The CEO Mindset Archives -

They say content is KING, but if CONTENT is king, CONTENT CREATION is QUEEN.  This is Women’s Small Business Month and my birthday month, so I’ve been careful to highlight phenomenal female business owners who’ve shown their ability to make the magic happen.  Today on the podcast I’m interviewing Irene Rivkah Krasnoff about content creation, content distribution and a whole lot more. Irene is the Founder of Sapir Management Group, LLC, a digital marketing consulting agency. She works with coaches, consultants and small business owners to grow their online presence by educating them about content creation that’s fun, and highly engaging to increase sales. I was anxious to speak with Irene on this subject because of her vast knowledge and incredible life experiences. As 2021 draws near, now’s the time to get clear about your unique value proposition, your message and your process for consistent content creation.  LISTEN TO OUR CONVERSATION, as we discuss this topic and offer a plethora of  ideas to help you do just that. GET TO KNOW IRENE: Irene Rivkah’s Facebook Group https://www.facebook.com/groups/digitalmakeover2/ Irene Rivkah’s Instagram Account https://www.instagram.com/digital_mom_entrepreneur/ Irene Rivkah’s LinkedIn Profile https://www.linkedin.com/in/irenekrasnoff/ Irene Rivkah’s Website https://www.sapirmanagementgroupllc.com/ LIKE IT? LOVE THIS! GET READY FOR 2021 Behind The Scenes Of S.E.O Comments To Conversation 5 Things A Marketing Strategy Depends On LET’S GET TO WORK: Join My Facebook Group Networking, Promoting and Tons of masterclasses & expert training planned Access My FREE Online Mini Course, The Authentic Marketing Blueprint Answer the biggest questions that help you frame a plan for marketing success Learn To Leverage Yourself Effectively With My Course B-FLUENCE Construct A Personal Brand That Attracts, Engages, and Converts The post Content Creation: The Queen of A Profitable New Year appeared first on .

  She’s coined the name SEO Queen and she’s done more than earn the title… Listen as I interview Ms. Zhe Scott on the podcast today.  I shared my two cents about SEO in THIS PODCAST, but Zhe is breaking it down even further TODAY!! Zhe is an MIT grad who not only has her finger on the pulse of the ever shifting tech scene, but also offers a credible track record of over 20  years business development and entrepreneurship. Listen and learn: What constitutes “Good Content” Key tips to OPTIMIZE your content Zhe’s digital marketing advice And more! THE SEO QUEEN: Featured Article facebook.com/theseoqueen instagram.com/theseoqueen twitter.com/ZhetheSeoQueen linkedin.com/in/theseoqueen Her SEO Tools Her Book IF YOU LIKE THIS PODCAST, LISTEN TO THESE: C.L.O.S.E.M Marketing Strategies Depend on These Things The Communication Quotient To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE MINI COURSE If you’re read to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE! The post Increasing SEO with The SEO Queen, Zhe Scott appeared first on .

  The Conversation is about Business Development. I’m talking to a good friend and I. AM. EXCITED!!!!!! I promised weekly events inside my Facebook Group, The BTB Boss Talk and I’M DELIVERING!! This week we have Ms. Charlotte Howard sharing her brilliance on growing your business, publishing and more.  As a guest inside my Facebook Group tonight, she’s answering questions about Business Development and more.  I’ve got more phenomenal women coming to the group this month so be sure to stop in.. Charlotte has been a guest on P. B. & Style in a previous episode but I’ve refreshed the original with a little commentary. You can listen to the ORIGINAL HERE but NOT YET… listen to THIS episode first…lol!!! BE SURE TO JOIN US INSIDE THE BTB BOSS TALK FACEBOOK GROUP TO HEAR THE 4-1-1 WITH MY GUEST & FRIEND…. CHARLOTTE HOWARD!! If you like this content, stay tuned.. This month (OCTOBER) I’m sharing a ton of phenomenal women here on the podcast AND inside my Facebook Group, The BTB Boss Talk. That’s not where the party ends though.. Follow me on other social media platforms as well for all things personal branding, marketing, and more: INSTAGRAM: @afpatrick LINKEDIN (company page): @andreapatrickconsulting PINTEREST: @afpatrick I’VE GOT A FREE VIDEO MINI COURSE TOO… Learn all about The Authentic Marketing Blueprint AND how to use it to create an awesome brand identity package that helps you achieve your campaign vision every time!   The post Business Development with Coach Charlotte Howard appeared first on .

