

Amplified Impact Podcast with Anthony Vicino
Anthony Vicino
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Episodes
Mentioned books

Nov 27, 2025 • 11min
The Unique Psychology of the Top 1% | Ep. 1018
Discover the six mindsets that set the top 1% apart from the rest. Learn how they prioritize conviction over consensus and rely on internal scorecards instead of external validation. Explore their belief in personal agency through an internal locus of control and the importance of seeking deep understanding rather than just accumulating knowledge. Uncover how they favor pattern recognition over chasing trends and why focusing on trajectory is more crucial than precision. Get ready to unlock the secrets of elite thinking!

8 snips
Nov 24, 2025 • 11min
How To Find Your Life's Purpose | Ep. 1017
The discussion highlights fascinating research linking life's purpose to cellular function and aging. It's revealed that rejuvenating a sense of purpose can actually delay aging. Anthony emphasizes that purpose is hardwired into us, while its absence can lead to decline. He suggests that instead of seeking a grand, cosmic why, we should adopt seasonal purposes, focusing on daily and short-term goals. By identifying activities that induce flow, listeners can design meaningful days and set monthly goals for continual growth.

19 snips
Nov 21, 2025 • 14min
7 Lessons That Will Teach You To Make $1M | Ep. 1016
Dive into seven transformative lessons for building a million-dollar business. Discover how serving others drives revenue and the power of a simple, focused idea. Learn why simplicity is key to scaling and how effective storytelling can amplify your message. Repetition in marketing helps build recognition, while hiring top talent leads to remarkable results. Finally, understand the founder's dual role in vision and evangelism to propel success. Tune in for actionable insights!

12 snips
Nov 18, 2025 • 9min
The Mental Model to Think Like The 1% | Ep. 1015
Discover how to think like the top 1% by breaking down problems before seeking solutions. Learn to choose a specific challenge and create tailored answers, using metaphorical keys for the right doors. Transform content from other creators into customized solutions that address your unique issues. Dive into the importance of identity shifts and how personal stories can become powerful teaching tools. Finally, explore how to communicate your story's meaning effectively, ensuring your audience grasps the intended lesson.

8 snips
Nov 15, 2025 • 14min
7 Money Lessons You Need To Un-Learn | Ep. 1014
Explore the need to challenge conventional money beliefs that may hold you back. Discover why time shouldn't always be equated with money and how your income doesn't directly reflect your wealth. Learn that true wealth might be measured by how little you require, and understand that hard work alone won’t guarantee high pay; impact and leverage take precedence. Lastly, find out why self-worth plays a crucial role in your earnings and that relying solely on saving isn't the fastest path to wealth.

5 snips
Nov 12, 2025 • 7min
To Make Lots Of Money, Do What You Loved Most As A Child | Ep. 1013
Explore how childhood passions may hold the key to discovering your true calling. Learn why social pressures suppress our interests and how embracing them can lead to fulfillment. Anthony shares personal insights on how mockery can reveal unique strengths. Discover the power of storytelling as a tool for understanding and communication. Dive into the essence of writing as an exploration of ideas, and uncover the concept of quintessentia—turning fundamental ideas into powerful narratives.

12 snips
Nov 9, 2025 • 8min
The Mindset That Makes You Hate Your Life (& how to overcome it) | Ep. 1012
Explore the hidden costs of your lifestyle that lead to discontent. Discover how balancing extremes can enhance life rather than erode it. Learn why brute force coping strategies often backfire in challenging times. Understand the importance of trade-offs and accepting life’s seasons without guilt. Reflect on the psychological toll of not living up to perceived expectations. Finally, choose goals aligned with what you're willing to invest, ensuring fulfillment rather than disappointment.

11 snips
Nov 6, 2025 • 14min
How To Manage Your Money So You Don't Go Broke | Ep. 1011
Explore the financial journey from having no money to managing wealth effectively. Learn how to break free from the shame surrounding finances and the importance of open conversations. Discover ways to map your expertise and investments to ensure you’re not over-leveraged. Dive into the debate of using cash versus debt for purchasing assets, with a focus on maintaining reserves. Finally, understand the value of keeping credit lines as insurance for future opportunities, emphasizing peace of mind over sheer returns.

14 snips
Nov 3, 2025 • 5min
The Simple Concept That Makes Business Easy (from Naval Ravikant) | Ep. 1010
Dive into the powerful connection between product, marketing, and sales. Discover why sales are a fallback when marketing falters, and how strong products can thrive on word-of-mouth alone. Explore real-world examples from sports and tech giants like Apple and Tesla that illustrate the magic of a great product. Hear an eye-opening story about overcompensation in lead management. Ultimately, learn why enhancing product and marketing is vital to avoid the sales growth ceiling. Tune in for insights that simplify business success!

9 snips
Oct 31, 2025 • 10min
AI Is Slowly Stealing Your Freedom, Here's Why... | Ep. 1009
The discussion dives into the trade-off between freedom and security, referencing Orwell's Big Brother. It challenges the idea of achieving both, while contrasting financial security with financial freedom. The potential dangers of increased security are highlighted, suggesting it can lead to authoritarianism. Skepticism about surrendering control to AI and distrust of digital IDs raise critical privacy concerns. Ultimately, the conversation advocates for meritocracy over traditional authority, emphasizing the importance of competence in leadership.


