Evergreen Marketing (formerly CarrotCast)

Chris Cooper, author of Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey, knows what it’s like to burn out as an entrepreneur. He’s built valuable businesses but has also been on the edge of bankruptcy. He’s here to share his story that many of us can relate to. Trevor and Chris talk about the ugly side of entrepreneurship like not being able to step out of the day-to-day, and what happens when you finally make the money you wanted, but your still not happy. With the right advice at the right time, here’s some advice on how you can get through it. Follow our guest: Chris on LinkedIn: Chris’ business: Chris’ Podcast: Take “The Four Phases of Entrepreneurship” Test at   Mentioned in this Episode: Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey by Chris Cooper: Clockwork: Design Your Business to Run Itself by Mike Michalowicz: ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Going from a 1 man shop to building a team? Taking your small team to a larger enterprise? This is for you. Scaling a business is fun, but challenging. There will be growing pains! On this Ask Carrot replay, our VP of Growth, Kiley, covers the vital questions to ask yourself as you grow, as well as the motivation and mindset shift you’ll want to make in order to beat stress and stay happy while chasing big, ambitious goals. Catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask 06:00 The first question to ask before you decide to grow your business. Ask yourself WHY. Define success for yourself. 08:00 “When motivation fades, discipline starts to carry.” Define your non-negotiables. 09:00 Setting goals is easy. “The future is never a solution to the present.” 11:00 #1 The biggest challenges of scaling a business: Exposing weaknesses, Frustrating communication, Disrupting process, and Magnifying risk. 13:00 “Your job is to solve problems. We are a company full of problem-solvers.” 15:00 Your vision should be a simple promise and a contract with yourself. You have to stay in touch with your promise throughout the years. 16:00 Your customers are your best consultants. “The best way to build a brand is by making and keeping promises.” 17:00 “What marketing channels do I use to upscale my wholesale business? Facebook, Adwords, direct marketing?” Start with SEO, then Google Ads, then Facebook. 20:00 Sometimes people get so siloed in what they do that they lose sight of the overall vision of the company. “Nobody is too good to do anything.” 22:00 #2 Stress Management: Did you know that stress physically changes your brain and increases your perception of threats? Simply being aware of this is key to managing your stress. Assume the best in one another. 24:00 #3 Patterns and Processes: As time marches on, it is natural 28:00 Perfect data doesn’t exist. Everything you do won’t be a home-run. You’ve got to be willing to disrupt your own process. 29:30 “How would I teach this?” Take time to document processes as you build your company 33:00 Business isn’t life. “Growth for the sake of growth very rarely leads to long-term satisfaction” Pick great business partners.Mentioned in this episode: If I Had To Start All Over Here's What I'd Do To Close A Deal Within 60 Days Using 100% Online Leads  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

If you’re spending money on Pay Per Click (Google ads) to drive leads to your website, you need to make sure that you’re (1) not wasting money on bad clicks and (2) actually converting those clicks into leads and deals. On this live replay, Brendan breaks down his best practices for those getting started in PPC: The pros and cons of Google Smart Campaigns, How to structure your keywords, and how to build credibility. Watch the replay on YouTube and catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask 10:00 Trends Brendan sees with PPC:  14:00 Throwing away leads and leaving money on the table because they’re not local to you. 18:35 The Pros and Cons of using Google Smart Campaigns. How it might be costing you more money than you think. 26:00 The biggest mistakes in PPC and how to structure your keywords 36:00 How to calculate your budget for PPC 44:30 The #1 Thing you need to nail down before paying for PPC: Your about page. 51:00 What’s a good cadence or maintenance plan for my campaign & The problem with #1 or #2 spot in Google 58:00 “Have you experimented with YouTube ads?” Mentioned in this episode: The most important page on your website: How to calculate your max cost-per-lead: Carrot’s PPC report: ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

