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The Quiet Light Podcast

Latest episodes

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Sep 5, 2023 • 35min

Repurposing Assets for a Six-Figure Exit – Shaina Weisinger

Shaina Weisinger is a recovering content marketing expert hell-bent on helping people live happier and healthier lives. She was the Founder and CEO of Repurpose House, an agency that repurposes content for social media platforms — which she sold to Carbon6 Technologies. Before Repurpose House, Shaina founded WAKE brand media and has contributed insights on business growth and content marketing via conferences, podcasts, intensives, and guest blogs. She has also been featured in Entrepreneurs On Fire, Inc., DigitalMarketer, and hosts The Content Coalition podcast.    In this episode… Exiting a successful business can be just as challenging as building it. So what can you learn from someone who has victoriously done both? After building a rewarding and lucrative repurposing content agency, Shaina Weisinger decided to sell. She found the key to a successful exit is a clear strategy. To make the sales process smooth and efficient, it’s a must to ensure your documentation, especially financials, is up-to-date and in order. With proper preparation and execution, exiting a content agency can be a rewarding experience that sets you up for future success.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Shaina Weisinger, a recovering content marketing expert, to discuss her journey building and exiting a rapidly scaling content agency. Shaina talks about the genesis of Repurpose House and what it does, the value of creating systematized and consumer-centric businesses, why she decided to sell Repurpose House, and how having proper documentation impacts the sale of a company.
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Aug 29, 2023 • 37min

Peer-To-Peer Fulfillment: A Game Changer for Brands and Retailers

Manish Chowdhary is the Founder and CEO of Cahoot, a peer-to-peer order fulfillment network of e-commerce merchants working together to expedite shipping at a lower cost. He is also the Founder and CEO of Pulse Commerce, the leading enterprise cloud platform for order and inventory management.  Manish is an innovator, thought leader, and highly sought-after speaker for all facets of e-commerce, business methods innovation, and omnichannel supply chain and logistics optimization. Insights Success magazine recognized him as one of the 30 Most Innovative Business Leaders and has been featured in The New York Times, Forbes, Internet Retailer, and other leading publications. In this episode… Are you an e-commerce brand struggling to distribute your products to your customers quickly? Where can you find the most cost-efficient method to deliver customer orders as promised? Shipping products to customers fast and efficiently directly impacts your conversion rate and bottom line. Most e-commerce brands have suffered at the hands of traditional 3PLs because they’re expensive and don’t offer quality service. Manish Chowdhary recommends partnering with an ultrafast order fulfillment company to get an edge on other 3PLs. He shares his journey of building a full-service order fulfillment platform that enables merchants to fulfill orders for other sellers faster and at a lower cost. In this episode of the Quiet Light Podcast, Pat Yates sits down with Manish Chowdhary, Founder and CEO of Cahoot, to discuss how e-commerce brands can fulfill orders faster, cheaper, and more reliably. Manish also talks about navigating the Amazon Seller Fulfilled Prime site and Pulse Commerce’s role in integrating with Cahoot.
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Aug 22, 2023 • 29min

My Amazing Exit at 19 Years Old!

Hudson Shapiro is the Founder of TumLove, a brand that creates gut-friendly protein products for those with sensitive stomachs. He has been working on business-oriented projects since he was 10. Hudson co-founded Dupuytrensco, a company with the first-ever all-natural remedy for Dupuytren's contracture and hand afflictions which he successfully exited in 2023.   In this episode… Are you building a business to sell it eventually, whether to retire or move on to your next venture? What can you learn from a young entrepreneur who successfully exited his company at 19?  After growing a thriving business, Hudson Shapiro decided to sell. With a few failed attempts at handling the sales process alone, he discovered that selling a business can be challenging and stressful, especially for a young entrepreneur just beginning his journey. Hudson recommends researching to find a reputable broker or agent who can help you navigate the complex world of exiting a business.  In this episode of the Quiet Light Podcast, Pat Yates and Elaine Eason sit down with Hudson Shapiro, Founder of TumLove, to discuss his journey of successfully exiting a business at 19. Hudson talks about the launch of Dupuytrensco and what it offers, the process of selling a business through Quiet Light, lessons learned from the exit, and advice for young entrepreneurs.
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Aug 15, 2023 • 41min

Grow Your Subscription Income With Rodeo

Ben Fisher is the Co-founder and CEO of Rodeo, a consumer-centric subscription platform for challenger CPG brands. He is an entrepreneur who understands the technologies and growth strategies for an e-commerce brand and is passionate about helping entrepreneurs scale their businesses and achieve their maximum potential. Before Rodeo, Ben was the Co-founder of CartHook, a customizable e-commerce checkout used by hundreds of DTC companies on Shopify and famous for its one-page checkout and one-click post-purchase upsells.  In this episode… Every e-commerce brand strives to acquire repeat customers. One way to accomplish this goal is by offering a subscription, but how can you perfect this method?  With the evolution of the e-commerce space, the tools and strategies people use to sell have changed. Ben Fisher notes that about 70% of Shopify brands are offering subscription products this year. However, with more and more brands pushing subscriptions, it can become a negative experience for people, resulting in higher churn rates. Ben describes how he helps clients reorchestrate the reordering experience into something better for everyone. In this episode of the Quiet Light Podcast, Pat Yates sits down with Ben Fisher, Co-founder and CEO of Rodeo, to discuss how to introduce a successful subscription model. Ben explains how Rodeo assists entrepreneurs with the subscribe and save model, its ideal client profile, the reasons for high churn rates, and how entrepreneurs can avoid the common mistakes made with e-commerce subscription models.
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Aug 8, 2023 • 49min

Expand Your Offering and Channels With Carro

David Perry is the Co-founder and CEO of Carro, a leading collaborative commerce platform that assists brands, retailers, and influencers in boosting their sales. He is a Northern Irish video game developer, programmer, and entrepreneur who founded Shiny Entertainment and Gaikai, both acquired by Sony Computer Entertainment.  David was awarded an honorary doctorate in engineering from Queen's University, Belfast, and a master's in game development from Westwood College. He is an esteemed keynote speaker who has presented at various events, including TED, E3, Hollywood and Games, Digital Hollywood, 3D Gaming Summit, and Casual Connect.  In this episode… In today's fast-evolving technological landscape, it is essential for brands to establish an online presence to boost sales. But how can they effectively achieve this and succeed in the competitive world of online retail? Many e-commerce platforms can help build an online store, but they may not drive enough traffic to scale in the online space. Instead, entrepreneurs can leverage available brand networks and distribute their products in various online stores and through retailers and influencers who can help direct traffic and generate orders passively. David Perry shares his journey helping connect online retailers and influencers, enabling them to extend their reach, diversify their product offerings, and craft compelling, personalized customer experiences. In this episode of the Quiet Light Podcast, Pat Yates sits down with David Perry, Co-founder and CEO of Carro, to discuss how brands can thrive online. David talks about Carro and what it does, the process of working with Carro as a brand, retailer, or influencer, the control of product pricing, and who owns the customer records.
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Aug 1, 2023 • 31min

Take Your YouTube Videos and Ads to a New Level

Christian Hoppe is the Co-founder of Forwrd Agency, a company helping e-commerce brands drive revenue and growth using YouTube ads. The Agency develops data-driven ad concepts through deep research, transforms the results into high-performing ad creatives, and expertly manages campaigns to achieve maximum ROI for its clients. Christian is also a fractional CMO at FRED & FELIA and an entrepreneur who invests and runs his e-commerce brands.  In this episode… As a D2C e-commerce brand, do you struggle to drive growth and revenue using video content? How can you harness the power of YouTube to scale your business? YouTube allows many targeting strategies that other platforms don’t. However, it can be challenging for D2C e-commerce brands to manage on their own. Consequently, it’s vital to partner with an agency that understands and specializes in video content and the intricacies of YouTube to create data-driven ad concepts that appeal to a variety of audiences. When used effectively, YouTube ads can be an excellent tool for growing your business. In this episode of the Quiet Light Podcast, Pat Yates sits down with Christian Hoppe, Co-Founder of Forwrd Agency, to discuss driving growth and revenue with YouTube ads. Christian shares his entrepreneurial journey from digital marketer to building Forwrd Agency, YouTube ad advice, and how his company grows brands by creating compelling YouTube ads.
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Jul 25, 2023 • 40min

How Can the Amazon and Walmart Agency Ecomcy Help Your Business?

Vincenzo Toscano is the Founder and CEO of Ecomcy, a full-service Amazon consultancy providing tactical and execution support and strategic consulting services for Amazon sellers and vendors. Focused on mid to large-sized brands, Ecomcy uses specialized consulting frameworks, profound analytical ability, and powerful technology to grow its customers’ revenue on Amazon.  Vincenzo is an Amazon and Walmart consultant, e-commerce strategist, and the CEO of Amzbassador, the ultimate Amazon live marketing software to find top Amazon influencers, manage relationships, and track results. He has a master's degree in aerospace, aeronautical, and astronautical engineering and previously served as a Control System Engineer for Rolls-Royce. In this episode… Are you looking to open an Amazon or a Walmart storefront? How can you grow your visibility and sales?  Aerospace engineer Vincenzo Toscano landed in the Amazon world in search of additional ways to earn income and free up his time. He grew a remarkably successful Amazon brand, allowing him to quit his job. From the knowledge he amassed from using a targeted multifaceted approach, he opened a consulting agency to help other entrepreneurs launch brands on Amazon and Walmart so they could scale and drive revenue.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Vincenzo Toscano, Founder and CEO of Ecomcy, to discuss recommendations for launching and scaling a brand on Amazon and Walmart. Vincenzo talks about the genesis of Ecomcy and how it helps Amazon and Walmart brands scale, guidance for creating A-plus content, and the best marketing and advertising strategies to leverage for growing your brand.
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Jul 18, 2023 • 38min

