AFO|Wealth Management Forward

Jamie Peebles, Founder and CEO of Knuula, shares his transformation from lawyer to tech innovator. He emphasizes balancing rapid problem-solving with user feedback over perfection. Jamie discusses the hurdles in launching a tech startup, stressing the importance of persistence and a supportive network. He delves into modernizing document workflows in accounting and the potential of AI to enhance client engagement. Packed with insights for aspiring entrepreneurs, Jamie highlights creating financially viable solutions and the shift towards a technology-driven client-centered approach.

In this episode, Rory discusses the Global Market sell off that occurred on Monday, August 5th, and essential strategies for navigating market fluctuations using behavioral finance insights. Listen as he covers some of the recent alarming headlines that can trigger impulsive decisions among investors. Rory introduces the 4 R's framework by Doug Lennick—Recognize, Reflect, Reframe, and Respond—which helps shift decision-making from emotional to rational responses. Additionally, he highlights Samantha Lamas' Morningstar article, emphasizing the importance of focusing on long-term goals and making thoughtful decisions during market volatility. Rory also explores Vanguard's Advisor Alpha decades-long study and their philosophy of the 3 P's—Planning, Proactivity, and Positivity—for managing your mindset during market fluctuations. How can you maintain a rational mindset during periods of market volatility? What role do financial advisors play in helping investors avoid impulsive decisions? Find out the answers to these questions and more in this Global Market episode. Vanguard Market Hindsight Tool: https://advisors.vanguard.com/financial-planning/market-hindsight/ Samantha Lamas Morningstar Article: https://www.morningstar.com/personal-finance/key-surviving-global-market-selloff-be-lazy This material contains opinions of the participants but not necessarily those of Arrowroot Family Office, its affiliated companies, directors, and employees. The opinions contained herein are subject to change without notice. Forward looking statements, estimates, and certain information contained herein are based upon proprietary and non-proprietary research and other sources. Information contained herein has been obtained from sources believed to be reliable but are not assured as to accuracy. There is neither representation nor warranty as to the current accuracy of, nor liability for, decisions based on such information. Past performance is not indicative of future results. Content should not be construed as investment, legal or tax advice. The information in this communication is for informational purposes only and is neither an offer to purchase, nor a solicitation of an offer to sell, subscribe for or buy any securities or the solicitation of any vote in any jurisdiction pursuant to the proposed transactions or otherwise, nor shall there be any sale, issuance, or transfer of securities in any jurisdiction in contravention of applicable law. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

In this episode, Rory speaks with Jody Padar, the Radical CPA, about the future of CPA firms and her latest book, "Radical Pricing." Discover why Jody believes the traditional CPA firm model won't exist by 2030 and how private equity and fintech are transforming the accounting profession. Learn about the critical need for firms to adapt their pricing models and business practices in response to new technologies like AI. Jody also shares insights on how firms can improve customer experiences and optimize operations to stay competitive in the "One Click" world that we live in. Learn how identifying personas like "Construction Chuck," "Seller Sara," and "Journalist Jody" can help you tailor services to meet specific client needs. Are you interested to hear how private equity and fintech are disrupting the status quo? Do you want to know how you can prepare for a future where AI will do most of the knowledge work? Find out the answers to these questions and more in this episode with "The Radical CPA" Jody Padar.

In this episode, Rory interviews Eric Eager, the CEO of 4impactdata, a company leveraging AI to enhance business success. Discover how Eric, a recovering CPA with a passion for technology, uses data-driven insights to help businesses navigate the complexities of today's economy. Learn about the crucial role of access to wisdom and mentoring in changing the odds for business success, and how AI can significantly improve decision-making processes. Eric shares his journey from Ernst & Young to becoming a serial entrepreneur, highlighting the importance of financial literacy and market knowledge when scaling a business. Explore how 4impactdata’s Business Guidance System provides predictive analytics, continuously monitors trends, and offers specific guidance to address potential issues. Are you curious about how AI can transform your business operations? Do you want to know how to avoid common pitfalls and enhance your business strategy? Find the answers to these questions and more in this insightful episode with Eric Eager.

