
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Latest episodes

Apr 9, 2018 • 21min
#53 The real world of loss prevention
In 35 years of a loss prevention career, truth has sometimes been stranger than fiction. Rosamaria Sostilio, vice president of loss prevention for Barnes & Noble Inc., describes what her job involves – from asset protection to risk management – and the unique perspective she brings. Listen to Sostilio on this episode as she reveals a hidden side of retail and what it takes for a woman to rise to the top in the industry.

Apr 2, 2018 • 23min
#52 Bra shopping reimagined: Harper Wilde supports women in a new way
Two business students set out to make the bra buying experience more comfortable, affordable and accessible, establishing Harper Wilde around the concepts of simple options, fair prices and home try-ons. In this episode, co-founders Jane Fisher and Jenna Kerner discuss how they’re empowering women through revolutionizing the way bras are sold.

Mar 26, 2018 • 20min
#51 Inside the Walgreens mobile experience
How do companies design smooth mobile experiences? Most retailers keep this question top of mind, and Walgreens is no different. The retailer has optimized its mobile experience for customers including Boomers, which comprise over 20 percent of Walgreens’ app users. In this episode, hear from Walgreens’ “mobile guy,” Senior Product Manager Benjamin Weiss, on how the company integrates its services into one app that eases friction in not just the shopping experience, but customers’ quality of life.

Mar 19, 2018 • 21min
#50 Leading with passion: The values that saved Ashley Stewart
After serving urban communities for more than 20 years, plus-size fashion retailer Ashley Stewart was on the brink of closing in 2013 when investment professional James Rhee stepped in as CEO and brought the company back to life. In this episode, Rhee joins co-host Shannon Schuyler, chief purpose officer at PwC to discuss his values-based leadership style and how passion saved the company.

Mar 12, 2018 • 21min
#49 How Kidbox creates a new family shopping experience
Kidbox, a curated clothing service for children, uses a proprietary algorithm to serve up the perfect styles. For every full box kept, the company donates new clothing to children in need. In this episode, Kidbox CEO Miki Berardelli discusses how the company thrives on a technology-first approach and dedication to charitable giving.

Mar 5, 2018 • 18min
#48 Staying a step ahead in fast fashion
From humble beginnings to 4.5 million global subscribers, TechStyle brands JustFab and ShoeDazzle are now the largest subscription ecommerce brands worldwide. In this episode, JustFab and ShoeDazzle Brand President Traci Inglis discusses how operating with a startup mentality helps the brands fuel innovation through data and customer personalization.

Feb 26, 2018 • 21min
#47 A new kind of customer: What’s driving retail evolution
Retail is going through rapid transformation driven by changing consumer behavior — consumers simply don’t shop the way they used to anymore. NRF’s Director of Research and Consumer Insights Katherine Cullen explains generational differences in shopping habits and the consumer preferences shaping today’s retail, including trends in fulfillment and experiential retail.

Feb 19, 2018 • 23min
#46 Tractor Supply creates a winning online experience
Tractor Supply Company (which does not sell tractors), celebrates its 80th anniversary this year, and SVP and CIO Rob Mills says that 70 percent of its customers today shop on a mobile device for gardening equipment, supplies for animals, hardware and apparel. In this episode, Mills discusses how the company extends the product expertise it’s known for to the digital world, creating an award-winning online customer experience.

Feb 14, 2018 • 20min
#45 Natural talent: How spreading wellness grew a business
The joy of life, as Kate Ross LeBlanc feels, is being well. As CEO and Co-Founder of Saje Natural Wellness, her mission is to care for a devoted community through her line of all-natural products. LeBlanc shares her passion and some Peppermint Halo with Retail Gets Real, and outlines why service is a core pillar of her phenomenally-successful business.

Feb 12, 2018 • 20min
#44 Entrepreneurship’s role in social change
Soles4Souls was established as a way to help those affected by catastrophic natural disasters. Since 2006, the non-profit social enterprise has distributed over 30 million pairs of shoes in 127 countries and all 50 U.S. states. In this episode, CEO Buddy Teaster discusses how the organization serves communities in crisis, as well as entrepreneurs in developing countries.