Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Sep 21, 2022 • 19min

318: How To Test Out Your Side Hustle (Side Hustle Pro Bootcamp Pt 3) REWIND

Our elders weren’t wrong when they said “You’ll never know until you try”, okay! When starting your side hustle, all the research in the world can’t compare to actually launching and testing it out. This may feel like the hardest part, but don’t let perfectionism get in the way. You’ve already done all the prep work, now it’s time to see the fruit of your labors. In episode 318, you’ll learn the steps needed to launch the side hustle of your dreams. This is part three of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.  In the episode we discuss: How to put yourself out there and get your side hustle recognized as a brand What platforms you’ll need to set up  How to be brave and just start  The Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running. Join us over at sidehustlepro.co/bootcamp Check out this episode and others on Apple Podcasts, Spotify, and YouTube  This episode is brought to you by: Comcast RISE is one of the best opportunities for small business owners! It is a multi-year, multi-faceted initiative designed to help strengthen small businesses owned by women of color and people of color. To date, Comcast RISE has helped over 9,500 small businesses across the U.S. with marketing, media, or technology upgrades FOR FREE—and your business could be next!  Qualifying businesses can apply to receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business. Plus even winners can apply again for a different grant! Go to sidehustlepro.co/comcastrise to learn more and apply. Links mentioned in this episode My Old Blog  Wordpress Theme Detector Side Hustle Pro Bootcamp Podcast Moguls Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro  Hosted on Acast. See acast.com/privacy for more information.
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Sep 14, 2022 • 21min

317: How To Find The Right Audience or Customer For Your Side Hustle (Side Hustle Pro Bootcamp Pt 2) REWIND

So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.  In this episode we discuss: How to identify your customer/audience by understanding their habits The benefits of getting hyper-specific in your research  How to reach out to the customer you identify as your target audience  This episode is brought to you by: Comcast RISE is one of the best opportunities for small business owners! It is a multi-year, multi-faceted initiative designed to help strengthen small businesses owned by women of color and people of color. To date, Comcast RISE has helped over 9,500 small businesses across the U.S. with marketing, media, or technology upgrades FOR FREE—and your business could be next!  Qualifying businesses can apply to receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business. Plus even winners can apply again for a different grant! Go to sidehustlepro.co/comcastrise to learn more and apply. The Side Hustle Pro Bootcamp The Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running. Join the FREE Side Hustle Pro Bootcamp to get weekly live sessions with me, plus weekly check in emails, accountability inside of the Side Hustle Pro Facebook community, and a recap guide at the end of the bootcamp! Join here: sidehustlepro.co/bootcamp Check out this episode and others on Apple Podcasts, Spotify, and YouTube  Links mentioned in this episode Side Hustle Pro Bootcamp Podcast Moguls  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro  Hosted on Acast. See acast.com/privacy for more information.
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Sep 7, 2022 • 21min

316: How To Choose The Right Side Hustle For You (REWIND)

If you’re still struggling to discover your perfect side hustle, you’re not alone. It’s because you’re good at more than one thing. But here’s a tip: just because you enjoy something, doesn’t mean it needs to be your side hustle! Let’s get into how to take all of your many ideas, and truly determine if it’s the best side hustle for you. This episode is part one of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.  In this episode we discuss:  Narrowing down your ideas to find a sustainable side hustle How to lean into your community to get started  The value of the information you already know   P.s. I’m hosting a live side hustle accountability challenge called the Side Hustle Bootcamp and you can sign up right now. The Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running Go to sidehustlepro.co/bootcamp to learn more and save your spot Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: Comcast RISE is one of the best opportunities for small business owners! It is a multi-year, multi-faceted initiative designed to help strengthen small businesses owned by women of color and people of color. To date, Comcast RISE has helped over 9,500 small businesses across the U.S. with marketing, media, or technology upgrades FOR FREE—and your business could be next!  Qualifying businesses can apply to receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business. Plus even winners can apply again for a different grant! Go to sidehustlepro.co/comcastrise to learn more and apply. Links mentioned in this episode Side Hustle Pro Bootcamp The sample poll I sent to my friends Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link. Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Aug 31, 2022 • 54min

