How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBalernum — Austin's branding and marketing studioFreelance Cake — Austin's business growth course for freelancers and consultantsUserlist — Jane's SaaS productStart With Why, The Infinite Game — books by Simon SinekEpisode 155: Writing Microcopy with Yael Ben-David Four Seasons: The Story of a Business Philosophy — a book by Isadore SharpEssentialism — a book by Greg McKeownGive and Take — a book by Adam GrantGet your free brand scorecard at Balernum.comFollow Austin on Twitter: @austinlchurchToday's SponsorThis episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com.Interested in sponsoring an episode? Learn more here. Help Founders 💛Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to versoly.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesJivoChat — Tim's product we're talking aboutBootstrapping to $7.5MM by Letting My Product Speak for Itself — Tim's interview at Indie HackersZendesk, LiveChat, Intercom — some popular products in the live chat industryList of countries by number of Internet users — a Wikipedia articleEpisode 161: Managing Product Versions with Max SeelemannPhrase — a tool for software localizationEpisode 157: Serving Your Customer’s Customers with Adii PienaarFollow Tim on FacebookToday's SponsorThis episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesVisme — Payman's product, a tool for designing presentationsHow to Make Information Beautiful — Payman's video seriesVisme BlogGary Vaynerchuk, Seth Godin — some of the most inspiring speakersUnsplash, Pixabay — popular free image resourcesUse promocode UIBREAKFAST to get 25% off all Visme plansFollow Payman on LinkedInFollow Payman on Twitter: @PaymanTaeiToday's SponsorThis episode is brought to you by Balsamiq — the most focussed tool for low-fidelity wireframing. Other tools let you fidget with details all day. Balsamiq Wireframes keeps you focused on functionality and copy. Period. With all new desktop apps and collaboration features, Balsamiq has improved a lot since you've last used it… It's time to give it another look! Check it out at balsamiq.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Bootstrapped Founder — Arvid's websiteFeedbackPanda — Arvid's previous product together with Danielle Simpson, now acquiredContinuous Validation: Staying in Touch with Your Market — Arvid's articleFarm Don't Hunt — a book by Guy Nirpaz and Fernando PizarroCustomer Success — a book by Nick Mehta, Dan Steinman, and Lincoln MurphyThe Bootstrapped Founder Podcast — Arvid's weekly showZero to Sold — Arvid's book (free to read online)Follow Arvid on Twitter: @arvidkahlToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn't give up and built a new live-streaming platform. You'll learn about Paul's journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesTito — Paul's productVito — Paul's new platform for live-streaming online events and growing communitiesFunconf, Úll — conferences organized by Paul and his teamEventbrite — another ticketing toolTito's valuesUserlist's valuesStart With Why — a book by Simon SinekThe Art of Gathering — a book by Priya ParkerFollow Paul on Twitter: @paulcaToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSalesforce — Rakesh's current place of workWhat is Jobs to be Done (JTBD)? — an article by Alan KlementChesterton's fence — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairsGall's law — states that all working complex systems evolved from simpler systemsEpisode 80: Design Systems Engineering with James StoneRakesh's websiteFollow Rakesh on LinkedInFollow Rakesh on Twitter: @rakeshpatwariToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesIndie Hackers — the famous online community we're talking aboutThe 37 signals Manifesto — Basecamp's original site from 1999Acquired by Stripe! — a blog post from 2017 about IH acquired by StripeSlack, Telegram, WhatsApp — good platforms for starting a community as a chatroomDiscourse — popular forum softwareNomad List, Hacker News, DEV — popular communities that inspired IHThe Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist — Jane's interview on Indie HackersThe Indie Hackers PodcastStart Here — a guide for new users at Indie HackersFollow Courtland on Twitter: @csallenToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEngaged — Amy's new book on behavior change (also available on Amazon)Mad*Pow — Amy's place of work, a "purpose-driven agency"SuperBetter — a book by Jane McGonigalThe COM-B Behavior Change ModelAtomic Habits — a book by James ClearWhat is Jobs to Be Done (JTBD)?Episode 151: Powerful Case Studies with Joel KlettkeParticipatory design — a Wikipedia articleMotivational interviewing — a Wikipedia articleWhy We Do What We Do — a book by Edward L. Deci with Richard FlasteAmy's personal websiteUse promocode UIBREAKFAST to get 15% off Amy's book, EngagedFollow Amy on Twitter: @amybphdToday's SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUlysses — the writing app we're talking aboutUlysses 18 — one of the latest announcement examples (find more announcements here)Markdown — a lightweight markup language for editing text onlineEpisode 59: International UX with Joe LeechDownload Ulysses Press KitSign up using this link and get your first 3 months of Ulysses freeDrop Max a line at max@ulysses.appFollow Max on Twitter: @macguru17Today's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesOccupational therapy — a Wikipedia articleExponential Wisdom — a podcast by Peter DiamandisThe Drive — a podcast by Peter AttiaFollow Judy on LinkedInToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.