From the Ground Up

Inc. Magazine
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Oct 18, 2025 • 2min

Introducing 'The Business Model' by Inc.

The Business Model by Inc. is the multi-episode-a-week podcast for small-business owners, entrepreneurs, and startup founders who want to start, run, and grow stronger companies. Each week we deliver a curated mix of business-trend analysis, actionable playbooks, and candid interviews with real founders—from Main Street businesses to cutting-edge startups.  In this video podcast, you’ll learn how to hire and lead, raise capital, market efficiently, manage cash flow, fix operations and supply chains, and leverage new technology and AI to stay ahead. Every episode is built to fit your workweek and help you make smarter decisions, faster.  If you only have time for one business podcast to start, run, and grow your company—this is it. 
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Oct 14, 2025 • 33min

How to Make Work Fun Again

For today's summer episode, we have another panel from this year's Founders House at SXSW at the Founders House, moderated by Inc. Editor-in-Chief Mike Hofman. He spoke with Shuman Ghosemajumder, co-founder and CEO of the AI cybersecurity startup Reken; Ben Goodwin, co-founder, CEO, and formulator of the prebiotic soda Olipop; and Melissa Mash, co-founder and CEO of the fashion bag brand Dagne Dover. They discuss how to have fun at work again, plus how to manage building a cohesive company culture in a hybrid work schedule environment
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Oct 9, 2025 • 31min

Beyond Barriers: One Business’s Mission to Revolutionize Accessible Travel and Build Inclusive Communities - FROM INC. STUDIO AND CHASE FOR BUSINESS

In this special episode of From the Ground Up, we sit down with Kelly Twichel, founder and CEO of Access Trax, to discuss how her portable mats are helping people with mobility challenges access beaches, parks, and outdoor spaces. Twichel will also share her journey from occupational therapist to entrepreneur, and how Access Trax is building inclusive communities through partnerships with local San Diego nonprofits, adaptive sports programs and local governments. Peter Jackson, Executive Director and Southern California Area Manager at Chase, also joins the conversation offering insights on how businesses can scale impact through inclusive design and community engagement.
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Oct 8, 2025 • 5min

EXPERT EXCHANGE: Why Disciplined Growth Beats Chasing Every Opportunity

Lauren Asghari, founder and president of Alderson Loop, and Jose Herrera, the CEO and co-founder of Horatio, discuss being transparent about mistakes and challenges, and how that builds trust and keeps culture intact.
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Oct 7, 2025 • 17min

An Inside Look at the Trends and Sales Strategies of Inc. 5000 CEOs

In this special custom episode, Inc. host and moderator Abigail Basset joins Kris Billmaier, EVP and GM of Sales Cloud and Growth Product at Salesforce, to discuss some of the most interesting trends and insights from Inc.’s annual CEO survey. For the second year running Inc has partnered with Salesforce to underwrite an exclusive survey of the CEOs of Inc. 5000 companies. In this thought-provoking conversation, you’ll learn how America’s greatest sales teams are navigating the ongoing challenges, opportunities, and transformations of today’s business landscape. Tune in to hear how the fastest-growing companies in the U.S. are strategizing around game-changing technologies like generative and agentic AI, adapting to a drastically shifting workforce, and how they’re structuring their sales teams to fuel productivity at scale.
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Oct 2, 2025 • 34min

Business Beyond Pro Sports with Stephon Marbury & Cam Jurgens

As the summer comes to a close, we have a collection of panels from this year's Inc Founders House in Philadelphia dedicated to our fall schedule. In this segment, deputy digital editor Graham Winfrey talks to Philadelphia Eagles center Cam Jurgens, founder of the beef jerky company Beef Jurgey, and former NBA All-Star Stephon Marbury, who is the chief brand officer of the smart sunglasses company Chamelo Eyewear. Cam spoke about how he grew the jerky business, while Graham asked Stephon about his first business venture, the affordable Starbury sneakers. They both compare how their preparation and the obstacles they have overcome in their professional sports careers help them run their businesses.
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Oct 1, 2025 • 5min

EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters

In this episode, Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, continue their conversation. In this segment, they discuss learning how to separate yourself from your business, evolve your strategy, and give your company what it really needs to thrive. 
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Sep 29, 2025 • 34min

The New Creative Frontier: Navigating The Creator Economy

In this segment, we have another panel from our live event at this year’s Inc Founders House in Philadelphia. Editorial director Bonny Ghosh hosted a conversation about "The New Creative Frontier: Navigating the Creator Economy." She was joined by Matt Quinn, frontman and songwriter of the indie rock band Mt. Joy, and Dave Silver, co-founder and CEO of the marketing agency REC Philly. They explained how to sustain a fan base after a viral moment, how Rec Philly’s strategies enable companies, brands, and clients to connect with Gen Z and millennial audiences, and how Mt. Joy adjusted its content creation approach across all social platforms.
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Sep 24, 2025 • 5min

EXPERT EXCHANGE: Your Brand Voice Doesn’t Stand Out, You’re Doing It Wrong

Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, talks about how to get your brand to attract attention.
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Sep 22, 2025 • 35min

The Future of Capitalism: Tariffs, Growth & Market

At this year's Inc Founders House event in Philadelphia, Editor-in-Chief Mike Hoffman spoke with Joao Gomes, Senior Vice Dean of Research and Professor of Finance at the Wharton School, University of Pennsylvania, about the Future of Capitalism: Tariffs, Growth, and Markets. They delved into topics such as the consumer outlook, the decreasing trend of extravagant spending, the hiring slowdown in various job markets, the negative impact of Trump's tariffs, concerns regarding the supply chain, particularly from China, and the undervalued issue of immigration in the business community.

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