The Herle Burly

Air Quotes Media
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Sep 15, 2021 • 1h 7min

ATTACK! Campaign Contrast Ads with Matthews & Rosenberg

The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail and the Ontario Real Estate Association.As the 2021 federal election comes to a close, our advertising experts are back to review the latest contrast ads, or "attack" ads, from each of the main political parties. Joining us again are Dennis Matthews and David Rosenberg.Dennis Matthews. Dennis is president of Creative Currency, a new advertising agency affiliated with Enterprise Canada. He has worked on advertising for Stephen Harper, and most recently, Dennis led advertising for the successful come from behind campaign victory for Tim Houston and the PC Party of Nova Scotia.David Rosenberg is Chief Creative Officer at Bensimon Byrne. He’s worked on ads for Dalton McGuinty, Paul Martin, Kathleen Wynne and Justin Trudeau. His ads for Justin Trudeau in 2015 won Campaigns & Elections best international advertising award.A special thank you to Adam Lawson of Hub at Enterprise for editing the video for this episode of The Herle Burly.Thank you for joining us on The Herle Burly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch conversations from The Herle Burly on YouTube.
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Sep 13, 2021 • 1h 46min

Attack Ads & Post-Debate Reaction | Through the Looking Glass: Swing Voters 2021

Through the Looking Glass: Swing Voters 2021 presented by Telus.Watch this episode on YouTube via Air Quotes Media at https://www.youtube.com/c/airquotesmedia/channels?sub_confirmation=1***ABOUT EPISODE:On episode five of Through the Looking Glass: Swing Voters 2021, we regroup with our focus group participants to get their post-debate reaction, along with the latest rollout of new attack ads. ABOUT SERIES:This is not The Herle Burly podcast you’re used to. We’re not interviewing political figures or insiders. Instead, we’re taking viewers through the looking glass of a focus group boardroom, done virtually, and into the minds of everyday people.Through the Looking Glass: Swing Voters 2021 presented by Telus, will meet with a group of swing voters from the greater Vancouver and greater Toronto areas as they form opinions about the federal election. These areas of Canada have a lot of seats up for grabs and are home to some of the most competitive ridings in the country. We’ll check in with them once a week through the campaign to hear what they’re thinking about the issues, the leaders, the platforms, the debates, the party ads, and ultimately, how they intend to vote as we head into Election Day.Through the Looking Glass (#TTLG) was created by Air Quotes Media. Learn more: https://www.airquotesmedia.com/ttlg/swing-voters-2021SUBSCRIBE: Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube | RSS
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Sep 9, 2021 • 54min

NDP Election Panel

The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail and the Ontario Real Estate Association.*Panel: Chris Ball, Jordan Leichnitz, and Sally Housser* The NDP is arguably the most disciplined campaign out of the gate of this 2021 federal election. With less than two weeks until election day, we reconvened our NDP Election Panel to see if Jagmeet's Singh's laser focus on Justin Trudeau will continue and if that's enough for them to strategically close out the campaign. Joining us again...Chris Ball is a long-time NDP campaign and communications strategist, and a trusted advisor to business and political leaders in this country.Jordan Leichnitz is Canada Program Officer for the Friedrich Ebert Stiftung office in Washington, a social democratic institute. Before that, she worked in Senior Roles for the New Democratic Party of Canada, including Deputy Chief of Staff.Sally Housser is a former advisor to NDP leaders Jack Layton and Rachel Notley. And until last Friday she was the interim Chief of Staff to Ryan Meili, Saskatchewan NDP leader.Thank you for joining us on #TheHerleBurly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch conversations from The Herle Burly on YouTube.  
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Sep 6, 2021 • 1h 39min

Voter Reaction to Issues & Attack Ads | Through the Looking Glass: Swing Voters 2021

Through the Looking Glass: Swing Voters 2021 presented by Telus.Watch this episode on YouTube via Air Quotes Media at https://www.youtube.com/c/airquotesmedia/channels?sub_confirmation=1***ABOUT EPISODE:On episode four of Through the Looking Glass: Swing Voters 2021, we regroup with our focus group participants with just two weeks left to gauge their reaction to the rollout of new attack ads from the political parties. ABOUT SERIES:This is not The Herle Burly podcast you’re used to. We’re not interviewing political figures or insiders. Instead, we’re taking viewers through the looking glass of a focus group boardroom, done virtually, and into the minds of everyday people.Through the Looking Glass: Swing Voters 2021 presented by Telus, will meet with a group of swing voters from the greater Vancouver and greater Toronto areas as they form opinions about the federal election. These areas of Canada have a lot of seats up for grabs and are home to some of the most competitive ridings in the country. We’ll check in with them once a week through the campaign to hear what they’re thinking about the issues, the leaders, the platforms, the debates, the party ads, and ultimately, how they intend to vote as we head into Election Day.Through the Looking Glass (#TTLG) was created by Air Quotes Media. Learn more: https://www.airquotesmedia.com/ttlg/swing-voters-2021SUBSCRIBE: Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube | RSS
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Aug 30, 2021 • 1h 4min

Getting Traction + Shifting Attitudes | Through the Looking Glass: Swing Voters 2021

Through the Looking Glass: Swing Voters 2021 presented by Telus.Watch this episode on YouTube via Air Quotes Media at https://www.youtube.com/c/airquotesmedia/channels?sub_confirmation=1***ABOUT EPISODE:On episode three of Through the Looking Glass: Swing Voters 2021, we regroup with our focus group participants at the midway point of the campaign to hear about what issues are breaking through and getting traction, and how their attitudes about the leaders are shifting. ABOUT SERIES:This is not The Herle Burly podcast you’re used to. We’re not interviewing political figures or insiders. Instead, we’re taking viewers through the looking glass of a focus group boardroom, done virtually, and into the minds of everyday people.Through the Looking Glass: Swing Voters 2021 presented by Telus, will meet with a group of swing voters from the greater Vancouver and greater Toronto areas as they form opinions about the federal election. These areas of Canada have a lot of seats up for grabs and are home to some of the most competitive ridings in the country. We’ll check in with them once a week through the campaign to hear what they’re thinking about the issues, the leaders, the platforms, the debates, the party ads, and ultimately, how they intend to vote as we head into Election Day.Through the Looking Glass (#TTLG) was created by Air Quotes Media. Learn more: https://www.airquotesmedia.com/ttlg/swing-voters-2021SUBSCRIBE: Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube | RSS
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Aug 26, 2021 • 53min

Political Advertising Analysis with Matthews & Rosenberg

The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail and the Ontario Real Estate Association.We’re back with our advertising experts to take us through the political ads the federal parties have put out during the first week of Canada’s 44th election.Joining us are Dennis Matthews and David Rosenberg.Dennis Matthews. Dennis is president of Creative Currency, a new advertising agency affiliated with Enterprise Canada. He has worked on advertising for Stephen Harper, and most recently, Dennis led advertising for the successful come from behind campaign victory for Tim Houston and the PC Party of Nova Scotia.David Rosenberg is Chief Creative Officer at Bensimon Byrne. He’s worked on ads for Dalton McGuinty, Paul Martin, Kathleen Wynne and Justin Trudeau. His ads for Justin Trudeau in 2015 won Campaigns & Elections best international advertising award.A special thank you to Adam Lawson of Hub at Enterprise for editing the video for this episode of The Herle Burly.Thank you for joining us on The Herle Burly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch conversations from The Herle Burly on YouTube.
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Aug 23, 2021 • 1h 28min

Party Ads + Week 1 Impressions | Through the Looking Glass: Swing Voters 2021

 Through the Looking Glass: Swing Voters 2021 presented by Telus.Watch this episode on YouTube via Air Quotes Media at https://www.youtube.com/c/airquotesmedia/channels?sub_confirmation=1***ABOUT EPISODE:On episode two of Through the Looking Glass: Swing Voters 2021, we regroup with our focus group participants and get their feedback on the latest political ads, plus learn about their changing impressions of the party leaders one week into the campaign.ABOUT SERIES:This is not The Herle Burly podcast you’re used to. We’re not interviewing political figures or insiders. Instead, we’re taking viewers through the looking glass of a focus group boardroom, done virtually, and into the minds of everyday people.Through the Looking Glass: Swing Voters 2021 presented by Telus, will meet with a group of swing voters from the greater Vancouver and greater Toronto areas as they form opinions about the federal election. These areas of Canada have a lot of seats up for grabs and are home to some of the most competitive ridings in the country. We’ll check in with them once a week through the campaign to hear what they’re thinking about the issues, the leaders, the platforms, the debates, the party ads, and ultimately, how they intend to vote as we head into Election Day.Through the Looking Glass (#TTLG) was created by Air Quotes Media. Learn more: https://www.airquotesmedia.com/ttlg/swing-voters-2021SUBSCRIBE: Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube | RSS
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Aug 16, 2021 • 1h 22min