In this episode, Rory interviews Byron Patrick, the CEO of VerifyIQ, a practice management solution that automates and accelerates bookkeeping reviews. Discover how Byron, a CPA turned tech innovator, navigates leadership in the rapidly evolving accounting profession. Learn about the critical role of emotional trust in effective leadership and why building a culture of trust and safety is paramount for team success. Byron shares insights from his journey, emphasizing the importance of asking questions and fostering curiosity to build stronger, more resilient teams. Explore the challenges posed by technological advancements, private equity, and talent shortages, and find out how to create a healthy, sustainable organization amidst these changes. Are you curious about how to integrate emotional intelligence into your leadership style? Do you want to know how to build a team that feels safe and supported? Find the answers to these questions and more in this insightful episode with Byron Patrick.

In this episode, Rory speaks with Shahram Zarshenas, CEO of Financial Cents, to explore how practice management software can transform accounting firms. Discover Shahram's unique journey from private equity to founding Financial Cents, and learn how his non-traditional background helped him create a tool that addresses workflow inefficiencies and enhances team collaboration. Find out the importance of adopting new technologies and centralized client management to improve efficiency and foster growth. Gain insights into the future of the accounting profession, including the roles of AI and private equity. How can accounting firms leverage technology to streamline their operations? What are the key trends shaping the future of accounting? Find out the answers to these questions and more in this episode with Financial Cents CEO Shahram Zarshenas.

In this episode, Rory speaks with Shannon Hay, SVP at United Midwest Savings Bank, to talk about accounting firm financing and acquisitions. Discover the opportunities and challenges for firm sellers and buyers and how private equity is reshaping the profession. Learn how the talent shortage and rising interest rates are impacting the M&A market. Shannon also shares insights on succession planning, the advantages of internal buyouts, and how firms can prepare for a successful sale. Are we on the brink of a consolidation bubble in the accounting sector similar to the Sub Prime mortgage crisis? Do you want to know how to leverage SBA financing to acquire a business? Find the answers to these questions and more in this episode with Shannon Hay.

In this episode, Rory welcomes Andrea Eisfeldt, economist, researcher, and finance professor at UCLA Anderson School of Management, to talk about intangible assets. Discover why intangible assets, such as software, R&D, and brand capital, are critical yet overlooked parts of valuing companies. Learn how Andrea's research led to the development of new ETFs that aim to better assess the true value of companies by incorporating intangible assets into the equation. Find out how the shift from tangible to intangible assets has transformed over the decades, and why intangible assets now make up a majority of companies assets in the S&P 500. Get insights on the role of generative AI in enhancing productivity and firm value. Learn about the importance of data and organizational capital in today's economy. Are you curious about how intangible assets can give companies a competitive edge? Do you want to know how generative AI is reshaping industries and occupations? Find out the answers to these questions and more in this Intangible Assets Revolution episode with Andrea Eisfeldt.

In this episode, Rory speaks with Greg Adams, CFO of the American Management Association and author of the darkly humorous financial crime thriller "Green Shades: Accountants Aren't Supposed to Die This Way." Discover how Greg's novel blends financial details with a suspenseful storyline, following the protagonist, Dex McCord, who finds himself ensnared in an international cover-up with major global consequences. Learn about the significant roles and earning potentials of CFOs, the evolving landscape of finance, and the importance of branding to attract talent to the accounting profession. Listen as they discuss the need for developing personal skills like communication and leadership to excel in today's workplace. Are you curious about how to make accounting more attractive and engaging? Do you want to know the inside tips and topics about the accounting world included in Greg's novel? Find the answers to these questions and more in this financial crime thrilling episode with Greg Adams.

In this episode, Rory Henry welcomes Derrick Kinney, author of Good Money Revolution, and media personality seen on Fox, CNN, Forbes, and CNBC. Derrick shares his journey into financial services, driven by a desire to help people like his parents access vital financial knowledge. Discover how Derrick's innovative approach and strategic partnerships have helped advisors build seven to eight-figure businesses while living purposefully and doing good. Learn about the importance of routines in generating revenue, the value of having a dream team, and how setting clear, actionable goals can lead to success. Derrick also discusses the significance of creating a culture that addresses employees' holistic well-being and the power of owning a problem to differentiate yourself in the advisory space. Tune in for an insightful conversation packed with actionable strategies to elevate your practice and make a meaningful impact. Are you curious about how to implement a purpose-driven business model? Do you want to know how strategic partnerships can accelerate your growth? Find the answers to these questions and more in this Good Money episode with Derrick Kinney!