The Coaching Equation

Author, coach, speaker, and entrepreneur are just some of the titles of today’s remarkable guest. Markus Kaulius is a globally recognized business and thought leader, and he joins us today to share some tips on how we can start living more meaningful lives to unlock our full potential. We begin with a major transformation from Markus’ life that taught him most of what he knows about business success. Then, we explore the gravity of choosing to work on your business rather than in it, how to set up a business as a sellable asset, where ownership fits in, and the ins and outs of Markus’ groundbreaking book, Play a Bigger Game. We also discuss ways to free yourself from imposter syndrome, why nothing really matters without action, and everything we need to know about our guest’s latest business venture: Yaystack. To end, Markus doubles down on the importance of living with intention and explains how he overcomes some of life’s biggest challenges.Key Points From This Episode:Welcoming Markus as he walks us through one of his life’s biggest transformations. How to know when it’s time to stop working in your business and start working on it. Understanding how to set up a new business to be sold for profit in the future. Ways to take and give ownership as a business leader, and why this matters. The biggest obstacles that prevent business leaders from empowering their subordinates. What inspired Markus to write Play a Bigger Game, and more on this groundbreaking book.Simple steps to help you break free from imposter syndrome and feelings of inadequacy.The importance of taking action after gaining new information, and how to rise above haters. Unpacking Markus’ new business venture: Yaystack.Reiterating the power and value of intention. How Markus overcomes the biggest challenges that life throws at him. Links Mentioned in Today’s Episode:Markus KauliusMarkus Kaulius on LinkedIn Markus Kaulius on InstagramMarkus Kaulius on FacebookMarkus Kaulius on YouTube Play a Bigger GameYaystackAmplify Publishing Group Tony Robbins Magnum Nutraceuticals Hidden Potential Trey Roth on LinkedIn The Surrender ExperimentRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

We’re all about sharing our experiences so you can reach your goals even faster. Today, we put the spotlight on Ryan to explore his entrepreneurial journey and the invaluable lessons he’s learned along the way. In a conversation led by Brook, we delve into the realities of building businesses, what it takes to scale to 8 figures, and the challenges of launching a coaching company after achieving that success. We discuss pitfalls to avoid, the “messy middle” between starting and succeeding, and how to navigate that uncertain space. Sometimes, progress means taking a step back, and we touch on that too. Through Ryan’s story, you’ll gain insight into building a career true to your passions, appreciating the power of relationships, mastering sales, and connecting on a genuine, human level. Tune in today to hear all this and more!Key Points From This Episode:A summary of this episode: an interview between Brook Bishop and Ryan Lang.Ryan’s experiences in college, the army, and the mentorship program that started his career.Quitting his job and the radical shift that followed when he started work with his father. His relationship with music and his family history with it. Elements of his personality that led him away from a career in performance. How Ryan built his career without a college education.Asking for opportunities and improving as he built his career. Founding a gas and oil business on relationships and referrals.The incredible value of understanding sales and human connection. Making a personal transformation and entering the coaching world.Navigating the digital world for the first time. Making a seven-figure investment into his career as a coach. Entering the coaching world with no mentors. The first things Ryan came to understand as a marketer for his own business.Insights from his broadcasting career that translate into sales.Why he attributes so much of his success to relationships.What he would do differently if he had a chance to do it all again.Links Mentioned in Today’s Episode:Mastering Sales Pt 1: Lessons from Brook Bishop’s Path to SuccessMastering Sales Pt 2: Brook’s Guide to Scaling Successfully and Leading with ImpactRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire Academy The Coaching Equation Podcast on iTunes

Are you looking for some tried-and-true sales and marketing insights to help elevate your own skill set? Then you do not want to miss this episode of The Coaching Equation! Today on the show, we are joined by a special guest, Michael Hunter, the Founder of PersonalBrand.com and Spiffy Checkouts. In an episode bursting with goodness, we dig into Michael’s entrepreneurial journey, how to craft irresistible offers in sales and marketing, the inevitable trials and tribulations of being a business owner, and key areas to focus on. Michael also emphasizes the importance of seeking mentorship not just from videos and books, but from hands-on mentors as he unpacks the power of proximity. This episode is loaded with enough information to fill up an entire notebook, so let's dive in!Key Points From This Episode:What got Michael interested in pursuing a journey in digital marketing.How having a commission-only sales job at 17 helped Michael later in his entrepreneurship.He explains how his marketing journey started to unfold.Michael recounts key “forge-ahead” moments along his path.He unpacks the idea of 45-degree angle moves.The moment his focus zoomed in on checkouts and how Spiffy came to fruition.Why mobile optimization of your platform is (still) important.Key points for successful conversion-based optimized checkout pages.Michael’s thoughts on what makes for an irresistible offer.The four forces of an irresistible offer. Successfully marketing something that isn’t the “instant pill.”What separates the people who build a successful and profitable personal brand from those who don’t. Michael shares advice on how to identify the things we should handle ourselves versus the ones we should delegate or outsource to others.The importance of being proficient in the top five skill sets it takes to run your business. Why copyright is the number one skill you should be proficient at (in this industry). He highlights the value of having hands-on, tailored advice from face-to-face mentors.Links Mentioned in Today’s Episode:Michael Hunter on LinkedInSpiffy CheckoutsPersonal BrandTony RobbinsBrendan BouchardSpiffy ChecklistSign Up for SpiffyRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Business is not for the faint-hearted. If you’re going to not only create a business but actually maintain it for the long haul, then you have to make sure that you’re asking yourself the right questions; that you have the necessary tools; and that you’re fully kitted in mental and emotional armor to withstand any challenge that comes your way. Today’s mission of cultivating sustainable business success begins with a fundamental question: Are you in it for the long haul or only while it’s easy? Next, we discuss the current state of the world, what it’s like to be a leader in wartime versus during peace, the importance of starting with ‘why’, and how to build lasting resilience as a business leader. We also explain why business is never easy and only for gladiators, how to stay ahead of the competition, the best motivations for sustained success, and how to build a formidable mindset. We end with some important questions that you need to ask yourself before going any further in your business venture, the value of building momentum, and more advice for overcoming any business obstacle that stands in your way.  Key Points From This Episode:A question that matters: Are you in it for the long haul or just as long as it’s easy?The state of the world, and being a wartime business owner versus a peace-time leader. Understanding the importance of ascertaining your ‘why’ amidst modern business challenges.How to build resilience and soldier through business difficulties as a leader. Why business is never, has never, and will never be easy; it’s only for gladiators. How the competition is always too strong for you to rest on your laurels. Why money is not the greatest motivator for long-term success. Building the right mindset and securing your mental and emotional armor. Why asking yourself the right questions is vital for success and longevity, and how to do it. More advice for navigating common business trials, and the value of building momentum.Pressing questions to be asking yourself before diving deeper into business. Links Mentioned in Today’s Episode:Tony Robbins“Lost in Space” Danger, Will Robinson Gladiator 'Simon Sinek Bagel Story'Ryan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Are you making common mistakes that could hold back your sales team's success? In this episode of The Coaching Equation, we dive deep into the top five sales leadership mistakes that leaders unknowingly make and, more importantly, how to fix them. We discuss the problem of setting clear expectations for sales teams and how to communicate, clarify, and verify sales outcomes effectively. Discover what a healthy sales environment looks like and the common missteps sales leaders make when attempting to create one. Explore the difference between coaching and management, how a typical sales team is structured, and how to find the sweet spot between autonomy and micro-management. Gain insights into the value of regular check-ins with team members, the leadership style that is successful in sales, the characteristics of a true leader, and much more! Join us as we uncover the keys to becoming a more effective sales leader and learn how to turn these common mistakes into stepping stones for success.Key Points From This Episode:The importance of setting clear expectations and communicating effectively.What role certainty plays in sales and why it’s vital for the success of sales teams.How setting reasonable and achievable goals keeps your sales team motivated.Key differences between setting sales targets and sales standards.Common pitfalls leaders should avoid when creating a work environment.Tips for dealing with team members who are not hitting their sales targets.When to be a coach and when to be a manager as a sales leader.Strategies for balancing team autonomy with management outcomes. The type of environment a servant leader fosters compared to a traditional leader.Final takeaways and how to start becoming a better leader today!Links Mentioned in Today’s Episode:Outwitting the DevilRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