315: How Jerri Evans Is Evolving From Turning Natural Juice Bar Owner To Legacy Builder

Today in the guest chair is Jerri Evans, the Owner of Turning Natural Juice Bars. Jerri was first on the show in 2017 and now she’s back with an update! As the Owner of Turning Natural Juice Bars, Jerri Evans has revolutionized juicing in the “hood”.  By bringing better choices to communities that otherwise lack access to healthy options, Jerri dedicated her mission to serving the often under-served and overlooked.   It was Evans’ late mother Annette Turner, who founded Turning Natural, after being diagnosed with Stage II Breast Cancer. Shortly after her mother’s transition, Evans quit her then excelling career as an Aeronautical Engineer to pursue helping those who were looking to take care of themselves.   Eight years and six locations later, Jerri has committed to continuing her mom’s legacy and trailblazing her own.  On this episode, hear how Jerri: Thinks about how and when to expand to a new location Addressed her shortcomings as a manager to make her team stronger Navigates “graduating” from a business she founded and having an exit strategy! Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  Links mentioned in this episode Turning Natural Juice Bars DC Consumer Regulatory Affairs Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro Turning Natural - @turningnatural Jerri Evans - @jerrichanel #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Aug 24, 2022 • 37min

314: How Monique Little Grew Her Natural Hair Accessory Brand into a Multimillion Dollar Company REWIND

This week I chat with Monique Little, CEO & Founder of You Go Natural, one of the nation’s fastest growing natural hair accessory brands. Little founded the company to address the need for easy styling options for women who opt to wear their hair in its natural state. Having started with just a sewing machine, some remnant fabric from her mother’s stash and an idea, in just five years Little has successfully grown a multimillion dollar brand. In this episode you will learn: How wanting more freedom in her schedule led to the start of You Go Natural  How she got her product to grow in the first six months to a point where she was making more than her full time job’s salary How she went from working with contractors to opening up a facility and hiring full time employee When she decided to raise capital and how she had to explain the black women’s beauty experience to people who didn’t understand the need for her product Her marketing strategy for scaling the business, when she knew it was time to bring in an external team, & how being in your own target market helps with knowing what to say to your audience + much more! Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  Links mentioned in this episode YouGoNatural.com Shoe Dog A Memoir by the Creator of Nike Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro You Go Natural: @YouGoNatural Hosted on Acast. See acast.com/privacy for more information.
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Aug 17, 2022 • 39min

313: How Ericka Chambers is Building Her Brand, Puzzles of Color, While Working Full Time REWIND

Today in the guest chair we have Ericka Chambers, CEO and Co-Founder of Puzzles of Color. Ericka and her brother founded this business in the middle of the pandemic. She used that idle time to really think through something that her and her family has done for years, which is build puzzles together. And the one thing they realized was lacking was puzzles featuring people of color. After unsuccessfully trying to convince other people to launch this business, Ericka and her brother finally realized it was up to them to solve this problem. In this episode we discuss: How they started, how they’re growing, how they’re learning what to delegate Working with artists of color to license their pieces and turn them into puzzles Juggling the business and parenting while side hustling And so much more! Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  Links mentioned in this episode PuzzlesofColor.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Puzzles of Color- @PuzzlesofColor Hosted on Acast. See acast.com/privacy for more information.
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Aug 10, 2022 • 56min

312: How Gia Peppers is Forging Her Own Path In Media

This week in the guest chair we have Gia Peppers, an award-winning on-air talent, entertainment journalist, content creator, and podcaster who is most known for her work as a contributor on NBC's primetime morning show, "Today Show," her nationally syndicated Urban One Radio show and podcast, "More Than That with Gia Peppers," and as 1/5th of the wildly popular podcast, "Black Girl Pod."  She shares with us how with each piece of content she creates or participates in, she hopes to remind everyone that the greatness that inspires us in others also lives in each one of us.  In this episode we discuss: How she found a way to do what she loved at a time where there weren’t many opportunities in the entertainment industry How her father inspired her love for journalism  How all of her experiences helped her get to where she is now How she taps into the little daily joys of life for happiness rather than focusing so much on the big accomplishments + so much more.. Check out this episode and others on Apple Podcasts, Spotify, and YouTube  Links mentioned in this episode Black Girl Podcast More Than That Podcast Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Gia Peppers: @GiaPeppers Hosted on Acast. See acast.com/privacy for more information.
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Aug 3, 2022 • 31min

