Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Sep 20, 2017 • 35min

62: How Evita Robinson Changed the Face of Travel

Today on the show, we have a woman who started a travel movement. Her name is Evita Robinson and she is the Founder of Nomadness Travel Tribe. Evita has always been a creator in visual media. Yet, it was a trip to Paris, six weeks after graduating from undergrad, that changed the scope of her personal and professional life. So in September 2011, she created the Nomadness Travel Tribe, an online social community primarily for travelers of color. Nomadness was the first of its kind targeting diverse millennials, in the newly coined 'black travel movement'. The group currently surpasses 16,000 international members, with over 100,000 passport stamps, and nearly 100 meetups a year, all across the globe. Evita has shattered the myth that people of color don’t travel. She is also a keynote speaker, TED Resident, consultant for Destination Marketing Organizations, and continues her love of seeing the world while writing her first book. On today’s episode, Evita gets into: How Nomadness started organically and she never expected it to be a business Why she doesn’t believe in 5 years plans and why you shouldn’t either Why we all need multiple revenue streams How she recovered from near burnout How she decides what’s best for her brand Listen on Apple Podcasts, Soundcloud, Stitcher and wherever you get your podcasts Links mentioned on this episode Nomadness Travel Tribe Slack Making Oprah podcast Steve Jobs “Stay hungry. Stay foolish.” Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4200 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Evita Robinson - @evierobbie Nomadness - @nomadnesstribe Side Hustle Pro – @sidehustlepro #SideHustlePro     Hosted on Acast. See acast.com/privacy for more information.
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Sep 13, 2017 • 42min

Ep 61: Meet the Black Harvard Grads Flipping the Script On Beauty Norms

This week on the show I have KJ Miller & Amanda Johnson. KJ and Amanda are graduates of Harvard Business School and the co-founders of Mented Cosmetics (short for pigmented). These two women are making their mark on the beauty industry, redefining what a natural, clean beauty look is for women of color. It all started when they both realized they were struggling to find the perfect nude lip. So these ladies took matters into their own hands and created Mented. Mented is an upscale beauty brand for all women of color who are looking for great nude and neutral looks. These two figured out the one thing the industry had forgotten to do and now have a thriving beauty company.   On this episode, KJ & Amanda share: How they learned to make beauty products Their early mistakes when starting the brand What it really takes to launch and keep a brand afloat   This episode is brought to you by ZipRecruiter. With ZipRecruiter, you can post your job to 100 plus job sites with just one click. Right now, My listeners can post jobs on ZipRecruiter for FREE, Just go to ZipRecruiter.com slash “hustle” to try ZipRecruiter for free.   Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play Links mentioned on this episode Mented Cosmetics YouTube GSuite How I Built This Forbes podcast on Glossier Founder Emily Weiss Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4200 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Mented Cosmetics - @MentedCosmetics Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Sep 6, 2017 • 32min

Ep 60: How Fitness Guru Cassandra Nuamah Turned Her Side Hustle into Her Dream Business

Cassandra Nuamah, better known as Coach Cass, is a certified personal trainer, group, exercise instructor and health and wellness coach. She is master trainer with KUKUWA® African Dance Workout and a source of inspiration for many. After dropping more than 50 pounds, this one time advertising professional pursued her certification as a wellness and fitness coach and began devoting her life to helping others. Originally from Ghana, Coach Cass and her Mother Kukuwa (the founder of founder of kukuwa fitness.com) also organize yearly Fitness and cultural excursions to different countries in Africa and teach Fitness and dance classes locally and internationally. When she’s not teaching us to get in fitness formation, she’s proudly infusing her Ghanaian culture into everything she touches. For years, Cassandra tried to juggle her advertising career with her rapidly growing fitness side hustle. Find out what caused her to finally say goodbye to a 9 to 5 and hello to her purpose.   Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play Links mentioned on this episode Kukuwa Fitness Google Calendar Upwork 10X Rule by Grant Cardone Africa With Us   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4000 members strong and counting. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Coach Cass - @coachcassfit Kukuwa Fitness - @kukuwafitness Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Aug 30, 2017 • 44min

