

The CEO Mindset Archives -
Where FIERCE females come to learn my BU Method, then use it to reimagine their value, redefine their voice, and reevaluate the way the execute their vision to crush their dreams!
Episodes
Mentioned books

Apr 28, 2021 • 0sec
A Mind Blowing Solution To Outcome Bias
I’m sharing my MIND BLOWING solution for outcome bias in this week’s episode.
Do you feel like an imposter because you don’t have social proof for your course, coaching program, or your ideas? Are you secretly feeling like a failure because you don’t have the testimonials you see others in your space have?
If you answered yes to either OR both of these questions, you’re not alone. I believe there are SOOO many people out there RIGHT NOW thinking of giving up because they don’t think they’ve been able to show off the benefits of their value. If this sounds like you (or someone you know) grab a seat and get ready for a mind blowing solution to outcome bias.
Wikipedia defines outcome bias a little differently than me so listen to the podcast to hear how I define it and offer a mind blowing solution for it.
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
SUBSCRIBE TO MY CHANNEL – to learn more about my #aprilshowerschallenge
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you’re ready to GET TO WORK… you could GRAB on of my books. They are full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
The post A Mind Blowing Solution To Outcome Bias appeared first on .

Apr 21, 2021 • 0sec
Challenge Yourself, You’ll Be Glad You Did
Challenge yourself.. you’ll be so glad you did. I know I am. I’m doing, what I’ve coined, my “April Showers Challenge”. I documented Day 1 of my experience over on my YouTube channel. Go take a look!
When you challenge yourself, you’re saying “you’re worth it”. You’re giving yourself permission to be the best you you can be. In this Psychology Today article, it lists “5 Benefits of Stepping Outside of Your Comfort Zone”.
A challenge is definitely stepping outside your comfort zone but it’s also an opportunity for introspection and growth. They excite me. Even when the challenge is something I don’t really want to do, I reward myself with each accomplishment because I know I’m making myself better. Some times, treating a challenge like a game is what makes them tolerable…lol!!
In this podcast episode, I’m sharing 5 reasons why I believe challenging yourself is so important. Once you’ve listened, leave a comment ANSWERING this question:
What’s keeping you from doing something different to get a different result?
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
Let’s Get To Work:
To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you’re a self starter and like getting things done on your own, they’re a great way to tap into your personal brand then leverage it EVERYWHERE to be a more effective, efficient and aware leader!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
The post Challenge Yourself, You’ll Be Glad You Did appeared first on .

Apr 14, 2021 • 0sec
How To Improve Profitability with Personal Banding
Learn how to improve profitability with personal branding. Today on The C.E.O. Mindset podcast, I’m talking about leveraging your personal brand to gain loyal customers and increase your profits. It’s so easy to be distracted by branding. The shiny objects and pretty lights of branding are fun and exciting, but they aren’t where the magic happens. The magic comes from the value you add with your content, your ability to meet your audience where they are, and how well you develop infrastructure behind the scenes.
People don’t care what you know, or how beautiful your website is, until they know how much you care. If you want to improve profitability, use the tips I’m sharing in this podcast to leverage your personal brand in areas you may not be paying much attention to right now.
In this episode:
I’m sharing 3 areas you can leverage your personal brand RIGHT NOW to improve profitability.
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
Let’s Get To Work:
To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you’re read to GET TO WORK… you could GRAB on of my books. They are full of information, tools, worksheets, challenges and more. Are you a self starter? Can you get thing done on your own? If so, using the tips in this book it’s a great way to tap into your personal brand then leverage it EVERYWHERE!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
The post How To Improve Profitability with Personal Banding appeared first on .

Apr 7, 2021 • 0sec
Strategies To See Business Growth Fast
If you want to see business growth fast, start with consistency. Put one foot in front of the other in the same direction often enough and you’ll start seeing results. This podcast episode is a product of my own experiences. The tips I’m sharing will help you save time, energy, money and see business growth fast.
Depending on who you ask, you’ll get countless answers. You may hear:
Create a loyalty program
Build a sales funnel OR
Hire the right people
When discussing how to see business growth fast, I’m approaching the topic from an authentic and organic position. In this episode, I will be sharing a few minor tips that require a mind shift but yield major results.
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you’re read to GET TO WORK… you couldGRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!
My C.E.O. MINDSET Challenge andAuthentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
QUESTION OF THE EPISODE:
Where do you see the biggest bottleneck in your business?
The post Strategies To See Business Growth Fast appeared first on .

