Develpreneur: Become a Better Developer and Entrepreneur

This episode starts a new discussion, and we look at a purpose-driven profession as Catherine McCourt shows us how to achieve it. However, we go far beyond that and look at organizations with a purpose and how to find a job that matches yours. These are valuable things to know as we spend so much of our lives "at work." It is best for our fulfillment to work with and for a purpose. When we take this path, we find greater happiness. Purpose-Driven Profession While we never talk about a profession as having a purpose, we can make it so by combining our job with our goals. This approach may seem simplistic. However, it gives us more identity, including what we care about. For example, why be a computer programmer when you can be a programmer focused on helping eliminate poverty? This slight change can help keep you focused on what matters to you and help you align with like-minded individuals and organizations. A Little Background Her motto is LIFE: "Live In Fearless Evolution." Catherine is a Transformational Life & Business Coach. She focuses her coaching on empowering individuals, entrepreneurs, and businesses to lead with the purpose to prosper. She hosts the podcast "Fearless Future w/Catherine McCourt" and is published in online blogs, magazines such as thriveglobal.com, and guest spots on other podcasts. Catherine holds a BBA with a major in Marketing and college studies in Sociology, Psychology. She is certified as a Transformational Coach with ICF core competencies and a Clear Leadership certificate. She has a successful 20+ year career in sales, marketing & international business development. Experienced working in various industries with small businesses to Fortune 500 companies. Her holistic approach to sustainable change has led to many breakthroughs. These include a new fulfilling and inspiring path forward for her clients. She believes clarity around purpose is the foundation of all successful journeys. Her Programs https://www.catherinemccourt.com/fearless-future-1 This is a link to her signature programs. Midway down the page, people can click on "Free Thrive Guides" to start their journey.

Security expert Nate Sheen discusses the importance of security assessments in finding vulnerabilities, both technical and non-technical. He shares his journey from building businesses to owning a successful corporation, overcoming mental health and financial struggles. The podcast covers topics like cyber threats, hacker strategies, white hat vs. black hat hackers, cybersecurity career advancement, and emphasizes the significance of proactive security measures.

Nate Sheen is a professional that cares a lot about securing your product and business. For example, his company is focused on helping more companies reduce hacking results through improved security. They provide consulting and assessments to various business types to reduce attacks. Our discussion goes into why we all need to be more vigilant about security for our products and businesses. Securing Your Product And Business Should Be Intentional It can be easy to treat security in a lax way until you suffer from an attack. Unfortunately, there are many ways to be attacked, and little you can do once one is successful. Whether it is your business or securing your product, it needs to be done early and reviewed regularly. The bad actors are always updating their approach and finding new avenues of attack. Therefore, you need to secure your company and products today while setting plans to stay current. A Little Background Nate grew up in a closed community; his first friends were his siblings. He launched his first business not knowing anyone in the community. At 19, running his 2nd business, he started understanding how the business worked. While he had the nuts and bolts, he had no sales or networking experience. Nate spent his early 20s' building a vast network in person and online. When he launched his 3rd company, which he owns today, he successfully built a solid corporation. Nate has worked through mental health issues with his struggles with Depression and suicide. Further, he has dealt with financial trials that allow him to have a firm grasp on how to keep on going. Learn More about Nate at Trustastoria.com His Story Nate is the President and Owner of Astoria, founded in 2015. Astoria is an Ohio-based Cyber-Security Agency. Nate has discovered through managing cyber-security, there is a mental health aspect. The health of individuals and businesses is linked to Cyber-Security.

We wrap up our discussion we Amy Harrop by talking about the modern gateway drug for monetizing content that has sucked in so many people, including her. Yes, we talk about Amazon and all their amazing tools. However, they are not the only game in town. For example, there are many similar offerings from Google, Microsoft and a wide host of other providers. It is overwhelming to think about all of the options one has to start a business that can compete with huge enterprises. There Is No Excuse For Not Monetizing Content This may be an episode that gets you feeling a bit like an under-achiever. Amy has helped countless people launch their business through the use of many of these tools and makes it sound easy. However, there is still work required and that is where her courses come in. We need to be disciplined and thorough with content products including books, e-books, and tutorials. Thus, we have a lot of power to create content and with that power comes great responsibility. A Little Background Amy lives in beautiful northern Idaho with her husband and pet family. She has a B.A. in Film Production from San Francisco State University and years of training, content creation, and publishing experience. She is committed to helping people like you achieve your dreams through profitable content. Likewise, she is fulfilled when putting her knowledge and research to work for other people. Learn More about Amy at https://amyharrop.com Learn More Today A great way to get more from Amy right away is to check out her youtube channel. For example, you can see all the latest tips and tricks here: https://www.youtube.com/channel/UC30BTa5_BMzMvQHlcto2-JQ  