A fundamental element of marketing and personal brand usage is SEO and for this reason, I am taking my business to the next level. I’m developing a more AGENCY environment.  I’ve sharing the value of Personal Brand development with my community. It’s been quiet helpful for those thinkups, startups, and scaleups.  Now I’ve recognized it’s time to help them execute the actual use of a personal brand. SEO (or search engine optimization) is the process of improving the quality of website traffic to a website from search engines. Personal branding is when you share your personal brand across platforms.  Your personal branding and SEO efforts, when combined, will make the difference in your ability to create amazing marketing strategies. Finally, as I discuss the behind the scenes of SEO, I’m tackling metadata.  Boy, it is a doozy and causes a lot head scratching moments for a lot of people. START BY DEVELOPING A PERSONAL BRAND: Before SEO, you should have a narrative. Before you have a narrative, you should have an offer.  Before you have an offer, you need a strategy. Finally, before a strategy can be created it’s a good idea to develop a personal brand. I’ve got a few ways to help you do that: My Authentic Marketing Blueprint – is a FREE online Mini Course that guides your creation of a personal brand.  If increasing SEO is the goal, this blueprint will help you create authentic strategies for the content being searched. B- FLUENCE – It’s my new course (a BETA) for personal brand development. LET’S GET SOCIAL: My Facebook Group My Instagram My LinkedIn My Pinterest LIKE THIS EPISODE? TRY THESE: The Communication Quotient Leveraging Your Personal Brand Ways to Approach Personal Branding Behind The Scenes Of SEO: A Deep Dive Into Search Engine Optimization appeared first on .

Women’s small business month is in the month of October and I want to make sure I’m highlighting amazing women on the podcast.  I’ll also be having some guests inside my Facebook Group. This week, LADY V of Elliott Night Professionals, a multifaceted business that includes book publishing, coaching, and a radio show, as a guest.   She is sharing her experiences as a small business, the journey her passion took to get to said small business ,  and an opportunity for other small business owners to connect with her. GET TO KNOW LADY V: Her LINKTREE LIKE THIS PODCAST? YOU’LL LOVE THESE WOMEN OWNED SMALL BUSINESS EPISODES TOO: HOMESCHOOL BUSINESS OWNER NEUROSCIENCE COACH PODCASTER & AUTHOR The post SMALL BUSINESS HIGHLIGHT: Elliott Night Professionals appeared first on .

Are you interested in turning your comments into conversions?  It’s what we all want, right? TO CLOSE’M!! We certainly aren’t staying up late, getting up early, sacrificing and/or juggling budgets for kicks and giggles.  As hard as I work, I want to see a return and yeah, okay…sometimes that return is as simple as gaining a new subscriber.  But hey.. the end game is always to make those conversions. I’m in the middle of a launch and as I began promoting the masterclass, “How To Create Effective Marketing Strategies Guaranteed To Grow Your Business: w/ My 5 Secrets Those Strategies Depend On”, I was reminded to be thankful for the SMALL victories.  Believe me when I tell you, I know what it’s like to tweak and adjust to CLOSE’M.  I also know how important it is to do that tweaking organically and authentically. Sometimes, I think we get lost in the hustle and bustle of DOING BUSINESS that we forget to show our softer side.  Remember, people don’t care what you know until they know that you care.  That said, to turn your comments into conversions, look at social media as the social environment it’s intended to be. In this podcast I’m not talking about WHAT to do because we all know we need to post and share pictures on social media, but more importantly I’m sharing my tips for HOW to engage more effectively for conversions. Increasing conversions will definitely take work, but trust me.. using these tips will help you gain traction in your efforts. JOIN MY MASTERCLASS: IF YOU LIKE THIS PODCAST, YOU’LL LOVE THESE TOO: https://andreapatrick.com/podcast/pbstyle/inspiration-hard-times/ https://andreapatrick.com/podcast/pbstyle/3-milestones-achieve-leadership-status/ https://andreapatrick.com/podcast/pbstyle/ceo-mindset/ LET’S GET SOCIAL: Follow Me On Instagram Join My Facebook Group Connect On LinkedIn Check Out My Boards on Pinterest The post Turn Your Comments Into Conversions [CLOSE’M] appeared first on .

