Networking and Marketing Made Simple

Scott Aaron
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Jul 20, 2023 • 20min

How To Create Better Content On Social Media To Stand Out Among The Noise

In this episode, Nancy and I talk about the best ways we have found to create better content on Social Media. How can we stand out among the noise? Don't forget to register for our FREE Content Creation Workshop from July 24th - July 27th: https://www.thetimetogrow.com/content-creation-workshop-July2023
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Jul 17, 2023 • 10min

What Is The LinkedIn Community Voice Program

🚨NEW FEATURE ALERT 🚨The LinkedIn Influencer Program has made some significant shifts to allow creators who contribute to collaborative articles on LinkedIn to earn “top community badges”.If you have creator mode turned on, engage in collaborative articles, start contributing yourself, and others find your contributions “insightful”, you can earn a “community badge” from your audience.I did no know this until I saw the badge on my profile.Here is what you need to do in order to gain one of these badges:1. Turn Creator Mode On2. Organicially Engage In Collaborative Articles On LinkedIn3. Once You Can Contribute, Choose 1-2 Collaborative Articles Per Week to Contribute To
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Jul 13, 2023 • 20min

4 Ways To Keep Up With The Ever Changing World Of Social Media

In this episode, Nancy and I talk about 4 ways how to keep up with all of the rapid changes in social media: 1. Stay Informed (stay up to date on the latest trends) 2. Embrace Continuous Learning 3. Check Out What Others in Your Industry Are Doing 4. Experiment! Register for our FREE Content Creation Workshop from July 24th to July 27th here: https://www.thetimetogrow.com/content-creation-workshop-July2023
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Jul 10, 2023 • 16min

What Content Gets The Best Organic Engagement On LinkedIn

Of the types of content you can create on LinkedIn, each one produces a different result regarding engagement.That is because we have different networks and connections that engage with different kinds of content. From what I have found, there are 3 types of content that consistently get the most organic and meaningful engagement on LinkedIn, and therefore, you should be producing this type of content too: 1. LinkedIn Newsletters2. LinkedIn Live Video3. LinkedIn Polls Use this link to sign up for our FREE Content Creation Workshop from July 24th - July 27th: https://www.thetimetogrow.com/content-creation-workshop-July2023
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Jul 6, 2023 • 24min

Why It's So Important To Have A Podcast

Phyllis Nicols: "Audio content makes it easier than ever to share your story, gain trust and connect with those who are looking for you and your products/services. I help clients (B2B primarily) create effective audio content (and repurpose with video, blogs, and images) that serves their tribe. Podcasts, audio training courses, Alexa flash briefings and soon audio feedback are part of the services at SoundAdvice. We handle the technology so you can focus on creating meaningful content. We'll help you map out a content strategy and content plan that brings in sales, grows a loyal client base, and raises the profile of your business. Content is the voice of Strategy. That's a John Jantsch quote that is as relevant today as it was the first time I heard it. Marketing evolves and changes but there is one constant; meaningful connections matter. All consumers want good information delivered in a way that's easy to find, easy to consume, and relevant to their needs. If audio content is on your to-do list, let's connect. You can reach me at pnichols@soundadvicesales.com" Phyllis's Website: https://www.soundadvicestrategies.com/ Phyllis's Services: https://www.soundadvicestrategies.com/services Download My Free LinkedIn Profile Optimization Tool:
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Jul 3, 2023 • 30min

The Reason Why Entrepreneurs Fail

In this episode, Nancy and I dive deeply into the biggest reason why entrepreneurs are failing in the businesses they want to grow and scale. It's not an AI problem. It's not a funnel problem. It's not an email list problem. It's not a lead magnet problem. It's an application problem. If you don't apply what you are being taught or what you are learning, how do you ever plan to succeed? Here are 3 tips on how to move past analysis paralysis and get into action: 1. take a breath/digest and apply 2. Focus and apply 3. Have a plan- and apply Stay up to date on all of our upcoming workshops at https://www.thetimetogrow.com/workshops
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Jun 29, 2023 • 38min