Frictionless Affiliate Programs for Your Customers and Creators

Noah Tucker is the Founder and CEO of Social Snowball, an affiliate marketing platform for e-commerce merchants that automates affiliate acquisition. Social Snowball automatically creates affiliate accounts for all your customers and gives them a custom discount code to share right from the “thank you” page. Additionally, it makes your life easier by simplifying payout processes in just a few clicks, allowing you to generate revenue right off the bat in less than 60 seconds. In this episode… Have you considered growing your brand through affiliate marketing? How can you build, scale, and automate a frictionless modern affiliate and referral program? Structuring your affiliate marketing the old-school way will not allow you to leverage it fully. Since the affiliate world has evolved so much, Noah Tucker recommends partnering with experts in this space. Professionals can help you automate your affiliate and referral program and implement a less cumbersome solution.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Noah Tucker, Founder and CEO of Social Snowball, to discuss how he helps brands build effective affiliate programs. Noah explains how Social Snowball helps its clients, how affiliate marketing has evolved, the metrics for measuring affiliate marketing success, and advice for people wanting to start. 
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Jul 11, 2023 • 40min

How To Mitigate Risk When Buying a Business

Chelsea Wood is the Managing Director of Acquisition Lab, a do-it-with-you advisory service helping acquisition entrepreneurs become business owners. She is a Certified Merger & Acquisition Advisor (CM&AA) and an Industrial-Organizational (IO) Psychologist focused on maximizing organizational success through human capital. Chelsea is also the Chief of Staff at Buy Then Build and the Owner of Insightsify. She holds a Green Belt, Six Sigma Certification, a BA in psychology focusing on business administration and organizational communication, and an MA in industrial and organizational psychology. In this episode… Many people want to become entrepreneurs, but is there an alternative to starting one from scratch? Sometimes it makes sense to acquire and claim an existing one as your own. So where and how should you begin the process? As a seasoned acquisition specialist, Chelsea Wood says there's no right way to buy a business, and the process can be complicated. There is a lot of contradictory advice and varying perspectives when purchasing an existing business, so it's crucial to partner with an expert familiar with the most suitable approach. Chelsea shares how she helps and supports entrepreneurs in each phase of the acquisition process to mitigate their risk.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Chelsea Wood, Managing Director of Acquisition Lab, to discuss recommendations for successfully buying a business. Chelsea explains why people need help buying a business, the Lab’s criteria for vetting its clients, the time it takes to acquire a business, and the mistakes people can make along the way.
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Jul 4, 2023 • 27min

Bans & Restrictions: Solving a Huge Pain Point in the Advertising Industry

Rohaan Khan is the Founder and CEO of OrangeTrail Media, a brand that helps digital advertisers scale with exclusive agency ad accounts for Facebook, Google, TikTok, Snapchat, Bing, Taboola, and Twitter. Rohaan is an entrepreneur, investor, and philanthropist with deep knowledge of marketing, consumer psychology, copywriting, branding, conversion rate optimization, and media buying. With this expertise, he was able to position one of his brands for an exit, successfully selling it to a Canadian venture capital firm in 2020. In this episode… The main pain points advertisers are facing in the industry nowadays are restrictions, bans, and disapprovals. So how can you avoid or find a solution when it happens?  Every business is prone to bans and restrictions when they advertise. It's an ongoing challenge, and Rohaan Khan discovered there was little support available for companies in this area. After successfully exiting his business, solving this pain point became his main focus. Leveraging his strong industry contacts to form partnerships with ASPs from Meta, Google, TikTok, Snapchat, Twitter, Bing, and Taboola, Rohaan helps advertisers avoid or mitigate bans and restrictions in a streamlined fashion.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Rohaan Khan, Founder and CEO of OrangeTrail Media, to discuss ways to avoid or remedy bans and restrictions. Rohaan shares his backstory of starting OrangeTrail, the solutions for various types of bans and restrictions, and OrangeTrail's customer success stories.

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