Mar 31, 2021 • 0sec
Overcome Boredom, Burnout, and Feeling Broken
Do you need to overcome boredom, burnout, and feeling broken? I get it. Covid-19 has us all feeling some kinda way. Cooped up or bored to death seems to describe a lot of small business owners these days because Zooms have taken over our lives. Are you experiencing burnout and frustration? The end result of all of this, could be feelings of brokenness. Don’t worry. I understand these fractured feelings but I’m beginning to see the light at the end of the tunnel.
I imagine you’re experiencing a state of emotional, mental, and physical exhaustion brought on by prolonged or repeated stress and that’s literally the definition for BURNOUT. I’m so grateful for the light at the end of this Covid-19 tunnel and I’m planning to hunker down , get FOCUSED and meet my goals. I have quite a few things I want to achieve in the next 6 months.
In this podcast episode, I dive into how I leverage my personal brand to overcome boredom, burnout, and feeling broken. It doesn’t have to be the daunting task you believe it to be. It’s simply putting the BU in your life and business.
Follow the B-U Boss & Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE BU GUIDE
If you’re ready to GET TO WORK… you should:
GRAB my book, The BTB Business Journal
JOIN my membership, The BU Boss Squad
These tools are full of encouraging and motivating information. You’ll also get tools, worksheets, challenges and more to help you succeed. Either tool would be a great way to learn how to leverage your personal brand with ease.
QUESTION OF THE EPISODE:
What do you do to get out of a slump?
The post Overcome Boredom, Burnout, and Feeling Broken appeared first on .

Mar 24, 2021 • 0sec
How to Build a Sustainable, Scalable, and Sellable Business
If starting a business is one of your 2021 goals, you NEED to learn how to build a sustainable, scalable, and sellable business. Today I’m interviewing founder and CEO of Seiler Tucker Incorporated, Michelle Seiler Tucker. She is a 20 year veteran in the Mergers & Acquisitions industry.
As someone who is regarded as the leading authority on buying, selling, fixing, and growing businesses, Michelle has been featured on ABC, MSNBC, CNN, Forbes, INC., and Time and now… on my podcast, The C.E.O. Mindset.
Listen to this episode and learn:
How her 6 P’s can set you up to successfully sell your business for big profits.
The top mistakes business owners make that can hinder a sell
How to pass her “WHO QUIZ”
What you need to know BEFORE starting your business
How to build a sustainable, scalable, and sellable business
AND MORE…
Grab a pen and some paper or open up Google Docs. There is a lot of valuable information in this episode.
Get Social with Michelle:
Twitter
Facebook
Instagram
LinkedIn
Grab EXIT RICH
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE BU GUIDE
If you’re ready to GET TO WORK… you should:
GRAB my book, The BTB Business Journal
JOIN my membership, The BU Boss Squad
These tools are full of encouraging and motivating information. You’ll also get tools, worksheets, challenges and more to help you succeed. Either tool would be a great way to learn how to leverage your personal brand with ease.
QUESTION OF THE EPISODE:
What do you believe your CORE COMPETENCIES are?
The post How to Build a Sustainable, Scalable, and Sellable Business appeared first on .

Mar 17, 2021 • 0sec
What’s the Difference Between Promotions and Sales
What’s the difference between promotions and sales? I’m so glad you asked because in this episode of The C.E.O. Mindset Podcast, that’s what we’re talking about. Did you know:
84% of people expect brands to create content. About 45% of B2C marketers believe visual content is their most important type of content, while 88% of B2B marketers agree that creating content makes their audience view the organization as a credible and trusted resource.
This means the majority of customers are more interested in valuable and credible content than aggressive sales tactics. The difference between promotions and sales may not be clear right now, but I promise you’ll have it down pat after listening to this weeks episode.
As you learn more about how to leverage your personal brand, the difference between promotions and sales will become clearer and clearer. You’ll find the entire sales process easier to navigate. For more on leveraging our personal brand, listen to these episodes as well:
3 Ways To Leverage Your Personal Brand
12 Steps To Building Authentic Marketing Strategies
6 Social Media Platforms and How To Use Personal Branding To Build Them
When you master the difference between promotions and sales, you’ll begin seeing more engagement and higher conversions from you marketing strategies. The most common measurement of success for content marketing programs is Total Sales. So you see, your content is what helps to promote your product or service. I think this proves the difference between promotions and sales but, listen to the podcast anyway.
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY BU GUIDE!
If you’re ready to GET TO WORK… you should consider The BU Boss Squad. It’s my monthly membership that inspires, encourages, and motivates women to go after and achieve their dream. You can also:
GRAB MY MINI COURSE
TAKE MY C.E.O. MINDSET CHALLENGE
GRAB my book, The BTB Business Journal.
These are all excellent ways to invest in yourself and your business without taxing your marketing budget. If you’re a self starter and can get thing done on your own, these options are a great way to tap into your personal brand then leverage it EVERYWHERE!
The post What’s the Difference Between Promotions and Sales appeared first on .

