George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He is one of the leading academics and voices on corporate purpose, sustainability, and the integration of ESG concerns into business strategy and investing. George is the co-founder of KKS Advisors, a leading sustainability strategy consulting firm, an academic partner at State Street Associates, a board member of Liberty Mutual, and has served on the inaugural Standards Council of the Sustainability Accounting Standards Board.In his new book, Purpose and Profit: How Business Can Lift up The World, George describes how incorporating environmental, social, and governance (ESG) issues into business have come from being seen as a trade-off to a compliment, with some companies now viewing it as a key driver of economic value.In discussion with Martin Reeves, Chairman of BCG Henderson Institute, George describes key trends that have contributed to this shift in perception and behavior, outlining how companies, investors, and employees can use these societal trends to drive impactful change in their businesses, their investments, and their lives.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Joshua Gans, a Professor of Strategic Management at the Rotman School of Management, discusses the transformative potential of AI alongside Martin Reeves. They delve into the need for organizations to rethink decision-making processes, cautioning against overreliance on rigid rules. Gans emphasizes the interplay between prediction, human judgment, and AI, asserting that effective decision-making requires human involvement. The conversation highlights the gradual shift in AI integration and the necessity for quality insights over data access to drive successful outcomes.

Mike Evans made his name as the founder of GrubHub, which he co-founded back in 2004, guiding it to a successful IPO in 2014. Since then, he has bicycled across the United States, founded Fixer.com, a handyperson service and B-Corp focused on social impact, and written a memoir titled HANGRY: A Startup Journey focused on how to start and grow a business.In conversation with Martin Reeves, Chairman of BCG Henderson Institute, Mike discusses a central theme in his new book, the art of starting something from nothing. The conversation touches on the importance of iterative experimentation, treating financial performance as an oblique goal, and knowing when to let go and abandon ideas when they are no longer working. They also discuss the necessity and challenges of cultivating entrepreneurialism within large established companies.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Jeremy Utley is a Director of Executive Education at Stanford’s d.school and an adjunct professor at Stanford’s School of Engineering. He is the host of the d.school’s widely known program, “Stanford’s Masters of Creativity.”Perry Klebahn is an adjunct professor and Director of Executive Education at Stanford’s d.school. Previously he served as COO for Patagonia and CEO of Timbuk2.In their new book, IDEAFLOW: The Only Business Metric That Matters, Jeremy and Perry explain that creativity is not reserved for a select few, but can be developed like any other skill and applied to any problem.Together with Martin Reeves, Chairman of BCG Henderson Institute, Jeremy and Perry discuss the concept of “ideaflow”, which can be described as the rate at which one is able to generate ideas. They share various techniques for leaders to master and implement a culture of ideaflow, such as setting up metrics that communicate to their teams that they value creativity, creating evaluation and selection techniques to move ideas forward, and deploying diversity.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Dr. Mohan Subramaniam is a Professor of Strategy and Digital Transformation at the IMD Business School. His research is focused on the digital transformation of incumbent industrial firms, specifically, new sources of competitive advantage in the digital age.In his latest book, The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems, Mohan discusses how companies must adapt their competitive strategies to capture the value from data, suggesting that the context of competitive strategy has shifted from industries to digital ecosystems.In conversation with Martin Reeves, Chairman of BCG Henderson Institute, Mohan explains the concept of digital myopia, referring to the inability of modern-day firms to envision the full scope of value that digital technologies can offer. Together, they evaluate the success factors of famous tech giants and how legacy companies can effectively compete with them.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

