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The Quiet Light Podcast

Latest episodes

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Apr 27, 2021 • 33min

How to Master HARO for Free PR and Easy SEO Wins

Greg Heilers is the Sorcerer in Residence at Sourcery, a HARO pitching platform for editorial link building that helps business leaders increase brand awareness and find their audience. He is also the Co-captain of Jolly SEO, a company that provides SEO, content marketing, and backlink services to businesses of every size. Outside of the office, Greg volunteers as an Ambassador for Pionero Philanthropy, an organization that matches philanthropic businesses and individuals with Guatemala-based causes. In his free time, Greg is also an avid gardener and hiker. In this episode… Are you looking for a way to put your hard-won expertise to good use? Do you want to be featured in esteemed publications like Forbes, Business Insider, Entrepreneur, and more? If so, this episode of the Quiet Light Podcast is for you! HARO (Help a Reporter Out) is a free service that connects specialists like you with reporters or journalists who need expert sources. The benefits of using HARO are innumerable: expanding and diversifying your network, becoming a guest on popular podcasts, and, of course, growing and scaling your business. However, HARO is full of experts — so how can you make yourself stand out from the crowd? HARO expert Greg Heilers is here to share his tried-and-true strategies for growing your presence and scaling your business through HARO today.  In this episode of the Quiet Light Podcast, Mark Daoust sits down with Greg Heilers, the Sorcerer in Residence at Sourcery and the Co-Captain of Jolly SEO, to discuss all things HARO (Help a Reporter Out). Listen in as Greg reveals the many advantages of using HARO’s platform, the ins and outs of complicated backlinking policies, and his best-kept secrets for crafting a persuasive pitch that will help you grow your company in no time. Stay tuned!
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Apr 20, 2021 • 42min

Save 2-3% on Imported Inventory and Cross-Border VAs

Ryan Cramer is the Affiliate Marketing Manager at PingPong, a revolutionary payment service provider for cross-border e-commerce sellers around the world. Currently, PingPong has more than 600,000 users and has processed more than $10 billion for global e-commerce sellers. In his role at the company, Ryan is responsible for content marketing and partnering with online sellers and service providers.   Ryan is also the host of Crossover Commerce, a podcast that features top marketplace sellers, industry experts, and e-commerce influencers. He is passionate about content creation, out-of-the-box marketing, and industry networking. In this episode… Are you trying to cut down on hidden fees that are hurting your business? Do you want to not only save money every month, but also boost the overall value of your company?  Let’s get right to it: you want to grow your business. However, many e-commerce entrepreneurs face innumerable fees that chip away at their profits and inhibit their long-term growth. According to Ryan Cramer, one of the biggest fees that can impact your business is through currency conversion. As he says, by optimizing your currency conversion and eliminating hidden fees on international payments, you can save thousands of dollars every month — and skyrocket your business’ value. So, how can you solve these cross-border currency issues to improve your bottom line and grow your business today?  In this episode of the Quiet Light Podcast, Joe Valley sits down with Ryan Cramer, the Affiliate Marketing Manager at PingPong, to reveal how you can boost your business’ growth by significantly saving on cross-border payments. Listen in as Ryan discusses the common challenges Amazon sellers face when selling internationally, how to reduce fees when paying cross-border VAs, and how PingPong can help e-commerce sellers expand their businesses and achieve a wildly profitable exit. Stay tuned!
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Apr 13, 2021 • 54min

