Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite.Key takeaways include:Bulk Sales and Customization: Sell books in bulk and customize for companies to maximize impact.Consistent Marketing and Unique Approaches: Use weekly marketing and integrate your book into services to attract high-level clients.Diverse Revenue Streams: Boost income with coaching, speaking, training, and online courses from your book.High-Level Endorsements and Launches: Get top endorsements and host big launches to attract corporate clients.Customer Relationship Management: Provide excellent service, collect feedback, and enhance client relationships.Don't miss this episode if you want to boost your book marketing and make a mark in corporate circles.Here's how to connect with Brenda!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

How can launching a podcast boost your book's success and enhance your business growth?Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative." With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.Key Takeaways:Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.Choosing the Right Format: Decide between solo episodes and interviews based on your goals.Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.Here's how to find out more about the podcast services Megan offers*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

How do you successfully navigate the traditional publishing process and market your books effectively?Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker."  With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impactful results.From understanding the author's pivotal role in book promotion to tapping into diverse promotional opportunities, Jennifer shares the art of transforming your book marketing efforts into practical steps. Learn about the current trends, the significance of networking, and effective marketing strategies honed from her extensive experience.Key Takeaways:Author's Role in Promotion: Understand why authors need to champion their marketing efforts and actively promote their work, taking ownership as the captains of their projects.Importance of Networking: Discover the power of networking in meeting literary agents and publishers, emphasizing the importance of live pitching at conferences and events.Book Proposal Essentials: Learn the critical components of a strong book proposal for nonfiction works, including marketing strategies and competitive title analysis.Misconceptions in Traditional Publishing: Debunk the myth that traditional publishers handle all marketing and grasp the shifted landscape where authors play a critical role.Planning for Bestseller Status: Understand the strategic planning needed to achieve New York Times bestseller status, including assembling a dedicated team and early marketing preparation.Tune in to unlock the secrets of successful book marketing and propel your book to new levels of recognition and sales.Here's how to connect with Jennifer:LinkedIn: https://LinkedIn.com/in/jenniferwilkovWebsite: http://www.YourBookIsYourHook.com*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

How can selling your book on Amazon both elevate and challenge your author experience?In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways:Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand so they can get their books out there quickly and easily.Visibility Challenges: Learn about the challenges authors face in getting their books noticed among millions on Amazon and strategies to boost discoverability.Alternative Sales Platforms: Understand the advantages of selling books through your website, which can give you direct customer interaction and valuable data that Amazon doesn't offer.Leverage Print-on-Demand Services: Learn about Amazon's Kindle Direct Publishing and other services like BookBaby, which handle printing and distribution, making it easy for authors to publish their work.Using Local Resources and Events: Find out how connecting with local bookstores, events, and media can help you reach a wider audience.Tune in to learn the pros and cons of selling books on Amazon and develop a strategy for maximizing your success in this competitive marketplace.*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

Have you ever wondered how you can use digital marketing to help your book succeed?In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strategies to effectively promote your book.You’ll learn everything from how to build a strong personal brand to how to use the latest digital platforms to promote your book. This is a “must-listen” for any author who wants to learn how to use digital marketing to their advantage.Key Takeaways:1. Importance of Personal Branding: Understand why your personal brand is crucial in marketing your book and how it can differentiate you in a crowded market.2. Using Influencers and Podcasts: Discover how connecting with influencers and leveraging podcasts can amplify your reach and credibility.3. Consistent Content Creation: Learn why consistently creating engaging content is key to maintaining visibility and how it can attract and retain your target audience.4. Engaging with Your Audience: Find out the best strategies for interacting with your audience to build trust and foster long-term relationships.5. Leveraging AI in Marketing: Gain insights into how artificial intelligence can streamline your marketing efforts and provide innovative ways to connect with readers.Tune in to transform your book marketing strategies and harness the power of digital marketing.Here's how to connect with Mark:WebsiteBlogLinkedIn*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

Have you ever wondered how LinkedIn can supercharge your book marketing strategy?In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.Key takeaways: Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.Build deeper connections and conversations around your book.Batch your content to maintain a consistent presence so you can focus on engaging your audience.Make a great first impression and convey your book’s message with a strong LinkedIn profile Comment, share, and link content to increase visibility and attract more followers Tune in to harness the full potential of LinkedIn and elevate your book marketing game. Take Sophie's quiz to discover "What Kind of LinkedIn User Are You?"*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books.Key takeaways include...Network effectively to build credibility by connecting with thought leaders and offering value first.Promote continuously to sustain and enhance book sales through strategic relaunches and updates.Target bulk sales to businesses for significant volume sales opportunities.Maintain persistent marketing efforts post-launch to ensure ongoing visibility and success of your book.This episode is chock-full of valuable insights for authors looking to extend their influence and keep their books in the spotlight.Here's how to claim your complimentary copy of Corey's book "The Book of Public Speaking"*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand.Key takeaways from this interview:Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo.Consistency is Key: Consistent branding builds trust. Maya advises authors to solidify their core message, purpose, and niche to create a cohesive platform presence.Personal Brand vs. Book Brand: When should authors focus on building their personal brand vs. their book's brand? It depends on their long-term vision and goals.Common Branding Mistakes: These include trying to master all marketing channels at once and neglecting relationship building, which is crucial for retaining loyal followers.And much, much more...Tune in and discover strategies that transform your author brand into a legacy.Download Maya's 7 Questions Brand Audit Workbook*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,' and provides practical insights into the workings of our mind. Main Takeaways:Understanding Evaluation: Dr. Paul discusses the importance of ongoing evaluation in shaping our perception of our work and ourselves. Unleashing the Power of Creation: Dr. Paul delves into the fascinating realm of envisioning what lies ahead. Understanding this can change how you approach future projects.Energy Precedes Outcome: This principle emphasizes the significance of the energy we bring to our projects. Authors often find that their enthusiasm and belief in their work can have a significant impact on its success.Circumstances are Neutral: Dr. Paul emphasizes that our circumstances don't define us or our work; it's our perception and response that matter. This perspective can be liberating when facing challenges. Engaging with Positivity: Through practical examples and insightful discussions, Dr. Paul sheds light on how to harness positivity to fuel your creative process and marketing efforts.Tune in to this exciting episode as we explore the fascinating impact of positivity on your writing, publishing, and marketing endeavors.Download your copy of Dr. Paul's mini book, "Portable Positivity"*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:Learn the simplicity behind successful Facebook ad strategies and how to market your book effectively without getting lost in technical details.Discover how to effectively target niche audiences on platforms like Facebook and Instagram to reach the right readers for your book.Uncover strategies for selling books and turning book buyers into loyal customers by offering additional products or services, ultimately increasing your revenue.If you're ready to unleash the power of your book and turn your readers into loyal customers, this "must-listen" episode is for any author looking to take their book marketing to the next level.Here's how to connect with Chris*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...