311: How I’m Managing Life, Motherhood and Business

This week I am back with a solo episode where I am sharing:  How moving back to NY has been life changing & what I’ve learned from my entry into motherhood  How I am focusing on my mindset and systems this quarter What I am hiring for in my life & the book that inspired these ideas + so much more Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  Trade And Travel Through Trade and Travel, you can learn how to trade as a side hustle and supplement your income with trading. sign up for the Trade and Travel program at sidehustlepro.co/tradeandtravel Thrive Causemetics Get 15% off of your first purchase order when you visit thrivecausemetics.com/hustlepro Links mentioned in this episode We Should All Be Millionaires by Rachel Rodgers NicailaTV Goal Getter Action Plan Side Hustle Pro Shop  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jul 27, 2022 • 43min

310: How Erica McAfee Grew The Sisters In Loss Podcast With Lessons Learned in Podcast Moguls

Today in the guest chair we have Erica McAfee, one of my Podcast Moguls students who's here to share her journey of growing her podcast, Sisters in Loss, through the lessons learned inside of the Podcast Moguls accelerator program. Erica is the Founder and CEO of Sisters in Loss, a maternal child health hub that helps Black women replace silence with storytelling around pregnancy and infant loss and infertility.  Sisters in Loss provides pregnancy, birth, postpartum, bereavement doula, and grief services to help women step beyond anxiety and fear and into trust and peace after loss. Its self-titled podcast spotlights resilient Black mothers who share intimate details of their journey to motherhood through painful, but inspirational loss and infertility stories.  Sisters in Loss has been featured in Forbes, BBC News, Black Enterprise, Women's Health, The Today Show, NBC Nightly News, and The White House.  In this episode she shares: How her interest in alternate methods of growing a family inspired her to start podcasting  What attracted her to join Podcast Moguls and her journey within the program Her top lessons learned from Podcast Moguls + so much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube  This episode is brought to you by:  Trade and Travel Through Trade and Travel, you can learn how to trade as a side hustle and supplement your income with trading. Sign up for the Trade and Travel program at sidehustlepro.co/tradeandtravel Links mentioned in this episode www.sistersinloss.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Sisters in Loss- @SistersInLoss Hosted on Acast. See acast.com/privacy for more information.
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Jul 20, 2022 • 38min

309: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper

This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. Established in 2015, Cloth & Paper was birthed from necessity! Ashley left her corporate finance job of 9 years and needed to devise a plan on what her next career move would be, while fulfilling her dream of being an entrepreneur. While on the hunt for a new planner, she noticed that there weren't any on the market that quite fit her minimal aesthetic or needs. It was at that point her journey down the paper trail began. She then spent endless hours and days designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. She ran C&P alone for the first year and a half, testing her true abilities as an entrepreneur. Today, she is still head designer, AKA mastermind, behind it all, growing Cloth & Paper into a brand with over 40 employees, 100K Instagram followers, and thousands of passionate customers.  In this episode she shares: What inspired her to start Cloth & Paper How she created her first planner insert on Microsoft Word! How her organic approach to marketing supported the growth of her business & so much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube  This episode is brought to you by:  US BankVisit USBank.com for the tools you need to make your business boom! / If you’ve got goals, hopes, and dreams visit USBank.com to make them happen! U.S. Bank is an equal opportunity lender and member FDIC Trade and Travel Through Trade and Travel, you can learn how to trade as a side hustle and supplement your income with trading. Sign up for the Trade and Travel program at sidehustlepro.co/tradeandtravel Links mentioned in this episode ClothandPaper.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Cloth and Paper- @Cloth_and_Paper Hosted on Acast. See acast.com/privacy for more information.

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