In this episode, we start a new conversation and talk to Amy Harrop about how to launch your side hustle. Her strength is self-publishing and getting people from content in their heads to selling content on the web. Thus, If you have an idea you would like to try out, this is the episode to grab a paper and pen for your checklist of steps to achieve your goal. No Matter The Product, Launch Your Side Hustle Content has become an easy way to create a product. It also allows us to take our passions and monetize them. Whether you like to review the latest movies, craft a designer piece of furniture, or feed the masses with your awesome recipes, there is a way for you to monetize it. Amy has created numerous products and written several books, and learned a lot along the way. Therefore, you can learn from her experience and successfully launch your side hustle. A Little Background Amy lives in beautiful northern Idaho with her husband and pet family. She has a B.A. in Film Production from San Francisco State University and years of training, content creation, and publishing experience. She is committed to helping people like you achieve your dreams through profitable content. Likewise, she is fulfilled when putting her knowledge and research to work for other people. Learn More about Amy at https://amyharrop.com Learn More Today A great way to get more from Amy right away is to check out her youtube channel. For example, you can see all the latest tips and tricks here: https://www.youtube.com/channel/UC30BTa5_BMzMvQHlcto2-JQ  

We continue our discussion with Nicky Billou and delve into pricing strategies. These are not your typical discussions around marketing. Instead, we consider what you are offering and what your market should be. Sometimes the fastest way to more profit is the raise prices. We started with identifying your ideal customer and providing them with world-class value. Now, we take that to the next logical step of a commensurate price. Pricing Strategies To Fit Your Goals It is important to remember that this discussion is in the context of serving our customers. We are not looking at pricing strategies that squeeze more out of the customer. Instead, we are placing the value properly to ensure we reach the correct customers and set expectations properly. Our goal is to help them see the value in our offer by pricing it accordingly. When we undervalue our product or service, we can keep it from getting to those who most benefit. A Little Background Nicky Billou is the #1 International Best Selling Author of the book: Finish Line ThinkingTM: How to Think and Win Like a Champion,  The Thought Leader’s Journey: A Fable of Life, and The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage,  and TorStar Media. He is an advisor and confidante to some of Canada's most successful and dynamic entrepreneurs. Likewise, he is the co-founder of eCircle Academy (www.eCircleAcademy.com ), where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. Finally, he is the Thought Leader/Heart LeaderTM Designation creator. His Podcast As the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com ), Nicky has interviewed over 300 of the world’s top Thought Leaders, such as: •Astronaut Chris Hadfield •George Ross of the Hit TV Series The Apprentice •Barbara Corcoran from Shark Tank •Supermodel & Business Mogul Kathy Ireland •Ivan Misner — Founder Of BNI •Graham Weihmiller — CEO of BNI •John Maxwell — World’s #1 Leadership Author •NYT #1 Bestselling Author Seth Godin •Marie Forleo — Oprah’s Coach •Jack Canfield: Author Of Chicken Soup For The Soul •Scott Adams: Creator of Dilbert Connect With Nicky Your best way to connect and get to know Nicky is via his site and schedule an appointment. https://Www.eCircleAcademy.com/appointment. The link is to a complimentary breakthrough call, so you will get clear on why you are stuck in your business and have a roadmap to get unstuck and to the next level.  

