Lunch Hour Legal Marketing
Legal Talk Network
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms.Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth.Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
Episodes
Mentioned books
Nov 27, 2019 • 49min
Bring Your Human to Work with You: Using Your Strengths to Grow Your Business
Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.
Sep 19, 2019 • 54min
Lunch Hour Legal Marketing: Mailbag Edition!
Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.
Aug 28, 2019 • 48min
Social Media Marketing: Strategy Tips for Law Firms
Traci Reuter offers essential strategies for social media marketing for lawyers.
Jul 31, 2019 • 56min
How AI Helps Lawyers Do Their Best Work
Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.
Jun 20, 2019 • 40min
Your Clients are Humans, Be One Too
Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.
May 15, 2019 • 48min
PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.
Apr 16, 2019 • 56min
Optimizing SEO with Schema Markup
In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.
Mar 19, 2019 • 52min
Review Fraud: Exposing Lawyers who Mislead Consumers
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.
Feb 28, 2019 • 1h 5min
Jordan Harbinger’s Networking Playbook for Lawyers
How can lawyers build influence in the legal community? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.
Jan 17, 2019 • 46min
Digital Marketing: Content is King
How can lawyers make their online content more visible for prospective clients? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best.
