
The Blair Badenhop Show
Formerly Brand Yourself, the Blair Badenhop Show is hosted by Blair Badenhop, a Life Purpose Guide, Brand Mentor, and Copywriter who is devoted to helping people clarify their purpose and turn it into their life’s work.
If you want guidance on how to honor your hunches in life, clarify your calling, and actively pursue a meaningful career whether that’s your own business or working for a conscious company doing good in the world, you’re in the perfect place.
Tune in for detailed insight from Blair as well as her guests who all have powerful stories about their purpose pursuits and the beautiful businesses they’ve built.
We get into the truth about entrepreneurship, intuition, spirituality, personal growth, motherhood, marriage, health, and everything in between.
To learn more about Blair visit blairbadenhop.com.
Latest episodes

May 3, 2020 • 1h 3min
105: The Magic of Thinking Big and Starting Small with Joanne Schneider
Joanne Schneider is the Co-Founder and Head of Product at Kindbody, a network of beautiful tech-enabled fertility and wellness clinics designed to improve access and convenience for women’s healthcare. With locations in New York City, LA, and San Francisco. Aside from being one of the first to create a one-stop-destination of this nature for women, Kindbody also builds all of their own software in-house to reduce the cost of care for their patients and modernize the experience. Joanne has been leading product and engineering teams her whole career starting at Google in the Bay Area, and most recently at Flatiron Health, a cancer technology company. Joanne and I had this conversation at the end of 2019 way before COVID-19 became a worldwide pandemic. What’s amazing is that in New York City, fertility care has been deemed an essential healthcare service, so KindBody’s clinic has remained open and actively seeing patients. They also offer virtual consultations. Which means that women who are still on their fertility journeys can get incredible support even right now. I could not admire Joanne and her co-founder Gina more, and I’m really excited to give you a peek inside this incredible company. To learn more about Joanne Schneider and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Apr 26, 2020 • 1h 12min
104: Letting Life Lead You to Your Purpose with Jenny Sansouci
Jenny Sansouci is the author of The Rebel's Apothecary: A Practical Guide To The Healing Magic of Cannabis, CBD, and Mushrooms. She's a certified Health Coach and creator of the wellness blog Healthy Crush, where she's been writing since 2008. Jenny is a graduate of the Institute for Integrative Nutrition and has been trained by functional medicine doctor Frank Lipman, MD in New York City. She is based in Brooklyn, New York. Jenny and I have known each other since 2011 when I started working at IIN. And we became friends through IIN’s Ambassador/Affiliate program— something that was a core part of my job there. I remember feeling so in awe of the life she’d created for herself, blogging fulltime and living with so much freedom. Ever since, I’ve watched her grow and expand and deepen her love for plants and their medicinal magic. I was so incredibly moved by her relationship with her dad and how she’s showed up for him as he’s navigated Pancreatic cancer. In this episode, she shares how she got her start blogging before it was even a thing— and what inspired her to shift from sharing her personal life to creating a platform devoted to wellness, her secret strategy to not only monetizing her blog, but optimizing SEO so it showed up on the first page in Google, how she leveraged affiliate commissions and advertising to fund her blog and earn enough to leave her full-time job, what it was like to travel the world as a digital nomad, how she made it happen, and why she’s spent the last few years more grounded and close to home, why her dad’s stage 4 pancreatic cancer diagnosis was a huge turning point for her not only personally but professionally, how her deep desire to help her dad led her to study CBD, Cannabis, and medicinal mushrooms and applied them to her father’s treatment plan, and so much more! To learn more about Jenny Sansouci and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Apr 19, 2020 • 1h 10min
103: What Happens When You Just Say Yes with Kristin McGee
Throughout her career, Kristin McGee has been a pioneer in making yoga more accessible. She helped launch the Peloton yoga program and is currently instructing with them. She’s also starred in over 100 yoga and pilates videos including MTV workout videos, Bethenny Frankel workout Videos and her own personal brand of yoga DVD’s. She has privately trained celebrities and has written books about the value of yoga in everyday life. She has appeared on Live with Kelly and Ryan, Good Morning America, The Today Show and has been featured in Health, Shape, Vogue, and Women’s Health. As a busy mom of three boys, Kristin strongly believes that just a few minutes of yoga a day can bring more balance and harmony to your life. Kristin’s classes will ground you, challenge you to focus on the moment and connect your mind, body and breath. Kristin and I have known each other—mostly from afar for years. As you’ll hear in the episode, she is incredibly kind, genuine, and a total open book. And I’ve admired the way she brings her authentic self to life in her online presence. In this episode, her journey to finding and falling in love with yoga, and why she decided to become a teacher and leave behind acting
, what it was like to make $10-$15 per class at the start of her career, and why staying humble led to so many serendipitous collaborations, clients, and more, the sequence of events that led to her becoming Steve Martin’s private yoga and Pilates instructor and how that ignited her brand’s visibility in a big way
, why she’s been fearless in turning her ideas into reality and how that has empowered her to secure opportunities with brands like MTV and Peloton, how she’s seamlessly blended her life as a mom and yoga teacher on social media, and has become such a beloved resource for her audience, what it’s been like to juggle motherhood with a thriving wellness business, and so much more! To learn more about Kristin McGee and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Apr 12, 2020 • 1h 13min