This episode starts a conversation about setting goals and serving others by being the best fit for your customers. We talk with Nicky Billou and hear his take on why selling our services is a way to serve others. When we offer a product of value, it improves the productivity or life of our customers. Thus, failing to let them know about it is a disservice. Grow Through Setting Goals It is easy to create a business and then sort of coast. We get a few stories of these situations in our discussion with Nicky. However, that is not the best use of our time and talent. We should grow by setting goals to reach more customers that will find value in our product or service. That is the ultimate win-win. We want customers, and they want a product or service that we provide better than the competition. This mindset is not as much about being number one as finding and embracing your niche. A Little Background Nicky Billou is the #1 International Best Selling Author of the book: Finish Line ThinkingTM: How to Think and Win Like a Champion,  The Thought Leader’s Journey: A Fable of Life, and The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage,  and TorStar Media. He is an advisor and confidante to some of Canada's most successful and dynamic entrepreneurs. Likewise, he is the co-founder of eCircle Academy (www.eCircleAcademy.com ), where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. Finally, he is the Thought Leader/Heart LeaderTM Designation creator. His Podcast As the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com ), Nicky has interviewed over 300 of the world’s top Thought Leaders, such as: •Astronaut Chris Hadfield •George Ross of the Hit TV Series The Apprentice •Barbara Corcoran from Shark Tank •Supermodel & Business Mogul Kathy Ireland •Ivan Misner — Founder Of BNI •Graham Weihmiller — CEO of BNI •John Maxwell — World’s #1 Leadership Author •NYT #1 Bestselling Author Seth Godin •Marie Forleo — Oprah’s Coach •Jack Canfield: Author Of Chicken Soup For The Soul •Scott Adams: Creator of Dilbert Connect With Nicky Your best way to connect and get to know Nicky is via his site and schedule an appointment. https://Www.eCircleAcademy.com/appointment. The link is to a complimentary breakthrough call, so you will get clear on why you are stuck in your business and have a roadmap to get unstuck and to the next level.  

We wrap up our discussion with Adam Adams of Grow Your Show talking about precisely that. We look at what it takes to become a popular show and garner thousands or millions of listeners. This is where the rubber meets the road, and we explore a true podcast venture instead of a hobbyist side hustle. The Key To Grow Your Show When you run a business, it takes time to build up a following or a long client list. A podcast works the same way. There is more to it than simply getting your show on Apple podcasts. Thus, that is only the first step. People need to know your show exists, and that only happens with marketing and trumpeting your show to anyone that should listen to it. While there are many technical things to do to make your show entertaining, your key to success is going to be marketing. The better you win that game, the better your business will do. A Little Background Adam Adams is the founder of GrowYourShow.com where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts, which means ONE thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. This is why his niche manages that critical piece so you can have more listeners, downloads, ratings, and reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast (He actually sold his first show... I didn't even know you could do that), he launched the Podcast on Podcasting, ranked as the top podcast to help podcasters. Connect With Adam Your best bet in getting connected with Adam is through a discovery call, and you can set that up at https://growyourshow.com/    

Our discussion with Adam Adams of Grow Your Show continues with a deeper look at how he forgot his podcast avatar and sold his podcast. We examine where he made mistakes and what we should do to launch our own properly. Know Your Podcast Avatar Okay, forgot is not really the case here. Adam failed to identify his avatar properly. Thus, it made it easy for him to drift away from his original audience. Your podcast avatar is the definition of your ideal customer. This includes attributes from age to gender to socioeconomic status and more. This is your target audience and to whom you want to aim your content. Therefore, if the avatar will not be informed or entertained then you need to make changes. In summary, they are literally the way you measure success or failure. A Little Background Adam Adams is the founder of GrowYourShow.co,m where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts, which means ONE thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. This is why his niche manages that critical piece so you can have more listeners, downloads, ratings, and reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast (He actually sold his first show... I didn't even know you could do that), he launched the Podcast on Podcasting, ranked as the top podcast to help podcasters. Connect With Adam Your best bet in getting connected with Adam is through a discovery call, and you can set that up at https://growyourshow.com/    

We start a new discussion in this episode. Adam Adams has the Grow Your Show podcast and helps people build a better podcast. They serve podcasters, and he has grown those skills through an exciting journey that can teach a lot about marketing. We start with his background and some mistakes he has made. Use Marketing For A Better Podcast The crucial point of this episode is to understand that starting a podcast or launching a product does not equate to customers knowing about it. That is where marketing comes in. We must find ways to let our potential customers understand what we are doing and connect to them. That requires us to have a target market in mind and ensure we are in front of them where they live and work. A Little Background Adam Adams is the founder of GrowYourShow.co,m where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts, which means ONE thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. This is why his niche manages that critical piece so you can have more listeners, downloads, ratings, and reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast (He actually sold his first show... I didn't even know you could do that), he launched the Podcast on Podcasting, ranked as the top podcast to help podcasters. Connect With Adam Your best bet in getting connected with Adam is through a discovery call, and you can set that up at https://growyourshow.com/