Book Marketing Mentors

Danny Iny is the bestselling author of multiple books including "Engagement from Scratch" and the "Audience Revolution." He's the founder of Mirasee (formerly Firepole Marketing), and Productive Inbox. Host of the "Business Reimagined" podcast, and creator of the acclaimed Audience Business Masterclass and Course Builders Laboratory training programs, which have graduated over 3000 online entrepreneurs. Listen as Danny shares tools, tips and techniques to help you persevere with your book marketing, so you achieve amazing results. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Jeffrey Hayzlett is a global business celebrity, prime time TV and radio host and one of the most compelling figures in business today. As a leading business expert Jeffrey's been sited in Forbes, Chief Executives, Success Magazine, Marketing Week and many others. He shares his executive insights and commentary on TV networks like Bloomberg, MSNBC, Fox Business and C Suite TV. He's a maverick marketer, C Suite executive and a well traveled public speaker. He's the author of two best selling books, "The Mirror Test" and "Running the Gauntlet." and his newly launched third book, "Think Big, Act Bigger" is skyrocketing in book sales. Listen as Jeffrey Hayzlett shares his secrets to think BIG and act BIGGER with your book marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Trace Conger has been a public relations consultant in the technology environment, an advertising and marketing copywriter, a freelance writer, and now he devotes much of his time as an author in the crime, thriller, and suspense genres. His debut novel, “The Shadow Broker,” published in 2014, made it as a finalist for the 2015 Shamus Award for Best Indie PI Novel. Listen as Trace shares one of his most successful book marketing strategies, using book clubs. He gives you step-by-step guidelines to make the process easy and simple for every author to implement. Contact Trace through his website, http://TraceConger.com Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

  Join copywriting and product creation expert Alyson Lex, as she shares how authors can leverage their book to increase their income. Alyson got her start working for two of the highest paid and most sought after copywriters and strategists in the world, Dan Kennedy and Bill Glazer. As marketing manager of the Glazer-Kennedy Insider Circle, Alyson got a first class education in direct response marketing, copywriting and info product creation. Since then, she’s used that education to build a thriving business, providing copywriting and marketing strategies to clients all over the world to make their marketing fun, effective and profitable. Alyson’s brilliance is showing authors ways to monetize their book. To find out more contact her through her website, http://rockyourmarketing.com. Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Gerard is an expert in media training and crisis communications. He’s also the author of, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” For 15 years, he’s worked in print, radio and television as a front-line journalist on the scene of every type of news event imaginable. His reports have been seen around the world on NBC, CBS, CNN, and the BBC. In this high-content interview, Gerard shares insider tips for authors to use when they have the good fortune to find themselves in the media either on radio or on television. He also discusses the mindsets that authors need to adopt when marketing their book. He nips the “field of dreams” paradigm in the bud, “If you build it they will come.” It is not true that if you write it, they will buy. It is not true that if you write it, it will sell. An author should never be so naïve or so egotistical to think that just because you wrote this, they’re going to come beating down a path to your door. It is hard work and it requires constant attention to feed the beast and to keep that flywheel turning in order to sell the quantity that you want to sell. To learn the secrets you need to know before you open your mouth to a reporter, how to control every question and answer, plus never get taken out of context again, or to purchase a copy of his book, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” connect with Gerard Braud at http://DontTalkToTheMedia.com/ Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Referred to by Inc. Magazine as the industry leader in corporate sponsorship in business success, Linda Hollander shares how to get started finding sponsors for your book. Author of the best-selling book, Corporate Sponsorship in 3 Easy Steps, and founder of the International Association of Business Sponsorships, Linda Hollander has over 20 years of experience as a business owner and consultant, working to bring clients and sponsors together. These include Fortune 100 companies, such as Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Walmart, and the list goes on and on. In this high-content and fast-moving interview, Linda takes you through her special, easy-to-implement, three-step process, and offers fabulous ideas and unlikely sponsorship suggestions. You can learn more about Linda Hollander and her sponsorship services at Sponsorconcierge.com. You can get the book here. Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Join book marketing expert, John Kremer, best-selling author of  “1001 Ways to Market Your Books,” “Book Marketing Magic,” and many other titles, as he shares some of his favorite book marketing ideas that work.A fascinating fact about John is that he provided the strategy that took Deepak Chopra from a vanity press author to being on the New York Times’ best-seller list, not once, but eight times. In addition, Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul, credit John’s book, 1001 Ways to Market Your Books as the guiding light for their rise to best-seller status. According to John, “the number one challenge authors have marketing their book is their mindset. So many authors don’t like the business of selling; they think it’s crude, hard, or tough, or just not right for somebody who’s creating the great American novel, whatever it might be. Most authors don’t like to market. That’s okay, but remember if you really want to sell your book, you need to find ways to get the word out. There’s probably one book in a million that just sells by itself. The others need help; they need people out there promoting the book. Generally speaking, that means it’s the author who needs to get out there. The one thing authors have to do is to change their mindset from: “I’m a writer,” to “I’m a writer and a marketer.” Here’s how you can learn more about John Kremer and his book marketing tips and resources: BookMarketingBestSellers.com. You can get the book here. Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.