
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Latest episodes

Jan 11, 2022 • 17min
253. A preview of NRF 2022: Retail’s Big Show
The National Retail Federation is convening retailers and partners in New York city for its annual convention and expo NRF 2022: Retail’s Big Show on Jan. 16-18. NRF’s Jill Dvorak and Eric Olson join to share what attendees can expect to see, hear and do at the event. Learn more at retailgetsreal.com.

Jan 6, 2022 • 24min
252. The State of Retail heading into 2022 with Matt Shay, President and CEO of NRF
Matt Shay, the president and CEO of the National Retail Federation, looks back at retail in 2021 and lessons learned to move the industry forward in 2022. Learn more at retailgetsreal.com.

Dec 21, 2021 • 11min
251. The best Retail Gets Real moments from 2021
We’ve had insights into the pandemic and visions of the future in wide-ranging conversations representing key topics for the industry over the last year. In this episode, we highlight our favorite podcast moments of 2021. With everything from large companies to scrappy startups, it’s the focus on people that makes this industry so rewarding. Learn more at retailgetsreal.com.

Dec 15, 2021 • 19min
250. The impact of consumer trust and how to build it
Barbra Bukovac, vice chair of consumer markets at PwC, discusses insights from PwC’s recent survey that show the impact of the pandemic on consumers’ trust and their relationships with businesses, including what helps businesses build trust and why engaging with customers regularly is so meaningful. Learn more at retailgetsreal.com.

Dec 7, 2021 • 26min
249. Rhone CEO on why physical retail is key to growth
Nate Checketts, CEO and co-founder of men's activewear brand Rhone, shares how the company is expanding its physical presence and growing its brand while holding onto its values. Learn more at retailgetsreal.com.

Nov 30, 2021 • 22min
248. Holiday shopping insights from Google
Bill Ready, president of commerce at Google, joins the podcast to discuss trending gifts this holiday season and the future of shopping as digital and physical experiences continue to blend. Learn more at retailgetsreal.com.

Nov 23, 2021 • 15min
247. NRF policy update: The issues impacting retail today
David French, NRF’s Senior Vice President of Government Relations, discusses the latest on advocacy campaigns for the industry and connects the dots between Capitol Hill and retail. Learn more at retailgetsreal.com.

Nov 16, 2021 • 15min
246. Top 5 holiday questions answered
On this episode of “Retail Gets Real,” NRF retail industry experts answer the holiday season’s most-asked questions: the role of Black Friday, shipping concerns, the impact of inflation, labor shortages and who will be spending the most. Learn more at retailgetsreal.com.

Nov 9, 2021 • 13min
245. The List of People Shaping Retail’s Future 2022
The NRF Foundation’s List of People Shaping Retail’s Future is a dynamic group of leaders creating opportunities and sparking innovation. These individuals – leaders at Chewy, CVS, Five Below, McDonalds, and The RealReal – have dedicated their careers to building better lives and stronger communities. They each discuss decisions they made throughout the pandemic and what the future of retail looks like. Learn more at retailgetsreal.com.

Nov 2, 2021 • 23min
244. What retailers need to know about increasing organized retail crime
The retail industry has been dealing with organized crime for many years, but the topic has gained new attention in the media of late. In this episode, Tony Sheppard, the director of loss prevention solutions at ThinkLP, talks about why we’re hearing so much about these problems right now, how the pandemic has impacted the problem, and how retailers can combat the issue and plan for the future. Learn more at retailgetsreal.com.