
Mistakes That Made Me
Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
Latest episodes

Sep 13, 2022 • 1h 2min
Choosing the Wrong Business Partner with Emily Thompson
In the final episode of season one, Eman talks to Emily Thompson – co-founder of podcast and community Being Boss, and retail brand Almanac Supply, Co.
Emily opens up about the time her business partner quit on her (in a Slack message), and reflects on what she learnt from choosing the wrong co-founder for her dream retail business.
It turns out, some people were meant to be business owners. Others... were not.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
Join Like a Boss, my 12-week mastermind for copywriters
Being Boss podcast
Being Boss Club on Instagram: @beingbossclub
Almanac Supply Co.
Eman’s Email Rules
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Sep 6, 2022 • 49min
No Limits and No Boundaries with Star Melancon
Sometimes, we don’t know when or how to say no.
My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled with setting boundaries in her corporate workplace before launching her own financial consulting business. Star thought removing herself from the corporate environment would restore her ability to set boundaries and give her a healthy work-life balance.
But Star learned that without true transformation, she would continue the same people-pleasing practices that led to serious physical and mental health consequences. That mistake forced her to turn inward and figure out what made her put everyone else's needs before her own.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
Join Like a Boss, my 12-week mastermind for copywriters
SHEbuildingHER
Star Melancon on Instagram: @shebuildingher_ca
Eman’s Email Rules
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Aug 30, 2022 • 52min
Getting Fired with Claire Pelletreau
Getting fired hurts.
But getting fired for the thing you’re actually an expert at is another level of pain.
My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast.
In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came afterwards.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
Join Like a Boss, my 12-week mastermind for copywriters
Claire Pelletreau’s website
Claire Pelletreau on Instagram: @clairepells
Claire’s podcast: The Get Paid Podcast
Eman’s Email Rules
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Aug 23, 2022 • 50min
The Fear of Visibility with Jennifer Ogunyemi
Have you ever shied away from the spotlight, thinking it might help your business rather than hurt it?
Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities.
My guest is Jennifer Ogunyemi, the founder of Sisters in Business, an organisation that's dedicated to inspiring, connecting, and elevating Muslim women.
Jennifer is a mentor to countless Muslim women. But before her business took off, she struggled with how to show up visibly in her business.
In fact, while her business was taking off, no one knew that a black woman was behind it – which meant she missed on opportunities and the chance to get recognitionfor her hard work. Now, she encourages Muslim women to show up for themselves.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
Join Like a Boss, my 12-week mastermind for copywriters
Jennifer on IG: @sisters.in.business
Sisters in Business
Eman’s Email Rules
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco
And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Aug 16, 2022 • 57min
Going and Growing Too Slow with Belinda Weaver
Have you ever had a brilliant business idea, then watched someone else take that idea and run with it because you took too long to make it happen?
My guest is Belinda Weaver, the owner of Copywrite Matters and a copy coach in the copywriting industry.
Belinda created the concept for a membership community that would scale her business…and then...she sat on it (mostly because she was juggling two young kids).
While she waited for the perfect time to launch, other copywriters jumped on the same idea, created their own membership, and grew them into successful businesses.
Going at a pace that felt slower than everyone around her made Belinda rethink her work-life balance, the speed at which she's growing her business, and her relationship between motherhood and being a business owner.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
Join Like a Boss, my 12-week mastermind for copywriters
Belinda Weaver
Hot Copy podcast
Get The Email Rules: Eman's FREE 35-minute email class
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Aug 9, 2022 • 50min
The $12,000 Mistake with Vivian Kaye
How do you lose $12,000 in one day and still come out winning?
My guest is Vivian Kaye – the CEO of KinkyCurlyYaki – a business and empowerment expert, a keynote speaker, and a TV and podcast personality who lost $12,000 on a photo shoot that went wrong. This mistake forced Vivian to think more deeply about her instincts and how those instincts have helped her business thrive.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
Join Like a Boss, my 12-week mastermind for copywriters
Vivian Kaye
Instagram: @itsviviankaye
Get The Email Rules: Eman's FREE 35-minute email class
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to.
Don’t forget to tag me! @emancopyco
And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Jul 22, 2022 • 5min
Welcome to Mistakes That Made Me
Introducing Mistakes That Made Me, the podcast that asks extraordinary business owners to share their biggest business mistakes so you know what not to do on your road to success.
Hosted by Eman Ismail, this podcast dives into painful, humiliating, make your bank account cry, kind of mistakes made by business owners who are some of the most clever, experienced, wealthiest and savvy people we know.
But we don't just share mistakes on this podcast, we celebrate them. Because a lot of the time, our biggest business mistakes is the lesson we needed to learn the most.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit