The Cause+Effect Podcast

Marketing is more than just communicating information. It’s connecting YOUR mission to the felt need of your audience. Join today’s episode as few Dunham team members unpack the importance of assessing the deepest felt need of your target audience and identifying your distinctiveness as an organization. We get practical with the challenges we all face as marketers and provide a starting point to elevate your brand positioning.

In this episode, Kevin Herrin, the lead pastor of The Fellowship Church, a vibrant, diverse congregation in Texas City, Texas joins us the show. Kevin unpacks what it means to be ‘aggressively obedient’, how your self-worth related to Christ affects those around you more than you realize, and how his new podcast is equipping leaders to lead the hard way – from the heart. Whether you’re leading a massive organization or toddlers at home, this message is for you.

Brian Mountjoy, our Chief Culture Officer, is back to talk with Trent about creating a healthy culture in your organization through the means of accountability, humility, ‘leading up’ and giving honor to whom honor is due. Don’t miss these simple tips for improving the culture of your organization in 2021 – and beyond.

D+C Chief Strategist Troy Page unpacks church marketing strategies as we head into what is sure to be a unique fall. He and Trent highlight the importance of knowing who you are, maintaining a digital presence, effective communication channels, and the need for great content. If you want to open your church with a bang this fall, you’ll want to hear this conversation! Because it’s all for one purpose: Get people engaged in God's Word and in relationship with Him. That's the outcome we're all looking for.To learn more about how your church can maximize impact this fall, visit https://www.dunhamandcompany.com/church/.

Rick Dunham unpacks some very revealing research on Christian Radio, specifically, listeners who have a favorite station. The study reveals who these ‘P1’ listeners are, and why they do (or don’t) support their favorite station. What motivates them to tune in to a station? And further, what motivates their support? Rick highlights the major findings and uncovers steps for you to take as a result of this research. Specifically, understand their listening habits, reconsider some of your messaging, and integrate more stories of life-change. Download the full research here: https://www.dunhamandcompany.com/fundraising-research/new-research-release-on-listeners-to-christian-radio/

In this ‘solo’ episode, Trent openly shares about a difficult season he walked through and what it taught him about healthy leadership. He unpacks how taking time to deal with a personal crisis can make you a better leader, the danger of defining success as the world does, when it’s ok to take a step back, and the value of wise counsel. Here’s a takeaway for any leader: Never put on your shoulders what belongs in God’s hands. Register for the free Giving USA webinar on June 16 here: https://dunhamandcompany.zoom.us/webinar/register/WN_VhZDXHdmQ7Cegj-lbx5_bg?goal=0_b82a25e92a-2d38185506-429423268

Trent leads a lively round table discussion with D+C Chief Creative Officer, Dan Sumpter and our Director of Marketing, Anna Ponton. They lay out struggles organizations face when it comes to marketing and solutions to those challenges. You’ll get insight into the importance of the energy around your brand, tools you can develop, and how to bring symmetry to your content. Marketing is more than just information. It’s connecting your mission to the felt need of your audience. It’s a statement: “We’re going somewhere. We’re charging up that hill. Come go with us.”

The myth of the summer slump in fundraising is often used as an excuse to justify dips in revenue during June, July and August. But instead of making this assumption and dialing back on your efforts and communication, Trent shares a better way. In this episode, he charges churches and nonprofits to combat this mythical summer slump with some practical tips on communication, summer campaigns and clear goals. Don’t make your so-called ‘summer slump’ a self-fulfilling prophecy. Instead, turn it upside down!

How can you motivate your donors to be as generous as possible? Rick and Trent dive into some practical ways to effectively engage your supporters and move them toward supporting Kingdom purposes. They explore what you can control and what you cannot control. Be careful not to “get in the way” of the things that motivate your donors to give. With donor retention at an all time low, it’s more important than ever to take responsibility for the donor relationship.

The podcast world is exploding. Nils Smith and Chris Lawson are here to talk through all things podcasting and some shifts happening with big companies like Apple and Facebook. They explain why staying diversified in your distribution and flexible when it comes to technology is crucial. Chris unpacks the biggest barrier to a successful podcast (Hint: it’s all about content) and why doing the same thing you’ve been doing is no longer going to cut it. There’s a greater opportunity than ever before to attract people to your vision and, beyond that, engage them in your mission. Don’t miss it!