Gino Wickman, Founder of EOS, Talks About Entrepreneurial Leap

Gino Wickman is the creator of the Entrepreneurial Operating System (EOS), a practical method that has helped thousands of entrepreneurs achieve greatness. He is also the Founder of EOS Worldwide, an organization that assists companies around the globe in the implementation of his effective EOS system. In addition to this, Gino has authored multiple best-selling books that have sold more than one million copies, including Traction, Get a Grip, Rocket Fuel, What the Heck is EOS?, and How to Be a Great Boss. Currently, Gino is focused on driving the mission behind his most recent book, Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?. With this book, he is helping entrepreneurs-in-the-making realize their potential and lead the life they were born to live. In this episode… Are you interested in starting your entrepreneurial journey, but aren’t sure if it’s the right career path for you? Have you launched a business, but are struggling to grow and scale it to success? Do you want to unlock your potential to become not just an entrepreneur, but an exitpreneur?  Entrepreneurship can often feel like stumbling through a dark room: you have no idea what you’re doing and aren’t sure of the best ways to succeed. That’s why Gino Wickman created a clear-cut method for identifying your entrepreneurial potential and determining the next steps for business growth. As he says, entrepreneurship is a difficult journey—but with passion, a mindset for success, and a clear plan, you can successfully scale your business and achieve your dream exit.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Gino Wickman, the Founder of EOS Worldwide, to talk about his paradigm-shifting book, Entrepreneurial Leap. Listen in as Gino discusses how he developed his lucrative business model for EOS Worldwide, the six traits that every entrepreneur needs to scale their business, and the importance of maintaining lifelong passion as a growth-oriented entrepreneur. Stay tuned!
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Apr 6, 2021 • 46min

How to Scale Without Losing Your Mind

Yoni Kozminski is the Founder and CEO of Escala, an affordable, boutique process improvement and digital transformation consulting firm for Amazon and e-commerce businesses. Yoni is also the Founder and CEO of MultiplyMii, a company that helps businesses around the world reduce operating costs and increase profitability and output potential. In addition to this, Yoni is the Host of Successful Sales, a podcast where entrepreneurs share their inspirational stories, hard-won wisdom, and top tips for success. In this episode… Are you struggling to grow your profits as you expand your business? If so, Yoni Kozminski has some advice for you: start scaling. Your business needs to both grow and scale in order to boom—but there is an art to effective expansion. According to Yoni, if you focus only on expanding your business’ operations without increasing your profit margin and bottom line, you will be working twice as hard but have little to show for your efforts. That’s why scaling is so important: it helps you maximize efficiency and boost profits, all while keeping costs low. So, how can you start applying effective scaling strategies to your business today? In this episode of the Quiet Light Podcast, Joe Valley sits down with Yoni Kozminski, the Founder and CEO of Escala, to talk about the importance of strategically scaling your business. Listen in as Yoni reveals the key differences between growing and scaling a business, the various ways Escala helps clients scale intentionally and profitably, and how you can start implementing some of Yoni’s tried-and-true scaling tips right now. Stay tuned!
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Mar 30, 2021 • 43min

How to Save 20-60% on Your Supplement COGS

Sean Ross is a manufacturing expert who works for TWS Nutrition, a nutritional supplement contract manufacturing aggregator with more than 40 years of combined experience and billions of dollars in nutritional product sales. TWS Nutrition specializes in helping companies reduce their cost of goods sold (COGS) by 20-60% and eliminate their manufacturing challenges. As a manufacturing guru, Sean helps e-commerce entrepreneurs drive out unnecessary costs, improve their bottom lines, and boost the value of their businesses. In this episode… Do you want to boost your company’s value in order to have a more profitable exit? Or, are you looking for some expert strategies that will help you grow your new business exponentially? If so, this episode of the Quiet Light Podcast is a must-listen! With years of experience in the nutrition industry, Sean Ross uses his expertise in the manufacturing of supplements to help e-commerce entrepreneurs dramatically grow the value of their businesses. By reducing their cost of goods sold (COGS) by 20-60%, he has improved businesses’ bottom lines and boosted their values by millions of dollars. So, how could Sean’s manufacturing strategies help you achieve greater growth potential and profitability today? In this episode of the Quiet Light Podcast, Joe Valley sits down with Sean Ross of TWS Nutrition to reveal how you can grow the value of your business by reducing your cost of goods sold (COGS). Listen in as Sean discusses the surprising truth of manufacturing markup costs, the secrets to shrinking your COGS, and a real-life example of how his company helped an entrepreneur add millions of dollars to their business’ value by diminishing their unnecessary costs. Stay tuned!
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Mar 23, 2021 • 49min