102: From Side Hustle to Celebrity Health Coach with Kelly Leveque
Kelly Leveque is a holistic nutritionist, wellness expert, and celebrity health coach based in Los Angeles, California. Her business Be Well by Kelly grew out of Kelly's lifelong passion for health, the science of nutrition and overall wellness. Guided by a practical and always optimistic approach, she helps clients improve their health, achieve their goals and develop sustainable habits to live a healthy and balanced life. She is extremely passionate about the science of human nutrition, and studies the latest research, evaluates competing theories and reads everything which has always put her ahead of wellness trends before they’re in the media. Prior to starting her business, she in the medical field for Fortune 500 companies like J&J, Stryker, and Hologic, eventually moving into personalized medicine, offering tumor gene mapping and molecular subtyping to oncologists. She received her bachelor’s degree from the University of Southern California and completed her Post Graduate Clinical Nutrition education through UCLA and UC Berkeley. She rounded out her education with a number of other certifications including health coaching through The Institute for Integrative Nutrition, 200-hour Yoga Instructor training, and as a personal trainer through the National Strength and Conditioning Association. In this episode, Kelly shares why she fell in love with the science of nutrition and how her love of research made her an invaluable resource for friends before she turned her passion into a business, what it looked like to build her nutrition business as a side hustle with a demanding fulltime job, the things she invested in, how she grew her audience, and more, why being humble, generous, and focused on service was so key to building awareness about her work in the beginning, and why she highly recommends starting before you’re ready, the detailed story about how she got her first celebrity client, and how that created a ripple effect to become a go-to nutritionist for many others, why she says it’s so important to trust yourself, keep learning, and keep trying and get over the fact that you don’t need to know everything, and so much more! To learn more about Kelly Leveque and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Apr 5, 2020 • 59min
101: Embracing the Relaxed Hustle with Jessie De Lowe
Jessie De Lowe is a manifestation coach, art therapist, certified yoga instructor and Co-Founder of the lifestyle + wellness platform How You Glow. She has dedicated much of her life to the study and practice of alternative healing and now helps others enrich their lives through an array of therapeutic mediums. Jesse leads by example, living a high-vibration, love-filled existence with her family by the sea. She is passionate about guiding others to do the same, to find their own version of bliss and soul alignment through her offerings. And she is also the host of a relationship + love podcast called Madly Forever. In the episode, she shares how she found her way to art therapy, manifestation work, and co-creating the popular content platform, the adorable story about how she met her How You Glow co-founder Tara Sowlaty, the little wins that put their brand on the map and why it had nothing to do with a strategy, why she has always taken a “relaxed hustle” approach to business building and what that looks like in action, a peek inside her manifestation process, what it’s like to integrate business and motherhood, and so much more! To learn more about Jessie De Lowe and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Mar 29, 2020 • 1h 6min
100: Getting Out of Your Own Way with Gabby Bernstein
Gabby Bernstein is the #1 New York Times best-selling author of The Universe Has Your Back and has written six additional bestsellers, including Super Attractor which just launched in September 2019. She was featured on Oprah’s Super Soul Sunday as a “next-generation thought leader” and The Oprah Winfrey Network chose Gabrielle to be part of the “Super Soul 100” a dynamic group of 100 trailblazers whose vision and life’s work are bringing a higher level of consciousness to the world. The New York Times identified her as “a new role model.” She appears regularly as an expert on The Dr. Oz Show and co-hosted the Guinness World Record largest guided meditation with Deepak Chopra. Additionally, Gabrielle has been featured in media outlets such as ELLE, OWN, TODAY, Marie Claire, Health, SELF, Women’s Health, Cosmopolitan, Glamour, the covers of Success Magazine, Experience Life Magazine and more. So, I came across Gabby Bernstein back in 2008 while reading an article in the New York Times. But I didn’t fully get into her work until 2011 when I was going through a terrible break-up. From her books to her live events to her guided meditations, her work has played a significant role in my own personal growth, and I’m so honored to have her on the show to share all kinds of business wisdom with you. In this episode, she shares the life event in her 20’s that made her fearless in the pursuit of her work as a spiritual teacher, what it was like to start a business before social media existed and why word of mouth was the secret to her growth especially in the beginning, what it looked like to transition from coaching clients to exclusively make a living speaking and writing books, why she was forced to come to terms with her workaholism 10 years into business, and what it looked like for her to finally build a team, why she says focusing on service has been the secret to her success and global impact, the 7 blocks that we must get over in order to become what she calls a “Super Attractor”, and so much more! To learn more about Gabby Bernstein and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Mar 22, 2020 • 1h 12min
99: How to Intuitively Rebrand Your Business with Dara Dubinet