What Exactly Is A Fractional CFO

Staci Millard "Over the last decade, I have helped hundreds of businesses understand their numbers and increase their profits. These people and businesses became my friends and my community. Knowing it was families’ hard-earned money being invested, I was pulled to focus on making ALL the pieces fit together and less on financial statements and taxes. As a small business owner myself, I had a deep and intimate understanding of their struggles. I knew exactly what it meant if they stayed stuck on the treadmill, overworked, underpaid, and feeling like they have no control. More importantly, I also know how freeing it could be if they were to overcome the invisible things that were holding them back, regaining control of their time and money, and freeing them up to experience all the joys in life. With that on my heart, I went all in with my time and energy, committing to shifting that small business statistic from failure to success! I give business owners simple tools to gain control and understand their whole business. With perspective, they can shift from keeping their business alive to helping it thrive. When I’m not busy connecting with small businesses, you can find me with the other half of my heart - my family. I have two beautiful little girls and the most helpful husband. We enjoy camping or being in outdoors. I practice yoga and I love chasing the sunshine. No matter where we are, you will also find a stack of books just waiting for me to dive into them." Business Blueprint Program: https://stacimillard.thrivecart.com/business-blueprint/ Profit On Purpose Program: https://www.stacimillard.com/profit-on-purpose School For Small Business Podcast: https://www.stacimillard.com/blog DOWNLOAD MY FREE LINKEDIN PROFILE OPTIMIZATION TOOL: https://networkacademy.kartra.com/page/OptimizeLinkedin
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Jun 26, 2023 • 11min

The 3 LinkedIn Features That Are Getting Removed As Of June 26th 2023

No matter the platform, some features are used, and some are not. The ones that people find too difficult to use or go untouched after enough time has gone by may get removed altogether. LinkedIn, as of today, June 26th, is removing 3 of its features, but there is still time to take advantage of them or use the platform in a different way to mimic what the feature was. Here are the 3 features that are being removed: 1. Native Carousels 2. Profile Videos 3. In-Image Links Sign Up For My Free Workshop Here: https://networkacademy.kartra.com/page/connectionsintoclients
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Jun 22, 2023 • 28min

The Big And Important Changes To Google Analytics

Aby Blum Sudds is a Business Systems Coach and Online Business Manager, who designs time-saving business operation systems for visionary entrepreneurs who need their businesses to work around all the #lifestuff, instead of getting derailed by it. With years of firsthand experience designing bespoke business operations systems and project plans, Aby specializes in helping overwhelmed entrepreneurs simplify and systematize the many moving pieces involved in running a business. Aby has been creating spreadsheets and making lists for fun since she was a kid. After she had a child and developed multiple chronic illnesses that kept her from working outside the home, she began working with online business owners, helping to organize and systematize their businesses for greater productivity. Eventually, she decided to package everything she had been teaching 1:1 into a course so that she would be able to help even more people. Today, she serves business owners through private coaching, and her systems programs: Profit by Numbers™, 30-Min Metrics™, and The A.B.Y. Method. As a neurodivergent entrepreneur living with multiple chronic illnesses, Aby’s mission is to help simplify and systematize running a business for folks like her, so that they can build something for themselves, and share their gifts with the world. Aby lives in southern Michigan with her husband and daughter, where she can frequently be found rewatching 2000’s sci-fi TV shows with her cat and (still) making spreadsheets for fun.  Minimal Metrics Cheat Sheet as a free gift. It’s available here: https://abyblumsudds.com/cheatsheet/ Aby Blum SuddsBusiness Systems Coachwww.abyblumsudds.com Don't forget to register for my FREE, "Connections Into Clients On LinkedIn" 4-Day Workshop here: https://www.thetimetogrow.com/connectionsintoclientsonlinkedin
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Jun 19, 2023 • 11min

3 Great Ways To Bring Your Personality Out On LinkedIn

In a recent LinkedIn poll, I asked my audience how they felt about using emojis on LinkedIn, and if they thought is was professional or not. The majority of those who voted, which was well over 300, felt that it was no big deal to use emojis in your profile and content. This got me thinking about some other ways to show your personality on LinkedIn in regard to your profile and content. Here are my top 3 ways to bring out your personality on LinkedIn without the use of emojis: 1. LinkedIn Profile Video 2. LinkedIn Name Pronunciation 3. LinkedIn Live Video Don't forget to register for my FREE LinkedIn Workshop here: https://networkacademy.kartra.com/page/connectionsintoclients

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