Mar 10, 2021 • 0sec
How To Show Up Consistently and Authentically for Your Business
If you want to learn how to consistently and authentically show up for your business, this episode is perfect. My guest today is Mikayla Victoria. Mikayla is a social media strategist and a certified life coach. Her most recent claim to fame however, is being MY NEW BESTIE!!!
Social media has been a thorn in the side of many. I get it. Even if you get through the hurdle of WHERE to post, the challenge of WHAT to post becomes an issue. Today Mikayla and I are going to work through how to consistently and authentically show up for your business. We recognize the need for help because as coaches, we know the pain of our clients and can relate ourselves. I was in hog heaven chatting with Mikayla. We seem to have so much in common and it is great to have a genuine conversation with someone who just gets me…lol!
As we talk about how to consistently and authentically show up for your business, there was an important point I want to make sure you don’t miss.
YOUR AUTHENTICITY DOES NOT NEED TO FIT INTO A BOX!
I’m so excited for you to hear our conversation because we had an amazing time talking about what consistency and authenticity REALLY mean. We go wide AND deep with how to consistently and authentically show up for your business. By listening, you’ll learn:
2 Types of CONSISTENCY
3 Of the most common mistakes made when posting on social media
3 Tips for easier content creation
4 Books to add to your MUST READ list
How Mikayla defines a CEO Mindset
GET TO KNOW MIKAYLA:
Instagram
Website
Grab Her Checklist
Book A Discovery Call
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got a very simple, very FREE option:
JOIN MY FACEBOOK GROUP
I also have a couple of ways to invest in yourself an create the change you want to see in your business. I’ve created products that are user friendly and self paced…
GRAB MY MINI COURSE
TAKE MY C.E.O. MINDSET CHALLENGE
Join The BU Boss Squad
If you’re ready to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!
The post How To Show Up Consistently and Authentically for Your Business appeared first on .

Mar 3, 2021 • 0sec
How To Use Personal Branding To Stay Picture Perfect During A Pandemic
Y’all…I just had to do a podcast on how to use personal branding to stay picture perfect during a pandemic because I’ve officially dropped the ball myself. I’ve focused more on productivity, not the way I look. I’m sure you know what I mean. You know what it’s like to just roll out of bed and get started with your day instead of being intentional about the way you looked.
It’s time to snap out of it! I’m going to share 3 tips for how to use personal branding to stay picture perfect during a pandemic. The message here is not that you should prioritize your appearance over the good work you’re doing, though. I’m suggesting you become more conscious of the non-verbal messages you’re sending with your appearance. Did you know assumptions are made about you BEFORE you open your mouth? Whether you’re selling a product or providing a service, you could be making a poor first impression with the way you look. it doesn’t matter how good you are, your non-verbal message is leaving an impression that speaks volumes. Living and doing business authentically is a great way to minimize the judgement but it won’t alleviate it altogether. Living your value and loving yourself enough to be yourself is a great way to walk in your truth.
DURING THIS EPISODE YOU’LL LEARN:
The 3 common picture types for personal brand application
My 3 tips for how to use personal branding to stay picture perfect during a pandemic
Where you can find accountability and support to stay on track to achieve your goals using personal branding and authentic marketing.
LET’S GET SOCIAL:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY MINI COURSE
TAKE MY C.E.O. MINDSET CHALLENGE
If you’re ready to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!
The post How To Use Personal Branding To Stay Picture Perfect During A Pandemic appeared first on .

Feb 24, 2021 • 0sec
Clean Eating, Consistent Nutrition and Work/Life Balance
I bet you’ve heard the term clean eating, right? It’s everywhere and causing a ton of confusion (or am I the only one?). The advice fluctuates between do it, don’t do it…and on and on. The Mayo Clinic defines clean eating as “a way of living that lends itself to improving one’s health and well-being…eating more real food.”
This is how I choose to think of it because I realize there isn’t a one size fits all and I believe I can say my guest today feels the same way. Shannon Sheriff is a local friend in my head. We haven’t actually met in person because of COVID! She coaches women to wellness and I noticed her on Instagram and Facebook. She’s AMAZING!!!
Shannon is a mom of 2 who went from a life of fluffy to a transformation of fit. Her transformation is the result of being cast in a fitness program informercial. It taught her there is no magic in the workout. Nutrition is what makes the difference! She changed her ways, did the work and never looked back. This experience was probably exhausting for her and she could have just kept her knowledge to herself but her personal success lead her to help others.
It’s time to STOP being obsessed with clean eating. Listen to this podcast and learn how Shannon is using what she’s learned to teach others how to transform their lives. She’s using those multiple nutrition program certifications she has under her belt because she wants to support and inspire others struggling to obtain fitness consistency and weight control.
Listen Because You’ll Learn:
What I mean by work/life balance
What you can do to start putting yourself first
The relationship between workouts and more energy
Why Athletes MAY NOT be the best images for your vision board
And more…
Get Social With Shannon:
Facebook
Instagram
Website
Let’s Get Social:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
LET’S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I’ve got some options:
JOIN MY FACEBOOK GROUP
GRAB MY MINI COURSE
TAKE MY C.E.O. MINDSET CHALLENGE
APPLY TO THE BU BOSS SQUAD!
If you’re read to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!
The post Clean Eating, Consistent Nutrition and Work/Life Balance appeared first on .