How to Open AND Manage Multiple Seller Accounts with My Amazon Guy

Steven Pope is the Founder of My Amazon Guy, an 18-person Amazon seller consulting agency based in Atlanta, Georgia. My Amazon Guy uses PPC, SEO, design, and catalog management to growth hack sales on e-commerce and Amazon marketplaces. It specializes in launching new brands and products, building enhanced brand content and design, driving traffic and sales, and much more. At My Amazon Guy, Steven oversees 153 brands that produce an excess of $100 million in revenue on Amazon. He is an experienced digital marketer, e-commerce manager, YouTuber, and podcast host. Outside of the office, Steven loves exercising his skills as an Eagle Scout, chess aficionado, and esteemed debate champion. In this episode… Let’s cut to the chase: you, like many other business owners, want to know if you can create and operate multiple Amazon seller accounts. According to Steven Pope, an esteemed Amazon expert, the short answer is yes—but only if you’re careful! Creating multiple seller accounts is an effective way to manage and grow your different brands on Amazon, but it can be a tricky business. If done correctly, you can legally grow your revenue, audience, and portfolio on the marketplace. However, if done incorrectly, you may face permanent suspension of your Amazon accounts, a mark on your brand’s credibility, and even a messy lawsuit. So, how do you discern which steps to take? According to Steven, there are a few tried-and-true strategies that will help you achieve accelerated growth as an Amazon seller in no time. In this episode of the Quiet Light Podcast, Joe Valley sits down with Steven Pope, the Founder of My Amazon Guy, to discuss his best practices for growing your business on Amazon using multiple seller accounts. Listen in as Steven reveals how to navigate Amazon’s one-time password feature, the email mistakes that could destroy your business, and why Amazon’s “Subscribe & Save” feature is the secret to success you’ve been looking for. Stay tuned!
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Mar 16, 2021 • 42min

A Due Diligence Professional Shares His War Stories

Elliott Holland is the Founder and Managing Director of Guardian Due Diligence, a boutique firm that supports ETA, acquisition entrepreneurs, and self-funded searchers looking to execute business acquisitions. Elliott has over 10 years of experience executing middle market deals and has worked with the nation’s best family offices, independent business buyers, and management consulting firms. In addition to this, Elliott is the Chief Financial Officer of Collab Capital, a growth solution that leverages financial, human, and social capital to aid Black founders as they build sustainable, innovative businesses. He is also the Chief Financial Officer of TTI USA, a boutique telecommunications installation service provider. In this episode… Do you want to ensure a seamless transfer when buying or selling a business? If so, Elliott Holland has one word for you: communication. Communication is one of the most important skills to master when buying or selling a business. That's because it not only sets clear expectations for the exit process, but it also builds trust, establishes credibility, and ensures the smoothest transfer possible. However, there are quite a few roadblocks that hinder effective communication during the transfer process—so how do you know exactly what to communicate and when to communicate it?  In this episode of the Quiet Light Podcast, Mark Daoust sits down with Elliott Holland, the Founder and Managing Director of Guardian Due Diligence, to discuss the vital lessons he has learned throughout his career in the due diligence space. Listen in as Elliott reveals the importance of building trust during a sale, the secrets to ensuring a great deal, and the value of consistent—and honest—communication when transferring a business. Stay tuned!
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Mar 9, 2021 • 41min

