The Cause+Effect Podcast

As a ministry or organization, are you disciplined in your communication when it comes to your identity? When you’re presented with a new challenge (like the past 6 months!), how do you process it understanding the core of who you are? Brandon Thomas, Founding Pastor of Keystone Church, unpacks this concept and speaks to the importance of staying true to your DNA, even when the seasons change.

Short answer: YES! Liz West, Chief Strategist, Branding and Marketing at Dunham+Company, joins Trent to unpack the importance of assessing the deepest needs of your target audience and identifying your distinctiveness as an organization.

Nathan Brown is the CEO of Christian Media and Arts Australia (CMAA), a catalyst to empower those who reach the world through arts and media. His discussion with Trent will challenge you as a leader to continuously “reinvent” your ministry during this strange season and will help you understand two things: How people are using media and the arts to reach people for Jesus in savvy, smart ways; and why we, as Christian organizations, are better together.

Trent interviews his long-time friend, Michael Tomlinson (“MT”), the president and CEO of Brewer Direct, a full-service fundraising agency serving faith-first Christian nonprofits. MT gives us a powerful charge when it comes to refining and improving our strategies in the midst of this crisis. He offers five pivot points to pay attention to in the next six to twelve months, shares what’s keeping him up at night, and two bright spots he’s most excited about. A big takeaway: “The future is going to be an exciting new version that really doesn't look like the past."

Martin West, founder of XGAP (Execution Gap), has been a coach and mentor to D+C for the past 10+ years. His expertise is helping organizations fill the gap between their current performance and their ultimate potential. On this episode, Martin talks with Trent about how to fulfill your vision by focusing on goals and execution, team cohesiveness, and healthy leadership. In the midst of a global pandemic, he encourages us to embrace the messiness, stay vulnerable, and as best we can, simplify.

Trent is interviewed by Nils Smith, Chief Strategist of Social Media+Innovation at D+C, about lessons he’s learned while leading through a pandemic. They go behind the scenes about Trent’s life over the last few months leading a company through constant changes and uncertainty, while also leading his home and family well. Nils and Trent reflect on new opportunities for innovation that crisis brings, the challenge of staying mentally focused, and what post-COVID-19 life might look like.

As we find ourselves in late July still wrestling with the impact of a global pandemic, Trent candidly shares his own reflections on what it looks like to lead through something you’ve never experienced before… through the power of the Holy Spirit. He challenges us to lead in power, love, and self-control and uncovers the “secret sauce” to experiencing success in our families, our companies, our ministries… and beyond.

On today’s episode, Todd Isberner, founder of ShareMedia, gives fresh counsel from his 40+ years of helping to improve and expand the ministry of Christian radio. He talks with Trent about how to engage donors on their terms, maximize giving, shift from crisis to opportunity, and keep Christ above it all. Because the world needs your ministry now more than ever before. Listen in – you can’t afford to miss this one! To learn more about Todd and his passion for coaching and mentoring men in their faith, family, fitness and finances – visit www.toddisberner.com.

How does your church engage with content? Facebook Live? YouTube? Church Apps? Podcasting? It’s a lot to process. In today’s shifting landscape, how you distribute content matters. Trent interviews Nils Smith on how to best communicate with your congregation and effectively handle media distribution.

The average American is spending more than 30 minutes a day on Instagram. It might be time to consider your strategy! Social media expert Nils Smith shares tips on growing your following, engaging your audience, and driving traffic to your website. Finding your voice on all platforms is definitely a process…this will help!