  Kristen is a phenomenal entrepreneur with a great brand story.  I thoroughly enjoyed the conversation with her — so much so, I lost track of time.  Klearly Kristen Jewelry is more than just an accessory business, it’ so much more. This podcast episode is for anyone who struggles with their own brand story.  Sometimes it’s a diamond in the rough and all you need to do is identify your personal epiphany moment.  You see, a brand story is the narrative derived from that epiphany moment and told in a way that resonates with your desired audience. Kristen talks about a time when she was in executive sales and a deficiency she saw in the airport.  As soon as she mentioned it, I immediately had a similar story of my own.  I COULD RELATE!  You want your ideal audience to relate to your brand story in the same way.  P. B. & Style is about marketing your business using personal branding, personal style, and authenticity.  Being the savvy business owner she is, Kristen knocked this interview out of the park. WHAT YOU’LL LEARN: The catalyst for Kristen’s Business Tips from her entrepreneurial journey (that could put you a step ahead of the game) What she believes is the “CURRENCY OF LIFE” How “Service” played a MAJOR role in her success GET TO KNOW MORE ABOUT KRISTEN FENRICK: Instagram Klearly Kristen LIKE THIS PODCAST INTERVIEW? YOU’LL LOVE THESE: Tiffany Evans – Homeschooling Charlotte Howard – Business Development Jenna Daykins – Organization & Workflow Sharon Richter – Goal Setting & Strategic Planning LET’S GET SOCIAL: Join my FACEBOOK GROUP, The BTB Boss Talk Follow Me on INSTAGRAM Join My MASTERCLASS, How To Create Effective Marketing Strategies Guaranteed To Grow Your Business: My 5 Secrets Those Strategies Depend On The post The Klearly Kristen Brand Story appeared first on .

Believe me when I tell you.. there has been a HUGE struggle getting people to understand the value personal branding has on a successful marketing strategy.  Until a couple of years ago, I was pulling my hair out trying to provide a service it seemed no one wanted.  It wasn’t until my husband had the great idea for me to start providing the services people did call me about and in the process of doing that service, show them the role of personal branding.  My clients were AMAZED by the results and things started to take off for me. This podcast is a tribute to THOSE clients who listened, acted, and saw results from a well planned marketing strategy.  Marketing isn’t just about pictures, social media posts, and websites. There is a foundation to successful campaigns that make or break marketing strategy results.  This foundation is the difference between those who are truly successful with long term results and those who just see surface, short term success (i.e. a sale here or there but no loyalty or real revenue stream). In my new course, The Marketing Matrix Academy, I’m helping students build a solid foundation for their marketing strategy development.  We start at ground zero and work our way up to the creation of a REAL marketing campaign for a product or service. In this podcast episode, I wanted to share some of those foundational elements you need to know.  I understand however, these elements may be more than you can figure out on your own.  That’s why I’ve shared the course with you.  There’s no need to spin you wheels. There’s no need in feeling overwhelmed or full of anxiety because I have done all of that for you.  Everything I’ve learned is from trial and error and believe me… I’ve had a lot of trials and made many errors…lol! For those of you who think a good head start is what you need, STILL CLICK the link. It’s a notification of launch that comes with a webinar.  You may be able to get what you need from there.  Either way, listen to the podcast and learn the 5 Things An Effective Marketing Strategy Depend On then learn more about The Marketing Matrix Academy.  You’ll be glad you did. IF YOU LIKED THIS EPISODE, YOU’LL LOVE THESE: https://andreapatrick.com/podcast/pbstyle/inspiration-hard-times/ https://andreapatrick.com/podcast/pbstyle/communication-quotient/ https://andreapatrick.com/podcast/pbstyle/tips-for-staying-connected-using-social-media/ LET’S GET SOCIAL: Instagram LinkedIn Facebook Group The post 5 Things An Effective Marketing Strategy Depends On appeared first on .