Why Trademarks Matter - And How To Get Yours

Steven Weigler is the Founder and Managing Partner of EmergeCounsel, a company that specializes in the protection of business assets and intellectual property for entrepreneurs across the world. Before his work at EmergeCounsel, Steven was the Founder, CEO, and General Counsel of ScholarCentric, a groundbreaking educational technology startup. With extensive entrepreneurial and legal experience, Steven specializes in intellectual property, general business counsel, and information technology law. His biggest goal is to be the primary legal counsel for his clients’ evolving businesses. In this episode… Do you want to create an Amazon brand that is protected from knockoffs? Are you looking to build an e-commerce business that has firm roots, low risk, and continuous revenue? If so, this episode with Steven Weigler, the Founder of EmergeCounsel, is a must-listen. According to Steven, there is one thing that can set your Amazon brand and products apart from the crowd: a trademark. Though some sellers consider trademarks to be unnecessary, they are actually an essential part of risk mitigation. After all, you can’t grow or sell your online business if it isn’t properly protected—and the best way to protect your brand from copycats and knockoffs is to invest in intellectual property trademarks. So, how can you go about obtaining a trademark in order to lower your business’ risk and increase its profitability? In this episode of the Quiet Light Podcast, Joe Valley sits down with Steven Weigler, the Founder and Managing Partner of EmergeCounsel, to discuss how to mitigate the risk of your e-commerce brand by obtaining an intellectual property trademark. Listen in as Steven reveals what an IP trademark is, how long it takes to obtain one, and why Amazon sellers need to understand and protect themselves from the risks of trademark infringement. Stay tuned!
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Mar 2, 2021 • 33min

The Rise of the Aggregator

Brad Wayland is a Business Advisor at Quiet Light, a brokerage firm that helps online business owners achieve amazing exits. As a successful entrepreneur, he has almost 20 years of experience marketing and operating online businesses. Starting in 2003, Brad helped create an online custom t-shirt company that he later developed into a multimillion-dollar enterprise. In the years that followed, he started building other e-commerce businesses and investing in existing companies. Over the last 10 years, Brad has constructed, purchased, or sold more than 30 web properties. In this episode… Are you in the process of selling your Amazon business but don’t quite know where to start? Do you need help understanding your options so you can make the most profitable choice for your business? Right now, aggregators are the most prominent sources of transferability in the FBA space. With their dramatic increase in recent years, they have boosted the value of Amazon businesses and made a positive impact on FBA sellers. However, there are a few things you should understand and anticipate before transferring your business to an aggregator. That’s where business advisors, such as Quiet Light’s Brad Wayland, come in: to help you assess your options, ensure fair treatment, and achieve the most lucrative exit possible while selling your business!  In this episode of the Quiet Light Podcast, co-host Mark Daoust sits down with Brad Wayland, an experienced Business Advisor at Quiet Light, to discuss the current role of aggregators in the Amazon space. Listen in as Mark and Brad explain how aggregators became so ubiquitous on Amazon, the various ways they have impacted FBA sellers, and what the future has in store for popular Amazon aggregators. Stay tuned!
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Feb 23, 2021 • 56min

Selling to an FBA Roll-Up Company? Do This and Earn More Money

David Newell is an M&A Advisor at Quiet Light, a business advisory firm that helps online entrepreneurs achieve amazing exits. His main areas of expertise include e-commerce/Amazon FBA, SaaS, and content companies that range in size from $1 million to $25 million. David is also the Founder and CEO of Inner Truth Media, a digital platform for podcasts, video courses, and articles about spirituality and personal development. Before joining Quiet Light, he was an investment banker and spent three years in internet brokering, where he personally advised on the sale of 75 businesses. In this episode… Let’s cut to the chase: you want to sell your business quickly and turn a large profit. But, with so many different paths for successfully transferring your company, how do you know which strategy will be best for you? Aggregators have recently become one of the most popular sources of transferability, especially in the Amazon FBA world. In short, these companies want to purchase and scale your business—ensuring not only a profitable exit for you, but also continued revenue down the road as they grow your business. However, transferring your business to an aggregator isn’t necessarily as simple as it sounds. Today, Joe Valley and David Newell explain why and offer an alternative strategy that will boost your business’ value in no time. In this episode of the Quiet Light Podcast, Joe Valley sits down with David Newell, a lead M&A Advisor at Quiet Light, to discuss everything you need to know before transferring your business to an FBA roll-up company. Listen in as Joe and David discuss what an aggregator is, why multiples aren’t all they’re cracked up to be, and the unmatched value of working with a brokerage during the exit process. Stay tuned to discover how to achieve a more profitable transfer this year!

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