We make decisions all the time. Are you conscious of the ones you’re making? During this episode, we are joined by Focusologist Penny Zenker, a captivating public speaker, business strategy coach, and best-selling author. Her work has been featured on NBC News, Forbes, ESPN, and more, and today she joins us to share her insights on the psychology of productivity and focus. Penny’s story begins with a tragic event at the age of 19, and she talks about the turning point that this created in her life, totally transforming her relationship to meaning, control, and making the most of her one precious life. Diving into the content of her TED Talk, she distinguishes between positivity and intentionality, before sharing insights on productivity from her book, The Productivity Zone. Penny gets real about her own relationship to focus, and how she reels in her tendency to say yes to everything before unpacking her thoughtful delegation strategy. We discuss what it might look like to shed the all-or-nothing approach to delegation and hiring by really understanding the value of your time, and how to set priorities according to Penny’s two-quadrant theory. Don’t miss this opportunity to hear how Penny makes the complex simple, through her memorable, accessible approach. Key Points From This Episode:Background on guest Penny Zenker, author, public speaker, and productivity specialist.The story behind the moniker, ‘the Focusologist’.How Penny first became interested in the work she specializes in today. Finding meaning in her father’s death when she was 19.The semester abroad that she spent at JP Morgan.Asking the question, “What else could this mean?”.Her role at Tony Robbins and how being rejected for speaking sparked a new journey.More on her TED Talk, The Energy of Thought. Distinguishing between positivity and intentionality.Becoming conscious of the decisions we are making. Insights from her book, The Productivity Zone, on barriers to productivity.Three things that support getting into the zone as a high achiever Examples of how Penny resets and approaches her tendency to say yes to everything.How failing to delegate can sabotage productivity, especially as a leader.Challenging yourself to ask questions about where you are most effective and where you can let go.Penny’s thoughts on hiring others and understanding the value of your time. Setting the necessary criteria to set priorities.Becoming more dynamic in changing the way that we do things.Where to pre-order The Reset Mindset. Why her approach to focus is different: it’s simple, accessible, sticky language.Links Mentioned in Today’s Episode:Penny ZenkerPenny Zenker on X Penny Zenker on LinkedInPenny Zenker’s TEDx TalkThe Reset MindsetThe Productivity ZoneTony RobbinsRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

In life and business, you either win or you learn! During this episode, we dive further into Co-Host Brook Bishop’s journey into sales success. In this continuation episode, Brook gets into all the muscle that he built in the early part of his sales career, learning how to turn that into massive amounts of sales revenue and eventually scaling a team level to the tune of 30 million dollars. Tuning in, you’ll get countless lessons from Brook on turning difficulty into opportunity and identifying systems, processes, and patterns for faster sales and success. He takes this a step further and teaches listeners how to turn this into a template that facilitates scaling. With insights from different points in his career, Brook shows how he has found opportunity in difficult circumstances, and shares what he has learned and won along the way. If you haven’t listened to Part 1 of this conversation, visit iTunes and do so before pressing play on this one. Thanks for listening! Key Points From This Episode:Introducing Part 2 of our conversation with Co-Hose Brook Bishop’s journey to sales success and mastery.What he learned from working behind the scenes at Buffini & Company.Brook’s intention to master each role beyond its function to educate himself.Becoming calculated in the process of building a network.How developing his understanding of personalities and strengths enabled him to create rapport with others.Obstacles to climbing the leadership ranks at Buffini. Advice from his mentor after leaving the Buffini marriage. Extracting opportunity out of difficulty.Building his own coaching practice and branching out into different industries.How Brook met the team at Tony Robbins before being headhunted to work with them.The role of taking inspired action in facilitating opportunities.Starting to work at Tony Robbins and getting his team’s attention by getting insane results.Why it is so important to be strategic with every opportunity.Changing his life mission to triple his income and cut his errors in half. Distinguishing between what you are saying and what a client needs to hear.How his accolades dovetailed into results while working at Tony Robbins.Finding clear ‘whys’ for himself and his clients to motivate his success.Links Mentioned in Today’s Episode:Mastering Sales Pt 1: Lessons from Brook Bishop’s Path to SuccessBuffiniTony RobbinsHeritage ProfileRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Success and sales do not happen overnight. Co-host Brook Bishop has an incredible story of success, and during this episode, he shares the details of his climb to sales mastery. We are able to bring you so many lessons from his journey in this episode. Tuning in, you’ll hear all about his introduction to sales and how he learned to ask better questions in order to get better results. He shares his experience of selling lobster before getting his first sales role and enrolling 92% of his clients into timeshares within the first few months. He shares the life-altering power of certainty that helped him to be unrelenting in his pursuits, and how that principle has served him in many areas of his life. Along with learning through adversity in sales, two more huge lessons emerge from our conversation with Brook, and you will see how his experiences bring to life the power of creating your own opportunities and pre-framing client conversations before entering into them. Our conversation