As I write these show notes, I’m hunkered down in my home office while my husband cleans up the kitchen from dinner, my daughters are off doing God only knows what in their rooms, and we’re all wishing we could be on a beach with our feet in the water and the sun on our faces. Staying inspired is hard enough in the best of times, but this pandemic has made it almost impossible to see the light at the end of the tunnel.  Sometimes it’s about using what you have and what you know about yourself to find inspiration.  The time is now to become our own inspiration, remember what we want and fight for the chance to get it. In this episode, I’m sharing 4 Steps to Inspiration During Hard Times (right now, that’s the Coronavirus).  To achieve these steps, you have to know YOU and how you connect to your business and customers.  My new course, The Marketing Matrix Academy will help you with not only discovering your superpower, but also help you leverage that superpower across platforms to attract, engage, and convert THE RIGHT audience.  If that doesn’t provide some kind of inspiration, I don’t know what will…lol!! LEARN MORE ABOUT THE MARKETING MATRIX, and be notified of it’s launch… GRAB A COPY: Personal branding ISN’T logos, websites, and social media. It’s how you leverage YOU across those mediums.  My Personal Branding Checklist will keep you on track to leverage your brand and achieve your goals.  Get your copy HERE! LET’S GET SOCIAL: Facebook Group Instagram Youtube  Help me reach 100 followers – I want my custom URL…lol! LinkedIn Follow my company page! LIKE THIS EPISODE, TRY THESE? https://andreapatrick.com/podcast/pbstyle/communication-quotient/ https://andreapatrick.com/podcast/pbstyle/3-milestones-achieve-leadership-status/ https://andreapatrick.com/podcast/pbstyle/ceo-mindset/   The post Inspiration: How to Stay Inspired During Hard Times appeared first on .

This podcast is a continuation of my CEO Mindset journey.  I’m honing my communication skills and learning new ways to to use communication in my business.  As you know, I believe it’s important to recognize TWO types of communication: verbal & non-verbal. In this episode, the concentration is on verbal communication and the role your personal brand plays in it.  In addition to talking about the types of communication, another component of my coaching program is the concept of managing the volume of your personality, or the ability to control YOU.  Honing your communication skills is necessary to achieve a CEO Mindset because, as I’m experiencing, it’s an art form. Determine the art style you want to use to put your words together in an intelligent way and in a way that: Stays true to your personal brand Gets your point across, and Doesn’t alienate the person with whom you’re communicating If you’re finding this concept on that you need to improve on, my NEW COURSE, The Marketing Matrix Academy is something to consider.  COMING SOON.. this course will help you develop a solid foundation for your business that improves your ability to attract, engage, and convert.  Get off the hamster wheel, stop stressing and feeling overwhelmed… LEARN MORE about The Marketing Matrix Academy NOW. LET’S GET SOCIAL: Join My Facebook Group Follow Me on Instagram Subscribe to my YouTube Channel IF YOU LIKED THIS COMMUNICATION PODCAST… https://andreapatrick.com/podcast/pbstyle/tips-for-staying-connected-using-social-media/ https://andreapatrick.com/podcast/pbstyle/time-management-using-personal-branding/ https://andreapatrick.com/podcast/pbstyle/ceo-mindset/ The post The Communication Quotient appeared first on .