You need a coach. Someone to show you your blind spots, to call you out when the going gets tough. That's why I recorded this episode for you. This episode is for anyone asking themselves “What is this all for? What am I working towards?” If you or your team are stuck in the day-to-day and struggling to see the bigger picture, you need to define your hall of fame. Listen in and don’t wake up one more day without getting back to your ‘why’. Carrot.com/energy ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Carter Steph is no newbie to real estate. Last year, he and his team brought in over $1 Million in net profits, while closing on about 20% of their leads. In this episode, he shares what he’s focusing on to stretch his margins, how they dramatically increased their lead-to-close ratio, and what key advice he has for investors that DON’T have a big marketing budget. Listen in and don’t forget to Subscribe to the CarrotCast on Apple Podcasts! CarrotCast.com ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

We want you to get more leads. To help you get more leads, we give you the tools help you show up when people search for you online. We know it’s easy to get overwhelmed by SEO. Today we break it down for you in an easy-to-understand way. We cover: What Google looks for, How to stand out, Best Practices, AND what to do if you don’t have any time to write a blog post or tinker with your website. :) Catch the replay at and join us LIVE Thursdays at 1 PM PST on Carrot.com/ask ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Warning: This interview is unconventional, unapologetic, and 100% authentic! What separates those who are dominating the real estate market from the rest of us? They’re good at this one thing... getting more people’s attention. When everyone is offering the same thing, you need a way to stand out! Today, Mike shares his story of how he quickly went from the “new guy” to the beloved “Digital Mayor” of his town, by just being himself. Listen in to find out how you can hone in your marketing and messaging to become the go-to guy or gal in your city. Follow our guest:   ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Still trying to figure out Facebook ads? Are your ads just not pulling in leads or costing you too much? Today, Kiley Newbold, Facebook Ads guru and Carrot’s VP of Growth, is going to answer your burning questions. It’s time to start closing more deals from Facebook! Get the free guide on How to Fix Any Facebook Campaign here: https://carrot.ly/VVUP Watch our Facebook 3-Step optimization guide video: https://youtu.be/iayEKliMnWc 2:00 Should I use a different Facebook pixel for my buyer and seller sites? If your an investor, Yes. Agent? The same pixel will work great. Here’s why… 4:00 Your message to motivated sellers vs cash buyers 5:00 “What should I do with negative comments?” Make your skeletons dance, or turn a bug into a feature. It’s a risky thing to think of Facebook as an outbound ad platform. It’s engagement driven and users expect to be engaged with. Facebook will actually reward you for engaging in ads with people 11:38 “Do I need to post to my page every day? Every week?” “How often should I post to my facebook business page?” Posting to your page matters, but it also doesn’t matter. Here’s how facebook organic reach works vs paid ads and why it’s important to be strategic about the content your visitors are going to see. 17:03 “What do I do if my ads aren’t performing?” This is sort of like asking what to do if your car isn’t working. Fortunately, we’ve developed a 3-Step framework for troubleshooting Facebook Ads. Here are the 3 things to check when your Facebook ads aren’t performing: https://carrot.com/facebook/optimization-guide/ Catch us live every Thursday at 1PM PST on Facebook or Carrot.com/ask ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Are you struggling to compete in a flooded market? Find out how you can stand out, branch out, and take that next big step in scaling your business. RJ and Cassi are wholesalers from Dallas, TX who have done deals in over 25 states and are growing at a rapid pace. You’ll hear their marketing tactics, Facebook ad strategies, apps & tools, and how they bake purpose into their business to find fulfillment doing what they love! Follow our Guest: RJ & Cassi's Carrot Site: Titanium Investments on Facebook: RJ Bates on Facebook Cassi DeHaas on Facebook: Mentioned in this Episode: ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

In this very special truck talk, Trevor tackles a variety of questions, from how to balance family and the entrepreneur lifestyle, key marketing concepts every business owner needs to understand, and which mammal Trevor would most like to wrestle. There's something in this episode for everyone! Enjoy and don't miss us Thursdays at 1 PM on facebook.com/investorcarrot or carrot.com/ask ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.