Dara Dubinet is a raw food expert and popular YouTube host turned lifestyle intuitive. Using the magic of astrogeography, the north node, and her intuitive hits, she helps her clients navigate everything from career choices to life purpose to relationships to choosing the perfect location on the planet to live and thrive. She’s the creator of two powerful life navigation tools: Astrogeography (the astrology of place) and Life Direction, which anyone can purchase online. Her work has been featured in Glamour Magazine, Departures Magazine, on the Balanced Blonde podcast, and the Expanded podcast with Lacy Phillips. As someone who has been a lover of astrology since I was a pre-teen, I was excited to learn something so interesting from Dara—that our north node is a huge asset in clarifying life purpose and that where you live impacts your ability to live our your life purpose. As you’ll hear, Dara is such a wealth of knowledge about this and she was kind enough to show her work in action by sharing insight about me and my life purpose. To learn more about Dara Dubinet and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Mar 15, 2020 • 1h 7min
98: The Impact of Choosing Heart Over Strategy with Paula Mallis
Paula Mallis is the founder of WMN Space, an LA-based healing oasis and gathering space for women. Her expertise as a doula, a facilitator of women circles, along with her extensive training in Spiritual Psychology, inspired her to create an environment where women are supported on their own unique journey to cultivate their intuition and more. WMN Space has been featured in the New York Times, Goop, Well & Good, Chalkboard Mag, Vogue, and others. As you’ll hear, Paula built a thriving business without a strategy. Instead, she leaned completely into her spiritual practice and intuitive guidance to make every decision. Over and over again, she tuned in and took action until WMN Space became what it is today. In this episode, she shares why birthing her daughter was the catalyst to her shifting from a career as an actress and model to personal growth entrepreneur, what it looked like for her to start building a community for women and how this passion project grew beyond the walls of her living room into its own brick and mortar oasis, why she built every piece of her business intuitively, leveraging her heart and spirituality vs. strategy, her step by step process for moving through self-doubt, upset, self-judgment, and limiting beliefs in order to step into her purpose more fully, the imperfections and missteps she’s taken along the way and how getting honest with herself inspired a real shift in her business and led to more growth and profit, and so much more! To learn more about Paula Mallis and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Mar 8, 2020 • 1h 24min
97: Staying Humble While Building an Empire with Heidi Kristoffer
Heidi Kristoffer is an award-winning actress turned yoga revolutionary. She’s a mom of three, the mastermind behind CrossFlowX™, the creator and producer of Microsoft Bing Fitness Yoga & MSN Yoga, a National Athleta Ambassador, and wellness expert for and contributor to multiple publications and platforms. Her goal is to make yoga, inversions, health, strength, and whole, happy living accessible to everyone. She is excited to continue this mission with her most recent baby, CrossFlow: Yoga with Heidi Kristoffer, an app and online forum that allows everyone around the world, from yoga newbie to seasoned pro, to practice with Heidi's healing-centered yoga methods. She’s been rated one of the Hottest Trainers in America by Shape Magazine, one of the most inspiring yoga teachers in the world by DoYouYoga, and one of the most popular instructors in NYC by RateYourBurn and ClassPass. In our conversation, we chat about why leaning more into her love for yoga from day one created serendipitous opportunities—like befriending the founders of MindBodyGreen, why saying yes to every opportunity and doing things for free in the early stages of her yoga career was so key to building momentum and becoming known in the industry, how giving herself permission to be herself as a yoga teacher and bring levity to her classes was when everything started to grow and blossom for her, the moment she turned down an audition for a major role on the show 30 Rock, left behind her 10-year career as an actress and went all in as a yoga teacher, why she still experiences imposter syndrome even though she wrote the encyclopedia on yoga for one of the biggest companies in the world, Microsoft, and so much more! To learn more about Heidi Kristoffer and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Mar 1, 2020 • 1h 2min
96: Letting Your Excitement Guide You with Jessica Suchan
Welcome back to another episode of my mini-series, #OnTheRise, where I feature an entrepreneur in the early stages of business building to give you insight into how they achieved significant growth and success. And today we have the amazing Jess Suchan joining us. Jess is a Holistic Health & Wellness Coach who guides her clients to find a life of bliss, free from fad diets, over-exercising, and burnout. She believes that in order to change our habits we must address the “holistic picture” and compassionately investigate how all areas of our lives are interconnected. Jess spent over a decade yo-yo dieting, exercising for punishment and ignoring the messages her body was sending her. This lifestyle coupled with a slew of stressful jobs, led her to develop debilitating migraines which she eventually cured with a holistic approach. When she discovered the power of food and lifestyle as medicine, she decided to become a health coach via the Institute for Integrative Nutrition and dedicate her time to helping others find the 2.0 version of themselves! Today, she coaches clients privately and works in partnership with her mom Candace Burch who is a hormone health educator. She also leads a virtual group coaching course, hosts events and retreats and is the creator of the Sexy Sugar Cleanse, a 20-day system reboot for weight release, increased energy levels, and hormone balance! So, as you’ll hear in the episode, Jess and I get pretty fired up in when it comes to things like social media, authenticity, and more. To learn more about Jessica Suchan and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram