Social Media Marketing Talk Show

Michael Stelzner, Social Media Examiner
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Apr 25, 2020 • 41min

Facebook Ad Updates: New Metrics and More

On this week's Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new metrics to the Ads Library with special guest Gavin Bell. Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 18, 2020 • 54min

Instagram Expands Desktop and Mobile Features

On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You’ll also learn about YouTube’s new Video Builder tool with Ed Lawrence.  Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 11, 2020 • 52min

YouTube Live Analytics and New Local Business Facebook Tools

On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates in YouTube Studio and new Facebook Tools to support local business owners with special guests Roberto Blake and Janet Murray. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 4, 2020 • 48min

Facebook Launches Ad Testing Tools and New Features for Video

On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests Allie Bloyd and Ian Anderson Gray. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 28, 2020 • 47min

Social Media Use Surges: How Marketers Should Respond

On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format with special guests Tara Zirker and AJ Wilcox. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 21, 2020 • 47min

Showing Up In a Time of Uncertainty: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty, with special guests Lou Mongello and Molly Mahoney. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 14, 2020 • 35min

YouTube Rolling Out New Ads and Analytics Features

On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn with special guest Steve Dotto. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 29, 2020 • 31min

Facebook Launches Live Producer and Creator Studio App

On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer for managing live-stream video and the new Creator Studio app with special guest Stephanie Liu. We’ll also discuss the Byte app, the latest looping video successor to Vine from the co-founder and maker of Vine. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 22, 2020 • 45min

New Facebook Group Tools: What Group Admins Need to Know

On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of groups to engage their audience with special guest Bella Vasta. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 15, 2020 • 52min

Ads Coming to IGTV: What it Means for Marketers and Creators

On this week’s Social Media Marketing Talk Show, we explore Instagram’s upcoming monetization program for IGTV and updated tools with special guest Jenn Herman. We’ll also discuss Pinterest’s soaring revenues in 2019 and look ahead to what’s to come on the platform this year with special guest Alisa Meredith. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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