Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Oct 18, 2018 • 6min
Marketing Hacks | What is social proof? Using social proof in your marketing
Social proof is a psychological tactic (aka. Marketing hack) you can use in marketing your business - and it’s super easy to incorporate it into everything you do! In this episode, I look at some easy ways to incorporate social proof into your business marketing. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite. Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co
Oct 16, 2018 • 6min
Marketing Hacks | How to use scarcity and urgency to make people buy
Scarcity and urgency are two marketing tactics you can use to stop potential customers and clients from procrastinating, and compel them to buy. This is relevant, whether you’re a product-based or service-based business, so listen up for more on what scarcity and urgency are, and how to infuse these into your own marketing. Join the Socialette Elite waitlist + get a FREE bonus podcast episode at https://stephtaylor.co/elite
Oct 14, 2018 • 33min
Copywriting | Anita Siek from Wordfetti on website copy, copywriting tips and mistakes, and how to make your copy more compelling
Today’s podcast guest, Anita, is the founder of Wordfetti - a copywriting house that specialises in disruptive, thought-provoking and engaging copywriting. Your website copy plays such an important part in marketing your business, so it’s crucial that you get it right. In today’s episode, Anita and I chat all about why copy is important, what makes good copy, how to DIY your copy and what to look for in a copywriter, should you decide to outsource. You can find Anita at www.wordfettigroup.com or @wordfetti on Instagram.
Oct 11, 2018 • 9min
Marketing Strategy | Why should someone choose you instead of your competitors?
When you’re running a business in a space where there are HEAPS of competitors, or even just one major competitor who has most of the market share, it can feel like a bit of a tough slog. And this is where people get tempted to compete on price - surely if your prices are half the price of your competitors, then you’ll get ALL of their customers, right? Wrong. This episode, I’m looking at some ways to differentiate yourself from your competitors. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co
Oct 9, 2018 • 8min
Marketing Mindset | 5 reasons you should join a co-working space
Joining a co-working space was probably one of the best things I ever did for my business, and for my mental health. The support, camaraderie and banter are the best things ever when you’re doing this “business thing” alone. This episode, I’m sharing 5 reasons to consider joining a co-working space. If you can’t find a suitable co-working space, or you can’t afford to join one just yet, I’m launching Socialette Elite in November. It’s a virtual co-working community of similar-minded business owners. Head to http://stephtaylor.co/elite to get on the waitlist and lock in the founding member price!
Oct 7, 2018 • 8min
Marketing Strategy | What the heck is an elevator pitch? What makes a good elevator pitch?
An elevator pitch is all about articulating what your business does, clearly and convincingly. Even if you don’t think you need one, you definitely do! This episode, I’m breaking down what an elevator pitch is, and what makes a good elevator pitch. Join the waitlist for Socialette Elite at http://stephtaylor.co/elite
Oct 4, 2018 • 9min
Marketing Strategy | Can I draw inspiration from my competitors? (+ a big announcement!)
When you’re launching a new business, it’s only natural to look and see what others in your space are doing. It can be SO tempting to emulate exactly what they’re doing, in the hopes that it will bring you success as well. This episode, I’m sharing 5 reasons why you shouldn’t look to your competitors for inspiration. BIG news! I’m launching Socialette Elite in November. Get on the waitlist to lock in your founding member price at http://stephtaylor.co/elite
Oct 2, 2018 • 7min
Pinterest Marketing | Should I be using Pinterest to market my business?
Pinterest isn’t just for people who like looking at pretty things or who are planning a wedding. Pinterest is also a valuable marketing tool for business owners - if your audience uses it. This episode, I’m looking at 3 BIG reasons why you should be using Pinterest to promote your content. Join my Pinterest group board at http://stephtaylor.co/board Get a free trial of Tailwind at http://stephtaylor.co/tailwind
Sep 30, 2018 • 8min
Business Mindset | How to take a holiday from your business
When did you last take a holiday from your business? A real, no-wifi holiday. I took one 6 weeks ago and it was terrifying - but it was also the best thing I’ve done for my business in a long time. This episode, I’m sharing my top tips for taking a holiday from your business, so you can recharge and come back bursting with motivation and ideas. Download my free chapter of Insta Domination from stephtaylor.co/chapter Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co
Sep 27, 2018 • 11min
Instagram Marketing | A free Instagram strategy lesson from Insta Domination
Instagram marketing can be a great way to reach your business goals, when done strategically. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to bring you closer to your business goals. Download the free chapter of my Instagram ebook, Insta Domination, from http://stephtaylor.co/chapter Purchase the full 126-page ebook from http://stephtaylor.co/ebook
