UI Breakfast: UI/UX Design and Product Strategy

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Decisive, Made to Stick by Chip & Dan Heath Brain Rules by John Medina Stacey's website Follow Stacey on Twitter: @staceyhowelott Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Presence Agency — Kelsey's company Week of the Website — their famous one-week service Calendly, UberConference — tools for effective meetings Follow Kelsey on Twitter: @KelseyLK, @PresenceAgency Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.Show NotesEvernote, Ulisses — Ben's writing toolsGIF Brewery — a tool for creating GIF illustrations from video filesNaNoWriMo — National Novel Writing MonthStudio by UXPin — free UX design resources for designers and product teamsGrawlix CMS — Ben's product, a tool for comic artistsBen's personal websiteFollow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomixLeave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Momoko's company: Kantan Designs Copy Hackers by Joanna Wiebe Hotjar — tool for heatmaps Respond — one of Momoko's clients acquired by Buffer ConversionXL by Peep Laja Optimize Smart by Himanshu Sharma Occam's Razor by Avinash Kaushik Voice Of the Customer (VOC) by iSixSigma Message mining: G2 Crowd, Merchant Maverick Rev.com — good transcription services Optimizely, Visual Website Optimizer — testing tools Evan Miller's Sample Size Calculator Email Momoko: momoko@kantan.io Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Don't Miss the Online Workshop In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Intercom on Jobs-To-Be-Done (book) Bob Moesta — original architect of JTBD framework Ash Maurya on Jobs-to-be-Done and Running Lean Getting Started with JTBD — Eric's learning guide with links and resources Eric's website Follow Eric on Twitter: @ericmwhite Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.Show NotesHappy Startup SchoolEpisode 8: Writing the Perfect EmailBrighton Digital FestivalAuthority by Nathan BarryAndy's personal websiteWe Are AFK — Andy's consulting companyFollow Andy on Twitter: @theavangelistLeave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: victoryocco@gmail.com Follow Victor on Twitter: @VictorYocco

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes NextView Ventures — seed stage VC company we're talking about The NextView Platform — their community & content platform for startups, developed by Jay Unthinkable.fm — Jay's show for craft-driven creators Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show — Jay's post on narrative podcast production Follow Jay on Twitter: @jayacunzo

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Frontify — Roger's SaaS product we're talking about ProductBoard — tool they use for product management Intercom — tool they use for getting feedback from users Follow Roger on Twitter: @rogerdudler

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Doki — Marie's SaaS product for delivering online courses Teachable — another popular course platform we're talking about Follow Marie on Twitter: @mariepoulin