is not only entertaining and fun, but you will get nuggets that took Brook years to figure out in a matter of minutes! Key Points From This Episode:Introducing this episode, where Co-Host Brook Bishop is interviewed about his journey.The story of his introduction to sales through his Uncle before getting his first sales job. What he learned from asking his school if he could take a different approach. How the certainty of ‘If I do x, I will get y,’ changes your actions and your reality.His story of selling lobster through getting all the people on his team to work in his favor. The approach he took when he first started working in sales as a 19-year-old. Enrolling 92% of the people he sat with into timeshares in his third month.What might have been different if he hadn’t experienced challenges before succeeding. How a mentorship experience encouraged Brook to stick through the hard times.Meeting Real Estate Sales Trainer Daniel Pendley and becoming a salesperson for him.Rekindling relationships with people that Daniel had fallen out of favor with.Two lessons from his story: creating your own opportunities, and pre-framing the conversation.Highlights from today’s conversation that you can apply to your own journey. Links Mentioned in Today’s Episode:Brook Bishop Ryan Lang on LinkedInBrook Bishop on LinkedInDaniel PendleyEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Business coaches elevate themselves to the next level when they realize that coaching is about running a business, not having a job. Today we welcome the incredible business coach, Mike Savage to the show to discuss the business of coaching. Tuning in, you’ll hear all about Mike’s interesting career arc going from owning a comic book store, to becoming a coach, and eventually training other coaches. We delve into how Mike knew that business training was imperative to being a coach before discussing the identity shift required to go from working a job to owning a business. Mike goes on to tell us why he decided to make his niche business coaching, his incredible new initiative to take people to space, deciding on a rate as a business coach, why the pay-to-play model is best when starting out as a coach, and so much more! Finally, our guest stresses the importance of being coachable as a coach and accepting feedback and advice from people with more experience. This is an episode you don’t want to miss out on so be sure to press play now!Key Points From This Episode:Introducing today’s guest, Mike Savage. How Brook and Mike know each other.Mike tells us about going from being a comic book store owner to being a coaching expert. What made Mike realize that he needed business training to become a better coach. The identity shift that is required to go from having a job to owning a business. What made him decide to be a business coach specifically. Mike tells us about his new venture whereby he will take people to space. How to know when to increase your rate as a business coach. Why people who want to become coaches have been natural coaches for their entire lives. Mike shares some tips for getting started as a business coach. What the pay-to-play model is and why Mike likes it so much. Why you need to take feedback and advice from successful coaches. The importance of getting help as a business owner.Why you need to be coachable if you are a coach. Links Mentioned in Today’s Episode:Mike Savage on LinkedInMike Savage on XMike Savage on InstagramRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Are you ready to transform your coaching business into a profitable powerhouse? Today, we introduce you to a third member of Empire Partners and VP of Operations, Vanessa Malkin. Vanessa is renowned for optimizing client operations through her blend of empathy, creativity, and communication skills. With a solid background in program management and talent operations, she brings a wealth of knowledge from her time at high-profile organizations. In our conversation, Vannessa walks us through the value of solid documentation systems, the framework needed for developing processes, and how they help grow your business. We discuss the fundamentals of process documentation, the pivotal role of people in effective processes, and the common challenges entrepreneurs face in creating them. Discover helpful resources for designing processes, ways to visually document processes, how effective processes help optimize workflow, and how processes can help with onboarding new employees. Gain insights into why entrepreneurs should not hesitate to hire help when they need it, leveraging processes to delegate tasks effectively, common recruiting misconceptions, the costs of burnout, and more! Join us as we unpack the ins and outs of developing documentation systems and how they set you up for success with Vanessa Malkin!Key Points From This Episode:Vanessa’s professional background and her role at Empire Partners.What process documentation is and why it is important. Learn about the role people play in documenting processes.Simple and practical ways to begin building effective processes.Vital aspects that need to be considered in developing processes.How Vanessa became interested in process documentation. Why you cannot have a thriving business without processes in place.Find out how processes help with recruiting and training new employees.Recommendations and tips for hiring your first employee.Final takeaways and how Empire can help with your recruiting needs.Links Mentioned in Today’s Episode:Vanessa Malkin on LinkedInZoomLoomFathom AI NotetakerLucidchartEmpire Coaching AssistanceRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes