Joseph Jaffe is Not Famous

I’m thrilled to welcome back 5 of my previous guests to the show: The indomitable Peter Shankman, the enigmatic Jason Borowicz, the cerebral Chad Dick, the inspirational Judi Glova and the generous David Berkowitz.Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes.I don’t know the topics in advance; nor do I necessarily want to know them.Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights.This week you’ll hear from Scott Rouse, Ford Saeks, Lauren Griffiths and Daniel Golden. Learn more about your ad choices. Visit megaphone.fm/adchoices

Elitist colleges, spy schools, ransomware.We’re going light, frivolous and superficial on CoronaTV with Pulitzer Prize and 3 time Polk award recipient, multiple best-selling author and senior editor at ProPublica, Daniel Golden.You’ll also learn what a “muckrack” is (which it turns out is muckrake!) Learn more about your ad choices. Visit megaphone.fm/adchoices

Lauren Griffiths is why I started CoronaTV.I started the show to help people – both my fellow guests and those at home.And then there’s Lauren, who has probably helped more people with one single post than I’ve probably done with 190+ interviews.What did she do? She changed her profile pic on LinkedIn. That’s it!She’ll tell her story on CoronaTV on “finding her voice, inspiring others and not caring what others think.” Learn more about your ad choices. Visit megaphone.fm/adchoices

When times get tough (or even when they aren’t), here’s one superpower that’s not mentioned as often as it should: tenacity.Ford Saeks gets it and makes the integral connection between tenacity and innovation.It is a prerequisite? An enabler? A catalyst for future growth?We’ll discuss, along with “controlling the controllables,” thinking big AND small, and finally redefining our value propositions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Where do I start with body language expert and analyst, Scott Rouse?By day, he trains law enforcement and the military in interrogation and body language. By night, he swindles millions from card sharks in high stakes games of poker.OK, that last line was a lie or was it? Can you tell? Scott Rouse can.So join me on CoronaTV, where we’ll discuss this and a whole lot more.PS This is "Take 4" of our attempt to do this...let's hope it's a charm! Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m thrilled to welcome back 5 of my previous guests to the show: Dog is my Co-Pilot’s Peter Rork, the inimitable Scott McKain, Carla Johnson, Melanie Deziel and Engelina Jaspers.Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes.I don’t know the topics in advance; nor do I necessarily want to know them.Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Ahava Leibtag, Jon Miller, Jason Falls and Adam Ferrier. Learn more about your ad choices. Visit megaphone.fm/adchoices

His title is “Chief Thinker.”His response to, “how would you like to be introduced?” was “you can make it up" (hence the episode title!)His company is called Thinkerbell.He’s a consumer psychologist that believes you should stop listening to your consumer and try hearing your brand instead (that’s his book title.)I met him years ago and the impression he made on me never went away. He’s a smartypants and – as he’s in Australia – will be joining me for a non-cocktails episode of CoronaCocktails (unless of course he’s drinking a Bloody Mary!) Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls is a bit of a legend in the industry.He rocks a beard like no one’s business, has an amazing podcast and has a brand-new book out in February called “Winfluence.”Out of respect – and in order to raise a glass to a new administration - on Inauguration Day, CoronaTV becomes CoronaCocktails today.I know Jason will be true to Kentucky with a glass of bourbon whereas I will honor my Scottish roots, with a glass of Glenrothes.PS I have no Scottish roots. Learn more about your ad choices. Visit megaphone.fm/adchoices

Just when you thought it was safe to get back in the Account-based Marketing waters, along comes….Account-based Experience.ABM has been one of the most significant parts of the B2B world and personally, I’ve loved watching it grow as it is the B2B equivalent or implementation of Flip the Funnel.It’s refreshing to see newly instated CMO of Demandbase, Jon Miller, look to take this to the next level and we’ll discuss his triple vision 1) as a CMO, 2) ABX and 3) the “new” Demandbase. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ahava means love, which would make Moshe Engelberg happy, but THIS love is reserved strictly for content strategy. Or is it content design? Or is it content marketing?Confused?Don’t be.Ahava Leibtag will explain everything, including how to fight the content flood.Can you get insurance for that? Learn more about your ad choices. Visit megaphone.fm/adchoices