

Front Office Sports Today
Front Office Sports
Sports is big business - and there is no offseason to the major moves, groundbreaking deals and culture-shifting moments happening across the world of sports.
Front Office Sports Today is your daily guide on all things sports, business and culture. Join our host, Baker as he offers insightful commentary on breaking news and engages in conversations surrounding the biggest headlines, with guest appearances from athletes, executives, experts and more.
Front Office Sports Today is your daily guide on all things sports, business and culture. Join our host, Baker as he offers insightful commentary on breaking news and engages in conversations surrounding the biggest headlines, with guest appearances from athletes, executives, experts and more.
Episodes
Mentioned books

May 15, 2024 • 19min
Paramount Sale at Major Fork in the Road
Paramount is looking for a buyer and now it is weighing very different offers between Sony and Skydance. The choice will radically impact the company’s future. CNBC media reporter Alex Sherman joins the show to detail the choice before Paramount, and delve into the many ways Disney is adapting ESPN to the streaming era.Plus, the Arena Football League lost another team and may be on the verge of collapsing less than a month into its comeback season, and Netflix and Amazon are bidding for the NFL’s Christmas games.

May 14, 2024 • 19min
WNBA's Much-Hyped Season Tips Off
The WNBA begins its 2024 season with the unprecedented draw that is Caitlin Clark. The league recently committed to charter flights for all team travel and more changes could be coming. With a new media rights deal and looming CBA negotiations, the WNBA could be entering a major period of change. The Athletic’s Ben Pickman joins the show to break it all down.Plus, Great Osobor is receiving a reported $2 million in NIL deals to transfer to Washington and the NBA Draft order is set.

May 13, 2024 • 19min
Tom Brady Explains Why He Bought In on Electric Boat Racing
Tom Brady joins the show to explain why he bought in on an E1 team, a new electric boat racing series that competes in picturesque locations around Europe and the rest of the world. Team Brady, victorious in its first two races, adds to Brady’s team ownership collection, which includes a pickleball team, a minority stake in British soccer team Birmingham City, and could soon include a slice of the Las Vegas Raiders.Plus, golf is in world of uncertainty headed into the PGA Championship, Shannon Sharpe and ESPN are reportedly approaching a long-term deal, and Brad Pitt’s Formula 1 movie could be one of the most expensive films ever.

May 10, 2024 • 23min
Why the A’s New Stadium is More Dream than Reality
The Oakland A’s remain on the hunt for funding to build their Las Vegas stadium, but that, and many of the basic details of their plans remain elusive. Former Marlins president David Samson joins the show to explain what needs to happen for the A’s to actually get to Las Vegas and why they have made very little progress.Plus, the Rays are looking for a stadium deal of their own, the Indiana Fever have almost as many broadcasters as regular season games, and we examine the various options for the Utah hockey team’s new name.

May 9, 2024 • 17min
The Story of Women’s College Basketball’s Historic Season
Caitlin Clark has lived in the national spotlight for months, but now Omaha Productions is looking to tell a different side of the transcendent star. The Peyton Manning-founded production company is releasing a docuseries focused on Clark, Kamilla Cardoso and Kiki Rice on ABC this weekend, modeled after their Quarterback series on Netflix. Omaha head of production Therese Andrews joins the show to discuss the series and Omaha’s approach to sports programming.Plus, the WNBA is finally getting charter flights and MLB amateur talent hub is receiving attention over claims that it is exploiting the earning power of its players.

May 8, 2024 • 19min
Sir Charles Could Be Hot Free Agent if TNT Loses NBA
The NBA has been on TNT since 1989, but NBC could be boxing out the cable network in the next set of media deals. Should that happen, Charles Barkley could become the most sought-after media free agent in a generation. Front Office Sports’ Tuned-In columnist Mike McCarthy provides the latest on the high-stakes negotiations.Plus, upfront meetings are providing a look at the growing value of sports in the media world, the Miami GP was a big win for Formula 1, and Flavor Flav graces the show for an interview unlike any we’ve ever had.

May 7, 2024 • 15min
How Marvin Harrison Jr. Could Change the NFL
Marvin Harrison Jr. has not signed the NFLPA’s group licensing agreement, and is instead pursuing individual sponsorship and licensing deals with companies. This is not the first time the wide receiver has done things a little differently: He also passed on the NFL Combine and Pro Day, choosing to prepare for the season instead. Other players could follow in his footsteps, as they seek more empowerment. ESPN’s Josh Weinfuss joins the show to discuss how Harrison Jr. is creating new precedents.Plus, Tom Brady got roasted, and the Kentucky Derby celebrated high viewership numbers and a new media deal.

May 6, 2024 • 24min
Phil Simms on His CBS Departure and Today’s NFL
Phil Simms was a CBS football analyst for 26 years, but recently learned that his contract won’t be renewed. He joins the show with his son Matt to discuss the changing face of NFL media, why he expected his exit was coming, and why the Atlanta Falcons made the perplexing move to acquire two starting quarterbacks.Plus, the Kentucky Derby broke betting records, there is turmoil at Red Bull despite its on-track dominance, and Ipswich Town and Leicester City are returning to the Premier League.

May 3, 2024 • 18min
How Red Bull Laps the F1 Competition and Builds the Brand
Red Bull has carved out a unique place in the sports world as a beverage business that has a growing presence in the sports world. The company has become the dominant force in Formula One, as this weekend's Miami Grand Prix will again reveal, and also owns five soccer teams around the globe. Red Bull commercial director Nick Stocker joins the show to discuss how the team has parlayed wins on the grid into profits off of it. Plus, Illinois Gov. J.B. Pritzker’s office called the Chicago Bears’ initial ask for public funds a “non-starter” and the Seattle Mariners added to their ownership group.

May 2, 2024 • 19min
Why the Kentucky Derby is Still a Hot Ticket, 150 Races Later
The Kentucky Derby will become the rare event that has run annually for 150 years with Saturday’s race. Churchill Downs underwent a $200 million renovation prior to the event, which leans into its history as much as anything in sports. FanDuel TV anchor Todd Schrupp joins the show to discuss the significance of this race, recent issues in horse safety, and the controversial figure of Bob Baffert.Plus, an NFL team owner turned down a $10 billion offer and Fox plans to seek record prices for ad space during the Super Bowl LIX broadcast.


