The Manufacturing Marketer
Gorilla 76
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Episodes
Mentioned books
Oct 11, 2022 • 51min
Build the hype for your next marketing plan | Industrial Marketing Live
On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023
We discuss:
- How to think about your marketing strategy
- The outline of a marketing plan: narrative, opportunities, messaging, content strategy, distribution plan, measurement
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If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.
Oct 4, 2022 • 40min
The importance of a CRM for industrial marketing and sales teams
Featuring Michael Murphy from Hike2
Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership.
This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/ccZn3EoQknI
Hike2 is a digital solutions consultancy focused on helping their clients become better companies for their customers. They help their customers unlock the potential of their organization, through technology, and all along their customers’ journey.
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Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
Sep 27, 2022 • 40min
What manufacturing leaders care about
Featuring Joe Sullivan, Co-Founder of Gorilla 76
At most manufacturing companies many marketers struggle to get a seat at the table to discuss business strategies and create coherent marketing plans off those strategies. Our guest, Joe Sullivan, fought this problem from the agency side. Learn how he overcame this to get marketing at a seat at Gorilla 76's clients.
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Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
Sep 16, 2022 • 46min
Get Marketing a Seat at the Table | Industrial Marketing Live
Featuring Gorilla 76 Co-founder Joe Sullivan
In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a seat at the proverbial (and literal) table can make on your growth as a marketer.
We cover:
- The importance of asking questions and where to start
- Shifting the conversation with leadership from tactics to business goals
- Money and why you need to be comfortable talking about it
Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
