Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Jan 3, 2023 • 17min
2023 predictions: Shifts in social media behaviour and the way we sell our offers
Every year, I like to gaze into my crystal ball and give some predictions for what I think the year ahead will hold in the online business space. As we ring in the New year, this episode I'm sharing with you my predictions for what may lie ahead in 2023. Plus we take a quick look back at how my predictions for 2022 played out—spoiler: I was pretty good!In this episode, some of the predictions I'm talking about:- What I think will happen with Instagram in 2023 and how you can protect yourself against this- What's going to happen with web3 and what this means for you as a business owner- Why the value of smaller communities will outweigh larger audience platforms- How establishing foundations will be key to sales and growthEpisodes referred to in this episode:- https://listen.stephtaylor.co/525 - A lowdown on web3 and why it's about to totally flip how we market our businesses- https://listen.stephtaylor.co/552 - Are communities the new social media? Here's what you need to know about this current trendSHOW LINKS:- Get my Offer Less, Sell More workshop: https://stephtaylor.co/offer-less-sell-more- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
4 snips
Jan 1, 2023 • 18min
Best of 2022: 5 ways to create cashflow in your business when everything feels so slow
With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business.In this episode we chat about:- Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience- The magic in relaunching!- Reconnect and reengage - the results can be surprising!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Dec 29, 2022 • 20min
Best of 2022: 5 things you can do during a slow period to set your business up for future growth
Slow periods can be super productive as it's the perfect time to work on your business and set yourself up for for long term results!In this episode, I share with you how I set myself up for future growth in these down times...- Invest intentional time and energy into audience growth- How to get clear on your 'ideal customer'- How to amplify your reach - Focus on your unique angle - strengths, experience, knowledge and your audience needs- Research, research, research - it's super valuable on so many levels- Get clarity on your perfect digital product idea- Start creating your income-producing assets...short term income vs long term growth!Today's take-away - use quiet periods to set yourself up today for your future success!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Dec 27, 2022 • 21min
Best of 2022: How I went from one online course to a 7-figure digital product-based business
My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover:- Identifying your's (and your audience's) big dream...- Nailing the clear transformation of your digital product journey...- Identify the best way to solve the problem- Niching in your business...the progression of your products SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtaylor.co
Dec 25, 2022 • 15min
Best of 2022: If I were starting over with no audience, no products and no biz... This is what I would do
Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch...In this episode, we explore the following steps:- Pick a broad topic or area of interest- Find and hang out in related communities- Identify opportunities in this community by engaging and understanding their challenges (aka identify the problem you can solve)- Conduct audience research- Choose 1 main content platform (that suits your strength) and start sharing your content- Begin building your email list - lead magnet and consistent communication are key!- Explore other opportunities for content sharing- Keep sharing, growing and being present - Map out the offer and start launching!!SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Dec 22, 2022 • 19min
Best of 2022: 7 things I've done this year to streamline my business
After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal...In today's episode I cover:- The benefit of redefining my pathways...where my audience get to know me, like me, trust me and over time are ready to buy from me- Resist the urge to over-create...keep it simple and consistent!- Restricting live launching through streamlining the process- Flexibility in client work (that satisfies my launch cravings)- Building out my team with my first permanent employee- Content collation - I wrote a book!! - Lifting the pressure on Instagram...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Dec 20, 2022 • 17min
Best of 2022: 5 ways to make content creation less time-consuming
Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease...In this episode we cover:- Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at!- Work with your strengths in content creation - if you don't enjoy it, don't do it!!- Show up consistently on one platform well!- One piece of content multiple ways- What would this look like if it were easy - avoid over-complication syndrome!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Dec 18, 2022 • 20min
Ask Steph: How many hours do you really work?
Today I’m answering a question from a listener who is curious about work-life balance and whether it’s possible to run a business that’s profitable without working 60+ hours a week.In this episode, I’m sharing a snapshot of my journey, including:- Getting clarity on the factors that affect your work hours, beyond business demand- Why assessing the next phase of my business is critical to laying the foundations for what's to come- The very real value of not trading time for money...plotting your own path- Why freeing up space to focus on your 'Queen Bee' role is super important- What the ever-changing landscape of work hours looks like in a growing business- The key difference between working ON the business versus IN the businessHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
Dec 15, 2022 • 22min
Coaching call: What should I post to stand out in a saturated industry?
Today I am coaching Dinorah Bermúdez who is the author of “My Year Without Men,” relationship coach, and guest speaker. Dinorah is seeking input on the best way to create and share content that cuts through an already saturated market. Today we chat about strategies to pinpoint and connect with your ideal audience. In this episode, we chat about:- How standing out the in crowd...zagging when others are zigging...can be so powerful.- Why intentionally crafting out your ideal audience can be a game changer to your business- Getting clarity on your messaging and using relatable terminology to highlight your expertise- The benefits of identifying mindset shifts as an audience nurturing technique- Strategically planning for audience growth...its more than posting on social mediaSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Dec 13, 2022 • 11min
Ask Steph: What can I do to re-engage my audience and sell to them after months of silence?
Today I am answering a question from a listener who wants to re-engage with their audience following a period of silence. They are seeking to understand how to best share content that will not only re-engage these people but also grow their audience. In this episode, I'm sharing: - How successfully sharing content builds audience engagement and promotes new growth- The importance of showing up consistently as an instrumental means of re-engagement- Evaluating our commitment to social media and seeing this as a nurturing platform- Strategies for attracting a new audience - Knowing when your audience will be ready to buy...the why, what and how behind nurturing for successHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephEpisodes referred to in this episode:- https://listen.stephtaylor.co/580 - What to do when your existing audience is for a completely different niche to your new one- https://listen.stephtaylor.co/562 - How I can grow my audience for my online course launch- https://listen.stephtaylor.co/582 - How do you create long-form content that converts into sales?SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