Ep 59: MunaLuchi Creator Jacqueline Nwobu on Reshaping the Wedding Industry

Today’s guest and the platform she created provided me the most assistance and resources with planning my wedding. Her name is Jacqueline Nwobu, and she is the Co-founder and Editor-in-Chief of MunaLuchi Bride Magazine, the leading nationally distributed wedding magazine catering to women of color. Women of color are major contributors to the billion dollar wedding industry, yet, our presence within major bridal publications and websites/blogs is rare. Jacqueline had a vision and determination to fill this void. Today, MunaLuchi is a multi-cultural global technology company serving the $200 billion international wedding and events industry. It caters to the growing multi-cultural wedding and events industry throughout the world with a vertical online marketplace connecting engaged couples to event professionals.Today on the show, we’ll hear how Jacqueline and her husband launched MunaLuchi with no prior experience and obtained national distribution within major retailers including Target and Barnes and Noble. Plus, hear how she’s continuing to grow the brand and what she’s learned about hiring the right people. On today’s episode, Jacqueline gets into: How she started MunaLuchi Bride Magazine with no distributor and no plan How she got MunaLuchi into Barnes & Noble, Safeways and other major newsstands across the country When she knew it was time to leave her job What led her to launch The Coterie, the vendor and education arm of MunaLuchi How she juggles love and business with her business partner and husband, Chike   Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play Links mentioned on this episode MunaLuchi Bride Magazine Coterie Retreat Lynda.com Skillshare Think and Grow Rich by Napoleon Hill Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Munaluchi Bride - @MunaluchiBride Jacqueline Nwobu - @jackienwobu Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jul 22, 2017 • 59min

Ep 58: How Gwen Jimmere Founded and Patented Beauty Brand Naturalicious

Today in the guest chair, we Gwen Jimmere. Gwen is the CEO and founder of Naturalicious. What really stood out to me about Gwen is that she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product. Not only is she a respected authority in the hair care industry, she was named one of the 100 Most Influential African Americans in the U.S. as a 2016 Root 100 Award honoree. She is also the winner of the Black Enterprise Elevator Pitch Competition, and has been featured everywere from Fast Company and Essence to Entrepreneur and The Washington Post. On today’s episode, Gwen gets into:   How she quit her job and created Naturalicious with $32 dollars in the bank, she founded Naturalicious The way she hustled and marketed during the early days What her target customer has to do with Shonda Rhimes How she’s been able to push past self-doubt + much more! I really love what Gwen had to share.   Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play Links mentioned on this episode Naturalicious National Association for Women Business Owners Black Enterprise Entrepreneur Summit Shoe Dog by Phil Knight Sara Blakely, Founder of Spanx Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 3500 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Gwen Jimmere - @gwenjimmere Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jul 12, 2017 • 43min

Ep 57: Up close with Morgan DeBaun: The Millennial CEO Shaping Black Digital Media

Today on the show, we have a woman who is a millennial CEO shaping Black digital media. Her name is Morgan DeBaun and she is the Founder of Blavity, one of the fastest growing digital media startups and a top destination for black youth culture. In March 2017, she launched a new lifestyle brand called 21Ninety, a website focused on beauty, health and wellness for women of color. She is one of only 12 Black women to raise over 1 million dollars in venture funding and has been featured on Essence, New York Magazine, Teen Vogue, Nylon, and was a finalist for 2016 TechCrunch Founder of the year. I first encountered Morgan at the Blavity EmpowerHer conference back in 2016. I was already impressed enough with Blavity to buy a ticket, but what Morgan created in that room, really sealed the deal for me. I needed to start Side Hustle Pro. As a matter of fact, when the emcee asked, I forget what the question was, but she basically asked who wanted to share a new initiative or something, I raised my hand, got on stage and announced to this room full of black women creators and entrepreneurs that I was starting Side Hustle Pro. And there was NO turning back after that. So it's a pleasure to welcome Morgan to the guest chair today. Hosted on Acast. See acast.com/privacy for more information.
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Jun 28, 2017 • 1h 4min

Ep 56: How Lisa Price Turned Her Side Hustle Into A Multimillion Dollar Business

Today in the guest chair, we have Lisa Price, Founder of multi-million dollar hair and beauty company Carol’s Daughter.I am really honored to have Lisa in the guest chair, as hers is a product that transformed my personal journey to loving my natural hair and natural beauty. When I learned about Carol’s daughter’s back in the day when I was in college, I used to have it shipped to my dorm room. And this is when I was a broke college student and had no business ordering anything online. But that’s how crucial it was for me to obtain a product that could actually moisturize and nourish my kinky threads. And since then, I have followed Lisa Price’s entrepreneurial journey. If you don’t know, Lisa Price and Carol’s Daughter has been in business for over two decades. In the early 1990s, Lisa began experimenting with making her own fragrances and perfume sprays when she wasn’t busy working at her full-time job in TV production.In 1992, Price dedicated herself full time to creating beauty products. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution. In August of 1994, Price officially established Carol’s Daughter (the company lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice. Today, Carol’s Daughter sells millions of dollars’ worth of products, having launched an exclusive collection in Target stores nationwide and on Target.com in March 2014 as well as extending into select Walgreens in March 2015. As a culmination to the Carol’s Daughter business trajectory, Lisa sold her company to L’Oréal USA in November 2014. Today on the show, Lisa walks us back through the journey of building Carol’s Daughter to what it is today. Listen on Apple Podcasts, Soundcloud, and Stitcher Links mentioned on this episode Carol’s Daughter Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion Girl Boss Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 3000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Lisa Price - @iamlisaprice Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jun 22, 2017 • 40min