In this special episode of the Thinkers & Ideas podcast, Martin Reeves, Chairman of BCG Henderson Institute, is joined by two of the leading minds in strategy to discuss the nature of competitive advantage.Join Rita McGrath and Roger L. Martin as they debate whether competitive advantage is more or less sustainable today, whether it has shifted in nature and whether it will shift prospectively. In addition to defending their own positions, they discuss how two very different views of competition can be reconciled. They also offer thoughts for open questions in strategy which merit further consideration.Rita McGrath is a Professor of Strategy at Columbia Business School and the Founder of Valize, a company focused on helping organizations to build lasting innovation capabilities and long-term growth. She has been consistently named one of the world’s top 10 management thinkers in the Thinkers 50 ranking. Rita’s latest book, Seeing Around Corners is a guide to anticipating and capitalizing on disruptive inflection points shaping the marketplace — you can listen to our conversation with her about the book here.Roger L. Martin is a Professor Emeritus at the Rotman School of Management at the University of Toronto and a trusted strategy advisor to CEOs of worldwide companies including Procter & Gamble, Lego, and Ford. In 2017, Roger was named the number one management thinker by Thinkers 50. His most recent book, A New Way to Think — which he discussed with us on the show earlier this year — challenges leaders to rethink dominant mental models by revisiting misconceptions and pitfalls in the application of common frameworks and ideas.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Nathan Furr is an Associate Professor of Strategy at INSEAD. His research focuses on how new and established firms adapt to technology, change, and enter new markets. Susannah Harmon Furr is a designer, entrepreneur, and art historian with a research focus on the Dutch Baroque period. She is the founder of a successful women’s clothing line inspired by her research on intricate embroidery.In their new book, The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown, Nathan and Susannah introduce a positive outlook on uncertainty, and how all possibility and success arise from uncertain situations.Nathan and Susannah discuss with Martin Reeves, Chairman of the BCG Henderson Institute, their toolkit for productively managing uncertainty, “the uncertainty first aid cross”. They outline four distinct stages — reframe, prime, do and sustain — and number tools for each. Toward the end of their discussion, they touch upon the similarities and connections between harnessing individual and institutional uncertainty, as well as how the authors have applied their approaches in their own careers.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Tony O’Driscoll is a Professor of Business Administration at Duke University’s Fuqua School of Business and the Pratt School of Engineering. He has authored two books on learning and organizational performance and numerous articles for publications such as the Harvard Business Review and The Financial Times.In his latest book Everday Superhero: How You Can Inspire Everyone and Create Real Change at Work, a graphic novel co-authored with Gary Zamchick, Tony tells the story of a change champion, Mae B, a middle manager faced with a heroic challenge, hampered by an ineffective traditional approach to change.Together with Martin Reeves, Chairman of BCG Henderson Institute, Tony discusses how Mae B’s enlightened approach to leadership is a parable for the change challenges that organizations face today.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Albrecht Enders is a Professor of Strategy and Management and Co-Director of the Transition-To-Business Leadership Program at IMD Business School. Together with Arnaud Chevallier, Professor of Strategy, Director of Global Management Programs, and Director of Science in Sustainable Management and Technology at IMD Business School he recently co-authored Solvable: A Simple Solution to Complex Problems, which walks readers through critical steps needed to solve any complex problem, specifically how to make a good decision when information is limited.In conversation with Martin Reeves, Chairman of BCG Henderson Institute, Albrecht and Arnaud share insights from the book, address both the technical and people side of problem-solving, and provide concrete ways to adopt an evidence-based approach while managing key stakeholders.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Alan Murray is the President and CEO of Fortune Media. He is a lifelong journalist having previously held leadership positions at the Wall Street Journal and CNBC.In his latest book, Tomorrow’s Capitalist: My Search for the Soul of Business, Alan discusses the history and future of corporate capitalism, suggesting that a variety of social, political, technological, and environmental forces are fundamentally reshaping the accountabilities of businesses beyond profit generation.In a conversation with Martin Reeves, Chairman of BCG Henderson Institute, Alan discusses key insights from his new book including: the progress and challenges he sees on various aspects of stakeholder capitalism; the evolution of ESG reporting; issues and approaches to collective action problems such as climate change; and the trend towards business becoming more human.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.