

AFO|Wealth Management Forward
For Entrepreneurs, Financial Advisors and Accountants
AFO|Wealth Management Forward is a podcast at the intersection of accounting, wealth management, behavioral finance, technology, and entrepreneurship.
Designed for CPAs and financial advisors to help them grow their practice by going beyond the numbers. Each episode features conversations with industry leaders and subject matter experts who share the secrets to their success. From the transformative power of AI to the human-first principles of behavioral finance, we dive into the emotional and psychological aspects of money and meaning.
Designed for CPAs and financial advisors to help them grow their practice by going beyond the numbers. Each episode features conversations with industry leaders and subject matter experts who share the secrets to their success. From the transformative power of AI to the human-first principles of behavioral finance, we dive into the emotional and psychological aspects of money and meaning.
Episodes
Mentioned books

Sep 12, 2024 • 24min
Empowering Entrepreneurs - Nicole Davis CPA
In this episode, Rory speaks with Nicole Davis, Chief Hello Officer at Butler Davis Accounting and co-founder of The Modern Bookkeeper, about identifying opportunities and leading through change. Nicole shares how her focus on client relationships and a holistic approach has allowed her to help small business owners become financially fit.
Discover how she turned a payroll company acquisition into a strategic growth engine for her firm by focusing on delegation and empowering her team to deliver exceptional client service. Do you want to know how to become more authentic when leading others? Are you interested in learning about the flattery and complimentary glow effect? Find out the answer to these questions and more with CEO and Chief Hello Officer Nicole Davis.

Sep 4, 2024 • 36min
Break the Mold w/ Alan Whitman
In this episode, Rory speaks with Alan Whitman, former CEO and Chairman of Baker Tilly, about his philosophy of “Break the Mold” and how it has shaped his approach to leadership and innovation. Learn why Alan believes that intentional evolution, rather than revolution, is the key to modernizing the accounting profession and why asking “what will it take?” instead of “can we do it?” opens the door to greater growth. He shares his thoughts on the role of private equity as a catalyst for change and how firms can embrace technology and relationships to move beyond transactional models. Discover the importance of developing a strategy that aligns both professional and personal goals to create meaningful success. Are you looking to reimagine your firm’s future? Want to learn how to implement intentional change that drives growth? Find out the answers to these questions and more in this insightful conversation with Alan Whitman.

Aug 28, 2024 • 27min
How to Become Emotionally Ready for Retirement w/ Morningstar’s Samantha Lamas
In this episode, Rory speaks with Samantha Lamas, a behavioral researcher at Morningstar, about the crucial but often neglected aspect of retirement: emotional preparedness. Discover how retirement is evolving beyond the traditional notion of leisure and why it’s essential to consider the psychological transitions alongside financial planning. Learn why Samantha emphasizes the importance of routines, social connections, and redefining life purpose to ensure a fulfilling retirement. She shares insights into the Perma-V framework and how it can help retirees align their financial goals with their life values, creating a more meaningful post-work life. Samantha also offers practical tips such as mapping out an ideal week before retirement and incorporating new habits like scheduling regular social interactions to maintain mental and emotional well-being. Are you wondering how to help yourself or your clients emotionally transition into retirement? Do you want to know what steps you can take to build a purpose-driven retirement plan? Find out the answers to these questions and more in this engaging discussion with behavioral researcher Samantha Lamas.
Perma-V Framework: https://positiveworkplaces.squarespace.com/articles/empowering-self-through-permav-model
How Advisors Can Create Financial Plans That Reflect What Investors Really Want: https://www.morningstar.com/financial-advisors/how-advisors-can-create-financial-plans-that-reflect-what-investors-really-want

Aug 22, 2024 • 30min
Empowering Families to Thrive: Alex Kirby’s Vision Framework
In this episode, Rory welcomes Alex Kirby, CEO of Total Family, to discuss how families can uncover and pursue their life visions. Learn how Alex transitioned from banking to leading a company that focuses on defining and aligning family values, purpose, and roles to create a meaningful vision. Discover why having a clear vision is essential not only for navigating major life decisions but also for strengthening relationships across generations. Alex shares practical strategies for helping families communicate more effectively, ensuring that their values and goals are passed down and understood by all members. Learn how you can take proactive steps in your relationships through exercises like the "social universe," which helps you evaluate the quality and frequency of your interactions. Are you curious about how to create a lasting family legacy? Do you want to know how to define a vision that guides your family’s future? Find out the answers to these questions and more in this inspiring conversation with Total Family CEO Alex Kirby.

Aug 15, 2024 • 21min
From Lawyer to Full Stack Developer and Tech Founder
Jamie Peebles, Founder and CEO of Knuula, shares his transformation from lawyer to tech innovator. He emphasizes balancing rapid problem-solving with user feedback over perfection. Jamie discusses the hurdles in launching a tech startup, stressing the importance of persistence and a supportive network. He delves into modernizing document workflows in accounting and the potential of AI to enhance client engagement. Packed with insights for aspiring entrepreneurs, Jamie highlights creating financially viable solutions and the shift towards a technology-driven client-centered approach.

