about all things content related. If you love this episode, be sure to listen to the others HERE and subscribe to our VIP LIST to have access to the printable Melissa is sharing with everyone there.   The post Content Marketing Revealed with Melissa Alexander appeared first on .