Second Nature

Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next. Show Notes: Freetrail: https://www.freetrail.com Peak Life Experience: https://www.youtube.com/watch?v=Ku4dYpW6MG0 Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ Quarter HP: https://www.youtube.com/@quarterhp Joe Budden Network: https://www.patreon.com/cw/joebudden Joe Budden NY Times Article: https://www.nytimes.com/2025/07/22/business/media/joe-budden-podcast-finances.html Long Run Labs Podcast Collective: https://longrunlabs.substack.com/p/introducing-the-long-run-labs-podcast Vox Media: https://podcasts.voxmedia.com/ Channels - Peter Kafka: https://podcasts.apple.com/us/podcast/channels-with-peter-kafka/id1080467174 Insta360: https://store.insta360.com/consumer?utm_term=INRV8SK Substack Raises $100M: https://techcrunch.com/2025/07/17/substack-raises-100m-from-chernin-group-andreessen-horowitz-skims-ceo-and-more/ Red Bull Hardline: https://www.redbull.com/us-en/event-series/red-bull-hardline BPC - Brand, Product, Content: Kitworks: https://www.mykitworks.com Kilian Jornet - 15 Years Stronger: https://www.youtube.com/watch?v=faDan5z16qc Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey, with a bunch of behind-the-scenes insights. Show Notes: Revel Bikes: https://revelbikes.com/ Borealis Bikes: https://fatbike.com/ Why Cycles: https://www.instagram.com/whycycles/ Canfield: https://canfieldbikes.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Imagine running a travel agency in the year 2020 - and not only surviving, but finding new ways to continue growing the business. Travel is something that connects everyone in the outdoor industry (and beyond), and in this conversation, Leigh gives us a behind-the-scenes look at one of the largest adventure travel agencies in the world. Show Notes: Leigh Barnes: https://www.linkedin.com/in/lcbarnes/ Intrepid Travel: https://www.intrepidtravel.com/us Timeshifter: https://www.timeshifter.com/ DJI on Everest: https://www.youtube.com/watch?v=csDriucITDE Uncharted Trips: https://www.intrepidtravel.com/us/uncharted Antarctica Trip: https://www.intrepidtravel.com/us/antarctica Intrepid - Protecting National Parks: https://www.intrepidtravel.com/adventures/protect-us-national-parks/ BPC: Brand, Product, Content: Citymapper (App): https://citymapper.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Dylan and Aaron get back together for a catch-up after Aaron's latest trip to China. Outdoor sports are booming over there and brands are taking notice. In this conversation, Aaron shares all of his notes from everything he saw over there - and a glimpse into the future. Show Notes: Super Rider: https://www.youtube.com/@SuperRiderTV Microsoft - Acquired Episode: https://www.acquired.fm/episodes/microsoft Mario's Book Recommendation: https://amzn.to/4kTbXEW Video Night In Kathmandu (Book): https://amzn.to/3TLHz3z David Autor: https://www.nytimes.com/2025/07/14/opinion/china-shock-economy-manufacturing.html Nick Denton: https://www.semafor.com/article/03/28/2025/nick-denton-gawker-surprising-return Western States Livestream: https://www.youtube.com/watch?v=ehpqF2J91rg BPC - Brand, Product, Content: Ben Gibbard x Speedland GSTMT: https://www.runspeedland.com/products/gs-tmt-copy Road Fools BMX Series: https://www.youtube.com/watch?v=Fr89kMr_V-k Bus Run Bus - Rickey Gates: https://www.busrunbus.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Chelsea Sodaro broke into the mainstream when she won the Ironman World Championship in 2022, but it's fair to say her accomplishments outside of that race have been just as impressive. She has created space for conversations around mental health in sports, parenting, and so much more. Her approach is best summed up by the mantra she has written on her bike: "YES YES YES". Chelsea continues to inspire by creating a new event called Unlocking Yes, and in this podcast, we dive deep into the details of her inaugural event. Show Notes: Chelsea Sodaro: https://www.instagram.com/chelseasodaro/ Chelsea's NYT Article: https://www.nytimes.com/2023/03/30/sports/ironwoman-kona-chelsa-sodaro.html Kate Courtney: https://www.instagram.com/kateplusfate/ RXR Sports: https://www.rxrsports.com/ Unlocking Yes Event: https://chelseasodaro.com/unlockingyes/ For All Mothers: https://www.forallmothers.org/ For All Mothers - Grants: https://www.forallmothers.org/grants Pro Triathlete Organization: https://protriathletes.org/ BPC - Brand, Product, Content: On Running: https://www.on.com/ Marin Gestalt XR (Bike): https://www.marinbikes.com/bikes/2025-gestalt-xr Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this approach is essentially a subsidized education for the athletes who choose to follow this path. Show Notes: Amie Engerbretson: https://www.instagram.com/amieski/ Seth Morrison: https://en.wikipedia.org/wiki/Seth_Morrison_(skier) NST Ski: https://www.naturalselectiontour.com/nst-ski/ Norrøna: https://www.norrona.com/ Warren Miller: https://warrenmiller.com/ Teton Gravity Research (TGR): https://www.tetongravity.com/ The Art Of Confidence: https://www.youtube.com/watch?v=_6jsyRcWN_4 Michelle Parker - Originate Series: https://www.youtube.com/watch?v=gIdpL5sMRjM The Hypocrite: https://www.youtube.com/watch?v=HGR34-SOIgg Sweetgrass - Boots Over Brim: https://www.youtube.com/watch?v=atHhv9ydTH4 Blue Hour Film: https://www.youtube.com/watch?v=dm4CucsQTv8 Molly Armanino: https://www.instagram.com/mollyarmanino/ BPC - Brand, Product, Content: Protect Our Winters: https://protectourwinters.org/ Erin Sprague on Second Nature: https://www.youtube.com/watch?v=c4SeYnjLmfY Payson McElveen - Crossings NZ: https://www.osprey.com/stories/bike/crossings-new-zealand Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us/podcast/rest-day-trail-running-tastemakers-shea-aquilano-to/id1492327668?i=1000712502533 BPC: Brand, Product, Content Wild Rye: https://wild-rye.com/ Wild Rye on WeFunder: https://wefunder.com/wildrye Mel Strong + Cassie Abel Webinar: https://www.eventbrite.com/e/investing-wefunder-webinar-with-cassie-abel-and-mel-strong-tickets-1431678140859 Wild Rye on Second Nature: https://podcasts.apple.com/us/podcast/the-past-present-and-future-of-wild-rye/id1737242598?i=1000691102663 Mel Strong on Second Nature: https://podcasts.apple.com/us/podcast/mel-strong-from-nike-to-next-ventures/id1737242598?i=1000679472198 High Fives Foundation: https://highfivesfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus. Show Notes: Mario Fraioli: https://mariofraioli.com/ The Morning Shakeout: https://themorningshakeout.substack.com/ Dave Pell - Next Draft: https://nextdraft.com/ John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/ Semi-Rad: https://semi-rad.com/ Grand Slam Track: https://www.grandslamtrack.com/ Athlos: https://www.athlos.com/ T100: https://t100triathlon.com/ Shaun White Snow League: https://thesnowleague.com/ BPC - Brand, Product, Content: Apple in China (book): https://amzn.to/4kTbXEW Function Health: https://www.functionhealth.com/ TRTL Travel/Neck Pillow: https://amzn.to/443ULH1 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoors: https://foundedoutdoors.com/ Katie Doherty: https://www.linkedin.com/in/dohertykatie/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Wild Poppy: https://www.wildpoppycreativeco.com/ The Art Of Gathering (Book): https://amzn.to/3HP60u3 Garage Grown Gear: https://www.garagegrowngear.com/ Conscious Gear: https://conscious-gear.com/ Hightag: https://www.hightag.com/ Pangoo Apparel: https://pangooapparel.com/ REI Embark Program: https://www.rei.com/path-ahead/embark Wild Rye: https://wild-rye.com/ Women-Led Wednesday: https://womenledwednesday.com/ Brand, Product, Content (BPC): Coalition Snow Newsletter: https://coalitionsnow.substack.com/ The Surf Bag: https://thesurfbag.com/ HT Hayes Reaction Videos: https://www.youtube.com/c/hamiltontroyhayes Real Rock Film Festival: https://reelrocktour.com/ Momentous Sleep Pouch (Use Aaron's link for 35% off): https://crrnt.app/MOME/P1ZgGplx Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Royi Metser, Founder and CEO of Avelo, is on a mission to revolutionize running with smart shoes designed to prevent injuries and optimize training. He shares his personal journey from discovering a passion for running during the pandemic to launching his innovative footwear company. The podcast delves into integrating AI and embedded sensors for real-time feedback on performance. Royi emphasizes the importance of community engagement and authenticity in entrepreneurship while discussing the potential impact of technology on the future of running.