

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Aug 11, 2021 • 27min
How to Best Use LinkedIn for Your Book Marketing - BM284
Do you want to know how to use LinkedIn for your book marketing? Listen as Brynne Tillman aka "The LinkedIn Whisperer" shares some easy-to-implement LinkedIn tips and techniques that can make a huge impact on your business development efforts!In this week's powerful episode "How to Best Use LinkedIn for Your Book Marketing" you will discover:Why your LinkedIn profile is so importantWhat are some of the most important components of your profile What are some realistic expectations from being active on LinkedInHow to use LinkedIn for book/author marketing opportunitiesHow to best connect with industry influencersHow to avoid the first and worst LinkedIn mistakesAnd a whole lot more***Brynne shares some extra special LinkedIn tips on the Book Marketing Mentors Premium Membership site - JOIN NOW!***Here's how to find out more about Brynne's e-learning and group coaching*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Aug 4, 2021 • 28min
How to Best Excite People to Want to Open and Read Your Emails - BM 283
Do you want to know how to excite people to want to open and read your emails?Listen as LeeAnn Marie Webster shares how to harness powerful ways to improve your email open rate to accelerate your ability to become a recognized expert authority and thought leader.In this week's powerful episode "How to Best Excite People to Want to Open and Read Your Emails" you will discover...How relevant email is today even when inboxes are overflowing with messagesWhat is the most powerful way to use emailHow to use the email with HEART formula to motivate people to open and read your email messagesHow to avoid upsetting your subscribers (so they unsubscribe from your list)And a whole lot moreHere's how to get LeeAnn's email assessment and to find out more about her Email with H.E.A.R.T. programsLeeAnn shares some extra special email marketing tips on the Book Marketing Mentors Premium Membership site - JOIN NOW! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 28, 2021 • 27min
How to Best Get the Visibility You Need - BM282
Do you want to know how to get the visibility you need?Listen as Debbi Dachinger shares how to harness powerful ways to improve your visibility to differentiate yourself and stand out from the crowd.In this week's powerful episode "How to Best Get the Visibility You Need" you will discover:The essentials you need to know about Debbi’s "visibility formula"How to start getting your message out to the marketplaceWhen is the right time to start to build your message platform?What you can do yourself instead of hiring a publicistCommon interview mistakes authors make and how to avoid themAnd a whole lot moreHere’s how you can contact DebbiJoin the brand-new Book Marketing Mentors Premium Membership*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 21, 2021 • 33min
How to Best Use Digital Events to Make More Money - BM281
Do you want to know how to use digital events to make money?Listen as Ken Krell shares his passion for helping people create more prosperous businesses and fulfilling lives.In this week's powerful episode "How to Best Use Digital Events to Make More Money" you will discover...What's the one essential you need to know to make more money with digital eventsWhat's more important, organizing events, or looking for opportunities on other people's digital stagesWhy you should be in charge of your own eventWhat marketing techniques work best to get people to your eventsCommon mistakes to avoid when organizing your eventsAnd a whole lot more...*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 14, 2021 • 26min
How to Best Use Creativity to Make Money With Your Book - BM280
Do you want to know how to use creativity to make money with your book?Listen as Emmy award-winner. Bill Stainton shares his creative super sauce to help you think differently about marketing and selling your products and services.In this week's powerful episode "How to Best Use Creativity to Make Money WIth Your Book" you will discover:How to avoid missing creative opportunitiesThe major difference between creativity and innovationHow to kickstart your own innovation processHow to capture marketing techniques from other industriesBill's treasure map of questions to unlock great ideasBIG mistakes to avoidAnd a whole lot moreDOWNLOAD BILL'S PERSONAL TURNING CREATIVITY INTO MONEY™ CHEAT SHEET*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 7, 2021 • 29min
How to Best Give Your Books Every Chance to Succeed - BM279
Do you want to know how to give your book every chance to succeed? Listen as book cover designer. Karen Dimmick shares her powerful ways to have a book cover that attracts sales. In this week's powerful episode "How to Best Give Your Books Every Chance to Succeed" you will discover: What elements make up a good, attractive book cover How genre-specific covers sell books The current trend for colors and cover designs When is it right to have your photo on the front cover Important book cover components specifically for non-fiction authors How important is it to have a graphic on the front cover Book cover blunders to avoid And a whole lot more *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 30, 2021 • 34min
How to Best Create Exciting and Profitable Online Challenges
Do you want to know how to create exciting and profitable online challenges? Listen as Alina Vincent, creator of the "Profitable Online Challenge Formula" shares her secret success sauce for creating online challenges. In this week's powerful episode "How to Best Create Exciting and Profitable Online Challenges" you will discover: Why online challenges are such a hot trend How to easily attract prospects who want to work with you The essential components of a well-designed challenge How to decide on the "right" topic for your challenge Whether or not to charge for your challenge Why online challenges differ from lead magnets How to decide if your challenge is live or pre-recorded And a whole lot more Check out Alina's latest challenge "Visibility Kickstarter" Click here for a copy of Alina's Challenge Checklist*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 23, 2021 • 31min
How to Build an Author Brand to Attract Your Best Readers
Do you want to know how to build an author brand to attract your best readers? Listen as talented graphic designer, Lieve Maas, shares powerful insider secrets to increase your brand awareness to attract the right attention. In this week's powerful episode "How to Build an Author Brand to Attract Your Best Readers" you will discover: Essentials authors need to know about brand identity How to increase your brand awareness to reach decision-makers 2 things your brand needs most in the marketplace What you need to know about color as it relates to your brand When you should and should not have your photo on your bookcover And a whole lot more you need to know about your book cover design Here's how to find out more information on the services Lieve offers.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 16, 2021 • 32min
How to Best Use Podcasts to Spread Your Message to the World - BM 276
Do you want to know how to use podcasts to spread your message to the world? Listen as podcasting guru, Erik K. Johnson shares how to harness powerful ways to improve your podcasting skills. In this week's powerful episode "How to Best Use Podcasts to Spread Your Message to the World" you will discover: Why authors need a podcast to build credibility How to choose the right podcasting model that fits your personality How to grow your business using podcasts How you can make an interview really powerful and meaningful Essential "must-do's" to be a great podcast guest What you need to know about the future of podcasting And a whole lot more Here's how to find out more about Erik's podcasting services*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 9, 2021 • 28min
How to Best Use Storytelling to Build Your Expert Credibility - BM275
Do you want to know how to use storytelling to build credibility? Listen as a three-time bestselling author, Ben Gioia, shares how to harness practical tools to improve your stories and storytelling skills, even if you don't think you have any stories to tell. In this week's powerful episode "How to Best Use Storytelling to Build Your Expert Credibility" you will discover: Why stories and storytelling is so important for authors How to use stories to help build your expert authority A particular framework Ben uses to help clients create stories How to log your stories instead of committing them to memory Ben's special approach if you think you don't have any stories to tell And a whole lot more Register for Ben's Publish, Profit and Position Live Virtual Event*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources