The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

I got an email from an affiliate recently asking about promoting the same product for the third time. Is this wise? Or perhaps there are advantages to doing so? Here's what he wrote me along with my response: I have run the promo the past two years and it has gone well. Just a bit worried that it may be played out to my audience. As well, the people who have opted in previously are already on Michael's list. So, not sure of the effectiveness this year. ==MY RESPONSE== That's a common misconception...very common. And totally wrong. Watch who does well on leaderboards with similar list sizes. It's the guys who are promoting something for the 2nd, 3rd, and 4th times. 3 reasons: 1. You know how to promote it 2. You get the ADVANTAGE of those people who've followed Michael for the past year and NOW you recommend something again. I mean talk about WARM leads dude. 3. The workload is less because you can copy a lot from previous years and focus on things like bonuses and FB lives Don't NOT promote and miss out on all the people you sent the last two years. THIS is the year you really capitalize on them. And remember two more things: 1. X% of your list is new. 20%? 50%? Those people don't know about this 2. Even the people who DID get the promo last year don't remember it. Dude, they don't even remember what you sent this LAST MONTH or even last week. Links Mentioned in This Episode How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

You cannot possibly succeed if you aren't clear about what your launch goals are. You may think that it's to make the most money possible, but that is not always (or even usually) the case. Today, I share how to get clarity on your launch goals. Links Mentioned in This Episode How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

Three years ago, I made a BIG shift in my business. I changed one very simple thing...I stopped asking two wrong questions and started asking one RIGHT question. This changed everything for me. In today's episode, I share those questions and how YOU, too, can make a BIG SHIFT in your business. Links/Resources Mentioned in This Episode How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

One question I've received quite often is whether or not to pay affiliates on upsells and downsells. I had my own opinion, but I decided to ask some other experts what they thought as well. Today, I share my favorite answer. LINKS MENTIONED IN THIS EPISODE Stu McLaren: http://www.stu.me How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

It's launch day today for the biggest launch of the year...and I'm not worried a bit. Why? Because of a simple strategy we executed with our top affiliate partners. Today, I share the strategy and how you can COPY it exactly. LINKS MENTIONED IN THIS EPISODE Get Our Launch Plan Template: http://www.mattmcwilliams.com/launchplan Get All of Robert Cialdini's books here: http://amzn.to/2zJ4zEH How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

We're wrapping up our series on closing affiliate sales with the 10th and final key. This is the one factor that I can't measure. It's just something I noticed as I reviewed all the emails. That's why I call it the "X Factor." I have no data to share and no tangible takeaway on this one. But what I noticed is that the top converters were more creative in their approach. They seemed to go outside of the box and do things that no one else (even other top converters) were doing. Links Mentioned in This Episode Watch TheAffiliateGuy.TV: http://www.theaffiliateguy.tv How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

Can email length really make a difference in your ability to close sales at the end of an affiliate promotion? The research sure says it does. In fact, the top closers' emails were nearly half the length of the non-converters. Your goal on cart close day is to get them to the sales page or your bonuses page. That is it. It's certainly not to write a novel. Remember, short and sweet on cart close day. That is key #9 to closing more affiliate sales. Links Mentioned in This Episode Watch TheAffiliateGuy.TV: http://www.theaffiliateguy.tv How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

Today I am sharing a closing secret that takes some serious hustle, but is VERY effective. Call your prospects. Alex Mandossian did this during Josh Turner's launch in the spring of 2016. Literally, one of the living legends of online marketing was picking up the phone and calling prospects to sell them on Josh's course. That is truly legendary. Today, I share WHY this works, WHO to call, and HOW to get them on the phone. Links Mentioned in This Episode Live Chat: http://www.mattmcwilliams.com/livechat Watch TheAffiliateGuy.TV: http://www.theaffiliateguy.tv How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

One of the simplest ways to close more affiliate sales is to engage people using live chat. It works for three reasons: 1. It stands out, 2. It's personal, and 3. It's an "Objection Crusher." This is an easy way to drastically increase your commissions. So go sign up for Live Chat, install it on your site, set it up to engage people, and be available. Links Mentioned in This Episode Live Chat: http://www.mattmcwilliams.com/livechat Watch TheAffiliateGuy.TV: http://www.theaffiliateguy.tv How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

In this series of how to close more affiliate sales, today's secret was the most surprising to me. But it is also one of the most impactful. When I studied the optins for the top converters vs. the average or below average converters, I found that 13% of the top converters sales came DIRECTLY from links to live events such as webinars and AMAs. Only 5% of the below average converters' sales did. That's secret #6 and the topic of today's podcast. LINKS MENTIONED IN THIS EPISODE EPM Email Swipe: http://www.mattmcwilliams.com/epmemails Watch TheAffiliateGuy.TV: http://www.theaffiliateguy.tv How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Ask Me a Question here: http://www.asktheaffiliateguy.com/ All our recommended affiliate programs: http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100