The Herle Burly

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Oct 18, 2019 • 53min

LIVE from the Pilot #Elxn43 Panel

We brought the whole election team together for a LIVE SHOW at the Pilot.Jenni Byrne, Scott Reid, Dennis Matthews and David Rosenberg join me for a drink, on stage, with a live audience, presented by the Canadian Club. With just days until the 2019 Federal Election in Canada, tune-in for our predictions, clashes, and laughs. We hope you’ll join us!
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Oct 17, 2019 • 48min

Closing Arguments #elxn43

Welcome to the third and final Election Advertising episode for the 2019 federal campaign. With just days until the ballots are counted, the political parties are serving up their closing arguments to voters through every medium available, including of course, via advertising.Advertising gurus Dennis Matthews and David Rosenberg again join us to help us dissect how the ads help drive their GOTV strategy. Dennis and David (for the Conservative and Liberal Parties, respectively) have been responsible for so much of the notable election advertising in this country.Dennis managed, strategized and created advertising campaigns for Stephen Harper for over a decade, and his work helped Doug Ford to a majority victory in Ontario in 2018. Dennis now Vice President of Marketing and Communications at Enterprise Canada.David has created campaigns for Paul Martin, Kathleen Wynne and his ads played no small part in Justin Trudeau’s stunning majority 4 years ago. David is currently partner and Chief Creative Officer at Bensimon Byrne.
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Oct 15, 2019 • 1h 1min

The final week #elxn43

We’re just days away until all our election predictions come back to haunt us. The debates are over, the ads roar on, and the GOTV (Get Out The Vote) machines are fired up. On this episode of The Herle Burly podcast, David is joined by campaign strategists Jenni Byrne (Conservative) and Scott Reid (Liberal) to hear what each party is doing and why, but perhaps more interestingly, what each should be doing to make their closing arguments. This episode was recorded at the Orange Lounge on Queen Street West, Toronto.
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Oct 8, 2019 • 54min

The "Goat Rodeo" Debate

The first all-leaders election debate is now behind us and the verdict is in: goat rodeo! David Herle sits down with campaign strategists Jenni Byrne (Conservative) and Scott Reid (Liberal) to break down the chaos and the consequences as we enter the final two weeks of Election 2019.
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Oct 1, 2019 • 53min

The Seinfeld Election: about everything and nothing

At the midpoint in the 2019 Canadian election campaign, we’re back with Jenni Byrne and Scott Reid. The parties are throwing the kitchen sink at the public and at each other, and as we say, have effectively turned the race into an episode of Seinfeld: an election about nothing. Plus, Jenni tells us that we’re too emotional about Donald Trump.
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Sep 28, 2019 • 55min

Truth in Advertising: Dennis Matthews & David Rosenberg

Welcome to the second of our Election Advertising episodes. We’re again going to break down what the Parties are doing with their ads – or endeavoring to do with their ads – with advertising gurus Dennis Matthews and David Rosenberg. Dennis and David (for the Conservative and Liberal Parties, respectively) have been responsible for so much of the notable election advertising in this country. Dennis managed, strategized and created advertising campaigns for Stephen Harper for over a decade, and his work helped Doug Ford to a majority victory in Ontario in 2018. Dennis now Vice President of Marketing and Communications at Enterprise Canada. David has created campaigns for Paul Martin, Kathleen Wynne and his ads played no small part in Justin Trudeau’s stunning majority 4 years ago. David is currently partner and Chief Creative Officer at Bensimon Byrne.  Here are links to the ads discussed on today’s pod: Liberal Environment Ad | Conservative Affordability Ad | Green Party Environment Ad | Conservative attack on Carbon Tax | Liberal Gun Control Ad | NDP attack on Trudeau 
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Sep 23, 2019 • 46min

Raw Politics with Jenni Byrne and Scott Reid

This may in fact be the most revealing and raw episode of The Herle Burly. On our weekly Election 2019 panel, Jenni Byrne and Scott Reid join me again, not simply to dissect the recent turbulent days of the campaign, but to share some personal tumult we’ve experienced on previous campaigns. Join us for an inside look.
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Sep 19, 2019 • 37min

Trudeau Crisis Response

The long road of political campaigns are often riddled with insignificant moments that just about everyone outside the parties ignore. But every once in a while there are monumental moments that surprise everyone. Yesterday was one of those times. Jenni Byrne and Scott Reid join me on the podcast to discuss the news that shook the world of Canadian politics and the crisis response to Prime Minister Justin Trudeau's black and brown face revelations.
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Sep 17, 2019 • 51min

War Room Week with Jenni Byrne & Scott Reid

We're now into week two of the 2019 federal election and we're back with Jenni Byrne and Scott Reid. It was a big week for War Room punches and counter punches, so join us to hear what that means for #elxn43 and why bodily fluids are mentioned more than once in our back and forth. 
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Sep 13, 2019 • 40min

Election Advertising Breakdown with Matthews + Rosenberg

Today on the pod, the first of our Election Advertising episodes. We’re going to break down what the Parties are doing with their ads – or endeavoring to do with their ads – with our special guests Dennis Matthews and David Rosenberg.Dennis and David (for the Conservative and Liberal Parties, respectively) have been responsible for so much of the notable election advertising in this country.Dennis managed, strategized and created advertising campaigns for Stephen Harper for over a decade, and his work helped Doug Ford to a majority victory in Ontario in 2018. Dennis now Vice President of Marketing and Communications at Enterprise Canada.David has created campaigns for Paul Martin, Kathleen Wynne and his ads played no small part in Justin Trudeau’s stunning majority 4 years ago. David is currently partner and Chief Creative Officer at Bensimon Byrne.Here are links to the ads discussed on today’s pod: Liberal Party of Canada | Conservative Party of Canada | New Democratic Party of Canada | Andrew Scheer attack on Justin Trudeau #1 | Andrew Scheer attack on Justin Trudeau #2 | VP Joe Biden for President

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