Retail Gets Real

Jeffrey Rayport, Faculty at the Entrepreneurial Management Unit at Harvard Business School sees established legacy retailers being “attacked” from three different avenues and suggests three elements that can help them adapt: data analytics, digital marketing and creating customer experiences. Find out more about each, plus learn more about NRF NXT, our newest event. Learn more at retailgetsreal.com.

Retail expert James Mullan, formerly SVP and Head of US Business at UK consultant firm GDR Creative Intelligence, describes the trends in retail today that he thinks will have the biggest impact in the future and shares how retailers can adapt and evolve to rapidly changing consumer behavior. Learn more at retailgetsreal.com.

As the EVP of Loss Prevention and Global Sustainability at Gap Inc., Keith White has a one-of-a-kind title and position: While protecting the company’s people and assets, he also takes care of the planet. White joins this episode of Retail Gets Real to discuss emerging trends in the loss prevention world and how the apparel retailer is taking corporate social responsibility to the next level. Learn more at retailgetsreal.com.

As retailers seek to build personalized and engaging customer experiences, they’re collecting more consumer data. PwC’s US Cybersecurity and Privacy Leader Sean Joyce joins the show to discuss how retailers must practice transparency around data collection and protect consumer data to build trust with consumers in the age of experiential retail. Learn more at retailgetsreal.com.

Cuyana uses its philosophy of “fewer, better” things to create thoughtfully made items, appealing to women who have become dissatisfied with fast fashion. Co-founder and CEO Karla Gallardo discusses how the business was born, the journey to opening stores and how to grow a brand built on trust. Learn more at retailgetsreal.com.

Sandra Oh Lin took her knack for creating fun STEM activities for her kids and turned it into KiwiCo, a monthly subscription box business that fuels kids’ passion for creativity. On this episode, Oh Lin describes how she went from engineer to entrepreneur and the lessons she learned the hard way as demand for the popular kids’ activity boxes quickly grew. Learn more at retailgetsreal.com.

Shopping for used clothing is turning into a luxury experience with thredUP, a company that started online and expanded into five stores in just a few years. President Anthony Morino is helping take this “unappealing” market and making it sexy and environmentally conscious. Hear him explain all the things that are woven into the operation to make it seamless for customers. Learn more at retailgetsreal.com.

B8ta’s “retail-as-a-service” model brings new and innovative products to retail faster. Co-founder and President Phillip Raub talks about the company’s unique model and how its retail spaces elevate the discovery experience in the physical world. Learn more at retailgetsreal.com.

Shoe brand Rothy's brings together things consumers don't find everyday — shoes that are comfortable, stylish and made sustainably from recycled plastic. That winning combination has earned the company an avid fan base that's growing quickly. VP of Marketing Elie Donahue talks about how to attract fans and where the brand is headed. Learn more at retailgetsreal.com.

Social media's powerful influence to reach consumers is a game changer for many businesses. Facebook’s Martin Gilliard, head of industry, retail — superstore and grocery, is at the center of where social media and shopping meet. In his role at Facebook, Gilliard drives the development of data products for retail; in this episode, he dives into how Facebook is working with retailers now and in the future. Learn more at retailgetsreal.com.