Ep 55: A Year of Side Hustle Pro

One year ago, June 22, 2016 to be exact, I created Side Hustle Pro podcast with a microphone and a dream. The road to Side Hustle Pro really started when I graduated with my MBA, but no job. I was feeling pretty dejected, especially after I kept going on interview after interview and getting rejection after rejection. Then I started to wrestle with the idea of doing my own thing, but for some reason, I just couldn’t pull the trigger, because I  didn’t see myself as an entrepreneur. And the reason I didn’t see myself as an entrepreneur is because...the narrative of entrepreneurship was of white men. I wanted to gain confidence and motivation from women who look like me. And particularly women who started as side hustlers (because, let's face it, these student loans are not going to pay themselves). So I started a series of "Side Hustle Pro" interviews on my old blog while I was unemployed and trying to find my way. The rest, is herSTORY. I didn't know all the blessings and challenges that would unfold as a result of launching Side Hustle Pro. Today, on my one year anniversary, I pause to look back on year one. I don’t come up for air often enough to take notes and reflect on how this all came to be (I'm too busy working to release an episode each week!). SoI'm grateful to have had some time to look back. On today’s episode, I get into:   The "secret" behind Side Hustle Pro's first year growth My hits and misses What I would do differently if I had to start it all over again My biggest lessons from Year 1 My goals and what's up next!   Listen on Apple Podcasts, Soundcloud or Stitcher Links mentioned on this episode How To Start Your Own Podcast With No Experience How To Write A Killer Cold Email [COURSE] Master The Gram: Build An Engaged Audience On Instagram [Case Study] The Simple Social Media Challenge That Helped Triple Side Hustle Pro’s Business Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is 3000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jun 15, 2017 • 1h 2min

Ep 54: How Plus Size Designer Monif C. Redefined the Fashion Industry

Today in the guest chair, we have a woman who has literally redefined the fashion industry. Her name is Monif Clarke, and she is the Founder of Monif C. Monif C. is a fashion forward, plus-size designer brand specializing in clothing and swimsuits for women sizes 14 - 24.  Monif had no prior design experience, but grew frustrated with the lack of trendy plus size clothing and  n 2005, teamed up with her mother to bring Monif C to life. Monif’s story is the perfect example of not letting one person’s no discourage you from continuing on your journey. In fact, Monif received a lot of No’s on the way to success, often being told that her designs were too sexy and that “plus-size women preferred not show off their bodies." But Monif refused to take No for an answer. Today, Monif C. is sold not only on MonifC.com, but in Asos.com, Forever21.com, as well as specialty boutiques throughout the US, London, Canada, and Australia just to name a few. In September 2017, Monif C. will celebrate 12 years serving plus size women. On today’s episode, Monif gets into: How she funded the business in the early days, before she was profitable That time she wouldn’t let Jill Scott have Monif C clothing for free Why press doesn’t automatically equal sales The investments she makes in her business Plus how she’s continuing to grow her brand   This episode is brought to you by ZipRecruiter. If you're looking to hire  top talent for your business and take it to the next level, go to ZipRecruiter.com. Try ZipRecruiter for free today at ziprecruiter.com/hustle Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play Links mentioned on this episode MonifC.com LaunchOfAFashionBrand.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is almost 3000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Monif C - @monifcplussizes Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jun 7, 2017 • 39min

Ep 53: A Year in Review with Meiko Drew, Our Entrepreneur-In-Residence

My final check-in with Entrepreneur-In-Residence, Meiko Drew.   When you first joined me on this journey in June of 2016, I introduced you to Meiko. We checked in with Meiko throughout the year to learn how her journey was going. Meiko is a Corporate America retiree as she has coined herself, who jumped ship from a lucrative career in marketing to venture out on her own.   In the last year, she has founded the blog Meiko and the Dish, she’s launched an online store of food related merchandise, she’s partnered with major brands, learned more about the food blogging industry and today  she shares the latest business that she is getting ready to launch.   Meiko has always been transparent about her bumps along the road, including when she’s been low on funds, gone through a breakup, slept on the couch of her friends, she’s shared it all.   So today, we see what she’s been up to since the last time we spoke.    On this episode, Meiko reveals: How she’s continuing to grow Meiko and the Dish the brand How she’s keeping income coming in Why she decided to partner on new website, Hitch Hatch How she’s growing her new business from scratch How she’s managing entrepreneurship, life and love + what’s next   Listen on Apple Podcast, Soundcloud, Stitcher and Google Play Links mentioned on this episode Meiko and The Dish The Hitch Hatch Upwork Filmora   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 2200 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Meiko and The Dish - @meikoandthedish Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

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