Aug 8, 2024 • 24min
Global Market Sell-Off: Behavioral Finance Tips
In this episode, Rory discusses the Global Market sell off that occurred on Monday, August 5th, and essential strategies for navigating market fluctuations using behavioral finance insights. Listen as he covers some of the recent alarming headlines that can trigger impulsive decisions among investors. Rory introduces the 4 R's framework by Doug Lennick—Recognize, Reflect, Reframe, and Respond—which helps shift decision-making from emotional to rational responses. Additionally, he highlights Samantha Lamas' Morningstar article, emphasizing the importance of focusing on long-term goals and making thoughtful decisions during market volatility. Rory also explores Vanguard's Advisor Alpha decades-long study and their philosophy of the 3 P's—Planning, Proactivity, and Positivity—for managing your mindset during market fluctuations. How can you maintain a rational mindset during periods of market volatility? What role do financial advisors play in helping investors avoid impulsive decisions? Find out the answers to these questions and more in this Global Market episode.
Vanguard Market Hindsight Tool: https://advisors.vanguard.com/financial-planning/market-hindsight/
Samantha Lamas Morningstar Article: https://www.morningstar.com/personal-finance/key-surviving-global-market-selloff-be-lazy
This material contains opinions of the participants but not necessarily those of Arrowroot Family Office, its affiliated companies, directors, and employees. The opinions contained herein are subject to change without notice. Forward looking statements, estimates, and certain information contained herein are based upon proprietary and non-proprietary research and other sources. Information contained herein has been obtained from sources believed to be reliable but are not assured as to accuracy. There is neither representation nor warranty as to the current accuracy of, nor liability for, decisions based on such information. Past performance is not indicative of future results. Content should not be construed as investment, legal or tax advice. The information in this communication is for informational purposes only and is neither an offer to purchase, nor a solicitation of an offer to sell, subscribe for or buy any securities or the solicitation of any vote in any jurisdiction pursuant to the proposed transactions or otherwise, nor shall there be any sale, issuance, or transfer of securities in any jurisdiction in contravention of applicable law. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

Aug 1, 2024 • 29min
Radical Pricing and Radical Business Models w/ Jody Padar
In this episode, Rory speaks with Jody Padar, the Radical CPA, about the future of CPA firms and her latest book, "Radical Pricing." Discover why Jody believes the traditional CPA firm model won't exist by 2030 and how private equity and fintech are transforming the accounting profession. Learn about the critical need for firms to adapt their pricing models and business practices in response to new technologies like AI. Jody also shares insights on how firms can improve customer experiences and optimize operations to stay competitive in the "One Click" world that we live in. Learn how identifying personas like "Construction Chuck," "Seller Sara," and "Journalist Jody" can help you tailor services to meet specific client needs. Are you interested to hear how private equity and fintech are disrupting the status quo? Do you want to know how you can prepare for a future where AI will do most of the knowledge work? Find out the answers to these questions and more in this episode with "The Radical CPA" Jody Padar.

Jul 25, 2024 • 35min
AI and Data: A GPS for Business Success w/ Eric Eager
In this episode, Rory interviews Eric Eager, the CEO of 4impactdata, a company leveraging AI to enhance business success. Discover how Eric, a recovering CPA with a passion for technology, uses data-driven insights to help businesses navigate the complexities of today's economy. Learn about the crucial role of access to wisdom and mentoring in changing the odds for business success, and how AI can significantly improve decision-making processes. Eric shares his journey from Ernst & Young to becoming a serial entrepreneur, highlighting the importance of financial literacy and market knowledge when scaling a business. Explore how 4impactdata’s Business Guidance System provides predictive analytics, continuously monitors trends, and offers specific guidance to address potential issues. Are you curious about how AI can transform your business operations? Do you want to know how to avoid common pitfalls and enhance your business strategy? Find the answers to these questions and more in this insightful episode with Eric Eager.

Jul 18, 2024 • 24min
Leadership in a Volatile Landscape w/ Byron Patrick
In this episode, Rory interviews Byron Patrick, the CEO of VerifyIQ, a practice management solution that automates and accelerates bookkeeping reviews. Discover how Byron, a CPA turned tech innovator, navigates leadership in the rapidly evolving accounting profession. Learn about the critical role of emotional trust in effective leadership and why building a culture of trust and safety is paramount for team success. Byron shares insights from his journey, emphasizing the importance of asking questions and fostering curiosity to build stronger, more resilient teams. Explore the challenges posed by technological advancements, private equity, and talent shortages, and find out how to create a healthy, sustainable organization amidst these changes. Are you curious about how to integrate emotional intelligence into your leadership style? Do you want to know how to build a team that feels safe and supported? Find the answers to these questions and more in this insightful episode with Byron Patrick.

Jul 11, 2024 • 23min
Grow, Scale and Succeed with Financial Cents
In this episode, Rory speaks with Shahram Zarshenas, CEO of Financial Cents, to explore how practice management software can transform accounting firms. Discover Shahram's unique journey from private equity to founding Financial Cents, and learn how his non-traditional background helped him create a tool that addresses workflow inefficiencies and enhances team collaboration. Find out the importance of adopting new technologies and centralized client management to improve efficiency and foster growth. Gain insights into the future of the accounting profession, including the roles of AI and private equity. How can accounting firms leverage technology to streamline their operations? What are the key trends shaping the future of accounting? Find out the answers to these questions and more in this episode with Financial Cents CEO Shahram Zarshenas.