Issues + Party Leaders | Through the Looking Glass: Swing Voters 2021

 Through the Looking Glass: Swing Voters 2021 presented by Telus.Watch this episode on YouTube via Air Quotes Media at https://www.youtube.com/c/airquotesmedia/channels?sub_confirmation=1 ***ABOUT EPISODE: On episode one of Through the Looking Glass: Swing Voters 2021, we will meet our focus group participants and learn about what issues are important to them, as well as their impressions of the party leaders.ABOUT SERIES:This is not The Herle Burly podcast you’re used to. We’re not interviewing political figures or insiders. Instead, we’re taking viewers through the looking glass of a focus group boardroom, done virtually, and into the minds of everyday people. Through the Looking Glass: Swing Voters 2021 presented by Telus, will meet with a group of swing voters from the greater Vancouver and greater Toronto areas as they form opinions about the federal election. These areas of Canada have a lot of seats up for grabs and are home to some of the most competitive ridings in the country. We’ll check in with them once a week through the campaign to hear what they’re thinking about the issues, the leaders, the platforms, the debates, the party ads, and ultimately, how they intend to vote as we head into Election Day. Through the Looking Glass (#TTLG) was created by Air Quotes Media. Learn more: https://www.airquotesmedia.com/ttlg/swing-voters-2021SUBSCRIBE: Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube | RSS
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Aug 11, 2021 • 2h 7min

NDP Election Panel with Ball, Housser, and Leichnitz

The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail.It’s an historic day here on The Herle Burly.It’s the first episode in which we officially decouple The Herle Burly interview podcast from political panel. Why? Because The Political Panel with me, Jenni Byrne and Scott Reid now has its own show! It’s called “The Curse of Politics”. Get subscribed wherever you listen to your podcasts, and you can find it in your inbox every Tuesday.But, like my heart, The Herle Burly interview podcast, will go on. We’ll be dropping a new episode every Wednesday! And for you laggards, we’ll still tack on “The Curse of Politics” political panel to the end of The Herle Burly for the first couple of weeks. Just until you’ve formed a new, disgusting (said with a wink) habit.Alright, today, it’s The Herle Burly and we’ve got a beauty lined up for you. It’s our first ever 3-headed, NDP Election Panel! A basic primer on all the opportunities and threats Jagmeet and Team Orange have in front of them heading into the Federal Election.Joining me today:We have good friend of the show, Chris Ball. Chris is a long-time NDP campaign and communications strategist, and a trusted advisor to business and political leaders in thiscountry.Jordan Leichnitz makes her triumphant return to The Herle Burly after only 4 weeks! Jordan is Canada Program Officer for the Friedrich Ebert Stiftung office in Washington, a social democratic institute. Before that, she worked in Senior Roles for the New Democratic Party of Canada, including Deputy Chief of Staff.And we have Sally Housser making her debut on the pod. Sally is a former advisor to NDP leaders Jack Layton and Rachel Notley. And until last Friday she was the interim Chief of Staff to Ryan Meili, Saskatchewan NDP leader.Thank you for joining us on The Herle Burly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch conversations from The Herle Burly on YouTube.
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Aug 8, 2021 • 2min

Introducing "Curse of Politics: The Herle Burly Political Panel"

Curse of Politics was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail.Politics. It’s a blessing and a curse.On good days, it’s about your friends in the foxhole with you. On bad ones, it’s the mountain of votes that went the other way. Either way, it pulls you back in, again, and again, and a f**king again. Like I said: A. Goddamn. Curse.New from Air Quotes Media, it’s Curse of Politics: The Herle Burly Political Panel Podcast you secretly hate to love – but love anyway – is getting its own show. Unfiltered, unscripted, unmuzzled insights delivered with lots of laughs – from the backroom operatives who were in the room for the meeting after the meeting.“Curse of Politics” ... New pod package. Same enraging content. With me, David Herle, together with Jenni Byrne and Scott Reid. Subscribe now.And for even more provoking one-on-one interviews that get beyond the talking points and explore the big ideas changing politics, culture and the world, stay subscribed to The Herle Burly. There’s more to come. A commotion of insights, arguments, opinions, and an impossibly loud laugh or two.For The Herle Burly interview show … and now ... Curse of Politics ... join us Apple, Spotify, YouTube, or at Air Quotes Media dot com.Please take a moment to give us a rating and review on your favourite podcast app.

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