
Networking and Marketing Made Simple
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Latest episodes

Aug 1, 2024 • 24min
Understanding Your Business Accounting and Bookkeeping
Roger Knecht is president of Universal Accounting Center, a post-secondary school for accounting professionals.
With over 20 years of marketing, sales, HR & operations experience, Roger Knecht has helped thousands of business owners work ON their businesses to increase revenue, improve profits, and build value.
His strong work ethic and collaborative style deliver reliable, high-quality results for business owners.
Roger hosts, Building the Premier Accounting Firm, a podcast that keeps accounting professionals on the industry's cutting edge, offering quality bookkeeping, accounting, and tax services.
He hosts discussions with some of the accounting world’s best minds and shares actionable insights for firms.
Roger is the author of “Your Strategic Accountant” and “Your Profit & Growth Expert”, each written to help business owners understand what they can expect from the accounting profession.
Universal Accounting provides accounting professionals with the training, certifications, coaching, and support they need to become Profit and Growth Experts for their clients.
If you want to have the premier accounting firm in your area, contact Roger and his team at 801-265-3777 or visit them online at www.universalaccounting.com
Don't forget to take our Free Business Assessment here:
https://www.magpaiassessments.com/4117/0

Jul 29, 2024 • 13min
How I Grew My Post Impressions On LinkedIn By 300% In 24 Hours
What I have found is that people focus on different metrics on LinkedIn.
Some people focus on the number of comments, while others focus on the amount of "likes".
What I focus on is in my opinion the most important metric to measure....Post Impressions.
But what are they?
As defined by LinkedIn, "Post impressions are the number of times your posts were seen on LinkedIn. This number is an estimate and may not be precise."
So why is that important?
The more impressions you have, the more visibility you have, which means the greater opportunity for business growth you will have.
So how did I do it?
1. Joined 3 groups where my counterparts or ideal clients spend their time
2. Post a relevant poll 1-2x per week
3. Engage back with those who engage with me in the comment section
Don't forget to take our Free Business Assessment here:
https://www.magpaiassessments.com/4117/0

Jul 25, 2024 • 29min
How To Level-Up Your Business, Marketing and Sales for 6 and 7 Figure Growth
Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur.
She has built 7 successful businesses (selling five) and is the current owner of two.
She has been coaching/consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success.
https://www.linkedin.com/in/anncarden-business-consultant-coach/
https://www.facebook.com/groups/663939057669313
https://www.instagram.com/anncardenconsulting/
https://annlcarden.com/
Take your FREE LinkedIn Scorecard Assessment Here:
https://www.magpaiassessments.com/4124/0

Jul 22, 2024 • 14min
How To Significantly Boost Your Engagement On LinkedIn
This has nothing to do with trying to beat the algorithm, but it does have everything to do with leveraging engagement on LinkedIn in a meaningful and organic fashion.
You will read post after post, blog after blog, and article after article on how to accomplish that.
But the truth is there is no secret sauce or shortcut.
For me, 3 things have always stood out to increase the engagement of one's content on LinkedIn:
1. Produce content that solves your audience's problem
2. Post a poll 1x per week in a group that is full of your peers
3. Tag 2-3 trusted connections 1x per week in a post they would resonate with
Don't forget to take your LinkedIn Scorecard Assessment Here:
https://www.magpaiassessments.com/4124/0

Jul 18, 2024 • 27min
How To Save Time and Money In Your Work Environment
Atlas Aultman is a keynote speaker and #1 bestselling author in 13 categories including leadership, personal transformation, motivation, and management, to name a few - Atlas has been featured on major news including ABC, FOX, MSNBC, Google, & many more.
He was named a top 40-under-40 in technology and innovation by leading elite teams in special operations and the White House.
He recently shared his life lessons from commanding, directing, and leading for almost 3 decades on a TEDx stage and continues to speak at business and corporate events enabling proven leaders to save more time and money in their environments.
Connect with Atlas here: https://leaders-kit.com/
Take my FREE LinkedIn Scorecard Assessment here:
https://www.magpaiassessments.com/4124/0

Jul 15, 2024 • 19min
3 Restrictions You Must Pay Attention To On LinkedIn
With any social media platform, there are things that you can and can't do within certain limitations.
LinkedIn is no different.
People have been trying to "work around" some of these restrictions for years, with mild to limited success.
Within our restrictions on LinkedIn, there are 3 that you must pay attention to:
1. Monthly Searches For The Free LinkedIn Account
2. Search Result Limitations For The Free LinkedIn Account
3. Weekly Connection Request Limitation
Don't forget to take my FREE LinkedIn Scorecard Assessment here:
https://www.magpaiassessments.com/4124/0

Jul 11, 2024 • 28min
The Art of Communication
Dr. Michael Gerharz helps leaders across the globe find the right words and make a bigger impact.
He’s the author of “The Aha-Effect” and the “Leaders Light the Path” manifesto.
His blog “The Art of Communicating” has more than 900 published posts and he hosts the “Irresistible Communication“ podcast.
https://www.linkedin.com/in/michaelgerharz/
https://facebook.com/michaelgerharz
https://instagram.com/drgerharz
https://michaelgerharz.com
Take my FREE LinkedIn Scorecard Assessment here:
https://www.magpaiassessments.com/4124/0

Jul 8, 2024 • 16min
LinkedIn Features That People Undervalue, That Shouldn't Be
3 LinkedIn Features That People Undervalue, That Shouldn't Be, and Why:
There are so many ways to use LinkedIn, and along with those ways of using LinkedIn, there are many features that many people use consistently.
But at the same time, there are 3 features within LinkedIn that people severely underuse and don't see their value enough:
1. Profile Recommendations
2. The LinkedIn Featured Content Section
3. LinkedIn Groups
Take my FREE LinkedIn Scorecard Assessment Here:
https://www.magpaiassessments.com/4124/0

Jul 4, 2024 • 26min
How To Sell Successfully and Authentically
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.
With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.
Nikki has written 3 books, all available on Amazon.
She has a podcast called Sales Maven which you can find on your favorite podcast platform.
https://www.linkedin.com/in/nicolerausch/
https://www.facebook.com/yoursalesmaven/
https://www.instagram.com/your_sales_maven/
https://yoursalesmaven.com
Take your LinkedIn Scorecard Assessment here:
https://www.magpaiassessments.com/4124/0

Jul 1, 2024 • 13min
LinkedIn's New Weekly Sharing Tracker
New LinkedIn Feature Alert...
As LinkedIn always does, they constantly seek to help us grow personally and professionally.
This new LinkedIn feature helps us do just that!
It's called the "LinkedIn Weekly Sharing Tracker".
It focuses on 3 things:
1. Creating Content
2. Contributing To Collaborative Articles
3. Engaging With Your Audience
Don't forget to take my LinkedIn Scorecard Assessment to find out what you need the most help with regarding your LinkedIn strategy.
Take the assessment here: https://www.magpaiassessments.com/4124/0