How I Grew This

In this episode of How I Grew This, host Amanda sits down with Justin Rashidi, Co-Founder and Head of Strategy at SeedX, Inc., alongside co-host Adam, to explore how to build sustainable growth engines, navigate the shifting search landscape powered by AI, and measure marketing efforts with precision in a world of constant platform changes.

In this episode, Amanda and Adam welcome Cooper Simson, Portfolio Manager at Martell Ventures, to discuss how to build sustainable AI-first SaaS companies for small and medium-sized businesses. Drawing from his experience launching an AI grant-writing startup and now scaling portfolio companies, Cooper breaks down the strategic frameworks, defensibility principles, and go-to-market tactics that separate winners from casualties in the AI boom.

In this episode of HIGT, hosts Adam and Amanda sit down with Lindiwe Stenberg, newly promoted Chief of Staff to the VP of Marketing at Venmo (formerly Growth Marketing Operations Lead), to explore her unconventional career journey from multimedia design to nursing school to fintech marketing, her philosophy on continuous learning, and practical strategies for building high-performing marketing stacks and cross-functional teams.

Building a Sustainable Agency Through Values-Driven Leadership and Specialist Focus. In this episode of How I Grew This, hosts Amanda and Adam speak with Mick Rigby, founder and CEO of Yodel Mobile, about his 20-year journey building a specialist mobile app marketing agency. From launching just before the iPhone's debut to being recently acquired by NP Digital, Mick shares insights on sustainable growth, maintaining company values, and adapting to industry changes.

Ever wondered how to navigate product development in highly regulated industries while still driving innovation? Join Amanda and Adam as they chat with Patrick Wesonga, Senior Product Leader, who shares two decades of invaluable product management wisdom. From hypothesis-driven development to building mission-driven products, discover how to balance regulatory compliance with rapid innovation, the key traits of exceptional product managers, and why curiosity is the cornerstone of product success. Whether you're an aspiring product manager or seasoned professional, this episode delivers practical insights on making impactful product decisions while staying true to your mission.

From Oracle Sales to Digital Product Pioneer: Building a Sustainable Tech Agency in the Mobile Era. In this episode of How I Grew This, host Adam speaks with Robert Armstrong, Co-Founder and CEO of Appstem, about his 15-year journey building a successful digital product agency from the early days of mobile apps to today's AI-driven landscape, alongside co-host Amanda.

In this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving landscape of digital marketing and SEO. Jason shares invaluable insights from his journey from a local bike shop to leading acquisition strategies, discussing why traditional marketing principles still matter in the AI era, how to effectively navigate the current "land grab" opportunity in digital channels, and practical approaches to testing and measurement. Whether you're a seasoned marketer adapting to AI-driven changes or looking to build a more resilient acquisition strategy, this conversation offers actionable insights on maintaining authenticity while embracing innovation. Tune in to discover why "doing real company stuff" matters more than chasing the latest marketing fads.

Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape.

Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and personalized app recommendations. The conversation offers invaluable insights for anyone interested in mobile gaming, adtech innovation, and the future of AI-driven marketing strategies. Learn firsthand how Gamelight's cutting-edge approach is reshaping the mobile app marketing landscape through the strategic intersection of artificial intelligence, user behavior data, and targeted recommendation algorithms.

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.